
Account-Based Analytics Software refers to specialized computer programs or platforms designed to analyze and derive actionable insights from data related to account-based marketing (ABM) strategies. This software integrates data from various sources, such as customer relationship management (CRM) systems, marketing automation tools, and external data providers, to provide a comprehensive view of target accounts. It enables organizations to measure the effectiveness of their ABM efforts, track account engagement, identify patterns and trends, and make data-driven decisions to optimize marketing and sales activities. Account-Based Analytics Software helps organizations assess account health, identify opportunities for growth, and refine their ABM strategies for improved results.
The global Account-Based Analytics Software market was valued at US$ 1952 million in 2023 and is anticipated to reach US$ 3318.7 million by 2030, witnessing a CAGR of 7.9% during the forecast period 2024-2030.
The industry trend for Account-Based Analytics Software is witnessing growth and increasing importance as organizations seek to enhance the effectiveness of their account-based marketing initiatives. The trend is driven by the need for data-driven insights and informed decision-making in ABM strategies. Account-Based Analytics Software enables organizations to measure the impact of their marketing and sales efforts at the account level, track account engagement, and identify actionable insights for personalized targeting. The integration of advanced analytics techniques, such as predictive modeling and machine learning, further enhances the capabilities of these platforms. The trend reflects a shift towards a more targeted and personalized approach in marketing and sales, with a focus on optimizing account-based strategies and delivering better results in key accounts.
This report aims to provide a comprehensive presentation of the global market for Account-Based Analytics Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Account-Based Analytics Software.
Report Scope
The Account-Based Analytics Software market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Account-Based Analytics Software market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Account-Based Analytics Software companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
LeanData
Marketo
Engagio
Terminus
Bizible
Infer
6sense
Metadata.io
Demandbase
Triblio
PathFactory
MRP Prelytix
Madison Logic
Lane Four
RollWorks
Jabmo
Full Circle Insights
CaliberMind
Segment by Type
Cloud Based
On-Premise
Segment by Application
Large Enterprises
SMEs
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Account-Based Analytics Software companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Account-Based Analytics Software Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Cloud Based
1.2.3 On-Premise
1.3 Market by Application
1.3.1 Global Account-Based Analytics Software Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Large Enterprises
1.3.3 SMEs
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Account-Based Analytics Software Market Perspective (2019-2030)
2.2 Account-Based Analytics Software Growth Trends by Region
2.2.1 Global Account-Based Analytics Software Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Account-Based Analytics Software Historic Market Size by Region (2019-2024)
2.2.3 Account-Based Analytics Software Forecasted Market Size by Region (2025-2030)
2.3 Account-Based Analytics Software Market Dynamics
2.3.1 Account-Based Analytics Software Industry Trends
2.3.2 Account-Based Analytics Software Market Drivers
2.3.3 Account-Based Analytics Software Market Challenges
2.3.4 Account-Based Analytics Software Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Account-Based Analytics Software Players by Revenue
3.1.1 Global Top Account-Based Analytics Software Players by Revenue (2019-2024)
3.1.2 Global Account-Based Analytics Software Revenue Market Share by Players (2019-2024)
3.2 Global Account-Based Analytics Software Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Account-Based Analytics Software Revenue
3.4 Global Account-Based Analytics Software Market Concentration Ratio
3.4.1 Global Account-Based Analytics Software Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Account-Based Analytics Software Revenue in 2023
3.5 Account-Based Analytics Software Key Players Head office and Area Served
3.6 Key Players Account-Based Analytics Software Product Solution and Service
3.7 Date of Enter into Account-Based Analytics Software Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Account-Based Analytics Software Breakdown Data by Type
4.1 Global Account-Based Analytics Software Historic Market Size by Type (2019-2024)
4.2 Global Account-Based Analytics Software Forecasted Market Size by Type (2025-2030)
5 Account-Based Analytics Software Breakdown Data by Application
5.1 Global Account-Based Analytics Software Historic Market Size by Application (2019-2024)
5.2 Global Account-Based Analytics Software Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Account-Based Analytics Software Market Size (2019-2030)
6.2 North America Account-Based Analytics Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Account-Based Analytics Software Market Size by Country (2019-2024)
6.4 North America Account-Based Analytics Software Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Account-Based Analytics Software Market Size (2019-2030)
7.2 Europe Account-Based Analytics Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Account-Based Analytics Software Market Size by Country (2019-2024)
7.4 Europe Account-Based Analytics Software Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Account-Based Analytics Software Market Size (2019-2030)
8.2 Asia-Pacific Account-Based Analytics Software Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Account-Based Analytics Software Market Size by Region (2019-2024)
8.4 Asia-Pacific Account-Based Analytics Software Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Account-Based Analytics Software Market Size (2019-2030)
9.2 Latin America Account-Based Analytics Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Account-Based Analytics Software Market Size by Country (2019-2024)
9.4 Latin America Account-Based Analytics Software Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Account-Based Analytics Software Market Size (2019-2030)
10.2 Middle East & Africa Account-Based Analytics Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Account-Based Analytics Software Market Size by Country (2019-2024)
10.4 Middle East & Africa Account-Based Analytics Software Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 LeanData
11.1.1 LeanData Company Detail
11.1.2 LeanData Business Overview
11.1.3 LeanData Account-Based Analytics Software Introduction
11.1.4 LeanData Revenue in Account-Based Analytics Software Business (2019-2024)
11.1.5 LeanData Recent Development
11.2 Marketo
11.2.1 Marketo Company Detail
11.2.2 Marketo Business Overview
11.2.3 Marketo Account-Based Analytics Software Introduction
11.2.4 Marketo Revenue in Account-Based Analytics Software Business (2019-2024)
11.2.5 Marketo Recent Development
11.3 Engagio
11.3.1 Engagio Company Detail
11.3.2 Engagio Business Overview
11.3.3 Engagio Account-Based Analytics Software Introduction
11.3.4 Engagio Revenue in Account-Based Analytics Software Business (2019-2024)
11.3.5 Engagio Recent Development
11.4 Terminus
11.4.1 Terminus Company Detail
11.4.2 Terminus Business Overview
11.4.3 Terminus Account-Based Analytics Software Introduction
11.4.4 Terminus Revenue in Account-Based Analytics Software Business (2019-2024)
11.4.5 Terminus Recent Development
11.5 Bizible
11.5.1 Bizible Company Detail
11.5.2 Bizible Business Overview
11.5.3 Bizible Account-Based Analytics Software Introduction
11.5.4 Bizible Revenue in Account-Based Analytics Software Business (2019-2024)
11.5.5 Bizible Recent Development
11.6 Infer
11.6.1 Infer Company Detail
11.6.2 Infer Business Overview
11.6.3 Infer Account-Based Analytics Software Introduction
11.6.4 Infer Revenue in Account-Based Analytics Software Business (2019-2024)
11.6.5 Infer Recent Development
11.7 6sense
11.7.1 6sense Company Detail
11.7.2 6sense Business Overview
11.7.3 6sense Account-Based Analytics Software Introduction
11.7.4 6sense Revenue in Account-Based Analytics Software Business (2019-2024)
11.7.5 6sense Recent Development
11.8 Metadata.io
11.8.1 Metadata.io Company Detail
11.8.2 Metadata.io Business Overview
11.8.3 Metadata.io Account-Based Analytics Software Introduction
11.8.4 Metadata.io Revenue in Account-Based Analytics Software Business (2019-2024)
11.8.5 Metadata.io Recent Development
11.9 Demandbase
11.9.1 Demandbase Company Detail
11.9.2 Demandbase Business Overview
11.9.3 Demandbase Account-Based Analytics Software Introduction
11.9.4 Demandbase Revenue in Account-Based Analytics Software Business (2019-2024)
11.9.5 Demandbase Recent Development
11.10 Triblio
11.10.1 Triblio Company Detail
11.10.2 Triblio Business Overview
11.10.3 Triblio Account-Based Analytics Software Introduction
11.10.4 Triblio Revenue in Account-Based Analytics Software Business (2019-2024)
11.10.5 Triblio Recent Development
11.11 PathFactory
11.11.1 PathFactory Company Detail
11.11.2 PathFactory Business Overview
11.11.3 PathFactory Account-Based Analytics Software Introduction
11.11.4 PathFactory Revenue in Account-Based Analytics Software Business (2019-2024)
11.11.5 PathFactory Recent Development
11.12 MRP Prelytix
11.12.1 MRP Prelytix Company Detail
11.12.2 MRP Prelytix Business Overview
11.12.3 MRP Prelytix Account-Based Analytics Software Introduction
11.12.4 MRP Prelytix Revenue in Account-Based Analytics Software Business (2019-2024)
11.12.5 MRP Prelytix Recent Development
11.13 Madison Logic
11.13.1 Madison Logic Company Detail
11.13.2 Madison Logic Business Overview
11.13.3 Madison Logic Account-Based Analytics Software Introduction
11.13.4 Madison Logic Revenue in Account-Based Analytics Software Business (2019-2024)
11.13.5 Madison Logic Recent Development
11.14 Lane Four
11.14.1 Lane Four Company Detail
11.14.2 Lane Four Business Overview
11.14.3 Lane Four Account-Based Analytics Software Introduction
11.14.4 Lane Four Revenue in Account-Based Analytics Software Business (2019-2024)
11.14.5 Lane Four Recent Development
11.15 RollWorks
11.15.1 RollWorks Company Detail
11.15.2 RollWorks Business Overview
11.15.3 RollWorks Account-Based Analytics Software Introduction
11.15.4 RollWorks Revenue in Account-Based Analytics Software Business (2019-2024)
11.15.5 RollWorks Recent Development
11.16 Jabmo
11.16.1 Jabmo Company Detail
11.16.2 Jabmo Business Overview
11.16.3 Jabmo Account-Based Analytics Software Introduction
11.16.4 Jabmo Revenue in Account-Based Analytics Software Business (2019-2024)
11.16.5 Jabmo Recent Development
11.17 Full Circle Insights
11.17.1 Full Circle Insights Company Detail
11.17.2 Full Circle Insights Business Overview
11.17.3 Full Circle Insights Account-Based Analytics Software Introduction
11.17.4 Full Circle Insights Revenue in Account-Based Analytics Software Business (2019-2024)
11.17.5 Full Circle Insights Recent Development
11.18 CaliberMind
11.18.1 CaliberMind Company Detail
11.18.2 CaliberMind Business Overview
11.18.3 CaliberMind Account-Based Analytics Software Introduction
11.18.4 CaliberMind Revenue in Account-Based Analytics Software Business (2019-2024)
11.18.5 CaliberMind Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
LeanData
Marketo
Engagio
Terminus
Bizible
Infer
6sense
Metadata.io
Demandbase
Triblio
PathFactory
MRP Prelytix
Madison Logic
Lane Four
RollWorks
Jabmo
Full Circle Insights
CaliberMind
Ìý
Ìý
*If Applicable.
