
A/B testing, also called split testing or bucket testing, is a method of comparing two versions of a webpage or app against each other to determine which one performs better. A/B Testing can take the guesswork out of website optimization and enables data-informed decisions that shift business conversations from "we think" to "we know."
The Multivariate Testing is also included in this report.
The global Bucket Testing Tools market was valued at US$ 696.6 million in 2023 and is anticipated to reach US$ 903.1 million by 2030, witnessing a CAGR of 3.7% during the forecast period 2024-2030.
A/B testing software are mainly classified into the following types: web based, mobile based and full stack. Web based product is the most widely used type which takes up about 57.3% of the total sales in 2019, but the mobile and full stack products mark a faster growth rate. North America is the largest region of A/B testing software in the world in the past few years and it will keep increasing in the next few years. North America market took up about 44.3% the global market in 2019, while Europe was about 36.2%.
This report aims to provide a comprehensive presentation of the global market for Bucket Testing Tools, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Bucket Testing Tools.
Report Scope
The Bucket Testing Tools market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Bucket Testing Tools market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Bucket Testing Tools companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Optimizely
VWO
AB Tasty
Instapage
Dynamic Yield
Adobe
Freshmarketer
Unbounce
Qubit
Kibo (Monetate)
Kameleoon
Rock Content (ion)
Evergage
SiteSpect
Evolv Ascend
Omniconvert
Convert
Landingi
NotifyVisitors
Crazy Egg
Leanplum
Oracle
Webtrends Optimize
Segment by Type
Web Based
Mobile Based
Full Stack
Segment by Application
Large Enterprises
SMEs
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Bucket Testing Tools companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Bucket Testing Tools Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Web Based
1.2.3 Mobile Based
1.2.4 Full Stack
1.3 Market by Application
1.3.1 Global Bucket Testing Tools Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Large Enterprises
1.3.3 SMEs
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Bucket Testing Tools Market Perspective (2019-2030)
2.2 Bucket Testing Tools Growth Trends by Region
2.2.1 Global Bucket Testing Tools Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Bucket Testing Tools Historic Market Size by Region (2019-2024)
2.2.3 Bucket Testing Tools Forecasted Market Size by Region (2025-2030)
2.3 Bucket Testing Tools Market Dynamics
2.3.1 Bucket Testing Tools Industry Trends
2.3.2 Bucket Testing Tools Market Drivers
2.3.3 Bucket Testing Tools Market Challenges
2.3.4 Bucket Testing Tools Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Bucket Testing Tools Players by Revenue
3.1.1 Global Top Bucket Testing Tools Players by Revenue (2019-2024)
3.1.2 Global Bucket Testing Tools Revenue Market Share by Players (2019-2024)
3.2 Global Bucket Testing Tools Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Bucket Testing Tools Revenue
3.4 Global Bucket Testing Tools Market Concentration Ratio
3.4.1 Global Bucket Testing Tools Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Bucket Testing Tools Revenue in 2023
3.5 Bucket Testing Tools Key Players Head office and Area Served
3.6 Key Players Bucket Testing Tools Product Solution and Service
3.7 Date of Enter into Bucket Testing Tools Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Bucket Testing Tools Breakdown Data by Type
4.1 Global Bucket Testing Tools Historic Market Size by Type (2019-2024)
4.2 Global Bucket Testing Tools Forecasted Market Size by Type (2025-2030)
5 Bucket Testing Tools Breakdown Data by Application
5.1 Global Bucket Testing Tools Historic Market Size by Application (2019-2024)
5.2 Global Bucket Testing Tools Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Bucket Testing Tools Market Size (2019-2030)
6.2 North America Bucket Testing Tools Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Bucket Testing Tools Market Size by Country (2019-2024)
6.4 North America Bucket Testing Tools Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Bucket Testing Tools Market Size (2019-2030)
7.2 Europe Bucket Testing Tools Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Bucket Testing Tools Market Size by Country (2019-2024)
7.4 Europe Bucket Testing Tools Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Bucket Testing Tools Market Size (2019-2030)
8.2 Asia-Pacific Bucket Testing Tools Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Bucket Testing Tools Market Size by Region (2019-2024)
8.4 Asia-Pacific Bucket Testing Tools Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Bucket Testing Tools Market Size (2019-2030)
9.2 Latin America Bucket Testing Tools Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Bucket Testing Tools Market Size by Country (2019-2024)
9.4 Latin America Bucket Testing Tools Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Bucket Testing Tools Market Size (2019-2030)
10.2 Middle East & Africa Bucket Testing Tools Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Bucket Testing Tools Market Size by Country (2019-2024)
10.4 Middle East & Africa Bucket Testing Tools Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Optimizely
11.1.1 Optimizely Company Detail
11.1.2 Optimizely Business Overview
11.1.3 Optimizely Bucket Testing Tools Introduction
11.1.4 Optimizely Revenue in Bucket Testing Tools Business (2019-2024)
11.1.5 Optimizely Recent Development
11.2 VWO
11.2.1 VWO Company Detail
11.2.2 VWO Business Overview
11.2.3 VWO Bucket Testing Tools Introduction
11.2.4 VWO Revenue in Bucket Testing Tools Business (2019-2024)
11.2.5 VWO Recent Development
11.3 AB Tasty
11.3.1 AB Tasty Company Detail
11.3.2 AB Tasty Business Overview
11.3.3 AB Tasty Bucket Testing Tools Introduction
11.3.4 AB Tasty Revenue in Bucket Testing Tools Business (2019-2024)
11.3.5 AB Tasty Recent Development
11.4 Instapage
11.4.1 Instapage Company Detail
11.4.2 Instapage Business Overview
11.4.3 Instapage Bucket Testing Tools Introduction
11.4.4 Instapage Revenue in Bucket Testing Tools Business (2019-2024)
11.4.5 Instapage Recent Development
11.5 Dynamic Yield
11.5.1 Dynamic Yield Company Detail
11.5.2 Dynamic Yield Business Overview
11.5.3 Dynamic Yield Bucket Testing Tools Introduction
11.5.4 Dynamic Yield Revenue in Bucket Testing Tools Business (2019-2024)
11.5.5 Dynamic Yield Recent Development
11.6 Adobe
11.6.1 Adobe Company Detail
11.6.2 Adobe Business Overview
11.6.3 Adobe Bucket Testing Tools Introduction
11.6.4 Adobe Revenue in Bucket Testing Tools Business (2019-2024)
11.6.5 Adobe Recent Development
11.7 Freshmarketer
11.7.1 Freshmarketer Company Detail
11.7.2 Freshmarketer Business Overview
11.7.3 Freshmarketer Bucket Testing Tools Introduction
11.7.4 Freshmarketer Revenue in Bucket Testing Tools Business (2019-2024)
11.7.5 Freshmarketer Recent Development
11.8 Unbounce
11.8.1 Unbounce Company Detail
11.8.2 Unbounce Business Overview
11.8.3 Unbounce Bucket Testing Tools Introduction
11.8.4 Unbounce Revenue in Bucket Testing Tools Business (2019-2024)
11.8.5 Unbounce Recent Development
11.9 Qubit
11.9.1 Qubit Company Detail
11.9.2 Qubit Business Overview
11.9.3 Qubit Bucket Testing Tools Introduction
11.9.4 Qubit Revenue in Bucket Testing Tools Business (2019-2024)
11.9.5 Qubit Recent Development
11.10 Kibo (Monetate)
11.10.1 Kibo (Monetate) Company Detail
11.10.2 Kibo (Monetate) Business Overview
11.10.3 Kibo (Monetate) Bucket Testing Tools Introduction
11.10.4 Kibo (Monetate) Revenue in Bucket Testing Tools Business (2019-2024)
11.10.5 Kibo (Monetate) Recent Development
11.11 Kameleoon
11.11.1 Kameleoon Company Detail
11.11.2 Kameleoon Business Overview
11.11.3 Kameleoon Bucket Testing Tools Introduction
11.11.4 Kameleoon Revenue in Bucket Testing Tools Business (2019-2024)
11.11.5 Kameleoon Recent Development
11.12 Rock Content (ion)
11.12.1 Rock Content (ion) Company Detail
11.12.2 Rock Content (ion) Business Overview
11.12.3 Rock Content (ion) Bucket Testing Tools Introduction
11.12.4 Rock Content (ion) Revenue in Bucket Testing Tools Business (2019-2024)
11.12.5 Rock Content (ion) Recent Development
11.13 Evergage
11.13.1 Evergage Company Detail
11.13.2 Evergage Business Overview
11.13.3 Evergage Bucket Testing Tools Introduction
11.13.4 Evergage Revenue in Bucket Testing Tools Business (2019-2024)
11.13.5 Evergage Recent Development
11.14 SiteSpect
11.14.1 SiteSpect Company Detail
11.14.2 SiteSpect Business Overview
11.14.3 SiteSpect Bucket Testing Tools Introduction
11.14.4 SiteSpect Revenue in Bucket Testing Tools Business (2019-2024)
11.14.5 SiteSpect Recent Development
11.15 Evolv Ascend
11.15.1 Evolv Ascend Company Detail
11.15.2 Evolv Ascend Business Overview
11.15.3 Evolv Ascend Bucket Testing Tools Introduction
11.15.4 Evolv Ascend Revenue in Bucket Testing Tools Business (2019-2024)
11.15.5 Evolv Ascend Recent Development
11.16 Omniconvert
11.16.1 Omniconvert Company Detail
11.16.2 Omniconvert Business Overview
11.16.3 Omniconvert Bucket Testing Tools Introduction
11.16.4 Omniconvert Revenue in Bucket Testing Tools Business (2019-2024)
11.16.5 Omniconvert Recent Development
11.17 Convert
11.17.1 Convert Company Detail
11.17.2 Convert Business Overview
11.17.3 Convert Bucket Testing Tools Introduction
11.17.4 Convert Revenue in Bucket Testing Tools Business (2019-2024)
11.17.5 Convert Recent Development
11.18 Landingi
11.18.1 Landingi Company Detail
11.18.2 Landingi Business Overview
11.18.3 Landingi Bucket Testing Tools Introduction
11.18.4 Landingi Revenue in Bucket Testing Tools Business (2019-2024)
11.18.5 Landingi Recent Development
11.19 NotifyVisitors
11.19.1 NotifyVisitors Company Detail
11.19.2 NotifyVisitors Business Overview
11.19.3 NotifyVisitors Bucket Testing Tools Introduction
11.19.4 NotifyVisitors Revenue in Bucket Testing Tools Business (2019-2024)
11.19.5 NotifyVisitors Recent Development
11.20 Crazy Egg
11.20.1 Crazy Egg Company Detail
11.20.2 Crazy Egg Business Overview
11.20.3 Crazy Egg Bucket Testing Tools Introduction
11.20.4 Crazy Egg Revenue in Bucket Testing Tools Business (2019-2024)
11.20.5 Crazy Egg Recent Development
11.21 Leanplum
11.21.1 Leanplum Company Detail
11.21.2 Leanplum Business Overview
11.21.3 Leanplum Bucket Testing Tools Introduction
11.21.4 Leanplum Revenue in Bucket Testing Tools Business (2019-2024)
11.21.5 Leanplum Recent Development
11.22 Oracle
11.22.1 Oracle Company Detail
11.22.2 Oracle Business Overview
11.22.3 Oracle Bucket Testing Tools Introduction
11.22.4 Oracle Revenue in Bucket Testing Tools Business (2019-2024)
11.22.5 Oracle Recent Development
11.23 Webtrends Optimize
11.23.1 Webtrends Optimize Company Detail
11.23.2 Webtrends Optimize Business Overview
11.23.3 Webtrends Optimize Bucket Testing Tools Introduction
11.23.4 Webtrends Optimize Revenue in Bucket Testing Tools Business (2019-2024)
11.23.5 Webtrends Optimize Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Optimizely
VWO
AB Tasty
Instapage
Dynamic Yield
Adobe
Freshmarketer
Unbounce
Qubit
Kibo (Monetate)
Kameleoon
Rock Content (ion)
Evergage
SiteSpect
Evolv Ascend
Omniconvert
Convert
Landingi
NotifyVisitors
Crazy Egg
Leanplum
Oracle
Webtrends Optimize
Ìý
Ìý
*If Applicable.
