
The global market for Conversational Marketing Automation Platform was valued at US$ 614 million in the year 2024 and is projected to reach a revised size of US$ 1733 million by 2031, growing at a CAGR of 16.2% during the forecast period.
A Conversational Marketing Automation Platform is a software solution that leverages automated conversations, typically through chatbots, messaging apps, or voice assistants, to engage customers in real-time, guide them through the sales journey, and enhance the customer experience. The platform combines automation with personalized, human-like interactions to facilitate marketing and sales processes, ultimately driving conversions and improving customer engagement.
North American market for Conversational Marketing Automation Platform is estimated to increase from $ million in 2024 to reach $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.
Asia-Pacific market for Conversational Marketing Automation Platform is estimated to increase from $ million in 2024 to reach $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.
The global market for Conversational Marketing Automation Platform in SMEs is estimated to increase from $ million in 2024 to $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.
The major global companies of Conversational Marketing Automation Platform include Spectrm, Exceed.ai, Conversica, Omni24, Veemo, HubSpot Conversations, MobileMonkey, Landbot, Zendesk Chat, Olark, etc. In 2024, the world's top three vendors accounted for approximately % of the revenue.
This report aims to provide a comprehensive presentation of the global market for Conversational Marketing Automation Platform, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Conversational Marketing Automation Platform.
The Conversational Marketing Automation Platform market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. This report segments the global Conversational Marketing Automation Platform market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Conversational Marketing Automation Platform companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Spectrm
Exceed.ai
Conversica
Omni24
Veemo
HubSpot Conversations
MobileMonkey
Landbot
Zendesk Chat
Olark
Qualified
Intercom
Birdeye
Drift
Segment by Type
Cloud-based
On-premise
Segment by Application
SMEs
Large Enterprise
By Region
North America
United States
Canada
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Rest of Europe
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Conversational Marketing Automation Platform company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
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1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Conversational Marketing Automation Platform Market Size Growth Rate by Type: 2020 VS 2024 VS 2031
1.2.2 Cloud-based
1.2.3 On-premise
1.3 Market by Application
1.3.1 Global Conversational Marketing Automation Platform Market Growth by Application: 2020 VS 2024 VS 2031
1.3.2 SMEs
1.3.3 Large Enterprise
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Global Growth Trends
2.1 Global Conversational Marketing Automation Platform Market Perspective (2020-2031)
2.2 Global Conversational Marketing Automation Platform Growth Trends by Region
2.2.1 Global Conversational Marketing Automation Platform Market Size by Region: 2020 VS 2024 VS 2031
2.2.2 Conversational Marketing Automation Platform Historic Market Size by Region (2020-2025)
2.2.3 Conversational Marketing Automation Platform Forecasted Market Size by Region (2026-2031)
2.3 Conversational Marketing Automation Platform Market Dynamics
2.3.1 Conversational Marketing Automation Platform Industry Trends
2.3.2 Conversational Marketing Automation Platform Market Drivers
2.3.3 Conversational Marketing Automation Platform Market Challenges
2.3.4 Conversational Marketing Automation Platform Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Conversational Marketing Automation Platform Players by Revenue
3.1.1 Global Top Conversational Marketing Automation Platform Players by Revenue (2020-2025)
3.1.2 Global Conversational Marketing Automation Platform Revenue Market Share by Players (2020-2025)
3.2 Global Top Conversational Marketing Automation Platform Players by Company Type and Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Global Key Players Ranking by Conversational Marketing Automation Platform Revenue
3.4 Global Conversational Marketing Automation Platform Market Concentration Ratio
3.4.1 Global Conversational Marketing Automation Platform Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Conversational Marketing Automation Platform Revenue in 2024
3.5 Global Key Players of Conversational Marketing Automation Platform Head office and Area Served
3.6 Global Key Players of Conversational Marketing Automation Platform, Product and Application
3.7 Global Key Players of Conversational Marketing Automation Platform, Date of Enter into This Industry
3.8 Mergers & Acquisitions, Expansion Plans
4 Conversational Marketing Automation Platform Breakdown Data by Type
4.1 Global Conversational Marketing Automation Platform Historic Market Size by Type (2020-2025)
4.2 Global Conversational Marketing Automation Platform Forecasted Market Size by Type (2026-2031)
5 Conversational Marketing Automation Platform Breakdown Data by Application
5.1 Global Conversational Marketing Automation Platform Historic Market Size by Application (2020-2025)
5.2 Global Conversational Marketing Automation Platform Forecasted Market Size by Application (2026-2031)
6 North America
6.1 North America Conversational Marketing Automation Platform Market Size (2020-2031)
6.2 North America Conversational Marketing Automation Platform Market Growth Rate by Country: 2020 VS 2024 VS 2031
6.3 North America Conversational Marketing Automation Platform Market Size by Country (2020-2025)
6.4 North America Conversational Marketing Automation Platform Market Size by Country (2026-2031)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Conversational Marketing Automation Platform Market Size (2020-2031)
7.2 Europe Conversational Marketing Automation Platform Market Growth Rate by Country: 2020 VS 2024 VS 2031
7.3 Europe Conversational Marketing Automation Platform Market Size by Country (2020-2025)
7.4 Europe Conversational Marketing Automation Platform Market Size by Country (2026-2031)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Conversational Marketing Automation Platform Market Size (2020-2031)
8.2 Asia-Pacific Conversational Marketing Automation Platform Market Growth Rate by Region: 2020 VS 2024 VS 2031
8.3 Asia-Pacific Conversational Marketing Automation Platform Market Size by Region (2020-2025)
8.4 Asia-Pacific Conversational Marketing Automation Platform Market Size by Region (2026-2031)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Conversational Marketing Automation Platform Market Size (2020-2031)
9.2 Latin America Conversational Marketing Automation Platform Market Growth Rate by Country: 2020 VS 2024 VS 2031
9.3 Latin America Conversational Marketing Automation Platform Market Size by Country (2020-2025)
9.4 Latin America Conversational Marketing Automation Platform Market Size by Country (2026-2031)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Conversational Marketing Automation Platform Market Size (2020-2031)
10.2 Middle East & Africa Conversational Marketing Automation Platform Market Growth Rate by Country: 2020 VS 2024 VS 2031
10.3 Middle East & Africa Conversational Marketing Automation Platform Market Size by Country (2020-2025)
10.4 Middle East & Africa Conversational Marketing Automation Platform Market Size by Country (2026-2031)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Spectrm
11.1.1 Spectrm Company Details
11.1.2 Spectrm Business Overview
11.1.3 Spectrm Conversational Marketing Automation Platform Introduction
11.1.4 Spectrm Revenue in Conversational Marketing Automation Platform Business (2020-2025)
11.1.5 Spectrm Recent Development
11.2 Exceed.ai
11.2.1 Exceed.ai Company Details
11.2.2 Exceed.ai Business Overview
11.2.3 Exceed.ai Conversational Marketing Automation Platform Introduction
11.2.4 Exceed.ai Revenue in Conversational Marketing Automation Platform Business (2020-2025)
11.2.5 Exceed.ai Recent Development
11.3 Conversica
11.3.1 Conversica Company Details
11.3.2 Conversica Business Overview
11.3.3 Conversica Conversational Marketing Automation Platform Introduction
11.3.4 Conversica Revenue in Conversational Marketing Automation Platform Business (2020-2025)
11.3.5 Conversica Recent Development
11.4 Omni24
11.4.1 Omni24 Company Details
11.4.2 Omni24 Business Overview
11.4.3 Omni24 Conversational Marketing Automation Platform Introduction
11.4.4 Omni24 Revenue in Conversational Marketing Automation Platform Business (2020-2025)
11.4.5 Omni24 Recent Development
11.5 Veemo
11.5.1 Veemo Company Details
11.5.2 Veemo Business Overview
11.5.3 Veemo Conversational Marketing Automation Platform Introduction
11.5.4 Veemo Revenue in Conversational Marketing Automation Platform Business (2020-2025)
11.5.5 Veemo Recent Development
11.6 HubSpot Conversations
11.6.1 HubSpot Conversations Company Details
11.6.2 HubSpot Conversations Business Overview
11.6.3 HubSpot Conversations Conversational Marketing Automation Platform Introduction
11.6.4 HubSpot Conversations Revenue in Conversational Marketing Automation Platform Business (2020-2025)
11.6.5 HubSpot Conversations Recent Development
11.7 MobileMonkey
11.7.1 MobileMonkey Company Details
11.7.2 MobileMonkey Business Overview
11.7.3 MobileMonkey Conversational Marketing Automation Platform Introduction
11.7.4 MobileMonkey Revenue in Conversational Marketing Automation Platform Business (2020-2025)
11.7.5 MobileMonkey Recent Development
11.8 Landbot
11.8.1 Landbot Company Details
11.8.2 Landbot Business Overview
11.8.3 Landbot Conversational Marketing Automation Platform Introduction
11.8.4 Landbot Revenue in Conversational Marketing Automation Platform Business (2020-2025)
11.8.5 Landbot Recent Development
11.9 Zendesk Chat
11.9.1 Zendesk Chat Company Details
11.9.2 Zendesk Chat Business Overview
11.9.3 Zendesk Chat Conversational Marketing Automation Platform Introduction
11.9.4 Zendesk Chat Revenue in Conversational Marketing Automation Platform Business (2020-2025)
11.9.5 Zendesk Chat Recent Development
11.10 Olark
11.10.1 Olark Company Details
11.10.2 Olark Business Overview
11.10.3 Olark Conversational Marketing Automation Platform Introduction
11.10.4 Olark Revenue in Conversational Marketing Automation Platform Business (2020-2025)
11.10.5 Olark Recent Development
11.11 Qualified
11.11.1 Qualified Company Details
11.11.2 Qualified Business Overview
11.11.3 Qualified Conversational Marketing Automation Platform Introduction
11.11.4 Qualified Revenue in Conversational Marketing Automation Platform Business (2020-2025)
11.11.5 Qualified Recent Development
11.12 Intercom
11.12.1 Intercom Company Details
11.12.2 Intercom Business Overview
11.12.3 Intercom Conversational Marketing Automation Platform Introduction
11.12.4 Intercom Revenue in Conversational Marketing Automation Platform Business (2020-2025)
11.12.5 Intercom Recent Development
11.13 Birdeye
11.13.1 Birdeye Company Details
11.13.2 Birdeye Business Overview
11.13.3 Birdeye Conversational Marketing Automation Platform Introduction
11.13.4 Birdeye Revenue in Conversational Marketing Automation Platform Business (2020-2025)
11.13.5 Birdeye Recent Development
11.14 Drift
11.14.1 Drift Company Details
11.14.2 Drift Business Overview
11.14.3 Drift Conversational Marketing Automation Platform Introduction
11.14.4 Drift Revenue in Conversational Marketing Automation Platform Business (2020-2025)
11.14.5 Drift Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.1.1 Research Programs/Design
13.1.1.2 Market Size Estimation
13.1.1.3 Market Breakdown and Data Triangulation
13.1.2 Data Source
13.1.2.1 Secondary Sources
13.1.2.2 Primary Sources
13.2 Author Details
13.3 Disclaimer
Spectrm
Exceed.ai
Conversica
Omni24
Veemo
HubSpot Conversations
MobileMonkey
Landbot
Zendesk Chat
Olark
Qualified
Intercom
Birdeye
Drift
Ìý
Ìý
*If Applicable.
