
VR places users in an imaginary or re-replicated world (such as a game, movie, or flight simulation), or simulates the real world (such as watching live sports). The major hardware players in the VR space are Oculus, Sony (PlayStation VR) and HTC (Vive). AR is the addition of a digital imaginary world to the real world, with major hardware including Microsoft (HoloLens), Google (Google Glass) and Magic Leap.
Highlights
The global Automotive Augmented Reality and Virtual Reality market was valued at US$ 2610.8 million in 2022 and is anticipated to reach US$ 5264.8 million by 2029, witnessing a CAGR of 12.4% during the forecast period 2023-2029. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
The biggest Augmented and Virtual Reality players in global Market is Sony, holds a share about 25%, followed by Oculus (Meta). North America and Asia-Pacific are the top 2 the largest markets, occupied for around 70 percent in total, followed by Europe, which holds around 20% market share. In terms of type, VR device segment holds share over 90 percent. In terms of application, game segment holds the largest share over 30 percent in AR device applications while VR device for game holds about 44% market share.
Report Scope
This report aims to provide a comprehensive presentation of the global market for Automotive Augmented Reality and Virtual Reality, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Automotive Augmented Reality and Virtual Reality.
The Automotive Augmented Reality and Virtual Reality market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2022 as the base year, with history and forecast data for the period from 2018 to 2029. This report segments the global Automotive Augmented Reality and Virtual Reality market comprehensively. Regional market sizes, concerning products by type, by application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Automotive Augmented Reality and Virtual Reality companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, by type, by application, and by regions.
By Company
Continental
HARMAN International
Microsoft
Visteon
Volkswagen
HTC
NVIDIA
Unity
AutoVRse
Bosch
DENSO
Segment by Type
AR
VR
Segment by Application
Passenger Vehicle
Commercial Vehicle
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Core Chapters
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Automotive Augmented Reality and Virtual Reality companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the key companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Automotive Augmented Reality and Virtual Reality Market Size Growth Rate by Type: 2018 VS 2022 VS 2029
1.2.2 AR
1.2.3 VR
1.3 Market by Application
1.3.1 Global Automotive Augmented Reality and Virtual Reality Market Growth by Application: 2018 VS 2022 VS 2029
1.3.2 Passenger Vehicle
1.3.3 Commercial Vehicle
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Automotive Augmented Reality and Virtual Reality Market Perspective (2018-2029)
2.2 Automotive Augmented Reality and Virtual Reality Growth Trends by Region
2.2.1 Global Automotive Augmented Reality and Virtual Reality Market Size by Region: 2018 VS 2022 VS 2029
2.2.2 Automotive Augmented Reality and Virtual Reality Historic Market Size by Region (2018-2023)
2.2.3 Automotive Augmented Reality and Virtual Reality Forecasted Market Size by Region (2024-2029)
2.3 Automotive Augmented Reality and Virtual Reality Market Dynamics
2.3.1 Automotive Augmented Reality and Virtual Reality Industry Trends
2.3.2 Automotive Augmented Reality and Virtual Reality Market Drivers
2.3.3 Automotive Augmented Reality and Virtual Reality Market Challenges
2.3.4 Automotive Augmented Reality and Virtual Reality Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Automotive Augmented Reality and Virtual Reality Players by Revenue
3.1.1 Global Top Automotive Augmented Reality and Virtual Reality Players by Revenue (2018-2023)
3.1.2 Global Automotive Augmented Reality and Virtual Reality Revenue Market Share by Players (2018-2023)
3.2 Global Automotive Augmented Reality and Virtual Reality Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Automotive Augmented Reality and Virtual Reality Revenue
3.4 Global Automotive Augmented Reality and Virtual Reality Market Concentration Ratio
3.4.1 Global Automotive Augmented Reality and Virtual Reality Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Automotive Augmented Reality and Virtual Reality Revenue in 2022
3.5 Automotive Augmented Reality and Virtual Reality Key Players Head office and Area Served
3.6 Key Players Automotive Augmented Reality and Virtual Reality Product Solution and Service
3.7 Date of Enter into Automotive Augmented Reality and Virtual Reality Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Automotive Augmented Reality and Virtual Reality Breakdown Data by Type
4.1 Global Automotive Augmented Reality and Virtual Reality Historic Market Size by Type (2018-2023)
4.2 Global Automotive Augmented Reality and Virtual Reality Forecasted Market Size by Type (2024-2029)
5 Automotive Augmented Reality and Virtual Reality Breakdown Data by Application
5.1 Global Automotive Augmented Reality and Virtual Reality Historic Market Size by Application (2018-2023)
5.2 Global Automotive Augmented Reality and Virtual Reality Forecasted Market Size by Application (2024-2029)
6 North America
6.1 North America Automotive Augmented Reality and Virtual Reality Market Size (2018-2029)
6.2 North America Automotive Augmented Reality and Virtual Reality Market Growth Rate by Country: 2018 VS 2022 VS 2029
6.3 North America Automotive Augmented Reality and Virtual Reality Market Size by Country (2018-2023)
6.4 North America Automotive Augmented Reality and Virtual Reality Market Size by Country (2024-2029)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Automotive Augmented Reality and Virtual Reality Market Size (2018-2029)
7.2 Europe Automotive Augmented Reality and Virtual Reality Market Growth Rate by Country: 2018 VS 2022 VS 2029
7.3 Europe Automotive Augmented Reality and Virtual Reality Market Size by Country (2018-2023)
7.4 Europe Automotive Augmented Reality and Virtual Reality Market Size by Country (2024-2029)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Automotive Augmented Reality and Virtual Reality Market Size (2018-2029)
8.2 Asia-Pacific Automotive Augmented Reality and Virtual Reality Market Growth Rate by Region: 2018 VS 2022 VS 2029
8.3 Asia-Pacific Automotive Augmented Reality and Virtual Reality Market Size by Region (2018-2023)
8.4 Asia-Pacific Automotive Augmented Reality and Virtual Reality Market Size by Region (2024-2029)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Automotive Augmented Reality and Virtual Reality Market Size (2018-2029)
9.2 Latin America Automotive Augmented Reality and Virtual Reality Market Growth Rate by Country: 2018 VS 2022 VS 2029
9.3 Latin America Automotive Augmented Reality and Virtual Reality Market Size by Country (2018-2023)
9.4 Latin America Automotive Augmented Reality and Virtual Reality Market Size by Country (2024-2029)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Automotive Augmented Reality and Virtual Reality Market Size (2018-2029)
10.2 Middle East & Africa Automotive Augmented Reality and Virtual Reality Market Growth Rate by Country: 2018 VS 2022 VS 2029
10.3 Middle East & Africa Automotive Augmented Reality and Virtual Reality Market Size by Country (2018-2023)
10.4 Middle East & Africa Automotive Augmented Reality and Virtual Reality Market Size by Country (2024-2029)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Continental
11.1.1 Continental Company Detail
11.1.2 Continental Business Overview
11.1.3 Continental Automotive Augmented Reality and Virtual Reality Introduction
11.1.4 Continental Revenue in Automotive Augmented Reality and Virtual Reality Business (2018-2023)
11.1.5 Continental Recent Development
11.2 HARMAN International
11.2.1 HARMAN International Company Detail
11.2.2 HARMAN International Business Overview
11.2.3 HARMAN International Automotive Augmented Reality and Virtual Reality Introduction
11.2.4 HARMAN International Revenue in Automotive Augmented Reality and Virtual Reality Business (2018-2023)
11.2.5 HARMAN International Recent Development
11.3 Microsoft
11.3.1 Microsoft Company Detail
11.3.2 Microsoft Business Overview
11.3.3 Microsoft Automotive Augmented Reality and Virtual Reality Introduction
11.3.4 Microsoft Revenue in Automotive Augmented Reality and Virtual Reality Business (2018-2023)
11.3.5 Microsoft Recent Development
11.4 Visteon
11.4.1 Visteon Company Detail
11.4.2 Visteon Business Overview
11.4.3 Visteon Automotive Augmented Reality and Virtual Reality Introduction
11.4.4 Visteon Revenue in Automotive Augmented Reality and Virtual Reality Business (2018-2023)
11.4.5 Visteon Recent Development
11.5 Volkswagen
11.5.1 Volkswagen Company Detail
11.5.2 Volkswagen Business Overview
11.5.3 Volkswagen Automotive Augmented Reality and Virtual Reality Introduction
11.5.4 Volkswagen Revenue in Automotive Augmented Reality and Virtual Reality Business (2018-2023)
11.5.5 Volkswagen Recent Development
11.6 HTC
11.6.1 HTC Company Detail
11.6.2 HTC Business Overview
11.6.3 HTC Automotive Augmented Reality and Virtual Reality Introduction
11.6.4 HTC Revenue in Automotive Augmented Reality and Virtual Reality Business (2018-2023)
11.6.5 HTC Recent Development
11.7 NVIDIA
11.7.1 NVIDIA Company Detail
11.7.2 NVIDIA Business Overview
11.7.3 NVIDIA Automotive Augmented Reality and Virtual Reality Introduction
11.7.4 NVIDIA Revenue in Automotive Augmented Reality and Virtual Reality Business (2018-2023)
11.7.5 NVIDIA Recent Development
11.8 Unity
11.8.1 Unity Company Detail
11.8.2 Unity Business Overview
11.8.3 Unity Automotive Augmented Reality and Virtual Reality Introduction
11.8.4 Unity Revenue in Automotive Augmented Reality and Virtual Reality Business (2018-2023)
11.8.5 Unity Recent Development
11.9 AutoVRse
11.9.1 AutoVRse Company Detail
11.9.2 AutoVRse Business Overview
11.9.3 AutoVRse Automotive Augmented Reality and Virtual Reality Introduction
11.9.4 AutoVRse Revenue in Automotive Augmented Reality and Virtual Reality Business (2018-2023)
11.9.5 AutoVRse Recent Development
11.10 Bosch
11.10.1 Bosch Company Detail
11.10.2 Bosch Business Overview
11.10.3 Bosch Automotive Augmented Reality and Virtual Reality Introduction
11.10.4 Bosch Revenue in Automotive Augmented Reality and Virtual Reality Business (2018-2023)
11.10.5 Bosch Recent Development
11.11 DENSO
11.11.1 DENSO Company Detail
11.11.2 DENSO Business Overview
11.11.3 DENSO Automotive Augmented Reality and Virtual Reality Introduction
11.11.4 DENSO Revenue in Automotive Augmented Reality and Virtual Reality Business (2018-2023)
11.11.5 DENSO Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Continental
HARMAN International
Microsoft
Visteon
Volkswagen
HTC
NVIDIA
Unity
AutoVRse
Bosch
DENSO
Ìý
Ìý
*If Applicable.
