Direct-to-consumer genetic testing is different: these genetic tests are marketed directly to customers via television, print advertisements, or the Internet, and the tests can be bought online or in stores. Customers send the company a DNA sample and receive their results directly from a secure website or in a written report. Direct-to-consumer genetic testing provides people access to their genetic information without necessarily involving a healthcare provider or health insurance company in the process.
Market Analysis and Insights: Global DTC Genetic Testing Market
The global DTC Genetic Testing market is projected to grow from US$ million in 2024 to US$ million by 2030, at a Compound Annual Growth Rate (CAGR) of % during the forecast period.
The US & Canada market for DTC Genetic Testing is estimated to increase from $ million in 2024 to reach $ million by 2030, at a CAGR of % during the forecast period of 2025 through 2030.
The China market for DTC Genetic Testing is estimated to increase from $ million in 2024 to reach $ million by 2030, at a CAGR of % during the forecast period of 2025 through 2030.
The Europe market for DTC Genetic Testing is estimated to increase from $ million in 2024 to reach $ million by 2030, at a CAGR of % during the forecast period of 2025 through 2030.
The global key companies of DTC Genetic Testing include 23andMe, Ancestry, Color, EasyDNA, Family Tree DNAļ¼Gene by Geneļ¼, Full Genomes, Genesis HealthCare, Helix and Identigene, etc. In 2023, the global top five players had a share approximately % in terms of revenue.
DTC Genetic Testing is widely used in various fields, such as Carrier Testing, Predictive Testing, Ancestry and Relationship Testing and Nutrigenomics Testing, etc. Carrier Testing provides greatest supports to the DTC Genetic Testing industry development. In 2023, global % revenue of DTC Genetic Testing went into Carrier Testing filed and the proportion will reach to % in 2030.
Report Covers:
This report presents an overview of global market for DTC Genetic Testing market size. Analyses of the global market trends, with historic market revenue data for 2019 - 2023, estimates for 2024, and projections of CAGR through 2030.
This report researches the key producers of DTC Genetic Testing, also provides the revenue of main regions and countries. Highlights of the upcoming market potential for DTC Genetic Testing, and key regions/countries of focus to forecast this market into various segments and sub-segments. Country specific data and market value analysis for the U.S., Canada, Mexico, Brazil, China, Japan, South Korea, Southeast Asia, India, Germany, the U.K., Italy, Middle East, Africa, and Other Countries.
This report focuses on the DTC Genetic Testing revenue, market share and industry ranking of main companies, data from 2019 to 2024. Identification of the major stakeholders in the global DTC Genetic Testing market, and analysis of their competitive landscape and market positioning based on recent developments and segmental revenues. This report will help stakeholders to understand the competitive landscape and gain more insights and position their businesses and market strategies in a better way.
This report analyzes the segments data by Type and by Application, revenue, and growth rate, from 2019 to 2030. Evaluation and forecast the market size for DTC Genetic Testing revenue, projected growth trends, production technology, application and end-user industry.
Market Segmentation
By Company
23andMe
Ancestry
Color
EasyDNA
Family Tree DNAļ¼Gene by Geneļ¼
Full Genomes
Genesis HealthCare
Helix
Identigene
Karmagenes
Living DNA
MapMyGenome
MyHeritage
Pathway Genomics
Segment by Type
Targeted Analysis
Single Nucleotide Polymorphism (SNP) Chips
Whole Genome Sequencing (WGS)
Segment by Application
Carrier Testing
Predictive Testing
Ancestry and Relationship Testing
Nutrigenomics Testing
Others
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
China
Asia (excluding China)
Japan
South Korea
China Taiwan
Southeast Asia
India
Latin America, Middle East & Africa
Brazil
Mexico
Turkey
Israel
GCC Countries
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Revenue of DTC Genetic Testing in global and regional level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world. This section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of DTC Genetic Testing companiesā competitive landscape, revenue, market share and industry ranking, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: North America (US & Canada) by Type, by Application and by country, revenue for each segment.
Chapter 7: Europe by Type, by Application and by country, revenue for each segment.
Chapter 8: China by Type, and by Application, revenue for each segment.
Chapter 9: Asia (excluding China) by Type, by Application and by region, revenue for each segment.
Chapter 10: Middle East, Africa, and Latin America by Type, by Application and by country, revenue for each segment.
Chapter 11: Provides profiles of key companies, introducing the basic situation of the main companies in the market in detail, including product descriptions and specifications, DTC Genetic Testing revenue, gross margin, and recent development, etc.
Chapter 12: Analyst's Viewpoints/Conclusions
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global DTC Genetic Testing Market Size Growth Rate by Type, 2019 VS 2023 VS 2030
1.2.2 Targeted Analysis
1.2.3 Single Nucleotide Polymorphism (SNP) Chips
1.2.4 Whole Genome Sequencing (WGS)
1.3 Market by Application
1.3.1 Global DTC Genetic Testing Market Size Growth Rate by Application, 2019 VS 2023 VS 2030
1.3.2 Carrier Testing
1.3.3 Predictive Testing
1.3.4 Ancestry and Relationship Testing
1.3.5 Nutrigenomics Testing
1.3.6 Others
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Global Growth Trends
2.1 Global DTC Genetic Testing Market Perspective (2019-2030)
2.2 Global DTC Genetic Testing Growth Trends by Region
2.2.1 DTC Genetic Testing Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 DTC Genetic Testing Historic Market Size by Region (2019-2024)
2.2.3 DTC Genetic Testing Forecasted Market Size by Region (2025-2030)
2.3 DTC Genetic Testing Market Dynamics
2.3.1 DTC Genetic Testing Industry Trends
2.3.2 DTC Genetic Testing Market Drivers
2.3.3 DTC Genetic Testing Market Challenges
2.3.4 DTC Genetic Testing Market Restraints
3 Competition Landscape by Key Players
3.1 Global Revenue DTC Genetic Testing by Players
3.1.1 Global DTC Genetic Testing Revenue by Players (2019-2024)
3.1.2 Global DTC Genetic Testing Revenue Market Share by Players (2019-2024)
3.2 Global DTC Genetic Testing Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Global Key Players of DTC Genetic Testing, Ranking by Revenue, 2022 VS 2023 VS 2024
3.4 Global DTC Genetic Testing Market Concentration Ratio
3.4.1 Global DTC Genetic Testing Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by DTC Genetic Testing Revenue in 2023
3.5 Global Key Players of DTC Genetic Testing Head office and Area Served
3.6 Global Key Players of DTC Genetic Testing, Product and Application
3.7 Global Key Players of DTC Genetic Testing, Date of Enter into This Industry
3.8 Mergers & Acquisitions, Expansion Plans
4 DTC Genetic Testing Breakdown Data by Type
4.1 Global DTC Genetic Testing Historic Market Size by Type (2019-2024)
4.2 Global DTC Genetic Testing Forecasted Market Size by Type (2025-2030)
5 DTC Genetic Testing Breakdown Data by Application
5.1 Global DTC Genetic Testing Historic Market Size by Application (2019-2024)
5.2 Global DTC Genetic Testing Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America DTC Genetic Testing Market Size (2019-2030)
6.2 North America DTC Genetic Testing Market Size by Type
6.2.1 North America DTC Genetic Testing Market Size by Type (2019-2024)
6.2.2 North America DTC Genetic Testing Market Size by Type (2025-2030)
6.2.3 North America DTC Genetic Testing Market Share by Type (2019-2030)
6.3 North America DTC Genetic Testing Market Size by Application
6.3.1 North America DTC Genetic Testing Market Size by Application (2019-2024)
6.3.2 North America DTC Genetic Testing Market Size by Application (2025-2030)
6.3.3 North America DTC Genetic Testing Market Share by Application (2019-2030)
6.4 North America DTC Genetic Testing Market Size by Country
6.4.1 North America DTC Genetic Testing Market Size by Country: 2019 VS 2023 VS 2030
6.4.2 North America DTC Genetic Testing Market Size by Country (2019-2024)
6.4.3 North America DTC Genetic Testing Market Size by Country (2025-2030)
6.4.4 U.S.
6.4.5 Canada
7 Europe
7.1 Europe DTC Genetic Testing Market Size (2019-2030)
7.2 Europe DTC Genetic Testing Market Size by Type
7.2.1 Europe DTC Genetic Testing Market Size by Type (2019-2024)
7.2.2 Europe DTC Genetic Testing Market Size by Type (2025-2030)
7.2.3 Europe DTC Genetic Testing Market Share by Type (2019-2030)
7.3 Europe DTC Genetic Testing Market Size by Application
7.3.1 Europe DTC Genetic Testing Market Size by Application (2019-2024)
7.3.2 Europe DTC Genetic Testing Market Size by Application (2025-2030)
7.3.3 Europe DTC Genetic Testing Market Share by Application (2019-2030)
7.4 Europe DTC Genetic Testing Market Size by Country
7.4.1 Europe DTC Genetic Testing Market Size by Country: 2019 VS 2023 VS 2030
7.4.2 Europe DTC Genetic Testing Market Size by Country (2019-2024)
7.4.3 Europe DTC Genetic Testing Market Size by Country (2025-2030)
7.4.3 Germany
7.4.4 France
7.4.5 U.K.
7.4.6 Italy
7.4.7 Russia
7.4.8 Nordic Countries
8 China
8.1 China DTC Genetic Testing Market Size (2019-2030)
8.2 China DTC Genetic Testing Market Size by Type
8.2.1 China DTC Genetic Testing Market Size by Type (2019-2024)
8.2.2 China DTC Genetic Testing Market Size by Type (2025-2030)
8.2.3 China DTC Genetic Testing Market Share by Type (2019-2030)
8.3 China DTC Genetic Testing Market Size by Application
8.3.1 China DTC Genetic Testing Market Size by Application (2019-2024)
8.3.2 China DTC Genetic Testing Market Size by Application (2025-2030)
8.3.3 China DTC Genetic Testing Market Share by Application (2019-2030)
9 Asia (excluding China)
9.1 Asia DTC Genetic Testing Market Size (2019-2030)
9.2 Asia DTC Genetic Testing Market Size by Type
9.2.1 Asia DTC Genetic Testing Market Size by Type (2019-2024)
9.2.2 Asia DTC Genetic Testing Market Size by Type (2025-2030)
9.2.3 Asia DTC Genetic Testing Market Share by Type (2019-2030)
9.3 Asia DTC Genetic Testing Market Size by Application
9.3.1 Asia DTC Genetic Testing Market Size by Application (2019-2024)
9.3.2 Asia DTC Genetic Testing Market Size by Application (2025-2030)
9.3.3 Asia DTC Genetic Testing Market Share by Application (2019-2030)
9.4 Asia DTC Genetic Testing Market Size by Region
9.4.1 Asia DTC Genetic Testing Market Size by Region: 2019 VS 2023 VS 2030
9.4.2 Asia DTC Genetic Testing Market Size by Region (2019-2024)
9.4.3 Asia DTC Genetic Testing Market Size by Region (2025-2030)
9.4.4 Japan
9.4.5 South Korea
9.4.6 China Taiwan
9.4.7 Southeast Asia
9.4.8 India
9.4.9 Australia
10 Middle East, Africa, and Latin America
10.1 Middle East, Africa, and Latin America DTC Genetic Testing Market Size (2019-2030)
10.2 Middle East, Africa, and Latin America DTC Genetic Testing Market Size by Type
10.2.1 Middle East, Africa, and Latin America DTC Genetic Testing Market Size by Type (2019-2024)
10.2.2 Middle East, Africa, and Latin America DTC Genetic Testing Market Size by Type (2025-2030)
10.2.3 Middle East, Africa, and Latin America DTC Genetic Testing Market Share by Type (2019-2030)
10.3 Middle East, Africa, and Latin America DTC Genetic Testing Market Size by Application
10.3.1 Middle East, Africa, and Latin America DTC Genetic Testing Market Size by Application (2019-2024)
10.3.2 Middle East, Africa, and Latin America DTC Genetic Testing Market Size by Application (2025-2030)
10.3.3 Middle East, Africa, and Latin America DTC Genetic Testing Market Share by Application (2019-2030)
10.4 Middle East, Africa, and Latin America DTC Genetic Testing Market Size by Country
10.4.1 Middle East, Africa, and Latin America DTC Genetic Testing Market Size by Country: 2019 VS 2023 VS 2030
10.4.2 Middle East, Africa, and Latin America DTC Genetic Testing Market Size by Country (2019-2024)
10.4.3 Middle East, Africa, and Latin America DTC Genetic Testing Market Size by Country (2025-2030)
10.4.4 Brazil
10.4.5 Mexico
10.4.6 Turkey
10.4.7 Saudi Arabia
10.4.8 Israel
10.4.9 GCC Countries
11 Key Players Profiles
11.1 23andMe
11.1.1 23andMe Company Details
11.1.2 23andMe Business Overview
11.1.3 23andMe DTC Genetic Testing Introduction
11.1.4 23andMe Revenue in DTC Genetic Testing Business (2019-2024)
11.1.5 23andMe Recent Developments
11.2 Ancestry
11.2.1 Ancestry Company Details
11.2.2 Ancestry Business Overview
11.2.3 Ancestry DTC Genetic Testing Introduction
11.2.4 Ancestry Revenue in DTC Genetic Testing Business (2019-2024)
11.2.5 Ancestry Recent Developments
11.3 Color
11.3.1 Color Company Details
11.3.2 Color Business Overview
11.3.3 Color DTC Genetic Testing Introduction
11.3.4 Color Revenue in DTC Genetic Testing Business (2019-2024)
11.3.5 Color Recent Developments
11.4 EasyDNA
11.4.1 EasyDNA Company Details
11.4.2 EasyDNA Business Overview
11.4.3 EasyDNA DTC Genetic Testing Introduction
11.4.4 EasyDNA Revenue in DTC Genetic Testing Business (2019-2024)
11.4.5 EasyDNA Recent Developments
11.5 Family Tree DNAļ¼Gene by Geneļ¼
11.5.1 Family Tree DNAļ¼Gene by Geneļ¼ Company Details
11.5.2 Family Tree DNAļ¼Gene by Geneļ¼ Business Overview
11.5.3 Family Tree DNAļ¼Gene by Geneļ¼ DTC Genetic Testing Introduction
11.5.4 Family Tree DNAļ¼Gene by Geneļ¼ Revenue in DTC Genetic Testing Business (2019-2024)
11.5.5 Family Tree DNAļ¼Gene by Geneļ¼ Recent Developments
11.6 Full Genomes
11.6.1 Full Genomes Company Details
11.6.2 Full Genomes Business Overview
11.6.3 Full Genomes DTC Genetic Testing Introduction
11.6.4 Full Genomes Revenue in DTC Genetic Testing Business (2019-2024)
11.6.5 Full Genomes Recent Developments
11.7 Genesis HealthCare
11.7.1 Genesis HealthCare Company Details
11.7.2 Genesis HealthCare Business Overview
11.7.3 Genesis HealthCare DTC Genetic Testing Introduction
11.7.4 Genesis HealthCare Revenue in DTC Genetic Testing Business (2019-2024)
11.7.5 Genesis HealthCare Recent Developments
11.8 Helix
11.8.1 Helix Company Details
11.8.2 Helix Business Overview
11.8.3 Helix DTC Genetic Testing Introduction
11.8.4 Helix Revenue in DTC Genetic Testing Business (2019-2024)
11.8.5 Helix Recent Developments
11.9 Identigene
11.9.1 Identigene Company Details
11.9.2 Identigene Business Overview
11.9.3 Identigene DTC Genetic Testing Introduction
11.9.4 Identigene Revenue in DTC Genetic Testing Business (2019-2024)
11.9.5 Identigene Recent Developments
11.10 Karmagenes
11.10.1 Karmagenes Company Details
11.10.2 Karmagenes Business Overview
11.10.3 Karmagenes DTC Genetic Testing Introduction
11.10.4 Karmagenes Revenue in DTC Genetic Testing Business (2019-2024)
11.10.5 Karmagenes Recent Developments
11.11 Living DNA
11.11.1 Living DNA Company Details
11.11.2 Living DNA Business Overview
11.11.3 Living DNA DTC Genetic Testing Introduction
11.11.4 Living DNA Revenue in DTC Genetic Testing Business (2019-2024)
11.11.5 Living DNA Recent Developments
11.12 MapMyGenome
11.12.1 MapMyGenome Company Details
11.12.2 MapMyGenome Business Overview
11.12.3 MapMyGenome DTC Genetic Testing Introduction
11.12.4 MapMyGenome Revenue in DTC Genetic Testing Business (2019-2024)
11.12.5 MapMyGenome Recent Developments
11.13 MyHeritage
11.13.1 MyHeritage Company Details
11.13.2 MyHeritage Business Overview
11.13.3 MyHeritage DTC Genetic Testing Introduction
11.13.4 MyHeritage Revenue in DTC Genetic Testing Business (2019-2024)
11.13.5 MyHeritage Recent Developments
11.14 Pathway Genomics
11.14.1 Pathway Genomics Company Details
11.14.2 Pathway Genomics Business Overview
11.14.3 Pathway Genomics DTC Genetic Testing Introduction
11.14.4 Pathway Genomics Revenue in DTC Genetic Testing Business (2019-2024)
11.14.5 Pathway Genomics Recent Developments
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
23andMe
Ancestry
Color
EasyDNA
Family Tree DNAļ¼Gene by Geneļ¼
Full Genomes
Genesis HealthCare
Helix
Identigene
Karmagenes
Living DNA
MapMyGenome
MyHeritage
Pathway Genomics
Ģż
Ģż
*If Applicable.
