Global Dynamic Creative Optimization (DCO) Market Research Report 2023

Publication ID:

PB510240473

Publication Date:

October 27, 2023

Pages:

Publisher:

MRRPB5

Countries:

Global [1]

USD 2,900.00

IT Services [2]

Computing & Electronics [3]

Description:

Dynamic Creative Optimization (DCO) is a type of ad technology to create personalized ads based on data about the viewer at the moment of ad serving.
The global Dynamic Creative Optimization (DCO) market is projected to reach US$ 1228.6 million in 2029, increasing from US$ 615 million in 2022, with the CAGR of 10.2% during the period of 2023 to 2029.
The industry trend of DCO is driven by the increasing demand for personalized, relevant, and efficient display advertising solutions in various sectors such as retail, travel, finance, entertainment, and education. Some of the key factors that influence the market growth are:
The rising adoption of programmatic advertising and real-time bidding (RTB), which create the need for dynamic and flexible creative solutions that can adapt to different audiences, contexts, and platforms .
The growing volume and variety of data generated by various sources such as social media, IoT devices, e-commerce platforms, and online streaming services, which require sophisticated and intelligent creative solutions that can leverage data insights to optimize ad performance .
The increasing awareness and preference for user-centric and engaging advertising solutions, which offer greater value proposition and customer satisfaction compared to traditional static and generic advertising solutions .
The emergence of new technologies such as artificial intelligence (AI), machine learning (ML), big data analytics, and augmented reality (AR), which enable innovative and immersive creative solutions that can enhance ad effectiveness and user experience .
Report Scope
This report, based on historical analysis (2018-2022) and forecast calculation (2023-2029), aims to help readers to get a comprehensive understanding of global Dynamic Creative Optimization (DCO) market with multiple angles, which provides sufficient supports to readers鈥� strategy and decision making.
By Company
Celtra
Thunder
Amazon (Sizmek)
Adobe
Criteo
Adacado
Bannerflow
Knorex
Segment by Type
Publishers and Brands
Marketers and Agencies
Segment by Application
Large Enterprises
SMEs
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
The Dynamic Creative Optimization (DCO) report covers below items:
Chapter 1: Product Basic Information (Definition, Type and Application)
Chapter 2: Global market size, regional market size. Market Opportunities and Challenges
Chapter 3: Companies鈥� Competition Patterns
Chapter 4: Product Type Analysis
Chapter 5: Product Application Analysis
Chapter 6 to 10: Country Level Value Analysis
Chapter 11: Companies鈥� Outline
Chapter 12: Market Conclusions
Chapter 13: Research Methodology and Data Source

Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.

Table Of Contents:

1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Dynamic Creative Optimization (DCO) Market Size Growth Rate by Type: 2018 VS 2022 VS 2029
1.2.2 Publishers and Brands
1.2.3 Marketers and Agencies
1.3 Market by Application
1.3.1 Global Dynamic Creative Optimization (DCO) Market Growth by Application: 2018 VS 2022 VS 2029
1.3.2 Large Enterprises
1.3.3 SMEs
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Dynamic Creative Optimization (DCO) Market Perspective (2018-2029)
2.2 Dynamic Creative Optimization (DCO) Growth Trends by Region
2.2.1 Global Dynamic Creative Optimization (DCO) Market Size by Region: 2018 VS 2022 VS 2029
2.2.2 Dynamic Creative Optimization (DCO) Historic Market Size by Region (2018-2023)
2.2.3 Dynamic Creative Optimization (DCO) Forecasted Market Size by Region (2024-2029)
2.3 Dynamic Creative Optimization (DCO) Market Dynamics
2.3.1 Dynamic Creative Optimization (DCO) Industry Trends
2.3.2 Dynamic Creative Optimization (DCO) Market Drivers
2.3.3 Dynamic Creative Optimization (DCO) Market Challenges
2.3.4 Dynamic Creative Optimization (DCO) Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Dynamic Creative Optimization (DCO) Players by Revenue
3.1.1 Global Top Dynamic Creative Optimization (DCO) Players by Revenue (2018-2023)
3.1.2 Global Dynamic Creative Optimization (DCO) Revenue Market Share by Players (2018-2023)
3.2 Global Dynamic Creative Optimization (DCO) Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Dynamic Creative Optimization (DCO) Revenue
3.4 Global Dynamic Creative Optimization (DCO) Market Concentration Ratio
3.4.1 Global Dynamic Creative Optimization (DCO) Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Dynamic Creative Optimization (DCO) Revenue in 2022
3.5 Dynamic Creative Optimization (DCO) Key Players Head office and Area Served
3.6 Key Players Dynamic Creative Optimization (DCO) Product Solution and Service
3.7 Date of Enter into Dynamic Creative Optimization (DCO) Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Dynamic Creative Optimization (DCO) Breakdown Data by Type
4.1 Global Dynamic Creative Optimization (DCO) Historic Market Size by Type (2018-2023)
4.2 Global Dynamic Creative Optimization (DCO) Forecasted Market Size by Type (2024-2029)
5 Dynamic Creative Optimization (DCO) Breakdown Data by Application
5.1 Global Dynamic Creative Optimization (DCO) Historic Market Size by Application (2018-2023)
5.2 Global Dynamic Creative Optimization (DCO) Forecasted Market Size by Application (2024-2029)
6 North America
6.1 North America Dynamic Creative Optimization (DCO) Market Size (2018-2029)
6.2 North America Dynamic Creative Optimization (DCO) Market Growth Rate by Country: 2018 VS 2022 VS 2029
6.3 North America Dynamic Creative Optimization (DCO) Market Size by Country (2018-2023)
6.4 North America Dynamic Creative Optimization (DCO) Market Size by Country (2024-2029)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Dynamic Creative Optimization (DCO) Market Size (2018-2029)
7.2 Europe Dynamic Creative Optimization (DCO) Market Growth Rate by Country: 2018 VS 2022 VS 2029
7.3 Europe Dynamic Creative Optimization (DCO) Market Size by Country (2018-2023)
7.4 Europe Dynamic Creative Optimization (DCO) Market Size by Country (2024-2029)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Dynamic Creative Optimization (DCO) Market Size (2018-2029)
8.2 Asia-Pacific Dynamic Creative Optimization (DCO) Market Growth Rate by Region: 2018 VS 2022 VS 2029
8.3 Asia-Pacific Dynamic Creative Optimization (DCO) Market Size by Region (2018-2023)
8.4 Asia-Pacific Dynamic Creative Optimization (DCO) Market Size by Region (2024-2029)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Dynamic Creative Optimization (DCO) Market Size (2018-2029)
9.2 Latin America Dynamic Creative Optimization (DCO) Market Growth Rate by Country: 2018 VS 2022 VS 2029
9.3 Latin America Dynamic Creative Optimization (DCO) Market Size by Country (2018-2023)
9.4 Latin America Dynamic Creative Optimization (DCO) Market Size by Country (2024-2029)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Dynamic Creative Optimization (DCO) Market Size (2018-2029)
10.2 Middle East & Africa Dynamic Creative Optimization (DCO) Market Growth Rate by Country: 2018 VS 2022 VS 2029
10.3 Middle East & Africa Dynamic Creative Optimization (DCO) Market Size by Country (2018-2023)
10.4 Middle East & Africa Dynamic Creative Optimization (DCO) Market Size by Country (2024-2029)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Celtra
11.1.1 Celtra Company Detail
11.1.2 Celtra Business Overview
11.1.3 Celtra Dynamic Creative Optimization (DCO) Introduction
11.1.4 Celtra Revenue in Dynamic Creative Optimization (DCO) Business (2018-2023)
11.1.5 Celtra Recent Development
11.2 Thunder
11.2.1 Thunder Company Detail
11.2.2 Thunder Business Overview
11.2.3 Thunder Dynamic Creative Optimization (DCO) Introduction
11.2.4 Thunder Revenue in Dynamic Creative Optimization (DCO) Business (2018-2023)
11.2.5 Thunder Recent Development
11.3 Amazon (Sizmek)
11.3.1 Amazon (Sizmek) Company Detail
11.3.2 Amazon (Sizmek) Business Overview
11.3.3 Amazon (Sizmek) Dynamic Creative Optimization (DCO) Introduction
11.3.4 Amazon (Sizmek) Revenue in Dynamic Creative Optimization (DCO) Business (2018-2023)
11.3.5 Amazon (Sizmek) Recent Development
11.4 Adobe
11.4.1 Adobe Company Detail
11.4.2 Adobe Business Overview
11.4.3 Adobe Dynamic Creative Optimization (DCO) Introduction
11.4.4 Adobe Revenue in Dynamic Creative Optimization (DCO) Business (2018-2023)
11.4.5 Adobe Recent Development
11.5 Criteo
11.5.1 Criteo Company Detail
11.5.2 Criteo Business Overview
11.5.3 Criteo Dynamic Creative Optimization (DCO) Introduction
11.5.4 Criteo Revenue in Dynamic Creative Optimization (DCO) Business (2018-2023)
11.5.5 Criteo Recent Development
11.6 Adacado
11.6.1 Adacado Company Detail
11.6.2 Adacado Business Overview
11.6.3 Adacado Dynamic Creative Optimization (DCO) Introduction
11.6.4 Adacado Revenue in Dynamic Creative Optimization (DCO) Business (2018-2023)
11.6.5 Adacado Recent Development
11.7 Bannerflow
11.7.1 Bannerflow Company Detail
11.7.2 Bannerflow Business Overview
11.7.3 Bannerflow Dynamic Creative Optimization (DCO) Introduction
11.7.4 Bannerflow Revenue in Dynamic Creative Optimization (DCO) Business (2018-2023)
11.7.5 Bannerflow Recent Development
11.8 Knorex
11.8.1 Knorex Company Detail
11.8.2 Knorex Business Overview
11.8.3 Knorex Dynamic Creative Optimization (DCO) Introduction
11.8.4 Knorex Revenue in Dynamic Creative Optimization (DCO) Business (2018-2023)
11.8.5 Knorex Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details

Companies Mentioned:

Celtra
Thunder
Amazon (Sizmek)
Adobe
Criteo
Adacado
Bannerflow
Knorex

License Types:

Single User License (PDF)

This license allows for use of a publication by one person.
This person may print out a single copy of the publication.
This person can include information given in the publication in presentations and internal reports by providing full copyright credit to the publisher.
This person cannot share the publication (or any information contained therein) with any other person or persons.
Unless a Enterprise License is purchased, a Single User License must be purchased for every person that wishes to use the publication within the same organization.
Customers who infringe these license terms are liable for a Global license fee.

听

Site License (PDF)*

This license allows for use of a publication by all users within one corporate location, e.g. a regional office.
These users may print out a single copy of the publication.
These users can include information given in the publication in presentations and internal reports by providing full copyright credit to the publisher.
These users cannot share the publication (or any information contained therein) with any other person or persons outside the corporate location for which the publication is purchased.
Unless a Enterprise License is purchased, a Site User License must be purchased for every corporate location by an organization that wishes to use the publication within the same organization.
Customers who infringe these license terms are liable for a Global license fee.

听

Global License (PDF)*

This license allows for use of a publication by unlimited users within the purchasing organization e.g. all employees of a single company.
Each of these people may use the publication on any computer, and may print out the report, but may not share the publication (or any information contained therein) with any other person or persons outside of the organization.
These employees of purchasing organization can include information given in the publication in presentations and internal reports by providing full copyright credit to the publisher.

*If Applicable.

91制片厂