Account-Based Marketing (ABM) Software is a type of software that helps marketers to target and engage with specific accounts or prospects based on their characteristics, needs, and preferences. ABM Software can perform various functions, such as account identification, account profiling, account segmentation, account personalization, account outreach, account measurement, and account optimization. ABM Software can also enable integration and collaboration among different teams, such as sales, marketing, and customer success.
Market Analysis and Insights: Global Account-Based Marketing Software Market
The global Account-Based Marketing Software market is projected to grow from US$ 4515 million in 2024 to US$ 7530.5 million by 2030, at a Compound Annual Growth Rate (CAGR) of 8.9% during the forecast period.
The industry trend of ABM Software is driven by the increasing demand for personalized, relevant, and effective marketing strategies in the B2B sector, especially in the wake of the COVID-19 pandemic. Some of the key trends that are shaping the market are:
Cloud-based solutions: Cloud-based ABM Software solutions offer advantages such as scalability, accessibility, collaboration, and cost-effectiveness. Users can access ABM Software solutions from any device and location without installing any software on their premises.
Artificial intelligence integration: Artificial intelligence integration can enhance the capabilities of ABM Software solutions by providing automated analysis, detection, classification, and prediction of account patterns. Users can leverage machine learning algorithms to improve account identification, engagement, conversion, and retention.
User-friendly interface: User-friendly interface is essential for ABM Software solutions to provide a smooth and intuitive user experience. Users can easily navigate through the software features and functions without requiring extensive training or technical knowledge.
Report Covers:
This report presents an overview of global market for Account-Based Marketing Software market size. Analyses of the global market trends, with historic market revenue data for 2019 - 2023, estimates for 2024, and projections of CAGR through 2030.
This report researches the key producers of Account-Based Marketing Software, also provides the revenue of main regions and countries. Highlights of the upcoming market potential for Account-Based Marketing Software, and key regions/countries of focus to forecast this market into various segments and sub-segments. Country specific data and market value analysis for the U.S., Canada, Mexico, Brazil, China, Japan, South Korea, Southeast Asia, India, Germany, the U.K., Italy, Middle East, Africa, and Other Countries.
This report focuses on the Account-Based Marketing Software revenue, market share and industry ranking of main companies, data from 2019 to 2024. Identification of the major stakeholders in the global Account-Based Marketing Software market, and analysis of their competitive landscape and market positioning based on recent developments and segmental revenues. This report will help stakeholders to understand the competitive landscape and gain more insights and position their businesses and market strategies in a better way.
This report analyzes the segments data by Type and by Application, revenue, and growth rate, from 2019 to 2030. Evaluation and forecast the market size for Account-Based Marketing Software revenue, projected growth trends, production technology, application and end-user industry.
Market Segmentation
By Company
Terminus ABM Platform
Sendoso
Engagio ABM Platform
Printfection
Metadata.io
PFL
Marketo
LeanData
Groove
Bizible
DiscoverOrg
Adapt
Act-On
InsideView
Segment by Type
Account-Based Execution Software
Account-Based Reporting Software
Marketing Account Intelligence Software
Marketing Account Management Software
Segment by Application
Large Enterprises
SMEs
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
China
Asia (excluding China)
Japan
South Korea
China Taiwan
Southeast Asia
India
Latin America, Middle East & Africa
Brazil
Mexico
Turkey
Israel
GCC Countries
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Revenue of Account-Based Marketing Software in global and regional level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world. This section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Account-Based Marketing Software companies鈥� competitive landscape, revenue, market share and industry ranking, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: North America (US & Canada) by Type, by Application and by country, revenue for each segment.
Chapter 7: Europe by Type, by Application and by country, revenue for each segment.
Chapter 8: China by Type, and by Application, revenue for each segment.
Chapter 9: Asia (excluding China) by Type, by Application and by region, revenue for each segment.
Chapter 10: Middle East, Africa, and Latin America by Type, by Application and by country, revenue for each segment.
Chapter 11: Provides profiles of key companies, introducing the basic situation of the main companies in the market in detail, including product descriptions and specifications, Account-Based Marketing Software revenue, gross margin, and recent development, etc.
Chapter 12: Analyst's Viewpoints/Conclusions
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Account-Based Marketing Software Market Size Growth Rate by Type, 2019 VS 2023 VS 2030
1.2.2 Account-Based Execution Software
1.2.3 Account-Based Reporting Software
1.2.4 Marketing Account Intelligence Software
1.2.5 Marketing Account Management Software
1.3 Market by Application
1.3.1 Global Account-Based Marketing Software Market Size Growth Rate by Application, 2019 VS 2023 VS 2030
1.3.2 Large Enterprises
1.3.3 SMEs
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Global Growth Trends
2.1 Global Account-Based Marketing Software Market Perspective (2019-2030)
2.2 Global Account-Based Marketing Software Growth Trends by Region
2.2.1 Account-Based Marketing Software Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Account-Based Marketing Software Historic Market Size by Region (2019-2024)
2.2.3 Account-Based Marketing Software Forecasted Market Size by Region (2025-2030)
2.3 Account-Based Marketing Software Market Dynamics
2.3.1 Account-Based Marketing Software Industry Trends
2.3.2 Account-Based Marketing Software Market Drivers
2.3.3 Account-Based Marketing Software Market Challenges
2.3.4 Account-Based Marketing Software Market Restraints
3 Competition Landscape by Key Players
3.1 Global Revenue Account-Based Marketing Software by Players
3.1.1 Global Account-Based Marketing Software Revenue by Players (2019-2024)
3.1.2 Global Account-Based Marketing Software Revenue Market Share by Players (2019-2024)
3.2 Global Account-Based Marketing Software Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Global Key Players of Account-Based Marketing Software, Ranking by Revenue, 2022 VS 2023 VS 2024
3.4 Global Account-Based Marketing Software Market Concentration Ratio
3.4.1 Global Account-Based Marketing Software Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Account-Based Marketing Software Revenue in 2023
3.5 Global Key Players of Account-Based Marketing Software Head office and Area Served
3.6 Global Key Players of Account-Based Marketing Software, Product and Application
3.7 Global Key Players of Account-Based Marketing Software, Date of Enter into This Industry
3.8 Mergers & Acquisitions, Expansion Plans
4 Account-Based Marketing Software Breakdown Data by Type
4.1 Global Account-Based Marketing Software Historic Market Size by Type (2019-2024)
4.2 Global Account-Based Marketing Software Forecasted Market Size by Type (2025-2030)
5 Account-Based Marketing Software Breakdown Data by Application
5.1 Global Account-Based Marketing Software Historic Market Size by Application (2019-2024)
5.2 Global Account-Based Marketing Software Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Account-Based Marketing Software Market Size (2019-2030)
6.2 North America Account-Based Marketing Software Market Size by Type
6.2.1 North America Account-Based Marketing Software Market Size by Type (2019-2024)
6.2.2 North America Account-Based Marketing Software Market Size by Type (2025-2030)
6.2.3 North America Account-Based Marketing Software Market Share by Type (2019-2030)
6.3 North America Account-Based Marketing Software Market Size by Application
6.3.1 North America Account-Based Marketing Software Market Size by Application (2019-2024)
6.3.2 North America Account-Based Marketing Software Market Size by Application (2025-2030)
6.3.3 North America Account-Based Marketing Software Market Share by Application (2019-2030)
6.4 North America Account-Based Marketing Software Market Size by Country
6.4.1 North America Account-Based Marketing Software Market Size by Country: 2019 VS 2023 VS 2030
6.4.2 North America Account-Based Marketing Software Market Size by Country (2019-2024)
6.4.3 North America Account-Based Marketing Software Market Size by Country (2025-2030)
6.4.4 U.S.
6.4.5 Canada
7 Europe
7.1 Europe Account-Based Marketing Software Market Size (2019-2030)
7.2 Europe Account-Based Marketing Software Market Size by Type
7.2.1 Europe Account-Based Marketing Software Market Size by Type (2019-2024)
7.2.2 Europe Account-Based Marketing Software Market Size by Type (2025-2030)
7.2.3 Europe Account-Based Marketing Software Market Share by Type (2019-2030)
7.3 Europe Account-Based Marketing Software Market Size by Application
7.3.1 Europe Account-Based Marketing Software Market Size by Application (2019-2024)
7.3.2 Europe Account-Based Marketing Software Market Size by Application (2025-2030)
7.3.3 Europe Account-Based Marketing Software Market Share by Application (2019-2030)
7.4 Europe Account-Based Marketing Software Market Size by Country
7.4.1 Europe Account-Based Marketing Software Market Size by Country: 2019 VS 2023 VS 2030
7.4.2 Europe Account-Based Marketing Software Market Size by Country (2019-2024)
7.4.3 Europe Account-Based Marketing Software Market Size by Country (2025-2030)
7.4.3 Germany
7.4.4 France
7.4.5 U.K.
7.4.6 Italy
7.4.7 Russia
7.4.8 Nordic Countries
8 China
8.1 China Account-Based Marketing Software Market Size (2019-2030)
8.2 China Account-Based Marketing Software Market Size by Type
8.2.1 China Account-Based Marketing Software Market Size by Type (2019-2024)
8.2.2 China Account-Based Marketing Software Market Size by Type (2025-2030)
8.2.3 China Account-Based Marketing Software Market Share by Type (2019-2030)
8.3 China Account-Based Marketing Software Market Size by Application
8.3.1 China Account-Based Marketing Software Market Size by Application (2019-2024)
8.3.2 China Account-Based Marketing Software Market Size by Application (2025-2030)
8.3.3 China Account-Based Marketing Software Market Share by Application (2019-2030)
9 Asia (excluding China)
9.1 Asia Account-Based Marketing Software Market Size (2019-2030)
9.2 Asia Account-Based Marketing Software Market Size by Type
9.2.1 Asia Account-Based Marketing Software Market Size by Type (2019-2024)
9.2.2 Asia Account-Based Marketing Software Market Size by Type (2025-2030)
9.2.3 Asia Account-Based Marketing Software Market Share by Type (2019-2030)
9.3 Asia Account-Based Marketing Software Market Size by Application
9.3.1 Asia Account-Based Marketing Software Market Size by Application (2019-2024)
9.3.2 Asia Account-Based Marketing Software Market Size by Application (2025-2030)
9.3.3 Asia Account-Based Marketing Software Market Share by Application (2019-2030)
9.4 Asia Account-Based Marketing Software Market Size by Region
9.4.1 Asia Account-Based Marketing Software Market Size by Region: 2019 VS 2023 VS 2030
9.4.2 Asia Account-Based Marketing Software Market Size by Region (2019-2024)
9.4.3 Asia Account-Based Marketing Software Market Size by Region (2025-2030)
9.4.4 Japan
9.4.5 South Korea
9.4.6 China Taiwan
9.4.7 Southeast Asia
9.4.8 India
9.4.9 Australia
10 Middle East, Africa, and Latin America
10.1 Middle East, Africa, and Latin America Account-Based Marketing Software Market Size (2019-2030)
10.2 Middle East, Africa, and Latin America Account-Based Marketing Software Market Size by Type
10.2.1 Middle East, Africa, and Latin America Account-Based Marketing Software Market Size by Type (2019-2024)
10.2.2 Middle East, Africa, and Latin America Account-Based Marketing Software Market Size by Type (2025-2030)
10.2.3 Middle East, Africa, and Latin America Account-Based Marketing Software Market Share by Type (2019-2030)
10.3 Middle East, Africa, and Latin America Account-Based Marketing Software Market Size by Application
10.3.1 Middle East, Africa, and Latin America Account-Based Marketing Software Market Size by Application (2019-2024)
10.3.2 Middle East, Africa, and Latin America Account-Based Marketing Software Market Size by Application (2025-2030)
10.3.3 Middle East, Africa, and Latin America Account-Based Marketing Software Market Share by Application (2019-2030)
10.4 Middle East, Africa, and Latin America Account-Based Marketing Software Market Size by Country
10.4.1 Middle East, Africa, and Latin America Account-Based Marketing Software Market Size by Country: 2019 VS 2023 VS 2030
10.4.2 Middle East, Africa, and Latin America Account-Based Marketing Software Market Size by Country (2019-2024)
10.4.3 Middle East, Africa, and Latin America Account-Based Marketing Software Market Size by Country (2025-2030)
10.4.4 Brazil
10.4.5 Mexico
10.4.6 Turkey
10.4.7 Saudi Arabia
10.4.8 Israel
10.4.9 GCC Countries
11 Key Players Profiles
11.1 Terminus ABM Platform
11.1.1 Terminus ABM Platform Company Details
11.1.2 Terminus ABM Platform Business Overview
11.1.3 Terminus ABM Platform Account-Based Marketing Software Introduction
11.1.4 Terminus ABM Platform Revenue in Account-Based Marketing Software Business (2019-2024)
11.1.5 Terminus ABM Platform Recent Developments
11.2 Sendoso
11.2.1 Sendoso Company Details
11.2.2 Sendoso Business Overview
11.2.3 Sendoso Account-Based Marketing Software Introduction
11.2.4 Sendoso Revenue in Account-Based Marketing Software Business (2019-2024)
11.2.5 Sendoso Recent Developments
11.3 Engagio ABM Platform
11.3.1 Engagio ABM Platform Company Details
11.3.2 Engagio ABM Platform Business Overview
11.3.3 Engagio ABM Platform Account-Based Marketing Software Introduction
11.3.4 Engagio ABM Platform Revenue in Account-Based Marketing Software Business (2019-2024)
11.3.5 Engagio ABM Platform Recent Developments
11.4 Printfection
11.4.1 Printfection Company Details
11.4.2 Printfection Business Overview
11.4.3 Printfection Account-Based Marketing Software Introduction
11.4.4 Printfection Revenue in Account-Based Marketing Software Business (2019-2024)
11.4.5 Printfection Recent Developments
11.5 Metadata.io
11.5.1 Metadata.io Company Details
11.5.2 Metadata.io Business Overview
11.5.3 Metadata.io Account-Based Marketing Software Introduction
11.5.4 Metadata.io Revenue in Account-Based Marketing Software Business (2019-2024)
11.5.5 Metadata.io Recent Developments
11.6 PFL
11.6.1 PFL Company Details
11.6.2 PFL Business Overview
11.6.3 PFL Account-Based Marketing Software Introduction
11.6.4 PFL Revenue in Account-Based Marketing Software Business (2019-2024)
11.6.5 PFL Recent Developments
11.7 Marketo
11.7.1 Marketo Company Details
11.7.2 Marketo Business Overview
11.7.3 Marketo Account-Based Marketing Software Introduction
11.7.4 Marketo Revenue in Account-Based Marketing Software Business (2019-2024)
11.7.5 Marketo Recent Developments
11.8 LeanData
11.8.1 LeanData Company Details
11.8.2 LeanData Business Overview
11.8.3 LeanData Account-Based Marketing Software Introduction
11.8.4 LeanData Revenue in Account-Based Marketing Software Business (2019-2024)
11.8.5 LeanData Recent Developments
11.9 Groove
11.9.1 Groove Company Details
11.9.2 Groove Business Overview
11.9.3 Groove Account-Based Marketing Software Introduction
11.9.4 Groove Revenue in Account-Based Marketing Software Business (2019-2024)
11.9.5 Groove Recent Developments
11.10 Bizible
11.10.1 Bizible Company Details
11.10.2 Bizible Business Overview
11.10.3 Bizible Account-Based Marketing Software Introduction
11.10.4 Bizible Revenue in Account-Based Marketing Software Business (2019-2024)
11.10.5 Bizible Recent Developments
11.11 DiscoverOrg
11.11.1 DiscoverOrg Company Details
11.11.2 DiscoverOrg Business Overview
11.11.3 DiscoverOrg Account-Based Marketing Software Introduction
11.11.4 DiscoverOrg Revenue in Account-Based Marketing Software Business (2019-2024)
11.11.5 DiscoverOrg Recent Developments
11.12 Adapt
11.12.1 Adapt Company Details
11.12.2 Adapt Business Overview
11.12.3 Adapt Account-Based Marketing Software Introduction
11.12.4 Adapt Revenue in Account-Based Marketing Software Business (2019-2024)
11.12.5 Adapt Recent Developments
11.13 Act-On
11.13.1 Act-On Company Details
11.13.2 Act-On Business Overview
11.13.3 Act-On Account-Based Marketing Software Introduction
11.13.4 Act-On Revenue in Account-Based Marketing Software Business (2019-2024)
11.13.5 Act-On Recent Developments
11.14 InsideView
11.14.1 InsideView Company Details
11.14.2 InsideView Business Overview
11.14.3 InsideView Account-Based Marketing Software Introduction
11.14.4 InsideView Revenue in Account-Based Marketing Software Business (2019-2024)
11.14.5 InsideView Recent Developments
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Terminus ABM Platform
Sendoso
Engagio ABM Platform
Printfection
Metadata.io
PFL
Marketo
LeanData
Groove
Bizible
DiscoverOrg
Adapt
Act-On
InsideView
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*If Applicable.
