
The global market for Complementary and Alternative Medicine (CAM) was valued at US$ 14170 million in the year 2024 and is projected to reach a revised size of US$ 18580 million by 2031, growing at a CAGR of 4.0% during the forecast period.
Complementary and alternative medicine (CAM) is the term for medical products and practices that are not part of standard medical care.
North American market for Complementary and Alternative Medicine (CAM) is estimated to increase from $ million in 2024 to reach $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.
Asia-Pacific market for Complementary and Alternative Medicine (CAM) is estimated to increase from $ million in 2024 to reach $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.
The global market for Complementary and Alternative Medicine (CAM) in Physical Illness is estimated to increase from $ million in 2024 to $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.
The major global companies of Complementary and Alternative Medicine (CAM) include Columbia Nutritional, Herb Pharm, Herbal Hills, Helio USA, Deepure Plus, Nordic Naturals, Pure encapsulations, Iyengar Yoga Institute, John Schumacher’s Unity Woods Yoga Center, Yoga Tree, etc. In 2024, the world's top three vendors accounted for approximately % of the revenue.
This report aims to provide a comprehensive presentation of the global market for Complementary and Alternative Medicine (CAM), with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Complementary and Alternative Medicine (CAM).
The Complementary and Alternative Medicine (CAM) market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. This report segments the global Complementary and Alternative Medicine (CAM) market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Complementary and Alternative Medicine (CAM) companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Columbia Nutritional
Herb Pharm
Herbal Hills
Helio USA
Deepure Plus
Nordic Naturals
Pure encapsulations
Iyengar Yoga Institute
John Schumacher’s Unity Woods Yoga Center
Yoga Tree
The Healing Company
Quantum Touch
Segment by Type
Holistic Medical System
Mind-body Technology
Biotherapeutic Practice
Manual and Body-based Therapies
Energy Therapy
Segment by Application
Physical Illness
Mental Illness
By Region
North America
United States
Canada
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Rest of Europe
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Complementary and Alternative Medicine (CAM) company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Complementary and Alternative Medicine (CAM) Market Size Growth Rate by Type: 2020 VS 2024 VS 2031
1.2.2 Holistic Medical System
1.2.3 Mind-body Technology
1.2.4 Biotherapeutic Practice
1.2.5 Manual and Body-based Therapies
1.2.6 Energy Therapy
1.3 Market by Application
1.3.1 Global Complementary and Alternative Medicine (CAM) Market Growth by Application: 2020 VS 2024 VS 2031
1.3.2 Physical Illness
1.3.3 Mental Illness
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Global Growth Trends
2.1 Global Complementary and Alternative Medicine (CAM) Market Perspective (2020-2031)
2.2 Global Complementary and Alternative Medicine (CAM) Growth Trends by Region
2.2.1 Global Complementary and Alternative Medicine (CAM) Market Size by Region: 2020 VS 2024 VS 2031
2.2.2 Complementary and Alternative Medicine (CAM) Historic Market Size by Region (2020-2025)
2.2.3 Complementary and Alternative Medicine (CAM) Forecasted Market Size by Region (2026-2031)
2.3 Complementary and Alternative Medicine (CAM) Market Dynamics
2.3.1 Complementary and Alternative Medicine (CAM) Industry Trends
2.3.2 Complementary and Alternative Medicine (CAM) Market Drivers
2.3.3 Complementary and Alternative Medicine (CAM) Market Challenges
2.3.4 Complementary and Alternative Medicine (CAM) Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Complementary and Alternative Medicine (CAM) Players by Revenue
3.1.1 Global Top Complementary and Alternative Medicine (CAM) Players by Revenue (2020-2025)
3.1.2 Global Complementary and Alternative Medicine (CAM) Revenue Market Share by Players (2020-2025)
3.2 Global Complementary and Alternative Medicine (CAM) Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Global Key Players Ranking by Complementary and Alternative Medicine (CAM) Revenue
3.4 Global Complementary and Alternative Medicine (CAM) Market Concentration Ratio
3.4.1 Global Complementary and Alternative Medicine (CAM) Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Complementary and Alternative Medicine (CAM) Revenue in 2024
3.5 Global Key Players of Complementary and Alternative Medicine (CAM) Head office and Area Served
3.6 Global Key Players of Complementary and Alternative Medicine (CAM), Product and Application
3.7 Global Key Players of Complementary and Alternative Medicine (CAM), Date of Enter into This Industry
3.8 Mergers & Acquisitions, Expansion Plans
4 Complementary and Alternative Medicine (CAM) Breakdown Data by Type
4.1 Global Complementary and Alternative Medicine (CAM) Historic Market Size by Type (2020-2025)
4.2 Global Complementary and Alternative Medicine (CAM) Forecasted Market Size by Type (2026-2031)
5 Complementary and Alternative Medicine (CAM) Breakdown Data by Application
5.1 Global Complementary and Alternative Medicine (CAM) Historic Market Size by Application (2020-2025)
5.2 Global Complementary and Alternative Medicine (CAM) Forecasted Market Size by Application (2026-2031)
6 North America
6.1 North America Complementary and Alternative Medicine (CAM) Market Size (2020-2031)
6.2 North America Complementary and Alternative Medicine (CAM) Market Growth Rate by Country: 2020 VS 2024 VS 2031
6.3 North America Complementary and Alternative Medicine (CAM) Market Size by Country (2020-2025)
6.4 North America Complementary and Alternative Medicine (CAM) Market Size by Country (2026-2031)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Complementary and Alternative Medicine (CAM) Market Size (2020-2031)
7.2 Europe Complementary and Alternative Medicine (CAM) Market Growth Rate by Country: 2020 VS 2024 VS 2031
7.3 Europe Complementary and Alternative Medicine (CAM) Market Size by Country (2020-2025)
7.4 Europe Complementary and Alternative Medicine (CAM) Market Size by Country (2026-2031)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Complementary and Alternative Medicine (CAM) Market Size (2020-2031)
8.2 Asia-Pacific Complementary and Alternative Medicine (CAM) Market Growth Rate by Region: 2020 VS 2024 VS 2031
8.3 Asia-Pacific Complementary and Alternative Medicine (CAM) Market Size by Region (2020-2025)
8.4 Asia-Pacific Complementary and Alternative Medicine (CAM) Market Size by Region (2026-2031)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Complementary and Alternative Medicine (CAM) Market Size (2020-2031)
9.2 Latin America Complementary and Alternative Medicine (CAM) Market Growth Rate by Country: 2020 VS 2024 VS 2031
9.3 Latin America Complementary and Alternative Medicine (CAM) Market Size by Country (2020-2025)
9.4 Latin America Complementary and Alternative Medicine (CAM) Market Size by Country (2026-2031)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Complementary and Alternative Medicine (CAM) Market Size (2020-2031)
10.2 Middle East & Africa Complementary and Alternative Medicine (CAM) Market Growth Rate by Country: 2020 VS 2024 VS 2031
10.3 Middle East & Africa Complementary and Alternative Medicine (CAM) Market Size by Country (2020-2025)
10.4 Middle East & Africa Complementary and Alternative Medicine (CAM) Market Size by Country (2026-2031)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Columbia Nutritional
11.1.1 Columbia Nutritional Company Details
11.1.2 Columbia Nutritional Business Overview
11.1.3 Columbia Nutritional Complementary and Alternative Medicine (CAM) Introduction
11.1.4 Columbia Nutritional Revenue in Complementary and Alternative Medicine (CAM) Business (2020-2025)
11.1.5 Columbia Nutritional Recent Development
11.2 Herb Pharm
11.2.1 Herb Pharm Company Details
11.2.2 Herb Pharm Business Overview
11.2.3 Herb Pharm Complementary and Alternative Medicine (CAM) Introduction
11.2.4 Herb Pharm Revenue in Complementary and Alternative Medicine (CAM) Business (2020-2025)
11.2.5 Herb Pharm Recent Development
11.3 Herbal Hills
11.3.1 Herbal Hills Company Details
11.3.2 Herbal Hills Business Overview
11.3.3 Herbal Hills Complementary and Alternative Medicine (CAM) Introduction
11.3.4 Herbal Hills Revenue in Complementary and Alternative Medicine (CAM) Business (2020-2025)
11.3.5 Herbal Hills Recent Development
11.4 Helio USA
11.4.1 Helio USA Company Details
11.4.2 Helio USA Business Overview
11.4.3 Helio USA Complementary and Alternative Medicine (CAM) Introduction
11.4.4 Helio USA Revenue in Complementary and Alternative Medicine (CAM) Business (2020-2025)
11.4.5 Helio USA Recent Development
11.5 Deepure Plus
11.5.1 Deepure Plus Company Details
11.5.2 Deepure Plus Business Overview
11.5.3 Deepure Plus Complementary and Alternative Medicine (CAM) Introduction
11.5.4 Deepure Plus Revenue in Complementary and Alternative Medicine (CAM) Business (2020-2025)
11.5.5 Deepure Plus Recent Development
11.6 Nordic Naturals
11.6.1 Nordic Naturals Company Details
11.6.2 Nordic Naturals Business Overview
11.6.3 Nordic Naturals Complementary and Alternative Medicine (CAM) Introduction
11.6.4 Nordic Naturals Revenue in Complementary and Alternative Medicine (CAM) Business (2020-2025)
11.6.5 Nordic Naturals Recent Development
11.7 Pure encapsulations
11.7.1 Pure encapsulations Company Details
11.7.2 Pure encapsulations Business Overview
11.7.3 Pure encapsulations Complementary and Alternative Medicine (CAM) Introduction
11.7.4 Pure encapsulations Revenue in Complementary and Alternative Medicine (CAM) Business (2020-2025)
11.7.5 Pure encapsulations Recent Development
11.8 Iyengar Yoga Institute
11.8.1 Iyengar Yoga Institute Company Details
11.8.2 Iyengar Yoga Institute Business Overview
11.8.3 Iyengar Yoga Institute Complementary and Alternative Medicine (CAM) Introduction
11.8.4 Iyengar Yoga Institute Revenue in Complementary and Alternative Medicine (CAM) Business (2020-2025)
11.8.5 Iyengar Yoga Institute Recent Development
11.9 John Schumacher’s Unity Woods Yoga Center
11.9.1 John Schumacher’s Unity Woods Yoga Center Company Details
11.9.2 John Schumacher’s Unity Woods Yoga Center Business Overview
11.9.3 John Schumacher’s Unity Woods Yoga Center Complementary and Alternative Medicine (CAM) Introduction
11.9.4 John Schumacher’s Unity Woods Yoga Center Revenue in Complementary and Alternative Medicine (CAM) Business (2020-2025)
11.9.5 John Schumacher’s Unity Woods Yoga Center Recent Development
11.10 Yoga Tree
11.10.1 Yoga Tree Company Details
11.10.2 Yoga Tree Business Overview
11.10.3 Yoga Tree Complementary and Alternative Medicine (CAM) Introduction
11.10.4 Yoga Tree Revenue in Complementary and Alternative Medicine (CAM) Business (2020-2025)
11.10.5 Yoga Tree Recent Development
11.11 The Healing Company
11.11.1 The Healing Company Company Details
11.11.2 The Healing Company Business Overview
11.11.3 The Healing Company Complementary and Alternative Medicine (CAM) Introduction
11.11.4 The Healing Company Revenue in Complementary and Alternative Medicine (CAM) Business (2020-2025)
11.11.5 The Healing Company Recent Development
11.12 Quantum Touch
11.12.1 Quantum Touch Company Details
11.12.2 Quantum Touch Business Overview
11.12.3 Quantum Touch Complementary and Alternative Medicine (CAM) Introduction
11.12.4 Quantum Touch Revenue in Complementary and Alternative Medicine (CAM) Business (2020-2025)
11.12.5 Quantum Touch Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.1.1 Research Programs/Design
13.1.1.2 Market Size Estimation
13.1.1.3 Market Breakdown and Data Triangulation
13.1.2 Data Source
13.1.2.1 Secondary Sources
13.1.2.2 Primary Sources
13.2 Author Details
13.3 Disclaimer
Columbia Nutritional
Herb Pharm
Herbal Hills
Helio USA
Deepure Plus
Nordic Naturals
Pure encapsulations
Iyengar Yoga Institute
John Schumacher’s Unity Woods Yoga Center
Yoga Tree
The Healing Company
Quantum Touch
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*If Applicable.
