The global market for AR Navigation was valued at US$ 1516 million in the year 2024 and is projected to reach a revised size of US$ 6623 million by 2031, growing at a CAGR of 22.9% during the forecast period.
Augmented Reality (AR) navigation is an innovative solution that combines real-time positioning with virtual data overlay for improved navigation experiences. The primary goal of this technology is to provide directions to users onscreen, overlaid on top of real environments seen through the camera of a device like a smartphone or headset. This alleviates the challenge of comparing the real world against a reference like a map, which is more difficult for users to use while navigating. It involves using technology to use general navigational points such as directions, landmarks, and points of interest in the real world through devices like smartphones, tablets, or headsets. The collaboration of digital and physical navigational points and data creates an immersive experience, providing users with real-time, contextual guidance that is much better than traditional maps.
The growing adoption of AR in the automotive sector is driving the augmented reality navigation industry. Car manufacturers are integrating AR navigation systems into vehicles to improve driver safety, reduce distractions, and enhance the overall user experience. These systems provide real-time directions and critical information overlaid on the windshield, allowing drivers to focus on the road while receiving accurate guidance. Additionally, the advent of self-driving vehicles is further boosting the integration of AR in navigation systems, as it supports the seamless flow of data and communication between autonomous vehicles and surrounding environments. Additionally, the advancements in AR technology, wearables, and the increasing need for smarter, more efficient navigation solutions. With AR's ability to blend real-world environments with digital information, it has emerged as a transformative tool in sectors such as automotive, healthcare, retail, and transportation, which is expected to present lucrative opportunities for the augmented reality navigation industry in the coming years.
This report aims to provide a comprehensive presentation of the global market for AR Navigation, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding AR Navigation.
The AR Navigation market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. This report segments the global AR Navigation market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the AR Navigation companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Google
Phiar
Apple
Furuno Electric
Microsoft
Neusoft
WayRay AG
ARway
Mapbox
Treedis
ViewAR
Artisense
IndoorAtlas
Hyper
Situm
Insider Navigation
Wemap
Navigine
Resonai
MobiDev
Agilie
Segment by Type
Indoor Navigation
Outdoor Navigation
Segment by Application
Automobile
Mobile Phone
Others
By Region
North America
United States
Canada
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Rest of Europe
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of AR Navigation company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
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1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global AR Navigation Market Size Growth Rate by Type: 2020 VS 2024 VS 2031
1.2.2 Indoor Navigation
1.2.3 Outdoor Navigation
1.3 Market by Application
1.3.1 Global AR Navigation Market Growth by Application: 2020 VS 2024 VS 2031
1.3.2 Automobile
1.3.3 Mobile Phone
1.3.4 Others
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Global Growth Trends
2.1 Global AR Navigation Market Perspective (2020-2031)
2.2 Global AR Navigation Growth Trends by Region
2.2.1 Global AR Navigation Market Size by Region: 2020 VS 2024 VS 2031
2.2.2 AR Navigation Historic Market Size by Region (2020-2025)
2.2.3 AR Navigation Forecasted Market Size by Region (2026-2031)
2.3 AR Navigation Market Dynamics
2.3.1 AR Navigation Industry Trends
2.3.2 AR Navigation Market Drivers
2.3.3 AR Navigation Market Challenges
2.3.4 AR Navigation Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top AR Navigation Players by Revenue
3.1.1 Global Top AR Navigation Players by Revenue (2020-2025)
3.1.2 Global AR Navigation Revenue Market Share by Players (2020-2025)
3.2 Global Top AR Navigation Players by Company Type and Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Global Key Players Ranking by AR Navigation Revenue
3.4 Global AR Navigation Market Concentration Ratio
3.4.1 Global AR Navigation Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by AR Navigation Revenue in 2024
3.5 Global Key Players of AR Navigation Head office and Area Served
3.6 Global Key Players of AR Navigation, Product and Application
3.7 Global Key Players of AR Navigation, Date of Enter into This Industry
3.8 Mergers & Acquisitions, Expansion Plans
4 AR Navigation Breakdown Data by Type
4.1 Global AR Navigation Historic Market Size by Type (2020-2025)
4.2 Global AR Navigation Forecasted Market Size by Type (2026-2031)
5 AR Navigation Breakdown Data by Application
5.1 Global AR Navigation Historic Market Size by Application (2020-2025)
5.2 Global AR Navigation Forecasted Market Size by Application (2026-2031)
6 North America
6.1 North America AR Navigation Market Size (2020-2031)
6.2 North America AR Navigation Market Growth Rate by Country: 2020 VS 2024 VS 2031
6.3 North America AR Navigation Market Size by Country (2020-2025)
6.4 North America AR Navigation Market Size by Country (2026-2031)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe AR Navigation Market Size (2020-2031)
7.2 Europe AR Navigation Market Growth Rate by Country: 2020 VS 2024 VS 2031
7.3 Europe AR Navigation Market Size by Country (2020-2025)
7.4 Europe AR Navigation Market Size by Country (2026-2031)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific AR Navigation Market Size (2020-2031)
8.2 Asia-Pacific AR Navigation Market Growth Rate by Region: 2020 VS 2024 VS 2031
8.3 Asia-Pacific AR Navigation Market Size by Region (2020-2025)
8.4 Asia-Pacific AR Navigation Market Size by Region (2026-2031)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America AR Navigation Market Size (2020-2031)
9.2 Latin America AR Navigation Market Growth Rate by Country: 2020 VS 2024 VS 2031
9.3 Latin America AR Navigation Market Size by Country (2020-2025)
9.4 Latin America AR Navigation Market Size by Country (2026-2031)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa AR Navigation Market Size (2020-2031)
10.2 Middle East & Africa AR Navigation Market Growth Rate by Country: 2020 VS 2024 VS 2031
10.3 Middle East & Africa AR Navigation Market Size by Country (2020-2025)
10.4 Middle East & Africa AR Navigation Market Size by Country (2026-2031)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Google
11.1.1 Google Company Details
11.1.2 Google Business Overview
11.1.3 Google AR Navigation Introduction
11.1.4 Google Revenue in AR Navigation Business (2020-2025)
11.1.5 Google Recent Development
11.2 Phiar
11.2.1 Phiar Company Details
11.2.2 Phiar Business Overview
11.2.3 Phiar AR Navigation Introduction
11.2.4 Phiar Revenue in AR Navigation Business (2020-2025)
11.2.5 Phiar Recent Development
11.3 Apple
11.3.1 Apple Company Details
11.3.2 Apple Business Overview
11.3.3 Apple AR Navigation Introduction
11.3.4 Apple Revenue in AR Navigation Business (2020-2025)
11.3.5 Apple Recent Development
11.4 Furuno Electric
11.4.1 Furuno Electric Company Details
11.4.2 Furuno Electric Business Overview
11.4.3 Furuno Electric AR Navigation Introduction
11.4.4 Furuno Electric Revenue in AR Navigation Business (2020-2025)
11.4.5 Furuno Electric Recent Development
11.5 Microsoft
11.5.1 Microsoft Company Details
11.5.2 Microsoft Business Overview
11.5.3 Microsoft AR Navigation Introduction
11.5.4 Microsoft Revenue in AR Navigation Business (2020-2025)
11.5.5 Microsoft Recent Development
11.6 Neusoft
11.6.1 Neusoft Company Details
11.6.2 Neusoft Business Overview
11.6.3 Neusoft AR Navigation Introduction
11.6.4 Neusoft Revenue in AR Navigation Business (2020-2025)
11.6.5 Neusoft Recent Development
11.7 WayRay AG
11.7.1 WayRay AG Company Details
11.7.2 WayRay AG Business Overview
11.7.3 WayRay AG AR Navigation Introduction
11.7.4 WayRay AG Revenue in AR Navigation Business (2020-2025)
11.7.5 WayRay AG Recent Development
11.8 ARway
11.8.1 ARway Company Details
11.8.2 ARway Business Overview
11.8.3 ARway AR Navigation Introduction
11.8.4 ARway Revenue in AR Navigation Business (2020-2025)
11.8.5 ARway Recent Development
11.9 Mapbox
11.9.1 Mapbox Company Details
11.9.2 Mapbox Business Overview
11.9.3 Mapbox AR Navigation Introduction
11.9.4 Mapbox Revenue in AR Navigation Business (2020-2025)
11.9.5 Mapbox Recent Development
11.10 Treedis
11.10.1 Treedis Company Details
11.10.2 Treedis Business Overview
11.10.3 Treedis AR Navigation Introduction
11.10.4 Treedis Revenue in AR Navigation Business (2020-2025)
11.10.5 Treedis Recent Development
11.11 ViewAR
11.11.1 ViewAR Company Details
11.11.2 ViewAR Business Overview
11.11.3 ViewAR AR Navigation Introduction
11.11.4 ViewAR Revenue in AR Navigation Business (2020-2025)
11.11.5 ViewAR Recent Development
11.12 Artisense
11.12.1 Artisense Company Details
11.12.2 Artisense Business Overview
11.12.3 Artisense AR Navigation Introduction
11.12.4 Artisense Revenue in AR Navigation Business (2020-2025)
11.12.5 Artisense Recent Development
11.13 IndoorAtlas
11.13.1 IndoorAtlas Company Details
11.13.2 IndoorAtlas Business Overview
11.13.3 IndoorAtlas AR Navigation Introduction
11.13.4 IndoorAtlas Revenue in AR Navigation Business (2020-2025)
11.13.5 IndoorAtlas Recent Development
11.14 Hyper
11.14.1 Hyper Company Details
11.14.2 Hyper Business Overview
11.14.3 Hyper AR Navigation Introduction
11.14.4 Hyper Revenue in AR Navigation Business (2020-2025)
11.14.5 Hyper Recent Development
11.15 Situm
11.15.1 Situm Company Details
11.15.2 Situm Business Overview
11.15.3 Situm AR Navigation Introduction
11.15.4 Situm Revenue in AR Navigation Business (2020-2025)
11.15.5 Situm Recent Development
11.16 Insider Navigation
11.16.1 Insider Navigation Company Details
11.16.2 Insider Navigation Business Overview
11.16.3 Insider Navigation AR Navigation Introduction
11.16.4 Insider Navigation Revenue in AR Navigation Business (2020-2025)
11.16.5 Insider Navigation Recent Development
11.17 Wemap
11.17.1 Wemap Company Details
11.17.2 Wemap Business Overview
11.17.3 Wemap AR Navigation Introduction
11.17.4 Wemap Revenue in AR Navigation Business (2020-2025)
11.17.5 Wemap Recent Development
11.18 Navigine
11.18.1 Navigine Company Details
11.18.2 Navigine Business Overview
11.18.3 Navigine AR Navigation Introduction
11.18.4 Navigine Revenue in AR Navigation Business (2020-2025)
11.18.5 Navigine Recent Development
11.19 Resonai
11.19.1 Resonai Company Details
11.19.2 Resonai Business Overview
11.19.3 Resonai AR Navigation Introduction
11.19.4 Resonai Revenue in AR Navigation Business (2020-2025)
11.19.5 Resonai Recent Development
11.20 MobiDev
11.20.1 MobiDev Company Details
11.20.2 MobiDev Business Overview
11.20.3 MobiDev AR Navigation Introduction
11.20.4 MobiDev Revenue in AR Navigation Business (2020-2025)
11.20.5 MobiDev Recent Development
11.21 Agilie
11.21.1 Agilie Company Details
11.21.2 Agilie Business Overview
11.21.3 Agilie AR Navigation Introduction
11.21.4 Agilie Revenue in AR Navigation Business (2020-2025)
11.21.5 Agilie Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.1.1 Research Programs/Design
13.1.1.2 Market Size Estimation
13.1.1.3 Market Breakdown and Data Triangulation
13.1.2 Data Source
13.1.2.1 Secondary Sources
13.1.2.2 Primary Sources
13.2 Author Details
13.3 Disclaimer
Google
Phiar
Apple
Furuno Electric
Microsoft
Neusoft
WayRay AG
ARway
Mapbox
Treedis
ViewAR
Artisense
IndoorAtlas
Hyper
Situm
Insider Navigation
Wemap
Navigine
Resonai
MobiDev
Agilie
听
听
*If Applicable.
