Global Conversion Rate Optimization (CRO) Platform Market Research Report 2025

Publication ID:

PB506256555

Publication Date:

June 5, 2025

Pages:

Publisher:

MRRPB5

Countries:

Global [1]

USD 2,900.00

IT Services [2]

Computing & Electronics [3]

Description:

The global market for Conversion Rate Optimization (CRO) Platform was valued at US$ 1413 million in the year 2024 and is projected to reach a revised size of US$ 2438 million by 2031, growing at a CAGR of 8.1% during the forecast period.
A Conversion Rate Optimization (CRO) Platform is a software tool or suite designed to analyze user behavior on websites or digital platforms and implement strategies that improve the percentage of visitors who complete desired actions, such as making a purchase, signing up for a newsletter, or filling out a form. These platforms use data-driven insights, A/B testing, personalization, heatmaps, and user feedback to identify barriers in the customer journey and optimize web pages or funnels to boost conversion rates, ultimately increasing revenue and improving overall digital marketing effectiveness.
North American market for Conversion Rate Optimization (CRO) Platform is estimated to increase from $ million in 2024 to reach $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.
Asia-Pacific market for Conversion Rate Optimization (CRO) Platform is estimated to increase from $ million in 2024 to reach $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.
The global market for Conversion Rate Optimization (CRO) Platform in Large Enterprise is estimated to increase from $ million in 2024 to $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.
The major global companies of Conversion Rate Optimization (CRO) Platform include Optimizely, VWO (Visual Website Optimizer), Unbounce, Hotjar, Crazy Egg, Google Optimize, Adobe Target, Convert, Kameleoon, Instapage, etc. In 2024, the world's top three vendors accounted for approximately % of the revenue.
This report aims to provide a comprehensive presentation of the global market for Conversion Rate Optimization (CRO) Platform, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Conversion Rate Optimization (CRO) Platform.
The Conversion Rate Optimization (CRO) Platform market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. This report segments the global Conversion Rate Optimization (CRO) Platform market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Conversion Rate Optimization (CRO) Platform companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Optimizely
VWO (Visual Website Optimizer)
Unbounce
Hotjar
Crazy Egg
Google Optimize
Adobe Target
Convert
Kameleoon
Instapage
Freshmarketer (Freshworks)
Omniconvert
Qubit
AB Tasty
Zoho PageSense
Monetate
Segment by Type
Cloud-Based CRO Platforms
On-Premise CRO Platforms
Segment by Application
Large Enterprise
SMEs (Small and Medium-sized Enterprises)
By Region
North America
United States
Canada
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Rest of Europe
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Conversion Rate Optimization (CRO) Platform company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.

Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.

Table Of Contents:

1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Conversion Rate Optimization (CRO) Platform Market Size Growth Rate by Type: 2020 VS 2024 VS 2031
1.2.2 Cloud-Based CRO Platforms
1.2.3 On-Premise CRO Platforms
1.3 Market by Application
1.3.1 Global Conversion Rate Optimization (CRO) Platform Market Growth by Application: 2020 VS 2024 VS 2031
1.3.2 Large Enterprise
1.3.3 SMEs (Small and Medium-sized Enterprises)
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Global Growth Trends
2.1 Global Conversion Rate Optimization (CRO) Platform Market Perspective (2020-2031)
2.2 Global Conversion Rate Optimization (CRO) Platform Growth Trends by Region
2.2.1 Global Conversion Rate Optimization (CRO) Platform Market Size by Region: 2020 VS 2024 VS 2031
2.2.2 Conversion Rate Optimization (CRO) Platform Historic Market Size by Region (2020-2025)
2.2.3 Conversion Rate Optimization (CRO) Platform Forecasted Market Size by Region (2026-2031)
2.3 Conversion Rate Optimization (CRO) Platform Market Dynamics
2.3.1 Conversion Rate Optimization (CRO) Platform Industry Trends
2.3.2 Conversion Rate Optimization (CRO) Platform Market Drivers
2.3.3 Conversion Rate Optimization (CRO) Platform Market Challenges
2.3.4 Conversion Rate Optimization (CRO) Platform Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Conversion Rate Optimization (CRO) Platform Players by Revenue
3.1.1 Global Top Conversion Rate Optimization (CRO) Platform Players by Revenue (2020-2025)
3.1.2 Global Conversion Rate Optimization (CRO) Platform Revenue Market Share by Players (2020-2025)
3.2 Global Top Conversion Rate Optimization (CRO) Platform Players by Company Type and Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Global Key Players Ranking by Conversion Rate Optimization (CRO) Platform Revenue
3.4 Global Conversion Rate Optimization (CRO) Platform Market Concentration Ratio
3.4.1 Global Conversion Rate Optimization (CRO) Platform Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Conversion Rate Optimization (CRO) Platform Revenue in 2024
3.5 Global Key Players of Conversion Rate Optimization (CRO) Platform Head office and Area Served
3.6 Global Key Players of Conversion Rate Optimization (CRO) Platform, Product and Application
3.7 Global Key Players of Conversion Rate Optimization (CRO) Platform, Date of Enter into This Industry
3.8 Mergers & Acquisitions, Expansion Plans
4 Conversion Rate Optimization (CRO) Platform Breakdown Data by Type
4.1 Global Conversion Rate Optimization (CRO) Platform Historic Market Size by Type (2020-2025)
4.2 Global Conversion Rate Optimization (CRO) Platform Forecasted Market Size by Type (2026-2031)
5 Conversion Rate Optimization (CRO) Platform Breakdown Data by Application
5.1 Global Conversion Rate Optimization (CRO) Platform Historic Market Size by Application (2020-2025)
5.2 Global Conversion Rate Optimization (CRO) Platform Forecasted Market Size by Application (2026-2031)
6 North America
6.1 North America Conversion Rate Optimization (CRO) Platform Market Size (2020-2031)
6.2 North America Conversion Rate Optimization (CRO) Platform Market Growth Rate by Country: 2020 VS 2024 VS 2031
6.3 North America Conversion Rate Optimization (CRO) Platform Market Size by Country (2020-2025)
6.4 North America Conversion Rate Optimization (CRO) Platform Market Size by Country (2026-2031)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Conversion Rate Optimization (CRO) Platform Market Size (2020-2031)
7.2 Europe Conversion Rate Optimization (CRO) Platform Market Growth Rate by Country: 2020 VS 2024 VS 2031
7.3 Europe Conversion Rate Optimization (CRO) Platform Market Size by Country (2020-2025)
7.4 Europe Conversion Rate Optimization (CRO) Platform Market Size by Country (2026-2031)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Conversion Rate Optimization (CRO) Platform Market Size (2020-2031)
8.2 Asia-Pacific Conversion Rate Optimization (CRO) Platform Market Growth Rate by Region: 2020 VS 2024 VS 2031
8.3 Asia-Pacific Conversion Rate Optimization (CRO) Platform Market Size by Region (2020-2025)
8.4 Asia-Pacific Conversion Rate Optimization (CRO) Platform Market Size by Region (2026-2031)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Conversion Rate Optimization (CRO) Platform Market Size (2020-2031)
9.2 Latin America Conversion Rate Optimization (CRO) Platform Market Growth Rate by Country: 2020 VS 2024 VS 2031
9.3 Latin America Conversion Rate Optimization (CRO) Platform Market Size by Country (2020-2025)
9.4 Latin America Conversion Rate Optimization (CRO) Platform Market Size by Country (2026-2031)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Conversion Rate Optimization (CRO) Platform Market Size (2020-2031)
10.2 Middle East & Africa Conversion Rate Optimization (CRO) Platform Market Growth Rate by Country: 2020 VS 2024 VS 2031
10.3 Middle East & Africa Conversion Rate Optimization (CRO) Platform Market Size by Country (2020-2025)
10.4 Middle East & Africa Conversion Rate Optimization (CRO) Platform Market Size by Country (2026-2031)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Optimizely
11.1.1 Optimizely Company Details
11.1.2 Optimizely Business Overview
11.1.3 Optimizely Conversion Rate Optimization (CRO) Platform Introduction
11.1.4 Optimizely Revenue in Conversion Rate Optimization (CRO) Platform Business (2020-2025)
11.1.5 Optimizely Recent Development
11.2 VWO (Visual Website Optimizer)
11.2.1 VWO (Visual Website Optimizer) Company Details
11.2.2 VWO (Visual Website Optimizer) Business Overview
11.2.3 VWO (Visual Website Optimizer) Conversion Rate Optimization (CRO) Platform Introduction
11.2.4 VWO (Visual Website Optimizer) Revenue in Conversion Rate Optimization (CRO) Platform Business (2020-2025)
11.2.5 VWO (Visual Website Optimizer) Recent Development
11.3 Unbounce
11.3.1 Unbounce Company Details
11.3.2 Unbounce Business Overview
11.3.3 Unbounce Conversion Rate Optimization (CRO) Platform Introduction
11.3.4 Unbounce Revenue in Conversion Rate Optimization (CRO) Platform Business (2020-2025)
11.3.5 Unbounce Recent Development
11.4 Hotjar
11.4.1 Hotjar Company Details
11.4.2 Hotjar Business Overview
11.4.3 Hotjar Conversion Rate Optimization (CRO) Platform Introduction
11.4.4 Hotjar Revenue in Conversion Rate Optimization (CRO) Platform Business (2020-2025)
11.4.5 Hotjar Recent Development
11.5 Crazy Egg
11.5.1 Crazy Egg Company Details
11.5.2 Crazy Egg Business Overview
11.5.3 Crazy Egg Conversion Rate Optimization (CRO) Platform Introduction
11.5.4 Crazy Egg Revenue in Conversion Rate Optimization (CRO) Platform Business (2020-2025)
11.5.5 Crazy Egg Recent Development
11.6 Google Optimize
11.6.1 Google Optimize Company Details
11.6.2 Google Optimize Business Overview
11.6.3 Google Optimize Conversion Rate Optimization (CRO) Platform Introduction
11.6.4 Google Optimize Revenue in Conversion Rate Optimization (CRO) Platform Business (2020-2025)
11.6.5 Google Optimize Recent Development
11.7 Adobe Target
11.7.1 Adobe Target Company Details
11.7.2 Adobe Target Business Overview
11.7.3 Adobe Target Conversion Rate Optimization (CRO) Platform Introduction
11.7.4 Adobe Target Revenue in Conversion Rate Optimization (CRO) Platform Business (2020-2025)
11.7.5 Adobe Target Recent Development
11.8 Convert
11.8.1 Convert Company Details
11.8.2 Convert Business Overview
11.8.3 Convert Conversion Rate Optimization (CRO) Platform Introduction
11.8.4 Convert Revenue in Conversion Rate Optimization (CRO) Platform Business (2020-2025)
11.8.5 Convert Recent Development
11.9 Kameleoon
11.9.1 Kameleoon Company Details
11.9.2 Kameleoon Business Overview
11.9.3 Kameleoon Conversion Rate Optimization (CRO) Platform Introduction
11.9.4 Kameleoon Revenue in Conversion Rate Optimization (CRO) Platform Business (2020-2025)
11.9.5 Kameleoon Recent Development
11.10 Instapage
11.10.1 Instapage Company Details
11.10.2 Instapage Business Overview
11.10.3 Instapage Conversion Rate Optimization (CRO) Platform Introduction
11.10.4 Instapage Revenue in Conversion Rate Optimization (CRO) Platform Business (2020-2025)
11.10.5 Instapage Recent Development
11.11 Freshmarketer (Freshworks)
11.11.1 Freshmarketer (Freshworks) Company Details
11.11.2 Freshmarketer (Freshworks) Business Overview
11.11.3 Freshmarketer (Freshworks) Conversion Rate Optimization (CRO) Platform Introduction
11.11.4 Freshmarketer (Freshworks) Revenue in Conversion Rate Optimization (CRO) Platform Business (2020-2025)
11.11.5 Freshmarketer (Freshworks) Recent Development
11.12 Omniconvert
11.12.1 Omniconvert Company Details
11.12.2 Omniconvert Business Overview
11.12.3 Omniconvert Conversion Rate Optimization (CRO) Platform Introduction
11.12.4 Omniconvert Revenue in Conversion Rate Optimization (CRO) Platform Business (2020-2025)
11.12.5 Omniconvert Recent Development
11.13 Qubit
11.13.1 Qubit Company Details
11.13.2 Qubit Business Overview
11.13.3 Qubit Conversion Rate Optimization (CRO) Platform Introduction
11.13.4 Qubit Revenue in Conversion Rate Optimization (CRO) Platform Business (2020-2025)
11.13.5 Qubit Recent Development
11.14 AB Tasty
11.14.1 AB Tasty Company Details
11.14.2 AB Tasty Business Overview
11.14.3 AB Tasty Conversion Rate Optimization (CRO) Platform Introduction
11.14.4 AB Tasty Revenue in Conversion Rate Optimization (CRO) Platform Business (2020-2025)
11.14.5 AB Tasty Recent Development
11.15 Zoho PageSense
11.15.1 Zoho PageSense Company Details
11.15.2 Zoho PageSense Business Overview
11.15.3 Zoho PageSense Conversion Rate Optimization (CRO) Platform Introduction
11.15.4 Zoho PageSense Revenue in Conversion Rate Optimization (CRO) Platform Business (2020-2025)
11.15.5 Zoho PageSense Recent Development
11.16 Monetate
11.16.1 Monetate Company Details
11.16.2 Monetate Business Overview
11.16.3 Monetate Conversion Rate Optimization (CRO) Platform Introduction
11.16.4 Monetate Revenue in Conversion Rate Optimization (CRO) Platform Business (2020-2025)
11.16.5 Monetate Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.1.1 Research Programs/Design
13.1.1.2 Market Size Estimation
13.1.1.3 Market Breakdown and Data Triangulation
13.1.2 Data Source
13.1.2.1 Secondary Sources
13.1.2.2 Primary Sources
13.2 Author Details
13.3 Disclaimer

Companies Mentioned:

Optimizely
VWO (Visual Website Optimizer)
Unbounce
Hotjar
Crazy Egg
Google Optimize
Adobe Target
Convert
Kameleoon
Instapage
Freshmarketer (Freshworks)
Omniconvert
Qubit
AB Tasty
Zoho PageSense
Monetate

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