

A2P SMS messaging is also called enterprise or professional SMS. Businesses can use it in several technical modes to communicate with consumers, authenticate users of online services, or deliver time-sensitive alerts. In all the cases, communication is initiated from a business application, and not an individual’s mobile phone, as is the case with P2P SMS.
PaaS is an abbreviation for Customer-Platform-as-a-Service. A CPaaS offers application leaders a cloud-based, multi-layered middleware on which they can develop, run and distribute communications software. The platform offers APIs and integrated development environments that simplify the integration of communications capabilities (for example, voice, messaging and video) into applications, services or business processes.
Now, CPaaS platforms combine A2P messaging with an array of alternative communication channels that include voice, RCS, video calling and AI based services like chatbots. In addition, there is plenty of evidence that enterprises are on board, driven by the need to engage with consumers on the key battleground of customer service.
Highlights
The global A2P SMS & cPaaS market was valued at US$ 32450 million in 2022 and is anticipated to reach US$ 56550 million by 2029, witnessing a CAGR of 9.7% during the forecast period 2023-2029. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
The competition is high, as every A2P SMS & CPaaS company wants their share. Especially in the nine countries that mentioned in the report. There are local competitors and international competitors. These countries are very well developing. When opening a business in a new market, timing is very important and currently it is the right time in this area.
Report Scope
This report aims to provide a comprehensive presentation of the global market for A2P SMS & cPaaS, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding A2P SMS & cPaaS.
The A2P SMS & cPaaS market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2022 as the base year, with history and forecast data for the period from 2018 to 2029. This report segments the global A2P SMS & cPaaS market comprehensively. Regional market sizes, concerning products by type, by application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the A2P SMS & cPaaS companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, by type, by application, and by regions.
By Company
Twilio
RingCentral
Infobip
Sinch
Nexmo (Vonage)
SAP Digital Interconnect
OpenMarket Inc.
Telesign
MessageBird
Bandwidth
IMImobile
Avaya OneCloud
Route Mobile Limited
Kaleyra
Wavy
Zenvia
Vibes
Plivo
CM
Mitto
Genesys Telecommunications
Tyntec
ACL Mobile
Soprano Design
Silverstreet BV
Alcatel Lucent Enterprise (ALE)
Clickatell
Pontaltech
TXTImpact
Segment by Type
A2P SMS
CPaaS (Voice)
CPaaS (Video)
CPaaS (Message excluding SMS)
Segment by Application
BFSI
Medi
Retail
Travel & Leisure
Public Sectors
Logistics
Healthcare
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Core Chapters
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of A2P SMS & cPaaS companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the key companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
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1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global A2P SMS & cPaaS Market Size Growth Rate by Type: 2018 VS 2022 VS 2029
1.2.2 A2P SMS
1.2.3 CPaaS (Voice)
1.2.4 CPaaS (Video)
1.2.5 CPaaS (Message excluding SMS)
1.3 Market by Application
1.3.1 Global A2P SMS & cPaaS Market Growth by Application: 2018 VS 2022 VS 2029
1.3.2 BFSI
1.3.3 Medi
1.3.4 Retail
1.3.5 Travel & Leisure
1.3.6 Public Sectors
1.3.7 Logistics
1.3.8 Healthcare
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global A2P SMS & cPaaS Market Perspective (2018-2029)
2.2 A2P SMS & cPaaS Growth Trends by Region
2.2.1 Global A2P SMS & cPaaS Market Size by Region: 2018 VS 2022 VS 2029
2.2.2 A2P SMS & cPaaS Historic Market Size by Region (2018-2023)
2.2.3 A2P SMS & cPaaS Forecasted Market Size by Region (2024-2029)
2.3 A2P SMS & cPaaS Market Dynamics
2.3.1 A2P SMS & cPaaS Industry Trends
2.3.2 A2P SMS & cPaaS Market Drivers
2.3.3 A2P SMS & cPaaS Market Challenges
2.3.4 A2P SMS & cPaaS Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top A2P SMS & cPaaS Players by Revenue
3.1.1 Global Top A2P SMS & cPaaS Players by Revenue (2018-2023)
3.1.2 Global A2P SMS & cPaaS Revenue Market Share by Players (2018-2023)
3.2 Global A2P SMS & cPaaS Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by A2P SMS & cPaaS Revenue
3.4 Global A2P SMS & cPaaS Market Concentration Ratio
3.4.1 Global A2P SMS & cPaaS Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by A2P SMS & cPaaS Revenue in 2022
3.5 A2P SMS & cPaaS Key Players Head office and Area Served
3.6 Key Players A2P SMS & cPaaS Product Solution and Service
3.7 Date of Enter into A2P SMS & cPaaS Market
3.8 Mergers & Acquisitions, Expansion Plans
4 A2P SMS & cPaaS Breakdown Data by Type
4.1 Global A2P SMS & cPaaS Historic Market Size by Type (2018-2023)
4.2 Global A2P SMS & cPaaS Forecasted Market Size by Type (2024-2029)
5 A2P SMS & cPaaS Breakdown Data by Application
5.1 Global A2P SMS & cPaaS Historic Market Size by Application (2018-2023)
5.2 Global A2P SMS & cPaaS Forecasted Market Size by Application (2024-2029)
6 North America
6.1 North America A2P SMS & cPaaS Market Size (2018-2029)
6.2 North America A2P SMS & cPaaS Market Growth Rate by Country: 2018 VS 2022 VS 2029
6.3 North America A2P SMS & cPaaS Market Size by Country (2018-2023)
6.4 North America A2P SMS & cPaaS Market Size by Country (2024-2029)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe A2P SMS & cPaaS Market Size (2018-2029)
7.2 Europe A2P SMS & cPaaS Market Growth Rate by Country: 2018 VS 2022 VS 2029
7.3 Europe A2P SMS & cPaaS Market Size by Country (2018-2023)
7.4 Europe A2P SMS & cPaaS Market Size by Country (2024-2029)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific A2P SMS & cPaaS Market Size (2018-2029)
8.2 Asia-Pacific A2P SMS & cPaaS Market Growth Rate by Region: 2018 VS 2022 VS 2029
8.3 Asia-Pacific A2P SMS & cPaaS Market Size by Region (2018-2023)
8.4 Asia-Pacific A2P SMS & cPaaS Market Size by Region (2024-2029)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America A2P SMS & cPaaS Market Size (2018-2029)
9.2 Latin America A2P SMS & cPaaS Market Growth Rate by Country: 2018 VS 2022 VS 2029
9.3 Latin America A2P SMS & cPaaS Market Size by Country (2018-2023)
9.4 Latin America A2P SMS & cPaaS Market Size by Country (2024-2029)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa A2P SMS & cPaaS Market Size (2018-2029)
10.2 Middle East & Africa A2P SMS & cPaaS Market Growth Rate by Country: 2018 VS 2022 VS 2029
10.3 Middle East & Africa A2P SMS & cPaaS Market Size by Country (2018-2023)
10.4 Middle East & Africa A2P SMS & cPaaS Market Size by Country (2024-2029)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Twilio
11.1.1 Twilio Company Detail
11.1.2 Twilio Business Overview
11.1.3 Twilio A2P SMS & cPaaS Introduction
11.1.4 Twilio Revenue in A2P SMS & cPaaS Business (2018-2023)
11.1.5 Twilio Recent Development
11.2 RingCentral
11.2.1 RingCentral Company Detail
11.2.2 RingCentral Business Overview
11.2.3 RingCentral A2P SMS & cPaaS Introduction
11.2.4 RingCentral Revenue in A2P SMS & cPaaS Business (2018-2023)
11.2.5 RingCentral Recent Development
11.3 Infobip
11.3.1 Infobip Company Detail
11.3.2 Infobip Business Overview
11.3.3 Infobip A2P SMS & cPaaS Introduction
11.3.4 Infobip Revenue in A2P SMS & cPaaS Business (2018-2023)
11.3.5 Infobip Recent Development
11.4 Sinch
11.4.1 Sinch Company Detail
11.4.2 Sinch Business Overview
11.4.3 Sinch A2P SMS & cPaaS Introduction
11.4.4 Sinch Revenue in A2P SMS & cPaaS Business (2018-2023)
11.4.5 Sinch Recent Development
11.5 Nexmo (Vonage)
11.5.1 Nexmo (Vonage) Company Detail
11.5.2 Nexmo (Vonage) Business Overview
11.5.3 Nexmo (Vonage) A2P SMS & cPaaS Introduction
11.5.4 Nexmo (Vonage) Revenue in A2P SMS & cPaaS Business (2018-2023)
11.5.5 Nexmo (Vonage) Recent Development
11.6 SAP Digital Interconnect
11.6.1 SAP Digital Interconnect Company Detail
11.6.2 SAP Digital Interconnect Business Overview
11.6.3 SAP Digital Interconnect A2P SMS & cPaaS Introduction
11.6.4 SAP Digital Interconnect Revenue in A2P SMS & cPaaS Business (2018-2023)
11.6.5 SAP Digital Interconnect Recent Development
11.7 OpenMarket Inc.
11.7.1 OpenMarket Inc. Company Detail
11.7.2 OpenMarket Inc. Business Overview
11.7.3 OpenMarket Inc. A2P SMS & cPaaS Introduction
11.7.4 OpenMarket Inc. Revenue in A2P SMS & cPaaS Business (2018-2023)
11.7.5 OpenMarket Inc. Recent Development
11.8 Telesign
11.8.1 Telesign Company Detail
11.8.2 Telesign Business Overview
11.8.3 Telesign A2P SMS & cPaaS Introduction
11.8.4 Telesign Revenue in A2P SMS & cPaaS Business (2018-2023)
11.8.5 Telesign Recent Development
11.9 MessageBird
11.9.1 MessageBird Company Detail
11.9.2 MessageBird Business Overview
11.9.3 MessageBird A2P SMS & cPaaS Introduction
11.9.4 MessageBird Revenue in A2P SMS & cPaaS Business (2018-2023)
11.9.5 MessageBird Recent Development
11.10 Bandwidth
11.10.1 Bandwidth Company Detail
11.10.2 Bandwidth Business Overview
11.10.3 Bandwidth A2P SMS & cPaaS Introduction
11.10.4 Bandwidth Revenue in A2P SMS & cPaaS Business (2018-2023)
11.10.5 Bandwidth Recent Development
11.11 IMImobile
11.11.1 IMImobile Company Detail
11.11.2 IMImobile Business Overview
11.11.3 IMImobile A2P SMS & cPaaS Introduction
11.11.4 IMImobile Revenue in A2P SMS & cPaaS Business (2018-2023)
11.11.5 IMImobile Recent Development
11.12 Avaya OneCloud
11.12.1 Avaya OneCloud Company Detail
11.12.2 Avaya OneCloud Business Overview
11.12.3 Avaya OneCloud A2P SMS & cPaaS Introduction
11.12.4 Avaya OneCloud Revenue in A2P SMS & cPaaS Business (2018-2023)
11.12.5 Avaya OneCloud Recent Development
11.13 Route Mobile Limited
11.13.1 Route Mobile Limited Company Detail
11.13.2 Route Mobile Limited Business Overview
11.13.3 Route Mobile Limited A2P SMS & cPaaS Introduction
11.13.4 Route Mobile Limited Revenue in A2P SMS & cPaaS Business (2018-2023)
11.13.5 Route Mobile Limited Recent Development
11.14 Kaleyra
11.14.1 Kaleyra Company Detail
11.14.2 Kaleyra Business Overview
11.14.3 Kaleyra A2P SMS & cPaaS Introduction
11.14.4 Kaleyra Revenue in A2P SMS & cPaaS Business (2018-2023)
11.14.5 Kaleyra Recent Development
11.15 Wavy
11.15.1 Wavy Company Detail
11.15.2 Wavy Business Overview
11.15.3 Wavy A2P SMS & cPaaS Introduction
11.15.4 Wavy Revenue in A2P SMS & cPaaS Business (2018-2023)
11.15.5 Wavy Recent Development
11.16 Zenvia
11.16.1 Zenvia Company Detail
11.16.2 Zenvia Business Overview
11.16.3 Zenvia A2P SMS & cPaaS Introduction
11.16.4 Zenvia Revenue in A2P SMS & cPaaS Business (2018-2023)
11.16.5 Zenvia Recent Development
11.17 Vibes
11.17.1 Vibes Company Detail
11.17.2 Vibes Business Overview
11.17.3 Vibes A2P SMS & cPaaS Introduction
11.17.4 Vibes Revenue in A2P SMS & cPaaS Business (2018-2023)
11.17.5 Vibes Recent Development
11.18 Plivo
11.18.1 Plivo Company Detail
11.18.2 Plivo Business Overview
11.18.3 Plivo A2P SMS & cPaaS Introduction
11.18.4 Plivo Revenue in A2P SMS & cPaaS Business (2018-2023)
11.18.5 Plivo Recent Development
11.19 CM
11.19.1 CM Company Detail
11.19.2 CM Business Overview
11.19.3 CM A2P SMS & cPaaS Introduction
11.19.4 CM Revenue in A2P SMS & cPaaS Business (2018-2023)
11.19.5 CM Recent Development
11.20 Mitto
11.20.1 Mitto Company Detail
11.20.2 Mitto Business Overview
11.20.3 Mitto A2P SMS & cPaaS Introduction
11.20.4 Mitto Revenue in A2P SMS & cPaaS Business (2018-2023)
11.20.5 Mitto Recent Development
11.21 Genesys Telecommunications
11.21.1 Genesys Telecommunications Company Detail
11.21.2 Genesys Telecommunications Business Overview
11.21.3 Genesys Telecommunications A2P SMS & cPaaS Introduction
11.21.4 Genesys Telecommunications Revenue in A2P SMS & cPaaS Business (2018-2023)
11.21.5 Genesys Telecommunications Recent Development
11.22 Tyntec
11.22.1 Tyntec Company Detail
11.22.2 Tyntec Business Overview
11.22.3 Tyntec A2P SMS & cPaaS Introduction
11.22.4 Tyntec Revenue in A2P SMS & cPaaS Business (2018-2023)
11.22.5 Tyntec Recent Development
11.23 ACL Mobile
11.23.1 ACL Mobile Company Detail
11.23.2 ACL Mobile Business Overview
11.23.3 ACL Mobile A2P SMS & cPaaS Introduction
11.23.4 ACL Mobile Revenue in A2P SMS & cPaaS Business (2018-2023)
11.23.5 ACL Mobile Recent Development
11.24 Soprano Design
11.24.1 Soprano Design Company Detail
11.24.2 Soprano Design Business Overview
11.24.3 Soprano Design A2P SMS & cPaaS Introduction
11.24.4 Soprano Design Revenue in A2P SMS & cPaaS Business (2018-2023)
11.24.5 Soprano Design Recent Development
11.25 Silverstreet BV
11.25.1 Silverstreet BV Company Detail
11.25.2 Silverstreet BV Business Overview
11.25.3 Silverstreet BV A2P SMS & cPaaS Introduction
11.25.4 Silverstreet BV Revenue in A2P SMS & cPaaS Business (2018-2023)
11.25.5 Silverstreet BV Recent Development
11.26 Alcatel Lucent Enterprise (ALE)
11.26.1 Alcatel Lucent Enterprise (ALE) Company Detail
11.26.2 Alcatel Lucent Enterprise (ALE) Business Overview
11.26.3 Alcatel Lucent Enterprise (ALE) A2P SMS & cPaaS Introduction
11.26.4 Alcatel Lucent Enterprise (ALE) Revenue in A2P SMS & cPaaS Business (2018-2023)
11.26.5 Alcatel Lucent Enterprise (ALE) Recent Development
11.27 Clickatell
11.27.1 Clickatell Company Detail
11.27.2 Clickatell Business Overview
11.27.3 Clickatell A2P SMS & cPaaS Introduction
11.27.4 Clickatell Revenue in A2P SMS & cPaaS Business (2018-2023)
11.27.5 Clickatell Recent Development
11.28 Pontaltech
11.28.1 Pontaltech Company Detail
11.28.2 Pontaltech Business Overview
11.28.3 Pontaltech A2P SMS & cPaaS Introduction
11.28.4 Pontaltech Revenue in A2P SMS & cPaaS Business (2018-2023)
11.28.5 Pontaltech Recent Development
11.29 TXTImpact
11.29.1 TXTImpact Company Detail
11.29.2 TXTImpact Business Overview
11.29.3 TXTImpact A2P SMS & cPaaS Introduction
11.29.4 TXTImpact Revenue in A2P SMS & cPaaS Business (2018-2023)
11.29.5 TXTImpact Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Twilio
RingCentral
Infobip
Sinch
Nexmo (Vonage)
SAP Digital Interconnect
OpenMarket Inc.
Telesign
MessageBird
Bandwidth
IMImobile
Avaya OneCloud
Route Mobile Limited
Kaleyra
Wavy
Zenvia
Vibes
Plivo
CM
Mitto
Genesys Telecommunications
Tyntec
ACL Mobile
Soprano Design
Silverstreet BV
Alcatel Lucent Enterprise (ALE)
Clickatell
Pontaltech
TXTImpact
Ìý
Ìý
*If Applicable.