Global Demand-Side Platform Systems Market Research Report 2023

Publication ID:

PB501238120

Publication Date:

January 27, 2023

Pages:

Publisher:

MRRPB5

Countries:

Global [1]

USD 2,900.00

IT Services [2]

Computing & Electronics [3]

Description:

Demand side platforms (DSPs) are advertiser campaign management products that provide advertisers features for buying ad placements online in real time. Buying ad placements in real time through DSPs gives advertisers the ability to target their desired audiences as they are actually browsing websites. DSPs are typically managed by in-house marketing teams, advertising agencies, or agency trading desks that specialize in real-time advertising. By providing clarity into impressions and conversions, DSPs help advertisers spend their digital advertising budgets more effectively. DSPs are nearly always packaged into advertiser campaign management products that can manage ads across display, mobile, social, search, and video advertising channels. To purchase ads in real time, DSPs integrate with ad exchanges, which serve as a marketplace for ad inventory. Supply side platforms (or SSP) parallel DSPs. Publishers use SSPs to sell their advertising inventory in ad exchanges. Some DSPs can also integrate directly with SSPs to foster direct buys.
Highlights
The global Demand-Side Platform Systems market was valued at US$ 11400 million in 2022 and is anticipated to reach US$ 13930 million by 2029, witnessing a CAGR of 3.4% during the forecast period 2023-2029. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
The main DSP (Demand-Side Platform) players include Criteo, Double Click (Google), Facebook Ads Manager, Adobe, etc. The top four DSP (Demand-Side Platform) players account for approximately 35% of the total global market. North America is the largest consumer market for DSP (Demand-Side Platform) accounting for about 45%, followed by Asia-Pacific and Europe. In terms of Type, RTB is the largest segment, with a share about 67%. And in terms of Application, the largest application is Retail, followed by Automotive.
Report Scope
This report aims to provide a comprehensive presentation of the global market for Demand-Side Platform Systems, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Demand-Side Platform Systems.
The Demand-Side Platform Systems market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2022 as the base year, with history and forecast data for the period from 2018 to 2029. This report segments the global Demand-Side Platform Systems market comprehensively. Regional market sizes, concerning products by type, by application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Demand-Side Platform Systems companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, by type, by application, and by regions.
By Company
Acuityads
Adobe Media Optimizer
Adform
Amazon A9
Brightroll
Centro Basis
Criteo
Google Marketing Platform (Dv360)
Index Exchange
Quantcast
The Trade Desk
Vertoz
Xandr (Formerly Appnexus)
Segment by Type
Self-serve DSPs
Full-service DSPs
Segment by Application
SMBs
Large Organizations
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Core Chapters
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Demand-Side Platform Systems companies鈥� competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the key companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.

Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.

Table Of Contents:

1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Demand-Side Platform Systems Market Size Growth Rate by Type: 2018 VS 2022 VS 2029
1.2.2 Self-serve DSPs
1.2.3 Full-service DSPs
1.3 Market by Application
1.3.1 Global Demand-Side Platform Systems Market Growth by Application: 2018 VS 2022 VS 2029
1.3.2 SMBs
1.3.3 Large Organizations
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Demand-Side Platform Systems Market Perspective (2018-2029)
2.2 Demand-Side Platform Systems Growth Trends by Region
2.2.1 Global Demand-Side Platform Systems Market Size by Region: 2018 VS 2022 VS 2029
2.2.2 Demand-Side Platform Systems Historic Market Size by Region (2018-2023)
2.2.3 Demand-Side Platform Systems Forecasted Market Size by Region (2024-2029)
2.3 Demand-Side Platform Systems Market Dynamics
2.3.1 Demand-Side Platform Systems Industry Trends
2.3.2 Demand-Side Platform Systems Market Drivers
2.3.3 Demand-Side Platform Systems Market Challenges
2.3.4 Demand-Side Platform Systems Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Demand-Side Platform Systems Players by Revenue
3.1.1 Global Top Demand-Side Platform Systems Players by Revenue (2018-2023)
3.1.2 Global Demand-Side Platform Systems Revenue Market Share by Players (2018-2023)
3.2 Global Demand-Side Platform Systems Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Demand-Side Platform Systems Revenue
3.4 Global Demand-Side Platform Systems Market Concentration Ratio
3.4.1 Global Demand-Side Platform Systems Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Demand-Side Platform Systems Revenue in 2022
3.5 Demand-Side Platform Systems Key Players Head office and Area Served
3.6 Key Players Demand-Side Platform Systems Product Solution and Service
3.7 Date of Enter into Demand-Side Platform Systems Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Demand-Side Platform Systems Breakdown Data by Type
4.1 Global Demand-Side Platform Systems Historic Market Size by Type (2018-2023)
4.2 Global Demand-Side Platform Systems Forecasted Market Size by Type (2024-2029)
5 Demand-Side Platform Systems Breakdown Data by Application
5.1 Global Demand-Side Platform Systems Historic Market Size by Application (2018-2023)
5.2 Global Demand-Side Platform Systems Forecasted Market Size by Application (2024-2029)
6 North America
6.1 North America Demand-Side Platform Systems Market Size (2018-2029)
6.2 North America Demand-Side Platform Systems Market Growth Rate by Country: 2018 VS 2022 VS 2029
6.3 North America Demand-Side Platform Systems Market Size by Country (2018-2023)
6.4 North America Demand-Side Platform Systems Market Size by Country (2024-2029)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Demand-Side Platform Systems Market Size (2018-2029)
7.2 Europe Demand-Side Platform Systems Market Growth Rate by Country: 2018 VS 2022 VS 2029
7.3 Europe Demand-Side Platform Systems Market Size by Country (2018-2023)
7.4 Europe Demand-Side Platform Systems Market Size by Country (2024-2029)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Demand-Side Platform Systems Market Size (2018-2029)
8.2 Asia-Pacific Demand-Side Platform Systems Market Growth Rate by Region: 2018 VS 2022 VS 2029
8.3 Asia-Pacific Demand-Side Platform Systems Market Size by Region (2018-2023)
8.4 Asia-Pacific Demand-Side Platform Systems Market Size by Region (2024-2029)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Demand-Side Platform Systems Market Size (2018-2029)
9.2 Latin America Demand-Side Platform Systems Market Growth Rate by Country: 2018 VS 2022 VS 2029
9.3 Latin America Demand-Side Platform Systems Market Size by Country (2018-2023)
9.4 Latin America Demand-Side Platform Systems Market Size by Country (2024-2029)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Demand-Side Platform Systems Market Size (2018-2029)
10.2 Middle East & Africa Demand-Side Platform Systems Market Growth Rate by Country: 2018 VS 2022 VS 2029
10.3 Middle East & Africa Demand-Side Platform Systems Market Size by Country (2018-2023)
10.4 Middle East & Africa Demand-Side Platform Systems Market Size by Country (2024-2029)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Acuityads
11.1.1 Acuityads Company Detail
11.1.2 Acuityads Business Overview
11.1.3 Acuityads Demand-Side Platform Systems Introduction
11.1.4 Acuityads Revenue in Demand-Side Platform Systems Business (2018-2023)
11.1.5 Acuityads Recent Development
11.2 Adobe Media Optimizer
11.2.1 Adobe Media Optimizer Company Detail
11.2.2 Adobe Media Optimizer Business Overview
11.2.3 Adobe Media Optimizer Demand-Side Platform Systems Introduction
11.2.4 Adobe Media Optimizer Revenue in Demand-Side Platform Systems Business (2018-2023)
11.2.5 Adobe Media Optimizer Recent Development
11.3 Adform
11.3.1 Adform Company Detail
11.3.2 Adform Business Overview
11.3.3 Adform Demand-Side Platform Systems Introduction
11.3.4 Adform Revenue in Demand-Side Platform Systems Business (2018-2023)
11.3.5 Adform Recent Development
11.4 Amazon A9
11.4.1 Amazon A9 Company Detail
11.4.2 Amazon A9 Business Overview
11.4.3 Amazon A9 Demand-Side Platform Systems Introduction
11.4.4 Amazon A9 Revenue in Demand-Side Platform Systems Business (2018-2023)
11.4.5 Amazon A9 Recent Development
11.5 Brightroll
11.5.1 Brightroll Company Detail
11.5.2 Brightroll Business Overview
11.5.3 Brightroll Demand-Side Platform Systems Introduction
11.5.4 Brightroll Revenue in Demand-Side Platform Systems Business (2018-2023)
11.5.5 Brightroll Recent Development
11.6 Centro Basis
11.6.1 Centro Basis Company Detail
11.6.2 Centro Basis Business Overview
11.6.3 Centro Basis Demand-Side Platform Systems Introduction
11.6.4 Centro Basis Revenue in Demand-Side Platform Systems Business (2018-2023)
11.6.5 Centro Basis Recent Development
11.7 Criteo
11.7.1 Criteo Company Detail
11.7.2 Criteo Business Overview
11.7.3 Criteo Demand-Side Platform Systems Introduction
11.7.4 Criteo Revenue in Demand-Side Platform Systems Business (2018-2023)
11.7.5 Criteo Recent Development
11.8 Google Marketing Platform (Dv360)
11.8.1 Google Marketing Platform (Dv360) Company Detail
11.8.2 Google Marketing Platform (Dv360) Business Overview
11.8.3 Google Marketing Platform (Dv360) Demand-Side Platform Systems Introduction
11.8.4 Google Marketing Platform (Dv360) Revenue in Demand-Side Platform Systems Business (2018-2023)
11.8.5 Google Marketing Platform (Dv360) Recent Development
11.9 Index Exchange
11.9.1 Index Exchange Company Detail
11.9.2 Index Exchange Business Overview
11.9.3 Index Exchange Demand-Side Platform Systems Introduction
11.9.4 Index Exchange Revenue in Demand-Side Platform Systems Business (2018-2023)
11.9.5 Index Exchange Recent Development
11.10 Quantcast
11.10.1 Quantcast Company Detail
11.10.2 Quantcast Business Overview
11.10.3 Quantcast Demand-Side Platform Systems Introduction
11.10.4 Quantcast Revenue in Demand-Side Platform Systems Business (2018-2023)
11.10.5 Quantcast Recent Development
11.11 The Trade Desk
11.11.1 The Trade Desk Company Detail
11.11.2 The Trade Desk Business Overview
11.11.3 The Trade Desk Demand-Side Platform Systems Introduction
11.11.4 The Trade Desk Revenue in Demand-Side Platform Systems Business (2018-2023)
11.11.5 The Trade Desk Recent Development
11.12 Vertoz
11.12.1 Vertoz Company Detail
11.12.2 Vertoz Business Overview
11.12.3 Vertoz Demand-Side Platform Systems Introduction
11.12.4 Vertoz Revenue in Demand-Side Platform Systems Business (2018-2023)
11.12.5 Vertoz Recent Development
11.13 Xandr (Formerly Appnexus)
11.13.1 Xandr (Formerly Appnexus) Company Detail
11.13.2 Xandr (Formerly Appnexus) Business Overview
11.13.3 Xandr (Formerly Appnexus) Demand-Side Platform Systems Introduction
11.13.4 Xandr (Formerly Appnexus) Revenue in Demand-Side Platform Systems Business (2018-2023)
11.13.5 Xandr (Formerly Appnexus) Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details

Companies Mentioned:

Acuityads
Adobe Media Optimizer
Adform
Amazon A9
Brightroll
Centro Basis
Criteo
Google Marketing Platform (Dv360)
Index Exchange
Quantcast
The Trade Desk
Vertoz
Xandr (Formerly Appnexus)

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