Customer Journey Mapping Software refers to specialized tools and platforms that help businesses visualize, analyze, and optimize the customer journey or the end-to-end experience that customers have with a brand. This software allows organizations to create graphical representations or maps of the customer journey, tracking customer interactions, touchpoints, and emotions at each stage. It enables companies to identify pain points, opportunities for improvement, and areas of customer delight. Customer Journey Mapping Software empowers businesses to gain deeper insights into customer behaviors, preferences, and needs, facilitating the development of personalized strategies to enhance customer engagement, loyalty, and satisfaction.
The global Customer Journey Mapping Software market was valued at US$ 332 million in 2023 and is anticipated to reach US$ 547.9 million by 2030, witnessing a CAGR of 7.3% during the forecast period 2024-2030.
The industry trend of Customer Journey Mapping Software reflects a growing recognition of the importance of delivering exceptional customer experiences. Companies are increasingly prioritizing customer-centric approaches, and the trend is driving the demand for Customer Journey Mapping Software. Businesses are realizing the value of understanding and mapping the customer journey to identify key moments of influence and to provide a seamless, personalized experience across touchpoints. The trend is fueled by advancements in data analytics, AI, and machine learning, allowing for more sophisticated analysis and insights into customer behaviors. Additionally, the industry trend indicates the integration of Customer Journey Mapping Software with other customer experience management tools to create a holistic view of the customer journey and to enable more effective customer engagement strategies. The industry is expected to continue evolving, with a focus on real-time mapping, predictive capabilities, and omnichannel customer journey analysis.
This report aims to provide a comprehensive presentation of the global market for Customer Journey Mapping Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Customer Journey Mapping Software.
Report Scope
The Customer Journey Mapping Software market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Customer Journey Mapping Software market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Customer Journey Mapping Software companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
WebEngage
Smaply Customer Experience Hub
UXPressia
Adobe
Acquia
CEMantica
CFN Insight
CloudCherry
Ecrion Engage
Kitewheel
TandemSeven
Mapovate
Squeezely
SuiteCX
Touchpoint
Segment by Type
Cloud Base
Web Based
Segment by Application
Large Enterprises
SMEs
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Customer Journey Mapping Software companies鈥� competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
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1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Customer Journey Mapping Software Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Cloud Base
1.2.3 Web Based
1.3 Market by Application
1.3.1 Global Customer Journey Mapping Software Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Large Enterprises
1.3.3 SMEs
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Customer Journey Mapping Software Market Perspective (2019-2030)
2.2 Customer Journey Mapping Software Growth Trends by Region
2.2.1 Global Customer Journey Mapping Software Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Customer Journey Mapping Software Historic Market Size by Region (2019-2024)
2.2.3 Customer Journey Mapping Software Forecasted Market Size by Region (2025-2030)
2.3 Customer Journey Mapping Software Market Dynamics
2.3.1 Customer Journey Mapping Software Industry Trends
2.3.2 Customer Journey Mapping Software Market Drivers
2.3.3 Customer Journey Mapping Software Market Challenges
2.3.4 Customer Journey Mapping Software Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Customer Journey Mapping Software Players by Revenue
3.1.1 Global Top Customer Journey Mapping Software Players by Revenue (2019-2024)
3.1.2 Global Customer Journey Mapping Software Revenue Market Share by Players (2019-2024)
3.2 Global Customer Journey Mapping Software Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Customer Journey Mapping Software Revenue
3.4 Global Customer Journey Mapping Software Market Concentration Ratio
3.4.1 Global Customer Journey Mapping Software Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Customer Journey Mapping Software Revenue in 2023
3.5 Customer Journey Mapping Software Key Players Head office and Area Served
3.6 Key Players Customer Journey Mapping Software Product Solution and Service
3.7 Date of Enter into Customer Journey Mapping Software Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Customer Journey Mapping Software Breakdown Data by Type
4.1 Global Customer Journey Mapping Software Historic Market Size by Type (2019-2024)
4.2 Global Customer Journey Mapping Software Forecasted Market Size by Type (2025-2030)
5 Customer Journey Mapping Software Breakdown Data by Application
5.1 Global Customer Journey Mapping Software Historic Market Size by Application (2019-2024)
5.2 Global Customer Journey Mapping Software Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Customer Journey Mapping Software Market Size (2019-2030)
6.2 North America Customer Journey Mapping Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Customer Journey Mapping Software Market Size by Country (2019-2024)
6.4 North America Customer Journey Mapping Software Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Customer Journey Mapping Software Market Size (2019-2030)
7.2 Europe Customer Journey Mapping Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Customer Journey Mapping Software Market Size by Country (2019-2024)
7.4 Europe Customer Journey Mapping Software Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Customer Journey Mapping Software Market Size (2019-2030)
8.2 Asia-Pacific Customer Journey Mapping Software Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Customer Journey Mapping Software Market Size by Region (2019-2024)
8.4 Asia-Pacific Customer Journey Mapping Software Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Customer Journey Mapping Software Market Size (2019-2030)
9.2 Latin America Customer Journey Mapping Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Customer Journey Mapping Software Market Size by Country (2019-2024)
9.4 Latin America Customer Journey Mapping Software Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Customer Journey Mapping Software Market Size (2019-2030)
10.2 Middle East & Africa Customer Journey Mapping Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Customer Journey Mapping Software Market Size by Country (2019-2024)
10.4 Middle East & Africa Customer Journey Mapping Software Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 WebEngage
11.1.1 WebEngage Company Detail
11.1.2 WebEngage Business Overview
11.1.3 WebEngage Customer Journey Mapping Software Introduction
11.1.4 WebEngage Revenue in Customer Journey Mapping Software Business (2019-2024)
11.1.5 WebEngage Recent Development
11.2 Smaply Customer Experience Hub
11.2.1 Smaply Customer Experience Hub Company Detail
11.2.2 Smaply Customer Experience Hub Business Overview
11.2.3 Smaply Customer Experience Hub Customer Journey Mapping Software Introduction
11.2.4 Smaply Customer Experience Hub Revenue in Customer Journey Mapping Software Business (2019-2024)
11.2.5 Smaply Customer Experience Hub Recent Development
11.3 UXPressia
11.3.1 UXPressia Company Detail
11.3.2 UXPressia Business Overview
11.3.3 UXPressia Customer Journey Mapping Software Introduction
11.3.4 UXPressia Revenue in Customer Journey Mapping Software Business (2019-2024)
11.3.5 UXPressia Recent Development
11.4 Adobe
11.4.1 Adobe Company Detail
11.4.2 Adobe Business Overview
11.4.3 Adobe Customer Journey Mapping Software Introduction
11.4.4 Adobe Revenue in Customer Journey Mapping Software Business (2019-2024)
11.4.5 Adobe Recent Development
11.5 Acquia
11.5.1 Acquia Company Detail
11.5.2 Acquia Business Overview
11.5.3 Acquia Customer Journey Mapping Software Introduction
11.5.4 Acquia Revenue in Customer Journey Mapping Software Business (2019-2024)
11.5.5 Acquia Recent Development
11.6 CEMantica
11.6.1 CEMantica Company Detail
11.6.2 CEMantica Business Overview
11.6.3 CEMantica Customer Journey Mapping Software Introduction
11.6.4 CEMantica Revenue in Customer Journey Mapping Software Business (2019-2024)
11.6.5 CEMantica Recent Development
11.7 CFN Insight
11.7.1 CFN Insight Company Detail
11.7.2 CFN Insight Business Overview
11.7.3 CFN Insight Customer Journey Mapping Software Introduction
11.7.4 CFN Insight Revenue in Customer Journey Mapping Software Business (2019-2024)
11.7.5 CFN Insight Recent Development
11.8 CloudCherry
11.8.1 CloudCherry Company Detail
11.8.2 CloudCherry Business Overview
11.8.3 CloudCherry Customer Journey Mapping Software Introduction
11.8.4 CloudCherry Revenue in Customer Journey Mapping Software Business (2019-2024)
11.8.5 CloudCherry Recent Development
11.9 Ecrion Engage
11.9.1 Ecrion Engage Company Detail
11.9.2 Ecrion Engage Business Overview
11.9.3 Ecrion Engage Customer Journey Mapping Software Introduction
11.9.4 Ecrion Engage Revenue in Customer Journey Mapping Software Business (2019-2024)
11.9.5 Ecrion Engage Recent Development
11.10 Kitewheel
11.10.1 Kitewheel Company Detail
11.10.2 Kitewheel Business Overview
11.10.3 Kitewheel Customer Journey Mapping Software Introduction
11.10.4 Kitewheel Revenue in Customer Journey Mapping Software Business (2019-2024)
11.10.5 Kitewheel Recent Development
11.11 TandemSeven
11.11.1 TandemSeven Company Detail
11.11.2 TandemSeven Business Overview
11.11.3 TandemSeven Customer Journey Mapping Software Introduction
11.11.4 TandemSeven Revenue in Customer Journey Mapping Software Business (2019-2024)
11.11.5 TandemSeven Recent Development
11.12 Mapovate
11.12.1 Mapovate Company Detail
11.12.2 Mapovate Business Overview
11.12.3 Mapovate Customer Journey Mapping Software Introduction
11.12.4 Mapovate Revenue in Customer Journey Mapping Software Business (2019-2024)
11.12.5 Mapovate Recent Development
11.13 Squeezely
11.13.1 Squeezely Company Detail
11.13.2 Squeezely Business Overview
11.13.3 Squeezely Customer Journey Mapping Software Introduction
11.13.4 Squeezely Revenue in Customer Journey Mapping Software Business (2019-2024)
11.13.5 Squeezely Recent Development
11.14 SuiteCX
11.14.1 SuiteCX Company Detail
11.14.2 SuiteCX Business Overview
11.14.3 SuiteCX Customer Journey Mapping Software Introduction
11.14.4 SuiteCX Revenue in Customer Journey Mapping Software Business (2019-2024)
11.14.5 SuiteCX Recent Development
11.15 Touchpoint
11.15.1 Touchpoint Company Detail
11.15.2 Touchpoint Business Overview
11.15.3 Touchpoint Customer Journey Mapping Software Introduction
11.15.4 Touchpoint Revenue in Customer Journey Mapping Software Business (2019-2024)
11.15.5 Touchpoint Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
WebEngage
Smaply Customer Experience Hub
UXPressia
Adobe
Acquia
CEMantica
CFN Insight
CloudCherry
Ecrion Engage
Kitewheel
TandemSeven
Mapovate
Squeezely
SuiteCX
Touchpoint
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*If Applicable.