
Customer Intelligence Software refers to a set of tools and technologies designed to collect, analyze, and interpret customer data from various sources, with the aim of gaining valuable insights into customer behavior, preferences, and needs. This software helps businesses make informed decisions by providing actionable insights about their customers' interactions, purchasing patterns, feedback, and sentiments. By utilizing advanced analytics and data mining techniques, customer intelligence software enables companies to enhance customer engagement, personalize marketing strategies, optimize product offerings, and ultimately improve customer satisfaction and loyalty.
The global Customer Intelligence Software market was valued at US$ 858 million in 2023 and is anticipated to reach US$ 1402.5 million by 2030, witnessing a CAGR of 7.3% during the forecast period 2024-2030.
The industry trend of Customer Intelligence Software is experiencing rapid growth due to the increasing recognition of the pivotal role customer data plays in business success. As companies focus on delivering personalized experiences and building long-term customer relationships, the demand for effective customer intelligence solutions is on the rise. Advanced technologies like artificial intelligence and machine learning are enhancing the capabilities of these software platforms, enabling more accurate predictive analytics and actionable recommendations. Moreover, privacy regulations like GDPR and CCPA are driving the need for ethical data collection and usage, further shaping the evolution of customer intelligence software toward responsible and compliant practices.
This report aims to provide a comprehensive presentation of the global market for Customer Intelligence Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Customer Intelligence Software.
Report Scope
The Customer Intelligence Software market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Customer Intelligence Software market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Customer Intelligence Software companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
NGDATA
Oracle
Signal
Zeotap
SAS
Acxiom
Quantexa
Lifesight
Qualtrics
IBM
Alida
NetBase Quid
SAP
ActionIQ
Talkwalker
Segment by Type
Customer Experience
Customer Data
Customer Feedback
Other
Segment by Application
Large Enterprises
SMEs
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Customer Intelligence Software companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Customer Intelligence Software Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Customer Experience
1.2.3 Customer Data
1.2.4 Customer Feedback
1.2.5 Other
1.3 Market by Application
1.3.1 Global Customer Intelligence Software Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Large Enterprises
1.3.3 SMEs
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Customer Intelligence Software Market Perspective (2019-2030)
2.2 Customer Intelligence Software Growth Trends by Region
2.2.1 Global Customer Intelligence Software Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Customer Intelligence Software Historic Market Size by Region (2019-2024)
2.2.3 Customer Intelligence Software Forecasted Market Size by Region (2025-2030)
2.3 Customer Intelligence Software Market Dynamics
2.3.1 Customer Intelligence Software Industry Trends
2.3.2 Customer Intelligence Software Market Drivers
2.3.3 Customer Intelligence Software Market Challenges
2.3.4 Customer Intelligence Software Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Customer Intelligence Software Players by Revenue
3.1.1 Global Top Customer Intelligence Software Players by Revenue (2019-2024)
3.1.2 Global Customer Intelligence Software Revenue Market Share by Players (2019-2024)
3.2 Global Customer Intelligence Software Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Customer Intelligence Software Revenue
3.4 Global Customer Intelligence Software Market Concentration Ratio
3.4.1 Global Customer Intelligence Software Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Customer Intelligence Software Revenue in 2023
3.5 Customer Intelligence Software Key Players Head office and Area Served
3.6 Key Players Customer Intelligence Software Product Solution and Service
3.7 Date of Enter into Customer Intelligence Software Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Customer Intelligence Software Breakdown Data by Type
4.1 Global Customer Intelligence Software Historic Market Size by Type (2019-2024)
4.2 Global Customer Intelligence Software Forecasted Market Size by Type (2025-2030)
5 Customer Intelligence Software Breakdown Data by Application
5.1 Global Customer Intelligence Software Historic Market Size by Application (2019-2024)
5.2 Global Customer Intelligence Software Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Customer Intelligence Software Market Size (2019-2030)
6.2 North America Customer Intelligence Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Customer Intelligence Software Market Size by Country (2019-2024)
6.4 North America Customer Intelligence Software Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Customer Intelligence Software Market Size (2019-2030)
7.2 Europe Customer Intelligence Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Customer Intelligence Software Market Size by Country (2019-2024)
7.4 Europe Customer Intelligence Software Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Customer Intelligence Software Market Size (2019-2030)
8.2 Asia-Pacific Customer Intelligence Software Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Customer Intelligence Software Market Size by Region (2019-2024)
8.4 Asia-Pacific Customer Intelligence Software Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Customer Intelligence Software Market Size (2019-2030)
9.2 Latin America Customer Intelligence Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Customer Intelligence Software Market Size by Country (2019-2024)
9.4 Latin America Customer Intelligence Software Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Customer Intelligence Software Market Size (2019-2030)
10.2 Middle East & Africa Customer Intelligence Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Customer Intelligence Software Market Size by Country (2019-2024)
10.4 Middle East & Africa Customer Intelligence Software Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 NGDATA
11.1.1 NGDATA Company Detail
11.1.2 NGDATA Business Overview
11.1.3 NGDATA Customer Intelligence Software Introduction
11.1.4 NGDATA Revenue in Customer Intelligence Software Business (2019-2024)
11.1.5 NGDATA Recent Development
11.2 Oracle
11.2.1 Oracle Company Detail
11.2.2 Oracle Business Overview
11.2.3 Oracle Customer Intelligence Software Introduction
11.2.4 Oracle Revenue in Customer Intelligence Software Business (2019-2024)
11.2.5 Oracle Recent Development
11.3 Signal
11.3.1 Signal Company Detail
11.3.2 Signal Business Overview
11.3.3 Signal Customer Intelligence Software Introduction
11.3.4 Signal Revenue in Customer Intelligence Software Business (2019-2024)
11.3.5 Signal Recent Development
11.4 Zeotap
11.4.1 Zeotap Company Detail
11.4.2 Zeotap Business Overview
11.4.3 Zeotap Customer Intelligence Software Introduction
11.4.4 Zeotap Revenue in Customer Intelligence Software Business (2019-2024)
11.4.5 Zeotap Recent Development
11.5 SAS
11.5.1 SAS Company Detail
11.5.2 SAS Business Overview
11.5.3 SAS Customer Intelligence Software Introduction
11.5.4 SAS Revenue in Customer Intelligence Software Business (2019-2024)
11.5.5 SAS Recent Development
11.6 Acxiom
11.6.1 Acxiom Company Detail
11.6.2 Acxiom Business Overview
11.6.3 Acxiom Customer Intelligence Software Introduction
11.6.4 Acxiom Revenue in Customer Intelligence Software Business (2019-2024)
11.6.5 Acxiom Recent Development
11.7 Quantexa
11.7.1 Quantexa Company Detail
11.7.2 Quantexa Business Overview
11.7.3 Quantexa Customer Intelligence Software Introduction
11.7.4 Quantexa Revenue in Customer Intelligence Software Business (2019-2024)
11.7.5 Quantexa Recent Development
11.8 Lifesight
11.8.1 Lifesight Company Detail
11.8.2 Lifesight Business Overview
11.8.3 Lifesight Customer Intelligence Software Introduction
11.8.4 Lifesight Revenue in Customer Intelligence Software Business (2019-2024)
11.8.5 Lifesight Recent Development
11.9 Qualtrics
11.9.1 Qualtrics Company Detail
11.9.2 Qualtrics Business Overview
11.9.3 Qualtrics Customer Intelligence Software Introduction
11.9.4 Qualtrics Revenue in Customer Intelligence Software Business (2019-2024)
11.9.5 Qualtrics Recent Development
11.10 IBM
11.10.1 IBM Company Detail
11.10.2 IBM Business Overview
11.10.3 IBM Customer Intelligence Software Introduction
11.10.4 IBM Revenue in Customer Intelligence Software Business (2019-2024)
11.10.5 IBM Recent Development
11.11 Alida
11.11.1 Alida Company Detail
11.11.2 Alida Business Overview
11.11.3 Alida Customer Intelligence Software Introduction
11.11.4 Alida Revenue in Customer Intelligence Software Business (2019-2024)
11.11.5 Alida Recent Development
11.12 NetBase Quid
11.12.1 NetBase Quid Company Detail
11.12.2 NetBase Quid Business Overview
11.12.3 NetBase Quid Customer Intelligence Software Introduction
11.12.4 NetBase Quid Revenue in Customer Intelligence Software Business (2019-2024)
11.12.5 NetBase Quid Recent Development
11.13 SAP
11.13.1 SAP Company Detail
11.13.2 SAP Business Overview
11.13.3 SAP Customer Intelligence Software Introduction
11.13.4 SAP Revenue in Customer Intelligence Software Business (2019-2024)
11.13.5 SAP Recent Development
11.14 ActionIQ
11.14.1 ActionIQ Company Detail
11.14.2 ActionIQ Business Overview
11.14.3 ActionIQ Customer Intelligence Software Introduction
11.14.4 ActionIQ Revenue in Customer Intelligence Software Business (2019-2024)
11.14.5 ActionIQ Recent Development
11.15 Talkwalker
11.15.1 Talkwalker Company Detail
11.15.2 Talkwalker Business Overview
11.15.3 Talkwalker Customer Intelligence Software Introduction
11.15.4 Talkwalker Revenue in Customer Intelligence Software Business (2019-2024)
11.15.5 Talkwalker Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
NGDATA
Oracle
Signal
Zeotap
SAS
Acxiom
Quantexa
Lifesight
Qualtrics
IBM
Alida
NetBase Quid
SAP
ActionIQ
Talkwalker
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*If Applicable.
