Global Digital Marketing Analytics Software Market Research Report 2023

Publication ID:

PB504235590

Publication Date:

May 15, 2023

Pages:

Publisher:

MRRPB5

Countries:

Global [1]

USD 2,900.00

IT Services [2]

Computing & Electronics [3]

Description:

Digital marketing analytics platforms are specialized analytic applications used to understand and improve digital channel user experience, and prospect and customer acquisition and behavior, and to optimize marketing and advertising campaigns, with an emphasis on digital channels and techniques. They are stand-alone, end-to-end platforms, performing functions from data collection through analysis and visualization.
Highlights
The global Digital Marketing Analytics Software market was valued at US$ million in 2022 and is anticipated to reach US$ million by 2029, witnessing a CAGR of % during the forecast period 2023-2029. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
North American market for Digital Marketing Analytics Software is estimated to increase from $ million in 2023 to reach $ million by 2029, at a CAGR of % during the forecast period of 2023 through 2029.
Asia-Pacific market for Digital Marketing Analytics Software is estimated to increase from $ million in 2023 to reach $ million by 2029, at a CAGR of % during the forecast period of 2023 through 2029.
The global market for Digital Marketing Analytics Software in Large Enterprises(1000+ Users) is estimated to increase from $ million in 2023 to $ million by 2029, at a CAGR of % during the forecast period of 2023 through 2029.
The key global companies of Digital Marketing Analytics Software include Google, Adobe, Oracle, SAS, Datorama, SAP, AgilOne, Origami Logic and Piwik PRO, etc. In 2022, the world's top three vendors accounted for approximately % of the revenue.
Report Scope
This report aims to provide a comprehensive presentation of the global market for Digital Marketing Analytics Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Digital Marketing Analytics Software.
The Digital Marketing Analytics Software market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2022 as the base year, with history and forecast data for the period from 2018 to 2029. This report segments the global Digital Marketing Analytics Software market comprehensively. Regional market sizes, concerning products by type, by application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Digital Marketing Analytics Software companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, by type, by application, and by regions.
By Company
Google
Adobe
Oracle
SAS
Datorama
SAP
AgilOne
Origami Logic
Piwik PRO
IBM
CAKE
AT Internet
ClickFox
Segment by Type
Web-based
Installed
IOS
Android
Segment by Application
Large Enterprises(1000+ Users)
Medium-Sized Enterprise(499-1000 Users)
Small Enterprises(1-499 Users)
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Core Chapters
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Digital Marketing Analytics Software companies鈥� competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the key companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.

Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.

Table Of Contents:

1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Digital Marketing Analytics Software Market Size Growth Rate by Type: 2018 VS 2022 VS 2029
1.2.2 Web-based
1.2.3 Installed
1.2.4 IOS
1.2.5 Android
1.3 Market by Application
1.3.1 Global Digital Marketing Analytics Software Market Growth by Application: 2018 VS 2022 VS 2029
1.3.2 Large Enterprises(1000+ Users)
1.3.3 Medium-Sized Enterprise(499-1000 Users)
1.3.4 Small Enterprises(1-499 Users)
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Digital Marketing Analytics Software Market Perspective (2018-2029)
2.2 Digital Marketing Analytics Software Growth Trends by Region
2.2.1 Global Digital Marketing Analytics Software Market Size by Region: 2018 VS 2022 VS 2029
2.2.2 Digital Marketing Analytics Software Historic Market Size by Region (2018-2023)
2.2.3 Digital Marketing Analytics Software Forecasted Market Size by Region (2024-2029)
2.3 Digital Marketing Analytics Software Market Dynamics
2.3.1 Digital Marketing Analytics Software Industry Trends
2.3.2 Digital Marketing Analytics Software Market Drivers
2.3.3 Digital Marketing Analytics Software Market Challenges
2.3.4 Digital Marketing Analytics Software Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Digital Marketing Analytics Software Players by Revenue
3.1.1 Global Top Digital Marketing Analytics Software Players by Revenue (2018-2023)
3.1.2 Global Digital Marketing Analytics Software Revenue Market Share by Players (2018-2023)
3.2 Global Digital Marketing Analytics Software Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Digital Marketing Analytics Software Revenue
3.4 Global Digital Marketing Analytics Software Market Concentration Ratio
3.4.1 Global Digital Marketing Analytics Software Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Digital Marketing Analytics Software Revenue in 2022
3.5 Digital Marketing Analytics Software Key Players Head office and Area Served
3.6 Key Players Digital Marketing Analytics Software Product Solution and Service
3.7 Date of Enter into Digital Marketing Analytics Software Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Digital Marketing Analytics Software Breakdown Data by Type
4.1 Global Digital Marketing Analytics Software Historic Market Size by Type (2018-2023)
4.2 Global Digital Marketing Analytics Software Forecasted Market Size by Type (2024-2029)
5 Digital Marketing Analytics Software Breakdown Data by Application
5.1 Global Digital Marketing Analytics Software Historic Market Size by Application (2018-2023)
5.2 Global Digital Marketing Analytics Software Forecasted Market Size by Application (2024-2029)
6 North America
6.1 North America Digital Marketing Analytics Software Market Size (2018-2029)
6.2 North America Digital Marketing Analytics Software Market Growth Rate by Country: 2018 VS 2022 VS 2029
6.3 North America Digital Marketing Analytics Software Market Size by Country (2018-2023)
6.4 North America Digital Marketing Analytics Software Market Size by Country (2024-2029)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Digital Marketing Analytics Software Market Size (2018-2029)
7.2 Europe Digital Marketing Analytics Software Market Growth Rate by Country: 2018 VS 2022 VS 2029
7.3 Europe Digital Marketing Analytics Software Market Size by Country (2018-2023)
7.4 Europe Digital Marketing Analytics Software Market Size by Country (2024-2029)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Digital Marketing Analytics Software Market Size (2018-2029)
8.2 Asia-Pacific Digital Marketing Analytics Software Market Growth Rate by Region: 2018 VS 2022 VS 2029
8.3 Asia-Pacific Digital Marketing Analytics Software Market Size by Region (2018-2023)
8.4 Asia-Pacific Digital Marketing Analytics Software Market Size by Region (2024-2029)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Digital Marketing Analytics Software Market Size (2018-2029)
9.2 Latin America Digital Marketing Analytics Software Market Growth Rate by Country: 2018 VS 2022 VS 2029
9.3 Latin America Digital Marketing Analytics Software Market Size by Country (2018-2023)
9.4 Latin America Digital Marketing Analytics Software Market Size by Country (2024-2029)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Digital Marketing Analytics Software Market Size (2018-2029)
10.2 Middle East & Africa Digital Marketing Analytics Software Market Growth Rate by Country: 2018 VS 2022 VS 2029
10.3 Middle East & Africa Digital Marketing Analytics Software Market Size by Country (2018-2023)
10.4 Middle East & Africa Digital Marketing Analytics Software Market Size by Country (2024-2029)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Google
11.1.1 Google Company Detail
11.1.2 Google Business Overview
11.1.3 Google Digital Marketing Analytics Software Introduction
11.1.4 Google Revenue in Digital Marketing Analytics Software Business (2018-2023)
11.1.5 Google Recent Development
11.2 Adobe
11.2.1 Adobe Company Detail
11.2.2 Adobe Business Overview
11.2.3 Adobe Digital Marketing Analytics Software Introduction
11.2.4 Adobe Revenue in Digital Marketing Analytics Software Business (2018-2023)
11.2.5 Adobe Recent Development
11.3 Oracle
11.3.1 Oracle Company Detail
11.3.2 Oracle Business Overview
11.3.3 Oracle Digital Marketing Analytics Software Introduction
11.3.4 Oracle Revenue in Digital Marketing Analytics Software Business (2018-2023)
11.3.5 Oracle Recent Development
11.4 SAS
11.4.1 SAS Company Detail
11.4.2 SAS Business Overview
11.4.3 SAS Digital Marketing Analytics Software Introduction
11.4.4 SAS Revenue in Digital Marketing Analytics Software Business (2018-2023)
11.4.5 SAS Recent Development
11.5 Datorama
11.5.1 Datorama Company Detail
11.5.2 Datorama Business Overview
11.5.3 Datorama Digital Marketing Analytics Software Introduction
11.5.4 Datorama Revenue in Digital Marketing Analytics Software Business (2018-2023)
11.5.5 Datorama Recent Development
11.6 SAP
11.6.1 SAP Company Detail
11.6.2 SAP Business Overview
11.6.3 SAP Digital Marketing Analytics Software Introduction
11.6.4 SAP Revenue in Digital Marketing Analytics Software Business (2018-2023)
11.6.5 SAP Recent Development
11.7 AgilOne
11.7.1 AgilOne Company Detail
11.7.2 AgilOne Business Overview
11.7.3 AgilOne Digital Marketing Analytics Software Introduction
11.7.4 AgilOne Revenue in Digital Marketing Analytics Software Business (2018-2023)
11.7.5 AgilOne Recent Development
11.8 Origami Logic
11.8.1 Origami Logic Company Detail
11.8.2 Origami Logic Business Overview
11.8.3 Origami Logic Digital Marketing Analytics Software Introduction
11.8.4 Origami Logic Revenue in Digital Marketing Analytics Software Business (2018-2023)
11.8.5 Origami Logic Recent Development
11.9 Piwik PRO
11.9.1 Piwik PRO Company Detail
11.9.2 Piwik PRO Business Overview
11.9.3 Piwik PRO Digital Marketing Analytics Software Introduction
11.9.4 Piwik PRO Revenue in Digital Marketing Analytics Software Business (2018-2023)
11.9.5 Piwik PRO Recent Development
11.10 IBM
11.10.1 IBM Company Detail
11.10.2 IBM Business Overview
11.10.3 IBM Digital Marketing Analytics Software Introduction
11.10.4 IBM Revenue in Digital Marketing Analytics Software Business (2018-2023)
11.10.5 IBM Recent Development
11.11 CAKE
11.11.1 CAKE Company Detail
11.11.2 CAKE Business Overview
11.11.3 CAKE Digital Marketing Analytics Software Introduction
11.11.4 CAKE Revenue in Digital Marketing Analytics Software Business (2018-2023)
11.11.5 CAKE Recent Development
11.12 AT Internet
11.12.1 AT Internet Company Detail
11.12.2 AT Internet Business Overview
11.12.3 AT Internet Digital Marketing Analytics Software Introduction
11.12.4 AT Internet Revenue in Digital Marketing Analytics Software Business (2018-2023)
11.12.5 AT Internet Recent Development
11.13 ClickFox
11.13.1 ClickFox Company Detail
11.13.2 ClickFox Business Overview
11.13.3 ClickFox Digital Marketing Analytics Software Introduction
11.13.4 ClickFox Revenue in Digital Marketing Analytics Software Business (2018-2023)
11.13.5 ClickFox Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details

Companies Mentioned:

Google
Adobe
Oracle
SAS
Datorama
SAP
AgilOne
Origami Logic
Piwik PRO
IBM
CAKE
AT Internet
ClickFox

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