
Account-Based Data Software refers to specialized computer programs or platforms designed to facilitate the collection, analysis, and utilization of data for account-based marketing and sales strategies. This software integrates data from various sources, both internal and external, to provide insights and intelligence on target accounts. It enables organizations to identify and prioritize high-value accounts, gather relevant information about them, and personalize marketing and sales efforts accordingly. Account-Based Data Software helps organizations create targeted campaigns, deliver personalized messaging, and align sales and marketing teams to drive revenue growth and customer acquisition in key accounts.
The global Account-Based Data Software market was valued at US$ 3363 million in 2023 and is anticipated to reach US$ 5833.9 million by 2030, witnessing a CAGR of 8.1% during the forecast period 2024-2030.
The industry trend for Account-Based Data Software is experiencing significant growth and increasing adoption as organizations recognize the value of account-based approaches in sales and marketing. The trend is driven by factors such as the need for more personalized and targeted strategies, the rise of digital advertising, and the availability of diverse data sources. Account-Based Data Software assists organizations in gathering comprehensive data on their target accounts, providing insights on engagement behaviors, preferences, and intent signals. Additionally, advancements in artificial intelligence and machine learning enable more accurate and predictive analysis of account data, leading to better decision-making and improved outcomes. The industry trend reflects a shift towards account-centric strategies and the use of data-driven insights to drive revenue and customer success in B2B organizations.
This report aims to provide a comprehensive presentation of the global market for Account-Based Data Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Account-Based Data Software.
Report Scope
The Account-Based Data Software market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Account-Based Data Software market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Account-Based Data Software companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
TechTarget
ZoomInfo Powered by DiscoverOrg
6sense
Demandbase
Bombora
eCHO B2B Intent
EverString
Lattice
PureB2B
Marketo
InsideView
Adapt
Act-On
UpLead
Cognism
Infer
Metadata.io
Segment by Type
Buyer Intent Data Tools
Marketing Account Intelligence Software
Segment by Application
Large Enterprises
SMEs
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Account-Based Data Software companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Account-Based Data Software Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Buyer Intent Data Tools
1.2.3 Marketing Account Intelligence Software
1.3 Market by Application
1.3.1 Global Account-Based Data Software Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Large Enterprises
1.3.3 SMEs
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Account-Based Data Software Market Perspective (2019-2030)
2.2 Account-Based Data Software Growth Trends by Region
2.2.1 Global Account-Based Data Software Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Account-Based Data Software Historic Market Size by Region (2019-2024)
2.2.3 Account-Based Data Software Forecasted Market Size by Region (2025-2030)
2.3 Account-Based Data Software Market Dynamics
2.3.1 Account-Based Data Software Industry Trends
2.3.2 Account-Based Data Software Market Drivers
2.3.3 Account-Based Data Software Market Challenges
2.3.4 Account-Based Data Software Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Account-Based Data Software Players by Revenue
3.1.1 Global Top Account-Based Data Software Players by Revenue (2019-2024)
3.1.2 Global Account-Based Data Software Revenue Market Share by Players (2019-2024)
3.2 Global Account-Based Data Software Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Account-Based Data Software Revenue
3.4 Global Account-Based Data Software Market Concentration Ratio
3.4.1 Global Account-Based Data Software Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Account-Based Data Software Revenue in 2023
3.5 Account-Based Data Software Key Players Head office and Area Served
3.6 Key Players Account-Based Data Software Product Solution and Service
3.7 Date of Enter into Account-Based Data Software Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Account-Based Data Software Breakdown Data by Type
4.1 Global Account-Based Data Software Historic Market Size by Type (2019-2024)
4.2 Global Account-Based Data Software Forecasted Market Size by Type (2025-2030)
5 Account-Based Data Software Breakdown Data by Application
5.1 Global Account-Based Data Software Historic Market Size by Application (2019-2024)
5.2 Global Account-Based Data Software Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Account-Based Data Software Market Size (2019-2030)
6.2 North America Account-Based Data Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Account-Based Data Software Market Size by Country (2019-2024)
6.4 North America Account-Based Data Software Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Account-Based Data Software Market Size (2019-2030)
7.2 Europe Account-Based Data Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Account-Based Data Software Market Size by Country (2019-2024)
7.4 Europe Account-Based Data Software Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Account-Based Data Software Market Size (2019-2030)
8.2 Asia-Pacific Account-Based Data Software Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Account-Based Data Software Market Size by Region (2019-2024)
8.4 Asia-Pacific Account-Based Data Software Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Account-Based Data Software Market Size (2019-2030)
9.2 Latin America Account-Based Data Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Account-Based Data Software Market Size by Country (2019-2024)
9.4 Latin America Account-Based Data Software Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Account-Based Data Software Market Size (2019-2030)
10.2 Middle East & Africa Account-Based Data Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Account-Based Data Software Market Size by Country (2019-2024)
10.4 Middle East & Africa Account-Based Data Software Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 TechTarget
11.1.1 TechTarget Company Detail
11.1.2 TechTarget Business Overview
11.1.3 TechTarget Account-Based Data Software Introduction
11.1.4 TechTarget Revenue in Account-Based Data Software Business (2019-2024)
11.1.5 TechTarget Recent Development
11.2 ZoomInfo Powered by DiscoverOrg
11.2.1 ZoomInfo Powered by DiscoverOrg Company Detail
11.2.2 ZoomInfo Powered by DiscoverOrg Business Overview
11.2.3 ZoomInfo Powered by DiscoverOrg Account-Based Data Software Introduction
11.2.4 ZoomInfo Powered by DiscoverOrg Revenue in Account-Based Data Software Business (2019-2024)
11.2.5 ZoomInfo Powered by DiscoverOrg Recent Development
11.3 6sense
11.3.1 6sense Company Detail
11.3.2 6sense Business Overview
11.3.3 6sense Account-Based Data Software Introduction
11.3.4 6sense Revenue in Account-Based Data Software Business (2019-2024)
11.3.5 6sense Recent Development
11.4 Demandbase
11.4.1 Demandbase Company Detail
11.4.2 Demandbase Business Overview
11.4.3 Demandbase Account-Based Data Software Introduction
11.4.4 Demandbase Revenue in Account-Based Data Software Business (2019-2024)
11.4.5 Demandbase Recent Development
11.5 Bombora
11.5.1 Bombora Company Detail
11.5.2 Bombora Business Overview
11.5.3 Bombora Account-Based Data Software Introduction
11.5.4 Bombora Revenue in Account-Based Data Software Business (2019-2024)
11.5.5 Bombora Recent Development
11.6 eCHO B2B Intent
11.6.1 eCHO B2B Intent Company Detail
11.6.2 eCHO B2B Intent Business Overview
11.6.3 eCHO B2B Intent Account-Based Data Software Introduction
11.6.4 eCHO B2B Intent Revenue in Account-Based Data Software Business (2019-2024)
11.6.5 eCHO B2B Intent Recent Development
11.7 EverString
11.7.1 EverString Company Detail
11.7.2 EverString Business Overview
11.7.3 EverString Account-Based Data Software Introduction
11.7.4 EverString Revenue in Account-Based Data Software Business (2019-2024)
11.7.5 EverString Recent Development
11.8 Lattice
11.8.1 Lattice Company Detail
11.8.2 Lattice Business Overview
11.8.3 Lattice Account-Based Data Software Introduction
11.8.4 Lattice Revenue in Account-Based Data Software Business (2019-2024)
11.8.5 Lattice Recent Development
11.9 PureB2B
11.9.1 PureB2B Company Detail
11.9.2 PureB2B Business Overview
11.9.3 PureB2B Account-Based Data Software Introduction
11.9.4 PureB2B Revenue in Account-Based Data Software Business (2019-2024)
11.9.5 PureB2B Recent Development
11.10 Marketo
11.10.1 Marketo Company Detail
11.10.2 Marketo Business Overview
11.10.3 Marketo Account-Based Data Software Introduction
11.10.4 Marketo Revenue in Account-Based Data Software Business (2019-2024)
11.10.5 Marketo Recent Development
11.11 InsideView
11.11.1 InsideView Company Detail
11.11.2 InsideView Business Overview
11.11.3 InsideView Account-Based Data Software Introduction
11.11.4 InsideView Revenue in Account-Based Data Software Business (2019-2024)
11.11.5 InsideView Recent Development
11.12 Adapt
11.12.1 Adapt Company Detail
11.12.2 Adapt Business Overview
11.12.3 Adapt Account-Based Data Software Introduction
11.12.4 Adapt Revenue in Account-Based Data Software Business (2019-2024)
11.12.5 Adapt Recent Development
11.13 Act-On
11.13.1 Act-On Company Detail
11.13.2 Act-On Business Overview
11.13.3 Act-On Account-Based Data Software Introduction
11.13.4 Act-On Revenue in Account-Based Data Software Business (2019-2024)
11.13.5 Act-On Recent Development
11.14 UpLead
11.14.1 UpLead Company Detail
11.14.2 UpLead Business Overview
11.14.3 UpLead Account-Based Data Software Introduction
11.14.4 UpLead Revenue in Account-Based Data Software Business (2019-2024)
11.14.5 UpLead Recent Development
11.15 Cognism
11.15.1 Cognism Company Detail
11.15.2 Cognism Business Overview
11.15.3 Cognism Account-Based Data Software Introduction
11.15.4 Cognism Revenue in Account-Based Data Software Business (2019-2024)
11.15.5 Cognism Recent Development
11.16 Infer
11.16.1 Infer Company Detail
11.16.2 Infer Business Overview
11.16.3 Infer Account-Based Data Software Introduction
11.16.4 Infer Revenue in Account-Based Data Software Business (2019-2024)
11.16.5 Infer Recent Development
11.17 Metadata.io
11.17.1 Metadata.io Company Detail
11.17.2 Metadata.io Business Overview
11.17.3 Metadata.io Account-Based Data Software Introduction
11.17.4 Metadata.io Revenue in Account-Based Data Software Business (2019-2024)
11.17.5 Metadata.io Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
TechTarget
ZoomInfo Powered by DiscoverOrg
6sense
Demandbase
Bombora
eCHO B2B Intent
EverString
Lattice
PureB2B
Marketo
InsideView
Adapt
Act-On
UpLead
Cognism
Infer
Metadata.io
Ìý
Ìý
*If Applicable.
