
Digital ad intelligence software monitors competitors’ advertising campaigns as well as optimizes ad spend by providing ad revenue data. Companies use digital ad intelligence software to evaluate where competitors are advertising, the ad creatives their competitors are running, and how much their competitors are spending on their ads.
Competitive intelligence is a main component of this type of software, as it can help businesses identify which ad creatives are performing best for their competitors (i.e., types of messaging, CTAs, ad sizes and images, etc.). Digital ad intelligence software can also track competitors’ key performance indicators, like cost per impression (CPI) and click-through rate (CTR).
Highlights
The global Ad Intelligence Software market was valued at US$ million in 2022 and is anticipated to reach US$ million by 2029, witnessing a CAGR of % during the forecast period 2023-2029. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
North American market for Ad Intelligence Software is estimated to increase from $ million in 2023 to reach $ million by 2029, at a CAGR of % during the forecast period of 2023 through 2029.
Asia-Pacific market for Ad Intelligence Software is estimated to increase from $ million in 2023 to reach $ million by 2029, at a CAGR of % during the forecast period of 2023 through 2029.
The global market for Ad Intelligence Software in Large Enterprises is estimated to increase from $ million in 2023 to $ million by 2029, at a CAGR of % during the forecast period of 2023 through 2029.
The key global companies of Ad Intelligence Software include Pathmatics, SOOMLA, SimilarWeb, Adbeat, BIScience, MobileAction, WhatRunsWhere, App Annie and Apptica, etc. In 2022, the world's top three vendors accounted for approximately % of the revenue.
Report Scope
This report aims to provide a comprehensive presentation of the global market for Ad Intelligence Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Ad Intelligence Software.
The Ad Intelligence Software market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2022 as the base year, with history and forecast data for the period from 2018 to 2029. This report segments the global Ad Intelligence Software market comprehensively. Regional market sizes, concerning products by type, by application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Ad Intelligence Software companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, by type, by application, and by regions.
By Company
Pathmatics
SOOMLA
SimilarWeb
Adbeat
BIScience
MobileAction
WhatRunsWhere
App Annie
Apptica
Nielsen
Numerator
Sensor Tower
SocialPeta
Segment by Type
Cloud Based
On Premises
Segment by Application
Large Enterprises
SMEs
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Core Chapters
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Ad Intelligence Software companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the key companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Ad Intelligence Software Market Size Growth Rate by Type: 2018 VS 2022 VS 2029
1.2.2 Cloud Based
1.2.3 On Premises
1.3 Market by Application
1.3.1 Global Ad Intelligence Software Market Growth by Application: 2018 VS 2022 VS 2029
1.3.2 Large Enterprises
1.3.3 SMEs
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Ad Intelligence Software Market Perspective (2018-2029)
2.2 Ad Intelligence Software Growth Trends by Region
2.2.1 Global Ad Intelligence Software Market Size by Region: 2018 VS 2022 VS 2029
2.2.2 Ad Intelligence Software Historic Market Size by Region (2018-2023)
2.2.3 Ad Intelligence Software Forecasted Market Size by Region (2024-2029)
2.3 Ad Intelligence Software Market Dynamics
2.3.1 Ad Intelligence Software Industry Trends
2.3.2 Ad Intelligence Software Market Drivers
2.3.3 Ad Intelligence Software Market Challenges
2.3.4 Ad Intelligence Software Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Ad Intelligence Software Players by Revenue
3.1.1 Global Top Ad Intelligence Software Players by Revenue (2018-2023)
3.1.2 Global Ad Intelligence Software Revenue Market Share by Players (2018-2023)
3.2 Global Ad Intelligence Software Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Ad Intelligence Software Revenue
3.4 Global Ad Intelligence Software Market Concentration Ratio
3.4.1 Global Ad Intelligence Software Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Ad Intelligence Software Revenue in 2022
3.5 Ad Intelligence Software Key Players Head office and Area Served
3.6 Key Players Ad Intelligence Software Product Solution and Service
3.7 Date of Enter into Ad Intelligence Software Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Ad Intelligence Software Breakdown Data by Type
4.1 Global Ad Intelligence Software Historic Market Size by Type (2018-2023)
4.2 Global Ad Intelligence Software Forecasted Market Size by Type (2024-2029)
5 Ad Intelligence Software Breakdown Data by Application
5.1 Global Ad Intelligence Software Historic Market Size by Application (2018-2023)
5.2 Global Ad Intelligence Software Forecasted Market Size by Application (2024-2029)
6 North America
6.1 North America Ad Intelligence Software Market Size (2018-2029)
6.2 North America Ad Intelligence Software Market Growth Rate by Country: 2018 VS 2022 VS 2029
6.3 North America Ad Intelligence Software Market Size by Country (2018-2023)
6.4 North America Ad Intelligence Software Market Size by Country (2024-2029)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Ad Intelligence Software Market Size (2018-2029)
7.2 Europe Ad Intelligence Software Market Growth Rate by Country: 2018 VS 2022 VS 2029
7.3 Europe Ad Intelligence Software Market Size by Country (2018-2023)
7.4 Europe Ad Intelligence Software Market Size by Country (2024-2029)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Ad Intelligence Software Market Size (2018-2029)
8.2 Asia-Pacific Ad Intelligence Software Market Growth Rate by Region: 2018 VS 2022 VS 2029
8.3 Asia-Pacific Ad Intelligence Software Market Size by Region (2018-2023)
8.4 Asia-Pacific Ad Intelligence Software Market Size by Region (2024-2029)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Ad Intelligence Software Market Size (2018-2029)
9.2 Latin America Ad Intelligence Software Market Growth Rate by Country: 2018 VS 2022 VS 2029
9.3 Latin America Ad Intelligence Software Market Size by Country (2018-2023)
9.4 Latin America Ad Intelligence Software Market Size by Country (2024-2029)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Ad Intelligence Software Market Size (2018-2029)
10.2 Middle East & Africa Ad Intelligence Software Market Growth Rate by Country: 2018 VS 2022 VS 2029
10.3 Middle East & Africa Ad Intelligence Software Market Size by Country (2018-2023)
10.4 Middle East & Africa Ad Intelligence Software Market Size by Country (2024-2029)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Pathmatics
11.1.1 Pathmatics Company Detail
11.1.2 Pathmatics Business Overview
11.1.3 Pathmatics Ad Intelligence Software Introduction
11.1.4 Pathmatics Revenue in Ad Intelligence Software Business (2018-2023)
11.1.5 Pathmatics Recent Development
11.2 SOOMLA
11.2.1 SOOMLA Company Detail
11.2.2 SOOMLA Business Overview
11.2.3 SOOMLA Ad Intelligence Software Introduction
11.2.4 SOOMLA Revenue in Ad Intelligence Software Business (2018-2023)
11.2.5 SOOMLA Recent Development
11.3 SimilarWeb
11.3.1 SimilarWeb Company Detail
11.3.2 SimilarWeb Business Overview
11.3.3 SimilarWeb Ad Intelligence Software Introduction
11.3.4 SimilarWeb Revenue in Ad Intelligence Software Business (2018-2023)
11.3.5 SimilarWeb Recent Development
11.4 Adbeat
11.4.1 Adbeat Company Detail
11.4.2 Adbeat Business Overview
11.4.3 Adbeat Ad Intelligence Software Introduction
11.4.4 Adbeat Revenue in Ad Intelligence Software Business (2018-2023)
11.4.5 Adbeat Recent Development
11.5 BIScience
11.5.1 BIScience Company Detail
11.5.2 BIScience Business Overview
11.5.3 BIScience Ad Intelligence Software Introduction
11.5.4 BIScience Revenue in Ad Intelligence Software Business (2018-2023)
11.5.5 BIScience Recent Development
11.6 MobileAction
11.6.1 MobileAction Company Detail
11.6.2 MobileAction Business Overview
11.6.3 MobileAction Ad Intelligence Software Introduction
11.6.4 MobileAction Revenue in Ad Intelligence Software Business (2018-2023)
11.6.5 MobileAction Recent Development
11.7 WhatRunsWhere
11.7.1 WhatRunsWhere Company Detail
11.7.2 WhatRunsWhere Business Overview
11.7.3 WhatRunsWhere Ad Intelligence Software Introduction
11.7.4 WhatRunsWhere Revenue in Ad Intelligence Software Business (2018-2023)
11.7.5 WhatRunsWhere Recent Development
11.8 App Annie
11.8.1 App Annie Company Detail
11.8.2 App Annie Business Overview
11.8.3 App Annie Ad Intelligence Software Introduction
11.8.4 App Annie Revenue in Ad Intelligence Software Business (2018-2023)
11.8.5 App Annie Recent Development
11.9 Apptica
11.9.1 Apptica Company Detail
11.9.2 Apptica Business Overview
11.9.3 Apptica Ad Intelligence Software Introduction
11.9.4 Apptica Revenue in Ad Intelligence Software Business (2018-2023)
11.9.5 Apptica Recent Development
11.10 Nielsen
11.10.1 Nielsen Company Detail
11.10.2 Nielsen Business Overview
11.10.3 Nielsen Ad Intelligence Software Introduction
11.10.4 Nielsen Revenue in Ad Intelligence Software Business (2018-2023)
11.10.5 Nielsen Recent Development
11.11 Numerator
11.11.1 Numerator Company Detail
11.11.2 Numerator Business Overview
11.11.3 Numerator Ad Intelligence Software Introduction
11.11.4 Numerator Revenue in Ad Intelligence Software Business (2018-2023)
11.11.5 Numerator Recent Development
11.12 Sensor Tower
11.12.1 Sensor Tower Company Detail
11.12.2 Sensor Tower Business Overview
11.12.3 Sensor Tower Ad Intelligence Software Introduction
11.12.4 Sensor Tower Revenue in Ad Intelligence Software Business (2018-2023)
11.12.5 Sensor Tower Recent Development
11.13 SocialPeta
11.13.1 SocialPeta Company Detail
11.13.2 SocialPeta Business Overview
11.13.3 SocialPeta Ad Intelligence Software Introduction
11.13.4 SocialPeta Revenue in Ad Intelligence Software Business (2018-2023)
11.13.5 SocialPeta Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Pathmatics
SOOMLA
SimilarWeb
Adbeat
BIScience
MobileAction
WhatRunsWhere
App Annie
Apptica
Nielsen
Numerator
Sensor Tower
SocialPeta
Ěý
Ěý
*If Applicable.
