
AR Virtual Try-On is a technology that allows users to virtually try on products such as clothing, accessories, eyewear, makeup, and even furniture through augmented reality (AR) simulations. It enables users to see how products would look on themselves or in their environment without physically having to try them on or place them there. Using a combination of computer vision, image recognition, and AR rendering techniques, virtual try-on platforms overlay digital representations of products onto real-time images or videos of users captured through their devices' cameras. This creates an immersive and interactive experience, allowing users to visualize how different products would fit or appear before making a purchase decision. AR Virtual Try-On has gained popularity across various industries, including fashion, beauty, eyewear, and home decor, as it enhances the online shopping experience by providing a more engaging and personalized way for consumers to explore products and make informed choices.
The global AR Virtual Try-On market was valued at US$ million in 2023 and is anticipated to reach US$ million by 2030, witnessing a CAGR of %during the forecast period 2024-2030.
The AR Virtual Try-On Market has witnessed significant growth driven by the rising demand for immersive shopping experiences and the proliferation of e-commerce platforms. Major sales regions include North America, Europe, and Asia Pacific, with North America leading due to early adoption and technological advancements. However, market concentration is notable, with a few key players dominating the industry, limiting the entry of new competitors. Despite this, ample opportunities exist, particularly in niche markets and customization features. Challenges such as technological limitations, privacy concerns, and the need for standardized platforms remain, requiring continuous innovation and collaboration within the industry to sustain growth and meet evolving consumer expectations.
This report aims to provide a comprehensive presentation of the global market for AR Virtual Try-On, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding AR Virtual Try-On.
The AR Virtual Try-On market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global AR Virtual Try-On market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the AR Virtual Try-On companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Banuba
Deep AR
Grid Dynamics
mirrAR
Zakeke
Wanna
Mobidev
Vossle
Artlabs
Wearfits
Queppelin
TRYO
Designhubz
Reactive Reality
Netguru
Segment by Type
On-premises
Cloud Based
Segment by Application
Fashion and Apparel
Beauty and Cosmetics
Eyewear and Accessories
Furniture and Home Décor
Footwear
Others
By Region
North America
United States
Canada
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Rest of Europe
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of AR Virtual Try-On company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global AR Virtual Try-On Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 On-premises
1.2.3 Cloud Based
1.3 Market by Application
1.3.1 Global AR Virtual Try-On Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Fashion and Apparel
1.3.3 Beauty and Cosmetics
1.3.4 Eyewear and Accessories
1.3.5 Furniture and Home Décor
1.3.6 Footwear
1.3.7 Others
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Global Growth Trends
2.1 Global AR Virtual Try-On Market Perspective (2019-2030)
2.2 Global AR Virtual Try-On Growth Trends by Region
2.2.1 Global AR Virtual Try-On Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 AR Virtual Try-On Historic Market Size by Region (2019-2024)
2.2.3 AR Virtual Try-On Forecasted Market Size by Region (2025-2030)
2.3 AR Virtual Try-On Market Dynamics
2.3.1 AR Virtual Try-On Industry Trends
2.3.2 AR Virtual Try-On Market Drivers
2.3.3 AR Virtual Try-On Market Challenges
2.3.4 AR Virtual Try-On Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top AR Virtual Try-On Players by Revenue
3.1.1 Global Top AR Virtual Try-On Players by Revenue (2019-2024)
3.1.2 Global AR Virtual Try-On Revenue Market Share by Players (2019-2024)
3.2 Global AR Virtual Try-On Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Global Key Players Ranking by AR Virtual Try-On Revenue
3.4 Global AR Virtual Try-On Market Concentration Ratio
3.4.1 Global AR Virtual Try-On Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by AR Virtual Try-On Revenue in 2023
3.5 Global Key Players of AR Virtual Try-On Head office and Area Served
3.6 Global Key Players of AR Virtual Try-On, Product and Application
3.7 Global Key Players of AR Virtual Try-On, Date of Enter into This Industry
3.8 Mergers & Acquisitions, Expansion Plans
4 AR Virtual Try-On Breakdown Data by Type
4.1 Global AR Virtual Try-On Historic Market Size by Type (2019-2024)
4.2 Global AR Virtual Try-On Forecasted Market Size by Type (2025-2030)
5 AR Virtual Try-On Breakdown Data by Application
5.1 Global AR Virtual Try-On Historic Market Size by Application (2019-2024)
5.2 Global AR Virtual Try-On Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America AR Virtual Try-On Market Size (2019-2030)
6.2 North America AR Virtual Try-On Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America AR Virtual Try-On Market Size by Country (2019-2024)
6.4 North America AR Virtual Try-On Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe AR Virtual Try-On Market Size (2019-2030)
7.2 Europe AR Virtual Try-On Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe AR Virtual Try-On Market Size by Country (2019-2024)
7.4 Europe AR Virtual Try-On Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific AR Virtual Try-On Market Size (2019-2030)
8.2 Asia-Pacific AR Virtual Try-On Market Growth Rate by Country: 2019 VS 2023 VS 2030
8.3 Asia-Pacific AR Virtual Try-On Market Size by Region (2019-2024)
8.4 Asia-Pacific AR Virtual Try-On Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America AR Virtual Try-On Market Size (2019-2030)
9.2 Latin America AR Virtual Try-On Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America AR Virtual Try-On Market Size by Country (2019-2024)
9.4 Latin America AR Virtual Try-On Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa AR Virtual Try-On Market Size (2019-2030)
10.2 Middle East & Africa AR Virtual Try-On Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa AR Virtual Try-On Market Size by Country (2019-2024)
10.4 Middle East & Africa AR Virtual Try-On Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Banuba
11.1.1 Banuba Company Details
11.1.2 Banuba Business Overview
11.1.3 Banuba AR Virtual Try-On Introduction
11.1.4 Banuba Revenue in AR Virtual Try-On Business (2019-2024)
11.1.5 Banuba Recent Development
11.2 Deep AR
11.2.1 Deep AR Company Details
11.2.2 Deep AR Business Overview
11.2.3 Deep AR AR Virtual Try-On Introduction
11.2.4 Deep AR Revenue in AR Virtual Try-On Business (2019-2024)
11.2.5 Deep AR Recent Development
11.3 Grid Dynamics
11.3.1 Grid Dynamics Company Details
11.3.2 Grid Dynamics Business Overview
11.3.3 Grid Dynamics AR Virtual Try-On Introduction
11.3.4 Grid Dynamics Revenue in AR Virtual Try-On Business (2019-2024)
11.3.5 Grid Dynamics Recent Development
11.4 mirrAR
11.4.1 mirrAR Company Details
11.4.2 mirrAR Business Overview
11.4.3 mirrAR AR Virtual Try-On Introduction
11.4.4 mirrAR Revenue in AR Virtual Try-On Business (2019-2024)
11.4.5 mirrAR Recent Development
11.5 Zakeke
11.5.1 Zakeke Company Details
11.5.2 Zakeke Business Overview
11.5.3 Zakeke AR Virtual Try-On Introduction
11.5.4 Zakeke Revenue in AR Virtual Try-On Business (2019-2024)
11.5.5 Zakeke Recent Development
11.6 Wanna
11.6.1 Wanna Company Details
11.6.2 Wanna Business Overview
11.6.3 Wanna AR Virtual Try-On Introduction
11.6.4 Wanna Revenue in AR Virtual Try-On Business (2019-2024)
11.6.5 Wanna Recent Development
11.7 Mobidev
11.7.1 Mobidev Company Details
11.7.2 Mobidev Business Overview
11.7.3 Mobidev AR Virtual Try-On Introduction
11.7.4 Mobidev Revenue in AR Virtual Try-On Business (2019-2024)
11.7.5 Mobidev Recent Development
11.8 Vossle
11.8.1 Vossle Company Details
11.8.2 Vossle Business Overview
11.8.3 Vossle AR Virtual Try-On Introduction
11.8.4 Vossle Revenue in AR Virtual Try-On Business (2019-2024)
11.8.5 Vossle Recent Development
11.9 Artlabs
11.9.1 Artlabs Company Details
11.9.2 Artlabs Business Overview
11.9.3 Artlabs AR Virtual Try-On Introduction
11.9.4 Artlabs Revenue in AR Virtual Try-On Business (2019-2024)
11.9.5 Artlabs Recent Development
11.10 Wearfits
11.10.1 Wearfits Company Details
11.10.2 Wearfits Business Overview
11.10.3 Wearfits AR Virtual Try-On Introduction
11.10.4 Wearfits Revenue in AR Virtual Try-On Business (2019-2024)
11.10.5 Wearfits Recent Development
11.11 Queppelin
11.11.1 Queppelin Company Details
11.11.2 Queppelin Business Overview
11.11.3 Queppelin AR Virtual Try-On Introduction
11.11.4 Queppelin Revenue in AR Virtual Try-On Business (2019-2024)
11.11.5 Queppelin Recent Development
11.12 TRYO
11.12.1 TRYO Company Details
11.12.2 TRYO Business Overview
11.12.3 TRYO AR Virtual Try-On Introduction
11.12.4 TRYO Revenue in AR Virtual Try-On Business (2019-2024)
11.12.5 TRYO Recent Development
11.13 Designhubz
11.13.1 Designhubz Company Details
11.13.2 Designhubz Business Overview
11.13.3 Designhubz AR Virtual Try-On Introduction
11.13.4 Designhubz Revenue in AR Virtual Try-On Business (2019-2024)
11.13.5 Designhubz Recent Development
11.14 Reactive Reality
11.14.1 Reactive Reality Company Details
11.14.2 Reactive Reality Business Overview
11.14.3 Reactive Reality AR Virtual Try-On Introduction
11.14.4 Reactive Reality Revenue in AR Virtual Try-On Business (2019-2024)
11.14.5 Reactive Reality Recent Development
11.15 Netguru
11.15.1 Netguru Company Details
11.15.2 Netguru Business Overview
11.15.3 Netguru AR Virtual Try-On Introduction
11.15.4 Netguru Revenue in AR Virtual Try-On Business (2019-2024)
11.15.5 Netguru Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.1.1 Research Programs/Design
13.1.1.2 Market Size Estimation
13.1.1.3 Market Breakdown and Data Triangulation
13.1.2 Data Source
13.1.2.1 Secondary Sources
13.1.2.2 Primary Sources
13.2 Author Details
13.3 Disclaimer
Banuba
Deep AR
Grid Dynamics
mirrAR
Zakeke
Wanna
Mobidev
Vossle
Artlabs
Wearfits
Queppelin
TRYO
Designhubz
Reactive Reality
Netguru
Ìý
Ìý
*If Applicable.
