The global Dry Mouth Relief market size was US$ 4951 million in 2024 and is forecast to a readjusted size of US$ 6320 million by 2031 with a CAGR of 3.6% during the forecast period 2025-2031.
Dry mouth, or xerostomia (zeer-o-STOE-me-uh), refers to a condition in which the salivary glands in your mouth don"t make enough saliva to keep your mouth wet. Dry mouth is often due to the side effect of certain medications or aging issues or as a result of radiation therapy for cancer. Less often, dry mouth may be caused by a condition that directly affects the salivary glands.
Market competition is intense. GlaxoSmithKline, Colgate-Palmolive, Chattem, Johnson & Johnson, Procter & Gamble, etc. are the leaders of the industry, with about 37% market shares.
North America is the largest consumption place, with a consumption market share nearly 37%. Following North America, Europe is the second largest consumption place with the consumption market share of 25%.
The classification of dry mouth relief includes mouthwash, spray, lozenges, gel and others, and the revenue proportion of mouthwash is about 26%.
Dry mouth relief is widely sold in E-commerce, supermarket and other field. The most proportion of dry mouth relief is sold in supermarket, and the consumption value is about 55%.
North America region is the largest supplier of dry mouth relief, with a revenue market share nearly 38%. Europe is the second largest supplier of dry mouth relief, enjoying revenue market share nearly 32%.
The global Dry Mouth Relief market is strategically segmented by company, region (country), by Type, and by Application. This report empowers stakeholders to capitalize on emerging opportunities, optimize product strategies, and outperform competitors through data-driven insights on revenue and forecasts across regions, by Type, and by Application for 2020-2031.
Market Segmentation
By Company:
GlaxoSmithKline
Colgate-Palmolive
Chattem
Johnson & Johnson
Procter & Gamble
Wrigley
Lotte
BioXtra
Nature's Sunshine
Sunstar
Dr. Fresh
3M
Hager Pharma
Xlear
Prestige
Oral Biotech
TheraBreath
By Type: (Dominant Segment vs High-Margin Innovation)
Mouthwash
Spray
Lozenges
Gel
Others
By Application: (Core Demand Driver vs Emerging Opportunity)
E-commerce
Supermarket
Others
By Region
Macro-Regional Analysis: Market Size & Growth Forecasts
- North America
- Europe
- Asia-Pacific
- South America
- Middle East & Africa
Micro-Local Market Deep Dive: Strategic Insights
- Competitive Landscape: Player dominance vs. disruptors (e.g., GlaxoSmithKline in Europe)
- Emerging Product Trends: Mouthwash adoption vs. Spray premiumization
- Demand-Side Dynamics: E-commerce growth in China vs. Supermarket potential in North America
- Localized Consumer Needs: Regulatory hurdles in EU vs. price sensitivity in India
Focus Markets:
North America
Europe
China
Japan
Southeast Asia
India
Central & South America
Chapter Outline
Chapter 1: Report scope, executive summary, and market evolution scenarios (short/mid/long term).
Chapter 2: Quantitative analysis of Dry Mouth Relief market size and growth potential at global, regional, and country levels.
Chapter 3: Competitive benchmarking of manufacturers (revenue, market share, M&A, R&D focus).
Chapter 4: Type-based segmentation analysis – Uncovering blue ocean markets (e.g., Spray in China).
Chapter 5: Application-based segmentation analysis – High-growth downstream opportunities (e.g., Supermarket in India).
Chapter 6: Regional revenue breakdown by company, type, application and customer.
Chapter 7: Key manufacturer profiles – Financials, product portfolios, and strategic developments.
Chapter 8: Market dynamics – Drivers, restraints, regulatory impacts, and risk mitigation strategies.
Chapter 9: Actionable conclusions and strategic recommendations.
Why This Report?
Unlike generic global market reports, this study combines macro-level industry trends with hyper-local operational intelligence, empowering data-driven decisions across the Dry Mouth Relief value chain, addressing:
- Market entry risks/opportunities by region
- Product mix optimization based on local practices
- Competitor tactics in fragmented vs. consolidated markets
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Report Overview
1.1 Study Scope
1.2 Market by Type
1.2.1 Global Market Size Growth by Type: 2020 VS 2024 VS 2031
1.2.2 Mouthwash
1.2.3 Spray
1.2.4 Lozenges
1.2.5 Gel
1.2.6 Others
1.3 Market by Application
1.3.1 Global Market Share by Application: 2020 VS 2024 VS 2031
1.3.2 E-commerce
1.3.3 Supermarket
1.3.4 Others
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Global Growth Trends
2.1 Global Dry Mouth Relief Market Perspective (2020-2031)
2.2 Global Market Size by Region: 2020 VS 2024 VS 2031
2.3 Global Dry Mouth Relief Revenue Market Share by Region (2020-2025)
2.4 Global Dry Mouth Relief Revenue Forecast by Region (2026-2031)
2.5 Major Region and Emerging Market Analysis
2.5.1 North America Dry Mouth Relief Market Size and Prospective (2020-2031)
2.5.2 Europe Dry Mouth Relief Market Size and Prospective (2020-2031)
2.5.3 China Dry Mouth Relief Market Size and Prospective (2020-2031)
2.5.4 Japan Dry Mouth Relief Market Size and Prospective (2020-2031)
2.5.5 Southeast Asia Dry Mouth Relief Market Size and Prospective (2020-2031)
2.5.6 India Dry Mouth Relief Market Size and Prospective (2020-2031)
2.5.7 Central & South America Dry Mouth Relief Market Size and Prospective (2020-2031)
3 Breakdown Data by Type
3.1 Global Dry Mouth Relief Historic Market Size by Type (2020-2025)
3.2 Global Dry Mouth Relief Forecasted Market Size by Type (2026-2031)
3.3 Different Types Dry Mouth Relief Representative Players
4 Breakdown Data by Application
4.1 Global Dry Mouth Relief Historic Market Size by Application (2020-2025)
4.2 Global Dry Mouth Relief Forecasted Market Size by Application (2026-2031)
4.3 New Sources of Growth in Dry Mouth Relief Application
5 Competition Landscape by Players
5.1 Global Top Players by Revenue
5.1.1 Global Top Dry Mouth Relief Players by Revenue (2020-2025)
5.1.2 Global Dry Mouth Relief Revenue Market Share by Players (2020-2025)
5.2 Global Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
5.3 Players Covered: Ranking by Dry Mouth Relief Revenue
5.4 Global Dry Mouth Relief Market Concentration Analysis
5.4.1 Global Dry Mouth Relief Market Concentration Ratio (CR5 and HHI)
5.4.2 Global Top 10 and Top 5 Companies by Dry Mouth Relief Revenue in 2024
5.5 Global Key Players of Dry Mouth Relief Head office and Area Served
5.6 Global Key Players of Dry Mouth Relief, Product and Application
5.7 Global Key Players of Dry Mouth Relief, Date of Enter into This Industry
5.8 Mergers & Acquisitions, Expansion Plans
6 Region Analysis
6.1 North America Market: Players, Segments and Downstream
6.1.1 North America Dry Mouth Relief Revenue by Company (2020-2025)
6.1.2 North America Market Size by Type
6.1.2.1 North America Dry Mouth Relief Market Size by Type (2020-2025)
6.1.2.2 North America Dry Mouth Relief Market Share by Type (2020-2025)
6.1.3 North America Market Size by Application
6.1.3.1 North America Dry Mouth Relief Market Size by Application (2020-2025)
6.1.3.2 North America Dry Mouth Relief Market Share by Application (2020-2025)
6.1.4 North America Market Trend and Opportunities
6.2 Europe Market: Players, Segments and Downstream
6.2.1 Europe Dry Mouth Relief Revenue by Company (2020-2025)
6.2.2 Europe Market Size by Type
6.2.2.1 Europe Dry Mouth Relief Market Size by Type (2020-2025)
6.2.2.2 Europe Dry Mouth Relief Market Share by Type (2020-2025)
6.2.3 Europe Market Size by Application
6.2.3.1 Europe Dry Mouth Relief Market Size by Application (2020-2025)
6.2.3.2 Europe Dry Mouth Relief Market Share by Application (2020-2025)
6.2.4 Europe Market Trend and Opportunities
6.3 China Market: Players, Segments and Downstream
6.3.1 China Dry Mouth Relief Revenue by Company (2020-2025)
6.3.2 China Market Size by Type
6.3.2.1 China Dry Mouth Relief Market Size by Type (2020-2025)
6.3.2.2 China Dry Mouth Relief Market Share by Type (2020-2025)
6.3.3 China Market Size by Application
6.3.3.1 China Dry Mouth Relief Market Size by Application (2020-2025)
6.3.3.2 China Dry Mouth Relief Market Share by Application (2020-2025)
6.3.4 China Market Trend and Opportunities
6.4 Japan Market: Players, Segments and Downstream
6.4.1 Japan Dry Mouth Relief Revenue by Company (2020-2025)
6.4.2 Japan Market Size by Type
6.4.2.1 Japan Dry Mouth Relief Market Size by Type (2020-2025)
6.4.2.2 Japan Dry Mouth Relief Market Share by Type (2020-2025)
6.4.3 Japan Market Size by Application
6.4.3.1 Japan Dry Mouth Relief Market Size by Application (2020-2025)
6.4.3.2 Japan Dry Mouth Relief Market Share by Application (2020-2025)
6.4.4 Japan Market Trend and Opportunities
6.5 Southeast Asia Market: Players, Segments and Downstream
6.5.1 Southeast Asia Dry Mouth Relief Revenue by Company (2020-2025)
6.5.2 Southeast Asia Market Size by Type
6.5.2.1 Southeast Asia Dry Mouth Relief Market Size by Type (2020-2025)
6.5.2.2 Southeast Asia Dry Mouth Relief Market Share by Type (2020-2025)
6.5.3 Southeast Asia Market Size by Application
6.5.3.1 Southeast Asia Dry Mouth Relief Market Size by Application (2020-2025)
6.5.3.2 Southeast Asia Dry Mouth Relief Market Share by Application (2020-2025)
6.5.4 Southeast Asia Market Trend and Opportunities
6.6 India Market: Players, Segments and Downstream
6.6.1 India Dry Mouth Relief Revenue by Company (2020-2025)
6.6.2 India Market Size by Type
6.6.2.1 India Dry Mouth Relief Market Size by Type (2020-2025)
6.6.2.2 India Dry Mouth Relief Market Share by Type (2020-2025)
6.6.3 India Market Size by Application
6.6.3.1 India Dry Mouth Relief Market Size by Application (2020-2025)
6.6.3.2 India Dry Mouth Relief Market Share by Application (2020-2025)
6.6.4 India Market Trend and Opportunities
7 Key Players Profiles
7.1 GlaxoSmithKline
7.1.1 GlaxoSmithKline Company Details
7.1.2 GlaxoSmithKline Business Overview
7.1.3 GlaxoSmithKline Dry Mouth Relief Introduction
7.1.4 GlaxoSmithKline Revenue in Dry Mouth Relief Business (2020-2025)
7.1.5 GlaxoSmithKline Recent Development
7.2 Colgate-Palmolive
7.2.1 Colgate-Palmolive Company Details
7.2.2 Colgate-Palmolive Business Overview
7.2.3 Colgate-Palmolive Dry Mouth Relief Introduction
7.2.4 Colgate-Palmolive Revenue in Dry Mouth Relief Business (2020-2025)
7.2.5 Colgate-Palmolive Recent Development
7.3 Chattem
7.3.1 Chattem Company Details
7.3.2 Chattem Business Overview
7.3.3 Chattem Dry Mouth Relief Introduction
7.3.4 Chattem Revenue in Dry Mouth Relief Business (2020-2025)
7.3.5 Chattem Recent Development
7.4 Johnson & Johnson
7.4.1 Johnson & Johnson Company Details
7.4.2 Johnson & Johnson Business Overview
7.4.3 Johnson & Johnson Dry Mouth Relief Introduction
7.4.4 Johnson & Johnson Revenue in Dry Mouth Relief Business (2020-2025)
7.4.5 Johnson & Johnson Recent Development
7.5 Procter & Gamble
7.5.1 Procter & Gamble Company Details
7.5.2 Procter & Gamble Business Overview
7.5.3 Procter & Gamble Dry Mouth Relief Introduction
7.5.4 Procter & Gamble Revenue in Dry Mouth Relief Business (2020-2025)
7.5.5 Procter & Gamble Recent Development
7.6 Wrigley
7.6.1 Wrigley Company Details
7.6.2 Wrigley Business Overview
7.6.3 Wrigley Dry Mouth Relief Introduction
7.6.4 Wrigley Revenue in Dry Mouth Relief Business (2020-2025)
7.6.5 Wrigley Recent Development
7.7 Lotte
7.7.1 Lotte Company Details
7.7.2 Lotte Business Overview
7.7.3 Lotte Dry Mouth Relief Introduction
7.7.4 Lotte Revenue in Dry Mouth Relief Business (2020-2025)
7.7.5 Lotte Recent Development
7.8 BioXtra
7.8.1 BioXtra Company Details
7.8.2 BioXtra Business Overview
7.8.3 BioXtra Dry Mouth Relief Introduction
7.8.4 BioXtra Revenue in Dry Mouth Relief Business (2020-2025)
7.8.5 BioXtra Recent Development
7.9 Nature's Sunshine
7.9.1 Nature's Sunshine Company Details
7.9.2 Nature's Sunshine Business Overview
7.9.3 Nature's Sunshine Dry Mouth Relief Introduction
7.9.4 Nature's Sunshine Revenue in Dry Mouth Relief Business (2020-2025)
7.9.5 Nature's Sunshine Recent Development
7.10 Sunstar
7.10.1 Sunstar Company Details
7.10.2 Sunstar Business Overview
7.10.3 Sunstar Dry Mouth Relief Introduction
7.10.4 Sunstar Revenue in Dry Mouth Relief Business (2020-2025)
7.10.5 Sunstar Recent Development
7.11 Dr. Fresh
7.11.1 Dr. Fresh Company Details
7.11.2 Dr. Fresh Business Overview
7.11.3 Dr. Fresh Dry Mouth Relief Introduction
7.11.4 Dr. Fresh Revenue in Dry Mouth Relief Business (2020-2025)
7.11.5 Dr. Fresh Recent Development
7.12 3M
7.12.1 3M Company Details
7.12.2 3M Business Overview
7.12.3 3M Dry Mouth Relief Introduction
7.12.4 3M Revenue in Dry Mouth Relief Business (2020-2025)
7.12.5 3M Recent Development
7.13 Hager Pharma
7.13.1 Hager Pharma Company Details
7.13.2 Hager Pharma Business Overview
7.13.3 Hager Pharma Dry Mouth Relief Introduction
7.13.4 Hager Pharma Revenue in Dry Mouth Relief Business (2020-2025)
7.13.5 Hager Pharma Recent Development
7.14 Xlear
7.14.1 Xlear Company Details
7.14.2 Xlear Business Overview
7.14.3 Xlear Dry Mouth Relief Introduction
7.14.4 Xlear Revenue in Dry Mouth Relief Business (2020-2025)
7.14.5 Xlear Recent Development
7.15 Prestige
7.15.1 Prestige Company Details
7.15.2 Prestige Business Overview
7.15.3 Prestige Dry Mouth Relief Introduction
7.15.4 Prestige Revenue in Dry Mouth Relief Business (2020-2025)
7.15.5 Prestige Recent Development
7.16 Oral Biotech
7.16.1 Oral Biotech Company Details
7.16.2 Oral Biotech Business Overview
7.16.3 Oral Biotech Dry Mouth Relief Introduction
7.16.4 Oral Biotech Revenue in Dry Mouth Relief Business (2020-2025)
7.16.5 Oral Biotech Recent Development
7.17 TheraBreath
7.17.1 TheraBreath Company Details
7.17.2 TheraBreath Business Overview
7.17.3 TheraBreath Dry Mouth Relief Introduction
7.17.4 TheraBreath Revenue in Dry Mouth Relief Business (2020-2025)
7.17.5 TheraBreath Recent Development
8 Dry Mouth Relief Market Dynamics
8.1 Dry Mouth Relief Industry Trends
8.2 Dry Mouth Relief Market Drivers
8.3 Dry Mouth Relief Market Challenges
8.4 Dry Mouth Relief Market Restraints
9 Research Findings and Conclusion
10 Appendix
10.1 Research Methodology
10.1.1 Methodology/Research Approach
10.1.1.1 Research Programs/Design
10.1.1.2 Market Size Estimation
10.1.1.3 Market Breakdown and Data Triangulation
10.1.2 Data Source
10.1.2.1 Secondary Sources
10.1.2.2 Primary Sources
10.2 Author Details
10.3 Disclaimer
GlaxoSmithKline
Colgate-Palmolive
Chattem
Johnson & Johnson
Procter & Gamble
Wrigley
Lotte
BioXtra
Nature's Sunshine
Sunstar
Dr. Fresh
3M
Hager Pharma
Xlear
Prestige
Oral Biotech
TheraBreath
Ìý
Ìý
*If Applicable.