
While augmented and virtual reality applications in mobile and gaming have recently emerged, these concepts have already been deployed for a variety of automotive use cases including AR HUDs, local and remote see-through applications, pre-sales experiences, vehicle desgin, manufacturing, maintenance, and user manuals. Main benefits are centered around a more intuitive and seamless user interface for drivers, especially critical for semi-autonomous driving and driving down costs.
The global Automotive Augmented Reality (AR) and Virtual Reality (VR) market is projected to reach US$ 6752.9 million in 2029, increasing from US$ 2199.4 million in 2022, with the CAGR of 17.0% during the period of 2023 to 2029. Influencing issues, such as economy environments, COVID-19 and Russia-Ukraine War, have led to great market fluctuations in the past few years and are considered comprehensively in the whole Automotive Augmented Reality (AR) and Virtual Reality (VR) 91ÖÆÆ¬³§.
Automotive is a key driver of this industry. According to data from the World Automobile Organization (OICA), global automobile production and sales in 2017 reached their peak in the past 10 years, at 97.3 million and 95.89 million respectively. In 2018, the global economic expansion ended, and the global auto market declined as a whole. In 2022, there will wear units 81.6 million vehicles in the world. At present, more than 90% of the world's automobiles are concentrated in the three continents of Asia, Europe and North America, of which Asia automobile production accounts for 56% of the world, Europe accounts for 20%, and North America accounts for 16%. The world major automobile producing countries include China, the United States, Japan, South Korea, Germany, India, Mexico, and other countries; among them, China is the largest automobile producing country in the world, accounting for about 32%. Japan is the world's largest car exporter, exporting more than 3.5 million vehicles in 2022.
Report Scope
This report, based on historical analysis (2018-2022) and forecast calculation (2023-2029), aims to help readers to get a comprehensive understanding of global Automotive Augmented Reality (AR) and Virtual Reality (VR) market with multiple angles, which provides sufficient supports to readers’ strategy and decision making.
By Company
Continental
Microsoft
Visteon Corporation
Volkswagen
Unity
Bosch
DAQRI
HTC
Hyundai Motor
Wayray
Segment by Type
Augmented Reality (AR)
Virtual Reality (VR)
Segment by Application
Research & Development
Manufacturing & Supply
Marketing & Sales
Aftersales
Support Functions
Product
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
The Automotive Augmented Reality (AR) and Virtual Reality (VR) report covers below items:
Chapter 1: Product Basic Information (Definition, Type and Application)
Chapter 2: Global market size, regional market size. Market Opportunities and Challenges
Chapter 3: Companies’ Competition Patterns
Chapter 4: Product Type Analysis
Chapter 5: Product Application Analysis
Chapter 6 to 10: Country Level Value Analysis
Chapter 11: Companies’ Outline
Chapter 12: Market Conclusions
Chapter 13: Research Methodology and Data Source
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1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size Growth Rate by Type: 2018 VS 2022 VS 2029
1.2.2 Augmented Reality (AR)
1.2.3 Virtual Reality (VR)
1.3 Market by Application
1.3.1 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Growth by Application: 2018 VS 2022 VS 2029
1.3.2 Research & Development
1.3.3 Manufacturing & Supply
1.3.4 Marketing & Sales
1.3.5 Aftersales
1.3.6 Support Functions
1.3.7 Product
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Perspective (2018-2029)
2.2 Automotive Augmented Reality (AR) and Virtual Reality (VR) Growth Trends by Region
2.2.1 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size by Region: 2018 VS 2022 VS 2029
2.2.2 Automotive Augmented Reality (AR) and Virtual Reality (VR) Historic Market Size by Region (2018-2023)
2.2.3 Automotive Augmented Reality (AR) and Virtual Reality (VR) Forecasted Market Size by Region (2024-2029)
2.3 Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Dynamics
2.3.1 Automotive Augmented Reality (AR) and Virtual Reality (VR) Industry Trends
2.3.2 Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Drivers
2.3.3 Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Challenges
2.3.4 Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Automotive Augmented Reality (AR) and Virtual Reality (VR) Players by Revenue
3.1.1 Global Top Automotive Augmented Reality (AR) and Virtual Reality (VR) Players by Revenue (2018-2023)
3.1.2 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue Market Share by Players (2018-2023)
3.2 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue
3.4 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Concentration Ratio
3.4.1 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Automotive Augmented Reality (AR) and Virtual Reality (VR) Revenue in 2022
3.5 Automotive Augmented Reality (AR) and Virtual Reality (VR) Key Players Head office and Area Served
3.6 Key Players Automotive Augmented Reality (AR) and Virtual Reality (VR) Product Solution and Service
3.7 Date of Enter into Automotive Augmented Reality (AR) and Virtual Reality (VR) Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Automotive Augmented Reality (AR) and Virtual Reality (VR) Breakdown Data by Type
4.1 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Historic Market Size by Type (2018-2023)
4.2 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Forecasted Market Size by Type (2024-2029)
5 Automotive Augmented Reality (AR) and Virtual Reality (VR) Breakdown Data by Application
5.1 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Historic Market Size by Application (2018-2023)
5.2 Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Forecasted Market Size by Application (2024-2029)
6 North America
6.1 North America Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size (2018-2029)
6.2 North America Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Growth Rate by Country: 2018 VS 2022 VS 2029
6.3 North America Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size by Country (2018-2023)
6.4 North America Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size by Country (2024-2029)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size (2018-2029)
7.2 Europe Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Growth Rate by Country: 2018 VS 2022 VS 2029
7.3 Europe Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size by Country (2018-2023)
7.4 Europe Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size by Country (2024-2029)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size (2018-2029)
8.2 Asia-Pacific Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Growth Rate by Region: 2018 VS 2022 VS 2029
8.3 Asia-Pacific Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size by Region (2018-2023)
8.4 Asia-Pacific Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size by Region (2024-2029)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size (2018-2029)
9.2 Latin America Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Growth Rate by Country: 2018 VS 2022 VS 2029
9.3 Latin America Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size by Country (2018-2023)
9.4 Latin America Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size by Country (2024-2029)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size (2018-2029)
10.2 Middle East & Africa Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Growth Rate by Country: 2018 VS 2022 VS 2029
10.3 Middle East & Africa Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size by Country (2018-2023)
10.4 Middle East & Africa Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Size by Country (2024-2029)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Continental
11.1.1 Continental Company Detail
11.1.2 Continental Business Overview
11.1.3 Continental Automotive Augmented Reality (AR) and Virtual Reality (VR) Introduction
11.1.4 Continental Revenue in Automotive Augmented Reality (AR) and Virtual Reality (VR) Business (2018-2023)
11.1.5 Continental Recent Development
11.2 Microsoft
11.2.1 Microsoft Company Detail
11.2.2 Microsoft Business Overview
11.2.3 Microsoft Automotive Augmented Reality (AR) and Virtual Reality (VR) Introduction
11.2.4 Microsoft Revenue in Automotive Augmented Reality (AR) and Virtual Reality (VR) Business (2018-2023)
11.2.5 Microsoft Recent Development
11.3 Visteon Corporation
11.3.1 Visteon Corporation Company Detail
11.3.2 Visteon Corporation Business Overview
11.3.3 Visteon Corporation Automotive Augmented Reality (AR) and Virtual Reality (VR) Introduction
11.3.4 Visteon Corporation Revenue in Automotive Augmented Reality (AR) and Virtual Reality (VR) Business (2018-2023)
11.3.5 Visteon Corporation Recent Development
11.4 Volkswagen
11.4.1 Volkswagen Company Detail
11.4.2 Volkswagen Business Overview
11.4.3 Volkswagen Automotive Augmented Reality (AR) and Virtual Reality (VR) Introduction
11.4.4 Volkswagen Revenue in Automotive Augmented Reality (AR) and Virtual Reality (VR) Business (2018-2023)
11.4.5 Volkswagen Recent Development
11.5 Unity
11.5.1 Unity Company Detail
11.5.2 Unity Business Overview
11.5.3 Unity Automotive Augmented Reality (AR) and Virtual Reality (VR) Introduction
11.5.4 Unity Revenue in Automotive Augmented Reality (AR) and Virtual Reality (VR) Business (2018-2023)
11.5.5 Unity Recent Development
11.6 Bosch
11.6.1 Bosch Company Detail
11.6.2 Bosch Business Overview
11.6.3 Bosch Automotive Augmented Reality (AR) and Virtual Reality (VR) Introduction
11.6.4 Bosch Revenue in Automotive Augmented Reality (AR) and Virtual Reality (VR) Business (2018-2023)
11.6.5 Bosch Recent Development
11.7 DAQRI
11.7.1 DAQRI Company Detail
11.7.2 DAQRI Business Overview
11.7.3 DAQRI Automotive Augmented Reality (AR) and Virtual Reality (VR) Introduction
11.7.4 DAQRI Revenue in Automotive Augmented Reality (AR) and Virtual Reality (VR) Business (2018-2023)
11.7.5 DAQRI Recent Development
11.8 HTC
11.8.1 HTC Company Detail
11.8.2 HTC Business Overview
11.8.3 HTC Automotive Augmented Reality (AR) and Virtual Reality (VR) Introduction
11.8.4 HTC Revenue in Automotive Augmented Reality (AR) and Virtual Reality (VR) Business (2018-2023)
11.8.5 HTC Recent Development
11.9 Hyundai Motor
11.9.1 Hyundai Motor Company Detail
11.9.2 Hyundai Motor Business Overview
11.9.3 Hyundai Motor Automotive Augmented Reality (AR) and Virtual Reality (VR) Introduction
11.9.4 Hyundai Motor Revenue in Automotive Augmented Reality (AR) and Virtual Reality (VR) Business (2018-2023)
11.9.5 Hyundai Motor Recent Development
11.10 Wayray
11.10.1 Wayray Company Detail
11.10.2 Wayray Business Overview
11.10.3 Wayray Automotive Augmented Reality (AR) and Virtual Reality (VR) Introduction
11.10.4 Wayray Revenue in Automotive Augmented Reality (AR) and Virtual Reality (VR) Business (2018-2023)
11.10.5 Wayray Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Continental
Microsoft
Visteon Corporation
Volkswagen
Unity
Bosch
DAQRI
HTC
Hyundai Motor
Wayray
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*If Applicable.
