
Customer Journey Software refers to a suite of tools and technologies designed to map, analyze, and optimize the interactions and experiences that customers have with a business throughout their entire journey. It visualizes touchpoints across various channels and stages, from initial awareness to post-purchase support. This software helps companies understand customer behavior, pain points, and preferences, enabling them to design more tailored and seamless experiences. By gathering data and insights, businesses can make informed decisions to enhance customer satisfaction, increase engagement, and ultimately improve loyalty and retention.
The global Customer Journey Software market is projected to reach US$ 1844.8 million in 2029, increasing from US$ 989 million in 2022, with the CAGR of 9.3% during the period of 2023 to 2029.
The industry trend of Customer Journey Software is on a growth trajectory driven by the increasing need for businesses to provide exceptional and cohesive customer experiences. As companies aim to differentiate themselves in competitive markets, the focus on understanding and improving the customer journey is paramount. With the rise of omnichannel interactions, the complexity of customer journeys has grown, necessitating advanced tools to track and optimize these experiences. Additionally, as data analytics and artificial intelligence continue to evolve, Customer Journey Software is incorporating predictive capabilities to anticipate customer needs and personalize interactions, aligning with the industry's direction towards more data-driven and customer-centric strategies.
Report Scope
This report, based on historical analysis (2018-2022) and forecast calculation (2023-2029), aims to help readers to get a comprehensive understanding of global Customer Journey Software market with multiple angles, which provides sufficient supports to readers’ strategy and decision making.
By Company
Act-On Software
Clarabridge
CSG
Gainsight
Genesys
Hotjar
Lucidchart
Microsoft
Miro
Quadient
SAS
Smaply
SugarCRM
Thunderhead
Totango
Touchpoint
UXPressia
Woopra
Segment by Type
Journey Mapping
Journey Management
Journey Analytics
Other
Segment by Application
Large Enterprises
SMEs
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
The Customer Journey Software report covers below items:
Chapter 1: Product Basic Information (Definition, Type and Application)
Chapter 2: Global market size, regional market size. Market Opportunities and Challenges
Chapter 3: Companies’ Competition Patterns
Chapter 4: Product Type Analysis
Chapter 5: Product Application Analysis
Chapter 6 to 10: Country Level Value Analysis
Chapter 11: Companies’ Outline
Chapter 12: Market Conclusions
Chapter 13: Research Methodology and Data Source
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Customer Journey Software Market Size Growth Rate by Type: 2018 VS 2022 VS 2029
1.2.2 Journey Mapping
1.2.3 Journey Management
1.2.4 Journey Analytics
1.2.5 Other
1.3 Market by Application
1.3.1 Global Customer Journey Software Market Growth by Application: 2018 VS 2022 VS 2029
1.3.2 Large Enterprises
1.3.3 SMEs
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Customer Journey Software Market Perspective (2018-2029)
2.2 Customer Journey Software Growth Trends by Region
2.2.1 Global Customer Journey Software Market Size by Region: 2018 VS 2022 VS 2029
2.2.2 Customer Journey Software Historic Market Size by Region (2018-2023)
2.2.3 Customer Journey Software Forecasted Market Size by Region (2024-2029)
2.3 Customer Journey Software Market Dynamics
2.3.1 Customer Journey Software Industry Trends
2.3.2 Customer Journey Software Market Drivers
2.3.3 Customer Journey Software Market Challenges
2.3.4 Customer Journey Software Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Customer Journey Software Players by Revenue
3.1.1 Global Top Customer Journey Software Players by Revenue (2018-2023)
3.1.2 Global Customer Journey Software Revenue Market Share by Players (2018-2023)
3.2 Global Customer Journey Software Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Customer Journey Software Revenue
3.4 Global Customer Journey Software Market Concentration Ratio
3.4.1 Global Customer Journey Software Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Customer Journey Software Revenue in 2022
3.5 Customer Journey Software Key Players Head office and Area Served
3.6 Key Players Customer Journey Software Product Solution and Service
3.7 Date of Enter into Customer Journey Software Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Customer Journey Software Breakdown Data by Type
4.1 Global Customer Journey Software Historic Market Size by Type (2018-2023)
4.2 Global Customer Journey Software Forecasted Market Size by Type (2024-2029)
5 Customer Journey Software Breakdown Data by Application
5.1 Global Customer Journey Software Historic Market Size by Application (2018-2023)
5.2 Global Customer Journey Software Forecasted Market Size by Application (2024-2029)
6 North America
6.1 North America Customer Journey Software Market Size (2018-2029)
6.2 North America Customer Journey Software Market Growth Rate by Country: 2018 VS 2022 VS 2029
6.3 North America Customer Journey Software Market Size by Country (2018-2023)
6.4 North America Customer Journey Software Market Size by Country (2024-2029)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Customer Journey Software Market Size (2018-2029)
7.2 Europe Customer Journey Software Market Growth Rate by Country: 2018 VS 2022 VS 2029
7.3 Europe Customer Journey Software Market Size by Country (2018-2023)
7.4 Europe Customer Journey Software Market Size by Country (2024-2029)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Customer Journey Software Market Size (2018-2029)
8.2 Asia-Pacific Customer Journey Software Market Growth Rate by Region: 2018 VS 2022 VS 2029
8.3 Asia-Pacific Customer Journey Software Market Size by Region (2018-2023)
8.4 Asia-Pacific Customer Journey Software Market Size by Region (2024-2029)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Customer Journey Software Market Size (2018-2029)
9.2 Latin America Customer Journey Software Market Growth Rate by Country: 2018 VS 2022 VS 2029
9.3 Latin America Customer Journey Software Market Size by Country (2018-2023)
9.4 Latin America Customer Journey Software Market Size by Country (2024-2029)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Customer Journey Software Market Size (2018-2029)
10.2 Middle East & Africa Customer Journey Software Market Growth Rate by Country: 2018 VS 2022 VS 2029
10.3 Middle East & Africa Customer Journey Software Market Size by Country (2018-2023)
10.4 Middle East & Africa Customer Journey Software Market Size by Country (2024-2029)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Act-On Software
11.1.1 Act-On Software Company Detail
11.1.2 Act-On Software Business Overview
11.1.3 Act-On Software Customer Journey Software Introduction
11.1.4 Act-On Software Revenue in Customer Journey Software Business (2018-2023)
11.1.5 Act-On Software Recent Development
11.2 Clarabridge
11.2.1 Clarabridge Company Detail
11.2.2 Clarabridge Business Overview
11.2.3 Clarabridge Customer Journey Software Introduction
11.2.4 Clarabridge Revenue in Customer Journey Software Business (2018-2023)
11.2.5 Clarabridge Recent Development
11.3 CSG
11.3.1 CSG Company Detail
11.3.2 CSG Business Overview
11.3.3 CSG Customer Journey Software Introduction
11.3.4 CSG Revenue in Customer Journey Software Business (2018-2023)
11.3.5 CSG Recent Development
11.4 Gainsight
11.4.1 Gainsight Company Detail
11.4.2 Gainsight Business Overview
11.4.3 Gainsight Customer Journey Software Introduction
11.4.4 Gainsight Revenue in Customer Journey Software Business (2018-2023)
11.4.5 Gainsight Recent Development
11.5 Genesys
11.5.1 Genesys Company Detail
11.5.2 Genesys Business Overview
11.5.3 Genesys Customer Journey Software Introduction
11.5.4 Genesys Revenue in Customer Journey Software Business (2018-2023)
11.5.5 Genesys Recent Development
11.6 Hotjar
11.6.1 Hotjar Company Detail
11.6.2 Hotjar Business Overview
11.6.3 Hotjar Customer Journey Software Introduction
11.6.4 Hotjar Revenue in Customer Journey Software Business (2018-2023)
11.6.5 Hotjar Recent Development
11.7 Lucidchart
11.7.1 Lucidchart Company Detail
11.7.2 Lucidchart Business Overview
11.7.3 Lucidchart Customer Journey Software Introduction
11.7.4 Lucidchart Revenue in Customer Journey Software Business (2018-2023)
11.7.5 Lucidchart Recent Development
11.8 Microsoft
11.8.1 Microsoft Company Detail
11.8.2 Microsoft Business Overview
11.8.3 Microsoft Customer Journey Software Introduction
11.8.4 Microsoft Revenue in Customer Journey Software Business (2018-2023)
11.8.5 Microsoft Recent Development
11.9 Miro
11.9.1 Miro Company Detail
11.9.2 Miro Business Overview
11.9.3 Miro Customer Journey Software Introduction
11.9.4 Miro Revenue in Customer Journey Software Business (2018-2023)
11.9.5 Miro Recent Development
11.10 Quadient
11.10.1 Quadient Company Detail
11.10.2 Quadient Business Overview
11.10.3 Quadient Customer Journey Software Introduction
11.10.4 Quadient Revenue in Customer Journey Software Business (2018-2023)
11.10.5 Quadient Recent Development
11.11 SAS
11.11.1 SAS Company Detail
11.11.2 SAS Business Overview
11.11.3 SAS Customer Journey Software Introduction
11.11.4 SAS Revenue in Customer Journey Software Business (2018-2023)
11.11.5 SAS Recent Development
11.12 Smaply
11.12.1 Smaply Company Detail
11.12.2 Smaply Business Overview
11.12.3 Smaply Customer Journey Software Introduction
11.12.4 Smaply Revenue in Customer Journey Software Business (2018-2023)
11.12.5 Smaply Recent Development
11.13 SugarCRM
11.13.1 SugarCRM Company Detail
11.13.2 SugarCRM Business Overview
11.13.3 SugarCRM Customer Journey Software Introduction
11.13.4 SugarCRM Revenue in Customer Journey Software Business (2018-2023)
11.13.5 SugarCRM Recent Development
11.14 Thunderhead
11.14.1 Thunderhead Company Detail
11.14.2 Thunderhead Business Overview
11.14.3 Thunderhead Customer Journey Software Introduction
11.14.4 Thunderhead Revenue in Customer Journey Software Business (2018-2023)
11.14.5 Thunderhead Recent Development
11.15 Totango
11.15.1 Totango Company Detail
11.15.2 Totango Business Overview
11.15.3 Totango Customer Journey Software Introduction
11.15.4 Totango Revenue in Customer Journey Software Business (2018-2023)
11.15.5 Totango Recent Development
11.16 Touchpoint
11.16.1 Touchpoint Company Detail
11.16.2 Touchpoint Business Overview
11.16.3 Touchpoint Customer Journey Software Introduction
11.16.4 Touchpoint Revenue in Customer Journey Software Business (2018-2023)
11.16.5 Touchpoint Recent Development
11.17 UXPressia
11.17.1 UXPressia Company Detail
11.17.2 UXPressia Business Overview
11.17.3 UXPressia Customer Journey Software Introduction
11.17.4 UXPressia Revenue in Customer Journey Software Business (2018-2023)
11.17.5 UXPressia Recent Development
11.18 Woopra
11.18.1 Woopra Company Detail
11.18.2 Woopra Business Overview
11.18.3 Woopra Customer Journey Software Introduction
11.18.4 Woopra Revenue in Customer Journey Software Business (2018-2023)
11.18.5 Woopra Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Act-On Software
Clarabridge
CSG
Gainsight
Genesys
Hotjar
Lucidchart
Microsoft
Miro
Quadient
SAS
Smaply
SugarCRM
Thunderhead
Totango
Touchpoint
UXPressia
Woopra
Ěý
Ěý
*If Applicable.
