
App analytics monitors the performance of mobile, desktop, and other device applications. Companies use app analytics software to quickly make better-informed and more data-driven decisions. The infusion of new insights allows companies to improve their product, marketing, and overall profitability. With app analytics, companies unlock growth opportunities whereas without them, they run great risks.
The global App Analytics market was valued at US$ 1784.6 million in 2023 and is anticipated to reach US$ 5075.4 million by 2030, witnessing a CAGR of 15.6% during the forecast period 2024-2030.
North America is expected to hold the largest app analytics market share during the forecast period. The North American region comprises the US and Canada. These countries have sustainable and well-established economies, which enable them to strongly invest in R&D activities, thereby contributing to the development and innovation of new technologies. Asia Pacific (APAC) is expected to grow at the highest CAGR during the forecast period, as the region is witnessing a dynamic change in the adoption of app analytics solutions and services across various verticals. It is expected to provide major growth opportunities for app analytics vendors, because of its flexible economic policies and the increasing investments in app analytics solutions and services.
This report aims to provide a comprehensive presentation of the global market for App Analytics, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding App Analytics.
Report Scope
The App Analytics market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global App Analytics market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the App Analytics companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Google
Yahoo
Amazon
Adobe
IBM
Countly
Localytics
Swrve
Appsee
Amplitude
Appscatter
Appdynamics
Appsflyer
Heap
Adjust
Clevertap
Segment
Tune
Contentsquare
Mixpanel
Moengage
App Annie
Apptentive
Kochava
Taplytics
Segment by Type
Mobile App Analytics
Web App Analytics
Segment by Application
BFSI
Retail
Media and Entertainment
Logistics, Travel and Transportation
Telecom and IT
Others
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of App Analytics companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global App Analytics Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Mobile App Analytics
1.2.3 Web App Analytics
1.3 Market by Application
1.3.1 Global App Analytics Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 BFSI
1.3.3 Retail
1.3.4 Media and Entertainment
1.3.5 Logistics, Travel and Transportation
1.3.6 Telecom and IT
1.3.7 Others
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global App Analytics Market Perspective (2019-2030)
2.2 App Analytics Growth Trends by Region
2.2.1 Global App Analytics Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 App Analytics Historic Market Size by Region (2019-2024)
2.2.3 App Analytics Forecasted Market Size by Region (2025-2030)
2.3 App Analytics Market Dynamics
2.3.1 App Analytics Industry Trends
2.3.2 App Analytics Market Drivers
2.3.3 App Analytics Market Challenges
2.3.4 App Analytics Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top App Analytics Players by Revenue
3.1.1 Global Top App Analytics Players by Revenue (2019-2024)
3.1.2 Global App Analytics Revenue Market Share by Players (2019-2024)
3.2 Global App Analytics Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by App Analytics Revenue
3.4 Global App Analytics Market Concentration Ratio
3.4.1 Global App Analytics Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by App Analytics Revenue in 2023
3.5 App Analytics Key Players Head office and Area Served
3.6 Key Players App Analytics Product Solution and Service
3.7 Date of Enter into App Analytics Market
3.8 Mergers & Acquisitions, Expansion Plans
4 App Analytics Breakdown Data by Type
4.1 Global App Analytics Historic Market Size by Type (2019-2024)
4.2 Global App Analytics Forecasted Market Size by Type (2025-2030)
5 App Analytics Breakdown Data by Application
5.1 Global App Analytics Historic Market Size by Application (2019-2024)
5.2 Global App Analytics Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America App Analytics Market Size (2019-2030)
6.2 North America App Analytics Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America App Analytics Market Size by Country (2019-2024)
6.4 North America App Analytics Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe App Analytics Market Size (2019-2030)
7.2 Europe App Analytics Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe App Analytics Market Size by Country (2019-2024)
7.4 Europe App Analytics Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific App Analytics Market Size (2019-2030)
8.2 Asia-Pacific App Analytics Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific App Analytics Market Size by Region (2019-2024)
8.4 Asia-Pacific App Analytics Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America App Analytics Market Size (2019-2030)
9.2 Latin America App Analytics Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America App Analytics Market Size by Country (2019-2024)
9.4 Latin America App Analytics Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa App Analytics Market Size (2019-2030)
10.2 Middle East & Africa App Analytics Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa App Analytics Market Size by Country (2019-2024)
10.4 Middle East & Africa App Analytics Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Google
11.1.1 Google Company Detail
11.1.2 Google Business Overview
11.1.3 Google App Analytics Introduction
11.1.4 Google Revenue in App Analytics Business (2019-2024)
11.1.5 Google Recent Development
11.2 Yahoo
11.2.1 Yahoo Company Detail
11.2.2 Yahoo Business Overview
11.2.3 Yahoo App Analytics Introduction
11.2.4 Yahoo Revenue in App Analytics Business (2019-2024)
11.2.5 Yahoo Recent Development
11.3 Amazon
11.3.1 Amazon Company Detail
11.3.2 Amazon Business Overview
11.3.3 Amazon App Analytics Introduction
11.3.4 Amazon Revenue in App Analytics Business (2019-2024)
11.3.5 Amazon Recent Development
11.4 Adobe
11.4.1 Adobe Company Detail
11.4.2 Adobe Business Overview
11.4.3 Adobe App Analytics Introduction
11.4.4 Adobe Revenue in App Analytics Business (2019-2024)
11.4.5 Adobe Recent Development
11.5 IBM
11.5.1 IBM Company Detail
11.5.2 IBM Business Overview
11.5.3 IBM App Analytics Introduction
11.5.4 IBM Revenue in App Analytics Business (2019-2024)
11.5.5 IBM Recent Development
11.6 Countly
11.6.1 Countly Company Detail
11.6.2 Countly Business Overview
11.6.3 Countly App Analytics Introduction
11.6.4 Countly Revenue in App Analytics Business (2019-2024)
11.6.5 Countly Recent Development
11.7 Localytics
11.7.1 Localytics Company Detail
11.7.2 Localytics Business Overview
11.7.3 Localytics App Analytics Introduction
11.7.4 Localytics Revenue in App Analytics Business (2019-2024)
11.7.5 Localytics Recent Development
11.8 Swrve
11.8.1 Swrve Company Detail
11.8.2 Swrve Business Overview
11.8.3 Swrve App Analytics Introduction
11.8.4 Swrve Revenue in App Analytics Business (2019-2024)
11.8.5 Swrve Recent Development
11.9 Appsee
11.9.1 Appsee Company Detail
11.9.2 Appsee Business Overview
11.9.3 Appsee App Analytics Introduction
11.9.4 Appsee Revenue in App Analytics Business (2019-2024)
11.9.5 Appsee Recent Development
11.10 Amplitude
11.10.1 Amplitude Company Detail
11.10.2 Amplitude Business Overview
11.10.3 Amplitude App Analytics Introduction
11.10.4 Amplitude Revenue in App Analytics Business (2019-2024)
11.10.5 Amplitude Recent Development
11.11 Appscatter
11.11.1 Appscatter Company Detail
11.11.2 Appscatter Business Overview
11.11.3 Appscatter App Analytics Introduction
11.11.4 Appscatter Revenue in App Analytics Business (2019-2024)
11.11.5 Appscatter Recent Development
11.12 Appdynamics
11.12.1 Appdynamics Company Detail
11.12.2 Appdynamics Business Overview
11.12.3 Appdynamics App Analytics Introduction
11.12.4 Appdynamics Revenue in App Analytics Business (2019-2024)
11.12.5 Appdynamics Recent Development
11.13 Appsflyer
11.13.1 Appsflyer Company Detail
11.13.2 Appsflyer Business Overview
11.13.3 Appsflyer App Analytics Introduction
11.13.4 Appsflyer Revenue in App Analytics Business (2019-2024)
11.13.5 Appsflyer Recent Development
11.14 Heap
11.14.1 Heap Company Detail
11.14.2 Heap Business Overview
11.14.3 Heap App Analytics Introduction
11.14.4 Heap Revenue in App Analytics Business (2019-2024)
11.14.5 Heap Recent Development
11.15 Adjust
11.15.1 Adjust Company Detail
11.15.2 Adjust Business Overview
11.15.3 Adjust App Analytics Introduction
11.15.4 Adjust Revenue in App Analytics Business (2019-2024)
11.15.5 Adjust Recent Development
11.16 Clevertap
11.16.1 Clevertap Company Detail
11.16.2 Clevertap Business Overview
11.16.3 Clevertap App Analytics Introduction
11.16.4 Clevertap Revenue in App Analytics Business (2019-2024)
11.16.5 Clevertap Recent Development
11.17 Segment
11.17.1 Segment Company Detail
11.17.2 Segment Business Overview
11.17.3 Segment App Analytics Introduction
11.17.4 Segment Revenue in App Analytics Business (2019-2024)
11.17.5 Segment Recent Development
11.18 Tune
11.18.1 Tune Company Detail
11.18.2 Tune Business Overview
11.18.3 Tune App Analytics Introduction
11.18.4 Tune Revenue in App Analytics Business (2019-2024)
11.18.5 Tune Recent Development
11.19 Contentsquare
11.19.1 Contentsquare Company Detail
11.19.2 Contentsquare Business Overview
11.19.3 Contentsquare App Analytics Introduction
11.19.4 Contentsquare Revenue in App Analytics Business (2019-2024)
11.19.5 Contentsquare Recent Development
11.20 Mixpanel
11.20.1 Mixpanel Company Detail
11.20.2 Mixpanel Business Overview
11.20.3 Mixpanel App Analytics Introduction
11.20.4 Mixpanel Revenue in App Analytics Business (2019-2024)
11.20.5 Mixpanel Recent Development
11.21 Moengage
11.21.1 Moengage Company Detail
11.21.2 Moengage Business Overview
11.21.3 Moengage App Analytics Introduction
11.21.4 Moengage Revenue in App Analytics Business (2019-2024)
11.21.5 Moengage Recent Development
11.22 App Annie
11.22.1 App Annie Company Detail
11.22.2 App Annie Business Overview
11.22.3 App Annie App Analytics Introduction
11.22.4 App Annie Revenue in App Analytics Business (2019-2024)
11.22.5 App Annie Recent Development
11.23 Apptentive
11.23.1 Apptentive Company Detail
11.23.2 Apptentive Business Overview
11.23.3 Apptentive App Analytics Introduction
11.23.4 Apptentive Revenue in App Analytics Business (2019-2024)
11.23.5 Apptentive Recent Development
11.24 Kochava
11.24.1 Kochava Company Detail
11.24.2 Kochava Business Overview
11.24.3 Kochava App Analytics Introduction
11.24.4 Kochava Revenue in App Analytics Business (2019-2024)
11.24.5 Kochava Recent Development
11.25 Taplytics
11.25.1 Taplytics Company Detail
11.25.2 Taplytics Business Overview
11.25.3 Taplytics App Analytics Introduction
11.25.4 Taplytics Revenue in App Analytics Business (2019-2024)
11.25.5 Taplytics Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Google
Yahoo
Amazon
Adobe
IBM
Countly
Localytics
Swrve
Appsee
Amplitude
Appscatter
Appdynamics
Appsflyer
Heap
Adjust
Clevertap
Segment
Tune
Contentsquare
Mixpanel
Moengage
App Annie
Apptentive
Kochava
Taplytics
Ìý
Ìý
*If Applicable.
