
Customer Journey Analytics Tools refer to software tools and platforms that enable businesses to analyze and gain insights from the customer journey data. These tools help organizations collect, integrate, and analyze data from various touchpoints and channels, allowing them to understand customer behavior, preferences, and pain points throughout their journey. Customer Journey Analytics Tools utilize advanced analytics techniques to uncover patterns, trends, and correlations in the data, enabling businesses to make data-driven decisions to enhance the customer experience. They provide visualizations, reporting, and predictive capabilities to evaluate and optimize customer journeys, improve customer satisfaction, and drive business growth.
The global Customer Journey Analytics Tools market was valued at US$ 989 million in 2023 and is anticipated to reach US$ 1844.8 million by 2030, witnessing a CAGR of 9.3% during the forecast period 2024-2030.
The industry trend of Customer Journey Analytics Tools is on the rise as businesses recognize the importance of understanding and optimizing the customer journey. Companies increasingly understand that gaining insights from customer data is crucial for enhancing customer experiences and driving business success. The trend involves the use of advanced analytics techniques, such as machine learning and AI, to extract deeper insights from the data. Customer Journey Analytics Tools are becoming more accessible and user-friendly, allowing businesses of all sizes to harness the power of data to improve customer engagement and loyalty. As the industry focuses more on delivering personalized experiences, the adoption of Customer Journey Analytics Tools is expected to continue growing, empowering businesses to make data-informed decisions and create exceptional customer journeys.
This report aims to provide a comprehensive presentation of the global market for Customer Journey Analytics Tools, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Customer Journey Analytics Tools.
Report Scope
The Customer Journey Analytics Tools market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Customer Journey Analytics Tools market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Customer Journey Analytics Tools companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Adobe
Clarabridge
Genesys
Woopra
Totango
UXPressia
NICE
InMoment
Apteco
SAS
Alteryx
CSG
Thunderhead
NGDATA
Glassbox
Segment by Type
Cloud Based
Web Based
Segment by Application
Large Enterprises
SMEs
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Customer Journey Analytics Tools companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Customer Journey Analytics Tools Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Cloud Based
1.2.3 Web Based
1.3 Market by Application
1.3.1 Global Customer Journey Analytics Tools Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Large Enterprises
1.3.3 SMEs
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Customer Journey Analytics Tools Market Perspective (2019-2030)
2.2 Customer Journey Analytics Tools Growth Trends by Region
2.2.1 Global Customer Journey Analytics Tools Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Customer Journey Analytics Tools Historic Market Size by Region (2019-2024)
2.2.3 Customer Journey Analytics Tools Forecasted Market Size by Region (2025-2030)
2.3 Customer Journey Analytics Tools Market Dynamics
2.3.1 Customer Journey Analytics Tools Industry Trends
2.3.2 Customer Journey Analytics Tools Market Drivers
2.3.3 Customer Journey Analytics Tools Market Challenges
2.3.4 Customer Journey Analytics Tools Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Customer Journey Analytics Tools Players by Revenue
3.1.1 Global Top Customer Journey Analytics Tools Players by Revenue (2019-2024)
3.1.2 Global Customer Journey Analytics Tools Revenue Market Share by Players (2019-2024)
3.2 Global Customer Journey Analytics Tools Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Customer Journey Analytics Tools Revenue
3.4 Global Customer Journey Analytics Tools Market Concentration Ratio
3.4.1 Global Customer Journey Analytics Tools Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Customer Journey Analytics Tools Revenue in 2023
3.5 Customer Journey Analytics Tools Key Players Head office and Area Served
3.6 Key Players Customer Journey Analytics Tools Product Solution and Service
3.7 Date of Enter into Customer Journey Analytics Tools Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Customer Journey Analytics Tools Breakdown Data by Type
4.1 Global Customer Journey Analytics Tools Historic Market Size by Type (2019-2024)
4.2 Global Customer Journey Analytics Tools Forecasted Market Size by Type (2025-2030)
5 Customer Journey Analytics Tools Breakdown Data by Application
5.1 Global Customer Journey Analytics Tools Historic Market Size by Application (2019-2024)
5.2 Global Customer Journey Analytics Tools Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Customer Journey Analytics Tools Market Size (2019-2030)
6.2 North America Customer Journey Analytics Tools Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Customer Journey Analytics Tools Market Size by Country (2019-2024)
6.4 North America Customer Journey Analytics Tools Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Customer Journey Analytics Tools Market Size (2019-2030)
7.2 Europe Customer Journey Analytics Tools Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Customer Journey Analytics Tools Market Size by Country (2019-2024)
7.4 Europe Customer Journey Analytics Tools Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Customer Journey Analytics Tools Market Size (2019-2030)
8.2 Asia-Pacific Customer Journey Analytics Tools Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Customer Journey Analytics Tools Market Size by Region (2019-2024)
8.4 Asia-Pacific Customer Journey Analytics Tools Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Customer Journey Analytics Tools Market Size (2019-2030)
9.2 Latin America Customer Journey Analytics Tools Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Customer Journey Analytics Tools Market Size by Country (2019-2024)
9.4 Latin America Customer Journey Analytics Tools Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Customer Journey Analytics Tools Market Size (2019-2030)
10.2 Middle East & Africa Customer Journey Analytics Tools Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Customer Journey Analytics Tools Market Size by Country (2019-2024)
10.4 Middle East & Africa Customer Journey Analytics Tools Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Adobe
11.1.1 Adobe Company Detail
11.1.2 Adobe Business Overview
11.1.3 Adobe Customer Journey Analytics Tools Introduction
11.1.4 Adobe Revenue in Customer Journey Analytics Tools Business (2019-2024)
11.1.5 Adobe Recent Development
11.2 Clarabridge
11.2.1 Clarabridge Company Detail
11.2.2 Clarabridge Business Overview
11.2.3 Clarabridge Customer Journey Analytics Tools Introduction
11.2.4 Clarabridge Revenue in Customer Journey Analytics Tools Business (2019-2024)
11.2.5 Clarabridge Recent Development
11.3 Genesys
11.3.1 Genesys Company Detail
11.3.2 Genesys Business Overview
11.3.3 Genesys Customer Journey Analytics Tools Introduction
11.3.4 Genesys Revenue in Customer Journey Analytics Tools Business (2019-2024)
11.3.5 Genesys Recent Development
11.4 Woopra
11.4.1 Woopra Company Detail
11.4.2 Woopra Business Overview
11.4.3 Woopra Customer Journey Analytics Tools Introduction
11.4.4 Woopra Revenue in Customer Journey Analytics Tools Business (2019-2024)
11.4.5 Woopra Recent Development
11.5 Totango
11.5.1 Totango Company Detail
11.5.2 Totango Business Overview
11.5.3 Totango Customer Journey Analytics Tools Introduction
11.5.4 Totango Revenue in Customer Journey Analytics Tools Business (2019-2024)
11.5.5 Totango Recent Development
11.6 UXPressia
11.6.1 UXPressia Company Detail
11.6.2 UXPressia Business Overview
11.6.3 UXPressia Customer Journey Analytics Tools Introduction
11.6.4 UXPressia Revenue in Customer Journey Analytics Tools Business (2019-2024)
11.6.5 UXPressia Recent Development
11.7 NICE
11.7.1 NICE Company Detail
11.7.2 NICE Business Overview
11.7.3 NICE Customer Journey Analytics Tools Introduction
11.7.4 NICE Revenue in Customer Journey Analytics Tools Business (2019-2024)
11.7.5 NICE Recent Development
11.8 InMoment
11.8.1 InMoment Company Detail
11.8.2 InMoment Business Overview
11.8.3 InMoment Customer Journey Analytics Tools Introduction
11.8.4 InMoment Revenue in Customer Journey Analytics Tools Business (2019-2024)
11.8.5 InMoment Recent Development
11.9 Apteco
11.9.1 Apteco Company Detail
11.9.2 Apteco Business Overview
11.9.3 Apteco Customer Journey Analytics Tools Introduction
11.9.4 Apteco Revenue in Customer Journey Analytics Tools Business (2019-2024)
11.9.5 Apteco Recent Development
11.10 SAS
11.10.1 SAS Company Detail
11.10.2 SAS Business Overview
11.10.3 SAS Customer Journey Analytics Tools Introduction
11.10.4 SAS Revenue in Customer Journey Analytics Tools Business (2019-2024)
11.10.5 SAS Recent Development
11.11 Alteryx
11.11.1 Alteryx Company Detail
11.11.2 Alteryx Business Overview
11.11.3 Alteryx Customer Journey Analytics Tools Introduction
11.11.4 Alteryx Revenue in Customer Journey Analytics Tools Business (2019-2024)
11.11.5 Alteryx Recent Development
11.12 CSG
11.12.1 CSG Company Detail
11.12.2 CSG Business Overview
11.12.3 CSG Customer Journey Analytics Tools Introduction
11.12.4 CSG Revenue in Customer Journey Analytics Tools Business (2019-2024)
11.12.5 CSG Recent Development
11.13 Thunderhead
11.13.1 Thunderhead Company Detail
11.13.2 Thunderhead Business Overview
11.13.3 Thunderhead Customer Journey Analytics Tools Introduction
11.13.4 Thunderhead Revenue in Customer Journey Analytics Tools Business (2019-2024)
11.13.5 Thunderhead Recent Development
11.14 NGDATA
11.14.1 NGDATA Company Detail
11.14.2 NGDATA Business Overview
11.14.3 NGDATA Customer Journey Analytics Tools Introduction
11.14.4 NGDATA Revenue in Customer Journey Analytics Tools Business (2019-2024)
11.14.5 NGDATA Recent Development
11.15 Glassbox
11.15.1 Glassbox Company Detail
11.15.2 Glassbox Business Overview
11.15.3 Glassbox Customer Journey Analytics Tools Introduction
11.15.4 Glassbox Revenue in Customer Journey Analytics Tools Business (2019-2024)
11.15.5 Glassbox Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Adobe
Clarabridge
Genesys
Woopra
Totango
UXPressia
NICE
InMoment
Apteco
SAS
Alteryx
CSG
Thunderhead
NGDATA
Glassbox
Ìý
Ìý
*If Applicable.
