
Clickstream analysis is useful for web activity analysis,[1] software testing, 91ÖÆÆ¬³§, and for analyzing employee productivity.
The global Clickstream Analytics market was valued at US$ 832.8 million in 2023 and is anticipated to reach US$ 1952.6 million by 2030, witnessing a CAGR of 12.8% during the forecast period 2024-2030.
The clickstream analytics market is also segmented by vertical into retail and eCommerce; media and entertainment; telecommunications and IT; travel and hospitality; Banking, Financial Services, and Insurance; transportation and logistics; government; energy and utilities; and Others (manufacturing, healthcare and life sciences, and education), out of which the adoption rate of clickstream analytics is expected to be the highest in the retail and eCommerce vertical, as the volume and variety of clickstream data is increasing day-by-day with the growing demand of online shopping and increased purchasing power of the customer.
This report aims to provide a comprehensive presentation of the global market for Clickstream Analytics, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Clickstream Analytics.
Report Scope
The Clickstream Analytics market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Clickstream Analytics market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Clickstream Analytics companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Adobe Systems (US)
AT Internet (US)
Google (US)
IBM (US)
Microsoft (US)
Oracle (US)
SAP SE (Germany)
Connexity (US)
Hewlett Packard Enterprise (US)
Jumpshot (US)
Splunk (US)
Talend (US)
Verto Analytics (Finland)
Webtrends Corporation (US)
Vlocity, Inc (US)
Segment by Type
Software
Services
Segment by Application
Click Path Optimization
Website/Application Optimization
Customer Analysis
Basket Analysis and Personalization
Traffic Analysis
Others
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Clickstream Analytics companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Clickstream Analytics Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Software
1.2.3 Services
1.3 Market by Application
1.3.1 Global Clickstream Analytics Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Click Path Optimization
1.3.3 Website/Application Optimization
1.3.4 Customer Analysis
1.3.5 Basket Analysis and Personalization
1.3.6 Traffic Analysis
1.3.7 Others
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Clickstream Analytics Market Perspective (2019-2030)
2.2 Clickstream Analytics Growth Trends by Region
2.2.1 Global Clickstream Analytics Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Clickstream Analytics Historic Market Size by Region (2019-2024)
2.2.3 Clickstream Analytics Forecasted Market Size by Region (2025-2030)
2.3 Clickstream Analytics Market Dynamics
2.3.1 Clickstream Analytics Industry Trends
2.3.2 Clickstream Analytics Market Drivers
2.3.3 Clickstream Analytics Market Challenges
2.3.4 Clickstream Analytics Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Clickstream Analytics Players by Revenue
3.1.1 Global Top Clickstream Analytics Players by Revenue (2019-2024)
3.1.2 Global Clickstream Analytics Revenue Market Share by Players (2019-2024)
3.2 Global Clickstream Analytics Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Clickstream Analytics Revenue
3.4 Global Clickstream Analytics Market Concentration Ratio
3.4.1 Global Clickstream Analytics Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Clickstream Analytics Revenue in 2023
3.5 Clickstream Analytics Key Players Head office and Area Served
3.6 Key Players Clickstream Analytics Product Solution and Service
3.7 Date of Enter into Clickstream Analytics Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Clickstream Analytics Breakdown Data by Type
4.1 Global Clickstream Analytics Historic Market Size by Type (2019-2024)
4.2 Global Clickstream Analytics Forecasted Market Size by Type (2025-2030)
5 Clickstream Analytics Breakdown Data by Application
5.1 Global Clickstream Analytics Historic Market Size by Application (2019-2024)
5.2 Global Clickstream Analytics Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Clickstream Analytics Market Size (2019-2030)
6.2 North America Clickstream Analytics Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Clickstream Analytics Market Size by Country (2019-2024)
6.4 North America Clickstream Analytics Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Clickstream Analytics Market Size (2019-2030)
7.2 Europe Clickstream Analytics Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Clickstream Analytics Market Size by Country (2019-2024)
7.4 Europe Clickstream Analytics Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Clickstream Analytics Market Size (2019-2030)
8.2 Asia-Pacific Clickstream Analytics Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Clickstream Analytics Market Size by Region (2019-2024)
8.4 Asia-Pacific Clickstream Analytics Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Clickstream Analytics Market Size (2019-2030)
9.2 Latin America Clickstream Analytics Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Clickstream Analytics Market Size by Country (2019-2024)
9.4 Latin America Clickstream Analytics Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Clickstream Analytics Market Size (2019-2030)
10.2 Middle East & Africa Clickstream Analytics Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Clickstream Analytics Market Size by Country (2019-2024)
10.4 Middle East & Africa Clickstream Analytics Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Adobe Systems (US)
11.1.1 Adobe Systems (US) Company Detail
11.1.2 Adobe Systems (US) Business Overview
11.1.3 Adobe Systems (US) Clickstream Analytics Introduction
11.1.4 Adobe Systems (US) Revenue in Clickstream Analytics Business (2019-2024)
11.1.5 Adobe Systems (US) Recent Development
11.2 AT Internet (US)
11.2.1 AT Internet (US) Company Detail
11.2.2 AT Internet (US) Business Overview
11.2.3 AT Internet (US) Clickstream Analytics Introduction
11.2.4 AT Internet (US) Revenue in Clickstream Analytics Business (2019-2024)
11.2.5 AT Internet (US) Recent Development
11.3 Google (US)
11.3.1 Google (US) Company Detail
11.3.2 Google (US) Business Overview
11.3.3 Google (US) Clickstream Analytics Introduction
11.3.4 Google (US) Revenue in Clickstream Analytics Business (2019-2024)
11.3.5 Google (US) Recent Development
11.4 IBM (US)
11.4.1 IBM (US) Company Detail
11.4.2 IBM (US) Business Overview
11.4.3 IBM (US) Clickstream Analytics Introduction
11.4.4 IBM (US) Revenue in Clickstream Analytics Business (2019-2024)
11.4.5 IBM (US) Recent Development
11.5 Microsoft (US)
11.5.1 Microsoft (US) Company Detail
11.5.2 Microsoft (US) Business Overview
11.5.3 Microsoft (US) Clickstream Analytics Introduction
11.5.4 Microsoft (US) Revenue in Clickstream Analytics Business (2019-2024)
11.5.5 Microsoft (US) Recent Development
11.6 Oracle (US)
11.6.1 Oracle (US) Company Detail
11.6.2 Oracle (US) Business Overview
11.6.3 Oracle (US) Clickstream Analytics Introduction
11.6.4 Oracle (US) Revenue in Clickstream Analytics Business (2019-2024)
11.6.5 Oracle (US) Recent Development
11.7 SAP SE (Germany)
11.7.1 SAP SE (Germany) Company Detail
11.7.2 SAP SE (Germany) Business Overview
11.7.3 SAP SE (Germany) Clickstream Analytics Introduction
11.7.4 SAP SE (Germany) Revenue in Clickstream Analytics Business (2019-2024)
11.7.5 SAP SE (Germany) Recent Development
11.8 Connexity (US)
11.8.1 Connexity (US) Company Detail
11.8.2 Connexity (US) Business Overview
11.8.3 Connexity (US) Clickstream Analytics Introduction
11.8.4 Connexity (US) Revenue in Clickstream Analytics Business (2019-2024)
11.8.5 Connexity (US) Recent Development
11.9 Hewlett Packard Enterprise (US)
11.9.1 Hewlett Packard Enterprise (US) Company Detail
11.9.2 Hewlett Packard Enterprise (US) Business Overview
11.9.3 Hewlett Packard Enterprise (US) Clickstream Analytics Introduction
11.9.4 Hewlett Packard Enterprise (US) Revenue in Clickstream Analytics Business (2019-2024)
11.9.5 Hewlett Packard Enterprise (US) Recent Development
11.10 Jumpshot (US)
11.10.1 Jumpshot (US) Company Detail
11.10.2 Jumpshot (US) Business Overview
11.10.3 Jumpshot (US) Clickstream Analytics Introduction
11.10.4 Jumpshot (US) Revenue in Clickstream Analytics Business (2019-2024)
11.10.5 Jumpshot (US) Recent Development
11.11 Splunk (US)
11.11.1 Splunk (US) Company Detail
11.11.2 Splunk (US) Business Overview
11.11.3 Splunk (US) Clickstream Analytics Introduction
11.11.4 Splunk (US) Revenue in Clickstream Analytics Business (2019-2024)
11.11.5 Splunk (US) Recent Development
11.12 Talend (US)
11.12.1 Talend (US) Company Detail
11.12.2 Talend (US) Business Overview
11.12.3 Talend (US) Clickstream Analytics Introduction
11.12.4 Talend (US) Revenue in Clickstream Analytics Business (2019-2024)
11.12.5 Talend (US) Recent Development
11.13 Verto Analytics (Finland)
11.13.1 Verto Analytics (Finland) Company Detail
11.13.2 Verto Analytics (Finland) Business Overview
11.13.3 Verto Analytics (Finland) Clickstream Analytics Introduction
11.13.4 Verto Analytics (Finland) Revenue in Clickstream Analytics Business (2019-2024)
11.13.5 Verto Analytics (Finland) Recent Development
11.14 Webtrends Corporation (US)
11.14.1 Webtrends Corporation (US) Company Detail
11.14.2 Webtrends Corporation (US) Business Overview
11.14.3 Webtrends Corporation (US) Clickstream Analytics Introduction
11.14.4 Webtrends Corporation (US) Revenue in Clickstream Analytics Business (2019-2024)
11.14.5 Webtrends Corporation (US) Recent Development
11.15 Vlocity, Inc (US)
11.15.1 Vlocity, Inc (US) Company Detail
11.15.2 Vlocity, Inc (US) Business Overview
11.15.3 Vlocity, Inc (US) Clickstream Analytics Introduction
11.15.4 Vlocity, Inc (US) Revenue in Clickstream Analytics Business (2019-2024)
11.15.5 Vlocity, Inc (US) Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Adobe Systems (US)
AT Internet (US)
Google (US)
IBM (US)
Microsoft (US)
Oracle (US)
SAP SE (Germany)
Connexity (US)
Hewlett Packard Enterprise (US)
Jumpshot (US)
Splunk (US)
Talend (US)
Verto Analytics (Finland)
Webtrends Corporation (US)
Vlocity, Inc (US)
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*If Applicable.
