Advertising Management Platform is a type of software that helps advertisers to manage their digital advertising campaigns across various channels and formats. It provides features such as campaign planning, media buying, ad creation, targeting, optimization, analytics, and reporting. Advertising Management Platform enables advertisers to reach their target audiences, measure the performance of their ads, and optimize their return on ad spend.
Market Analysis and Insights: Global Advertising Management Platform Market
The global Advertising Management Platform market is projected to grow from US$ 2633 million in 2024 to US$ 4319.5 million by 2030, at a Compound Annual Growth Rate (CAGR) of 8.6% during the forecast period.
The industry trend of Advertising Management Platform is expected to be positive and growing in the coming years. The drivers of this growth include increasing demand for online advertising, rising adoption of cloud computing and SaaS models, growing complexity and scale of digital advertising campaigns, and enhancing customer satisfaction and retention. The report also identifies some of the challenges and opportunities for the market, such as data privacy and security issues, regional variations, and technological innovations.
Report Covers:
This report presents an overview of global market for Advertising Management Platform market size. Analyses of the global market trends, with historic market revenue data for 2019 - 2023, estimates for 2024, and projections of CAGR through 2030.
This report researches the key producers of Advertising Management Platform, also provides the revenue of main regions and countries. Highlights of the upcoming market potential for Advertising Management Platform, and key regions/countries of focus to forecast this market into various segments and sub-segments. Country specific data and market value analysis for the U.S., Canada, Mexico, Brazil, China, Japan, South Korea, Southeast Asia, India, Germany, the U.K., Italy, Middle East, Africa, and Other Countries.
This report focuses on the Advertising Management Platform revenue, market share and industry ranking of main companies, data from 2019 to 2024. Identification of the major stakeholders in the global Advertising Management Platform market, and analysis of their competitive landscape and market positioning based on recent developments and segmental revenues. This report will help stakeholders to understand the competitive landscape and gain more insights and position their businesses and market strategies in a better way.
This report analyzes the segments data by Type and by Application, revenue, and growth rate, from 2019 to 2030. Evaluation and forecast the market size for Advertising Management Platform revenue, projected growth trends, production technology, application and end-user industry.
Market Segmentation
By Company
Google
Celtra
Bannerflow
Adobe
RhythmOne
Sizmek
Adform
Thunder
SteelHouse
Flashtalking
Snapchat (Flite)
Mediawide
Balihoo
Mixpo
Bannersnack
Bonzai
Marin Software
Segment by Type
Publishers and Brands
Marketers and Agencies
Segment by Application
Large Enterprises
SMEs
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
China
Asia (excluding China)
Japan
South Korea
China Taiwan
Southeast Asia
India
Latin America, Middle East & Africa
Brazil
Mexico
Turkey
Israel
GCC Countries
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Revenue of Advertising Management Platform in global and regional level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world. This section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Advertising Management Platform companies鈥� competitive landscape, revenue, market share and industry ranking, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: North America (US & Canada) by Type, by Application and by country, revenue for each segment.
Chapter 7: Europe by Type, by Application and by country, revenue for each segment.
Chapter 8: China by Type, and by Application, revenue for each segment.
Chapter 9: Asia (excluding China) by Type, by Application and by region, revenue for each segment.
Chapter 10: Middle East, Africa, and Latin America by Type, by Application and by country, revenue for each segment.
Chapter 11: Provides profiles of key companies, introducing the basic situation of the main companies in the market in detail, including product descriptions and specifications, Advertising Management Platform revenue, gross margin, and recent development, etc.
Chapter 12: Analyst's Viewpoints/Conclusions
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1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Advertising Management Platform Market Size Growth Rate by Type, 2019 VS 2023 VS 2030
1.2.2 Publishers and Brands
1.2.3 Marketers and Agencies
1.3 Market by Application
1.3.1 Global Advertising Management Platform Market Size Growth Rate by Application, 2019 VS 2023 VS 2030
1.3.2 Large Enterprises
1.3.3 SMEs
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Global Growth Trends
2.1 Global Advertising Management Platform Market Perspective (2019-2030)
2.2 Global Advertising Management Platform Growth Trends by Region
2.2.1 Advertising Management Platform Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Advertising Management Platform Historic Market Size by Region (2019-2024)
2.2.3 Advertising Management Platform Forecasted Market Size by Region (2025-2030)
2.3 Advertising Management Platform Market Dynamics
2.3.1 Advertising Management Platform Industry Trends
2.3.2 Advertising Management Platform Market Drivers
2.3.3 Advertising Management Platform Market Challenges
2.3.4 Advertising Management Platform Market Restraints
3 Competition Landscape by Key Players
3.1 Global Revenue Advertising Management Platform by Players
3.1.1 Global Advertising Management Platform Revenue by Players (2019-2024)
3.1.2 Global Advertising Management Platform Revenue Market Share by Players (2019-2024)
3.2 Global Advertising Management Platform Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Global Key Players of Advertising Management Platform, Ranking by Revenue, 2022 VS 2023 VS 2024
3.4 Global Advertising Management Platform Market Concentration Ratio
3.4.1 Global Advertising Management Platform Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Advertising Management Platform Revenue in 2023
3.5 Global Key Players of Advertising Management Platform Head office and Area Served
3.6 Global Key Players of Advertising Management Platform, Product and Application
3.7 Global Key Players of Advertising Management Platform, Date of Enter into This Industry
3.8 Mergers & Acquisitions, Expansion Plans
4 Advertising Management Platform Breakdown Data by Type
4.1 Global Advertising Management Platform Historic Market Size by Type (2019-2024)
4.2 Global Advertising Management Platform Forecasted Market Size by Type (2025-2030)
5 Advertising Management Platform Breakdown Data by Application
5.1 Global Advertising Management Platform Historic Market Size by Application (2019-2024)
5.2 Global Advertising Management Platform Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Advertising Management Platform Market Size (2019-2030)
6.2 North America Advertising Management Platform Market Size by Type
6.2.1 North America Advertising Management Platform Market Size by Type (2019-2024)
6.2.2 North America Advertising Management Platform Market Size by Type (2025-2030)
6.2.3 North America Advertising Management Platform Market Share by Type (2019-2030)
6.3 North America Advertising Management Platform Market Size by Application
6.3.1 North America Advertising Management Platform Market Size by Application (2019-2024)
6.3.2 North America Advertising Management Platform Market Size by Application (2025-2030)
6.3.3 North America Advertising Management Platform Market Share by Application (2019-2030)
6.4 North America Advertising Management Platform Market Size by Country
6.4.1 North America Advertising Management Platform Market Size by Country: 2019 VS 2023 VS 2030
6.4.2 North America Advertising Management Platform Market Size by Country (2019-2024)
6.4.3 North America Advertising Management Platform Market Size by Country (2025-2030)
6.4.4 U.S.
6.4.5 Canada
7 Europe
7.1 Europe Advertising Management Platform Market Size (2019-2030)
7.2 Europe Advertising Management Platform Market Size by Type
7.2.1 Europe Advertising Management Platform Market Size by Type (2019-2024)
7.2.2 Europe Advertising Management Platform Market Size by Type (2025-2030)
7.2.3 Europe Advertising Management Platform Market Share by Type (2019-2030)
7.3 Europe Advertising Management Platform Market Size by Application
7.3.1 Europe Advertising Management Platform Market Size by Application (2019-2024)
7.3.2 Europe Advertising Management Platform Market Size by Application (2025-2030)
7.3.3 Europe Advertising Management Platform Market Share by Application (2019-2030)
7.4 Europe Advertising Management Platform Market Size by Country
7.4.1 Europe Advertising Management Platform Market Size by Country: 2019 VS 2023 VS 2030
7.4.2 Europe Advertising Management Platform Market Size by Country (2019-2024)
7.4.3 Europe Advertising Management Platform Market Size by Country (2025-2030)
7.4.3 Germany
7.4.4 France
7.4.5 U.K.
7.4.6 Italy
7.4.7 Russia
7.4.8 Nordic Countries
8 China
8.1 China Advertising Management Platform Market Size (2019-2030)
8.2 China Advertising Management Platform Market Size by Type
8.2.1 China Advertising Management Platform Market Size by Type (2019-2024)
8.2.2 China Advertising Management Platform Market Size by Type (2025-2030)
8.2.3 China Advertising Management Platform Market Share by Type (2019-2030)
8.3 China Advertising Management Platform Market Size by Application
8.3.1 China Advertising Management Platform Market Size by Application (2019-2024)
8.3.2 China Advertising Management Platform Market Size by Application (2025-2030)
8.3.3 China Advertising Management Platform Market Share by Application (2019-2030)
9 Asia (excluding China)
9.1 Asia Advertising Management Platform Market Size (2019-2030)
9.2 Asia Advertising Management Platform Market Size by Type
9.2.1 Asia Advertising Management Platform Market Size by Type (2019-2024)
9.2.2 Asia Advertising Management Platform Market Size by Type (2025-2030)
9.2.3 Asia Advertising Management Platform Market Share by Type (2019-2030)
9.3 Asia Advertising Management Platform Market Size by Application
9.3.1 Asia Advertising Management Platform Market Size by Application (2019-2024)
9.3.2 Asia Advertising Management Platform Market Size by Application (2025-2030)
9.3.3 Asia Advertising Management Platform Market Share by Application (2019-2030)
9.4 Asia Advertising Management Platform Market Size by Region
9.4.1 Asia Advertising Management Platform Market Size by Region: 2019 VS 2023 VS 2030
9.4.2 Asia Advertising Management Platform Market Size by Region (2019-2024)
9.4.3 Asia Advertising Management Platform Market Size by Region (2025-2030)
9.4.4 Japan
9.4.5 South Korea
9.4.6 China Taiwan
9.4.7 Southeast Asia
9.4.8 India
9.4.9 Australia
10 Middle East, Africa, and Latin America
10.1 Middle East, Africa, and Latin America Advertising Management Platform Market Size (2019-2030)
10.2 Middle East, Africa, and Latin America Advertising Management Platform Market Size by Type
10.2.1 Middle East, Africa, and Latin America Advertising Management Platform Market Size by Type (2019-2024)
10.2.2 Middle East, Africa, and Latin America Advertising Management Platform Market Size by Type (2025-2030)
10.2.3 Middle East, Africa, and Latin America Advertising Management Platform Market Share by Type (2019-2030)
10.3 Middle East, Africa, and Latin America Advertising Management Platform Market Size by Application
10.3.1 Middle East, Africa, and Latin America Advertising Management Platform Market Size by Application (2019-2024)
10.3.2 Middle East, Africa, and Latin America Advertising Management Platform Market Size by Application (2025-2030)
10.3.3 Middle East, Africa, and Latin America Advertising Management Platform Market Share by Application (2019-2030)
10.4 Middle East, Africa, and Latin America Advertising Management Platform Market Size by Country
10.4.1 Middle East, Africa, and Latin America Advertising Management Platform Market Size by Country: 2019 VS 2023 VS 2030
10.4.2 Middle East, Africa, and Latin America Advertising Management Platform Market Size by Country (2019-2024)
10.4.3 Middle East, Africa, and Latin America Advertising Management Platform Market Size by Country (2025-2030)
10.4.4 Brazil
10.4.5 Mexico
10.4.6 Turkey
10.4.7 Saudi Arabia
10.4.8 Israel
10.4.9 GCC Countries
11 Key Players Profiles
11.1 Google
11.1.1 Google Company Details
11.1.2 Google Business Overview
11.1.3 Google Advertising Management Platform Introduction
11.1.4 Google Revenue in Advertising Management Platform Business (2019-2024)
11.1.5 Google Recent Developments
11.2 Celtra
11.2.1 Celtra Company Details
11.2.2 Celtra Business Overview
11.2.3 Celtra Advertising Management Platform Introduction
11.2.4 Celtra Revenue in Advertising Management Platform Business (2019-2024)
11.2.5 Celtra Recent Developments
11.3 Bannerflow
11.3.1 Bannerflow Company Details
11.3.2 Bannerflow Business Overview
11.3.3 Bannerflow Advertising Management Platform Introduction
11.3.4 Bannerflow Revenue in Advertising Management Platform Business (2019-2024)
11.3.5 Bannerflow Recent Developments
11.4 Adobe
11.4.1 Adobe Company Details
11.4.2 Adobe Business Overview
11.4.3 Adobe Advertising Management Platform Introduction
11.4.4 Adobe Revenue in Advertising Management Platform Business (2019-2024)
11.4.5 Adobe Recent Developments
11.5 RhythmOne
11.5.1 RhythmOne Company Details
11.5.2 RhythmOne Business Overview
11.5.3 RhythmOne Advertising Management Platform Introduction
11.5.4 RhythmOne Revenue in Advertising Management Platform Business (2019-2024)
11.5.5 RhythmOne Recent Developments
11.6 Sizmek
11.6.1 Sizmek Company Details
11.6.2 Sizmek Business Overview
11.6.3 Sizmek Advertising Management Platform Introduction
11.6.4 Sizmek Revenue in Advertising Management Platform Business (2019-2024)
11.6.5 Sizmek Recent Developments
11.7 Adform
11.7.1 Adform Company Details
11.7.2 Adform Business Overview
11.7.3 Adform Advertising Management Platform Introduction
11.7.4 Adform Revenue in Advertising Management Platform Business (2019-2024)
11.7.5 Adform Recent Developments
11.8 Thunder
11.8.1 Thunder Company Details
11.8.2 Thunder Business Overview
11.8.3 Thunder Advertising Management Platform Introduction
11.8.4 Thunder Revenue in Advertising Management Platform Business (2019-2024)
11.8.5 Thunder Recent Developments
11.9 SteelHouse
11.9.1 SteelHouse Company Details
11.9.2 SteelHouse Business Overview
11.9.3 SteelHouse Advertising Management Platform Introduction
11.9.4 SteelHouse Revenue in Advertising Management Platform Business (2019-2024)
11.9.5 SteelHouse Recent Developments
11.10 Flashtalking
11.10.1 Flashtalking Company Details
11.10.2 Flashtalking Business Overview
11.10.3 Flashtalking Advertising Management Platform Introduction
11.10.4 Flashtalking Revenue in Advertising Management Platform Business (2019-2024)
11.10.5 Flashtalking Recent Developments
11.11 Snapchat (Flite)
11.11.1 Snapchat (Flite) Company Details
11.11.2 Snapchat (Flite) Business Overview
11.11.3 Snapchat (Flite) Advertising Management Platform Introduction
11.11.4 Snapchat (Flite) Revenue in Advertising Management Platform Business (2019-2024)
11.11.5 Snapchat (Flite) Recent Developments
11.12 Mediawide
11.12.1 Mediawide Company Details
11.12.2 Mediawide Business Overview
11.12.3 Mediawide Advertising Management Platform Introduction
11.12.4 Mediawide Revenue in Advertising Management Platform Business (2019-2024)
11.12.5 Mediawide Recent Developments
11.13 Balihoo
11.13.1 Balihoo Company Details
11.13.2 Balihoo Business Overview
11.13.3 Balihoo Advertising Management Platform Introduction
11.13.4 Balihoo Revenue in Advertising Management Platform Business (2019-2024)
11.13.5 Balihoo Recent Developments
11.14 Mixpo
11.14.1 Mixpo Company Details
11.14.2 Mixpo Business Overview
11.14.3 Mixpo Advertising Management Platform Introduction
11.14.4 Mixpo Revenue in Advertising Management Platform Business (2019-2024)
11.14.5 Mixpo Recent Developments
11.15 Bannersnack
11.15.1 Bannersnack Company Details
11.15.2 Bannersnack Business Overview
11.15.3 Bannersnack Advertising Management Platform Introduction
11.15.4 Bannersnack Revenue in Advertising Management Platform Business (2019-2024)
11.15.5 Bannersnack Recent Developments
11.16 Bonzai
11.16.1 Bonzai Company Details
11.16.2 Bonzai Business Overview
11.16.3 Bonzai Advertising Management Platform Introduction
11.16.4 Bonzai Revenue in Advertising Management Platform Business (2019-2024)
11.16.5 Bonzai Recent Developments
11.17 Marin Software
11.17.1 Marin Software Company Details
11.17.2 Marin Software Business Overview
11.17.3 Marin Software Advertising Management Platform Introduction
11.17.4 Marin Software Revenue in Advertising Management Platform Business (2019-2024)
11.17.5 Marin Software Recent Developments
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Google
Celtra
Bannerflow
Adobe
RhythmOne
Sizmek
Adform
Thunder
SteelHouse
Flashtalking
Snapchat (Flite)
Mediawide
Balihoo
Mixpo
Bannersnack
Bonzai
Marin Software
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*If Applicable.
