

The global market for E-reader was valued at US$ 178 million in the year 2024 and is projected to reach a revised size of US$ 56.6 million by 2031, growing at a CAGR of -15.3% during the forecast period.
An e-reader, also called an e-book reader or e-book device, is a mobile electronic device that is designed primarily for the purpose of reading digital e-books and periodicals.
China is the largest E-reader market with about 70% market share. The key players are Amazon, Kobo, Sony, Hanvon, Pocketbook, Ematic, Alurateck etc. Top 3 companies occupied about 88% market share.
Report Scope
This report aims to provide a comprehensive presentation of the global market for E-reader, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding E-reader.
The E-reader market size, estimations, and forecasts are provided in terms of sales volume (K Units) and revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. This report segments the global E-reader market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the E-reader manufacturers, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
By Company
Amazon
Kobo
Sony
Hanvon
Pocketbook
Ematic
Alurateck
Segment by Type
E-ink E-Reader
TFT-LCD E-reader
Segment by Application
Ages below 18
Ages 18-35
Ages 36-50
Ages above 50
Consumption by Region
North America
U.S.
Canada
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Indonesia
Thailand
Malaysia
Philippines
Vietnam
Europe
Germany
France
U.K.
Italy
Russia
Latin America
Mexico
Brazil
Argentina
Middle East and Africa
Turkey
Saudi Arabia
U.A.E
Core Chapters
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by region, product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Detailed analysis of E-reader manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Sales, revenue of E-reader in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 7: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 8: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 9: The main points and conclusions of the report. 
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1 E-reader Market Overview
1.1 Product Definition
1.2 E-reader by Type
1.2.1 Global E-reader Market Value Comparison by Type (2024 VS 2031)
1.2.2 E-ink E-Reader
1.2.3 TFT-LCD E-reader
1.3 E-reader by Application
1.3.1 Global E-reader Market Value by Application (2024 VS 2031)
1.3.2 Ages below 18
1.3.3 Ages 18-35
1.3.4 Ages 36-50
1.3.5 Ages above 50
1.4 Global E-reader Market Size Estimates and Forecasts
1.4.1 Global E-reader Revenue 2020-2031
1.4.2 Global E-reader Sales 2020-2031
1.4.3 Global E-reader Market Average Price (2020-2031)
1.5 Assumptions and Limitations
2 E-reader Market Competition by Manufacturers
2.1 Global E-reader Sales Market Share by Manufacturers (2020-2025)
2.2 Global E-reader Revenue Market Share by Manufacturers (2020-2025)
2.3 Global E-reader Average Price by Manufacturers (2020-2025)
2.4 Global Key Players of E-reader, Industry Ranking, 2022 VS 2023 VS 2024
2.5 Global Key Manufacturers of E-reader, Manufacturing Sites & Headquarters
2.6 Global Key Manufacturers of E-reader, Product Type & Application
2.7 Global Key Manufacturers of E-reader, Date of Enter into This Industry
2.8 Global E-reader Market Competitive Situation and Trends
2.8.1 Global E-reader Market Concentration Rate
2.8.2 The Global 5 and 10 Largest E-reader Players Market Share by Revenue
2.8.3 Global E-reader Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
2.9 Manufacturers Mergers & Acquisitions, Expansion Plans
3 Global E-reader Market Scenario by Region
3.1 Global E-reader Market Size by Region: 2020 Versus 2024 Versus 2031
3.2 Global E-reader Sales by Region: 2020-2031
3.2.1 Global E-reader Sales by Region: 2020-2025
3.2.2 Global E-reader Sales by Region: 2026-2031
3.3 Global E-reader Revenue by Region: 2020-2031
3.3.1 Global E-reader Revenue by Region: 2020-2025
3.3.2 Global E-reader Revenue by Region: 2026-2031
3.4 North America E-reader Market Facts & Figures by Country
3.4.1 North America E-reader Market Size by Country: 2020 VS 2024 VS 2031
3.4.2 North America E-reader Sales by Country (2020-2031)
3.4.3 North America E-reader Revenue by Country (2020-2031)
3.4.4 U.S.
3.4.5 Canada
3.5 Europe E-reader Market Facts & Figures by Country
3.5.1 Europe E-reader Market Size by Country: 2020 VS 2024 VS 2031
3.5.2 Europe E-reader Sales by Country (2020-2031)
3.5.3 Europe E-reader Revenue by Country (2020-2031)
3.5.4 Germany
3.5.5 France
3.5.6 U.K.
3.5.7 Italy
3.5.8 Russia
3.6 Asia Pacific E-reader Market Facts & Figures by Region
3.6.1 Asia Pacific E-reader Market Size by Region: 2020 VS 2024 VS 2031
3.6.2 Asia Pacific E-reader Sales by Region (2020-2031)
3.6.3 Asia Pacific E-reader Revenue by Region (2020-2031)
3.6.4 China
3.6.5 Japan
3.6.6 South Korea
3.6.7 India
3.6.8 Australia
3.6.9 Taiwan
3.6.10 Indonesia
3.6.11 Thailand
3.6.12 Malaysia
3.6.13 Philippines
3.7 Latin America E-reader Market Facts & Figures by Country
3.7.1 Latin America E-reader Market Size by Country: 2020 VS 2024 VS 2031
3.7.2 Latin America E-reader Sales by Country (2020-2031)
3.7.3 Latin America E-reader Revenue by Country (2020-2031)
3.7.4 Mexico
3.7.5 Brazil
3.7.6 Argentina
3.8 Middle East and Africa E-reader Market Facts & Figures by Country
3.8.1 Middle East and Africa E-reader Market Size by Country: 2020 VS 2024 VS 2031
3.8.2 Middle East and Africa E-reader Sales by Country (2020-2031)
3.8.3 Middle East and Africa E-reader Revenue by Country (2020-2031)
3.8.4 Turkey
3.8.5 Saudi Arabia
3.8.6 U.A.E
4 Segment by Type
4.1 Global E-reader Sales by Type (2020-2031)
4.1.1 Global E-reader Sales by Type (2020-2025)
4.1.2 Global E-reader Sales by Type (2026-2031)
4.1.3 Global E-reader Sales Market Share by Type (2020-2031)
4.2 Global E-reader Revenue by Type (2020-2031)
4.2.1 Global E-reader Revenue by Type (2020-2025)
4.2.2 Global E-reader Revenue by Type (2026-2031)
4.2.3 Global E-reader Revenue Market Share by Type (2020-2031)
4.3 Global E-reader Price by Type (2020-2031)
5 Segment by Application
5.1 Global E-reader Sales by Application (2020-2031)
5.1.1 Global E-reader Sales by Application (2020-2025)
5.1.2 Global E-reader Sales by Application (2026-2031)
5.1.3 Global E-reader Sales Market Share by Application (2020-2031)
5.2 Global E-reader Revenue by Application (2020-2031)
5.2.1 Global E-reader Revenue by Application (2020-2025)
5.2.2 Global E-reader Revenue by Application (2026-2031)
5.2.3 Global E-reader Revenue Market Share by Application (2020-2031)
5.3 Global E-reader Price by Application (2020-2031)
6 Key Companies Profiled
6.1 Amazon
6.1.1 Amazon Company Information
6.1.2 Amazon Description and Business Overview
6.1.3 Amazon E-reader Sales, Revenue and Gross Margin (2020-2025)
6.1.4 Amazon E-reader Product Portfolio
6.1.5 Amazon Recent Developments/Updates
6.2 Kobo
6.2.1 Kobo Company Information
6.2.2 Kobo Description and Business Overview
6.2.3 Kobo E-reader Sales, Revenue and Gross Margin (2020-2025)
6.2.4 Kobo E-reader Product Portfolio
6.2.5 Kobo Recent Developments/Updates
6.3 Sony
6.3.1 Sony Company Information
6.3.2 Sony Description and Business Overview
6.3.3 Sony E-reader Sales, Revenue and Gross Margin (2020-2025)
6.3.4 Sony E-reader Product Portfolio
6.3.5 Sony Recent Developments/Updates
6.4 Hanvon
6.4.1 Hanvon Company Information
6.4.2 Hanvon Description and Business Overview
6.4.3 Hanvon E-reader Sales, Revenue and Gross Margin (2020-2025)
6.4.4 Hanvon E-reader Product Portfolio
6.4.5 Hanvon Recent Developments/Updates
6.5 Pocketbook
6.5.1 Pocketbook Company Information
6.5.2 Pocketbook Description and Business Overview
6.5.3 Pocketbook E-reader Sales, Revenue and Gross Margin (2020-2025)
6.5.4 Pocketbook E-reader Product Portfolio
6.5.5 Pocketbook Recent Developments/Updates
6.6 Ematic
6.6.1 Ematic Company Information
6.6.2 Ematic Description and Business Overview
6.6.3 Ematic E-reader Sales, Revenue and Gross Margin (2020-2025)
6.6.4 Ematic E-reader Product Portfolio
6.6.5 Ematic Recent Developments/Updates
6.7 Alurateck
6.7.1 Alurateck Company Information
6.7.2 Alurateck Description and Business Overview
6.7.3 Alurateck E-reader Sales, Revenue and Gross Margin (2020-2025)
6.7.4 Alurateck E-reader Product Portfolio
6.7.5 Alurateck Recent Developments/Updates
7 Industry Chain and Sales Channels Analysis
7.1 E-reader Industry Chain Analysis
7.2 E-reader Raw Material Supply Analysis
7.2.1 Key Raw Materials
7.2.2 Raw Materials Key Suppliers
7.3 E-reader Production Mode & Process Analysis
7.4 E-reader Sales and Marketing
7.4.1 E-reader Sales Channels
7.4.2 E-reader Distributors
7.5 E-reader Customer Analysis
8 E-reader Market Dynamics
8.1 E-reader Industry Trends
8.2 E-reader Market Drivers
8.3 E-reader Market Challenges
8.4 E-reader Market Restraints
9 Research Findings and Conclusion
10 Methodology and Data Source
10.1 Methodology/Research Approach
10.1.1 Research Programs/Design
10.1.2 Market Size Estimation
10.1.3 Market Breakdown and Data Triangulation
10.2 Data Source
10.2.1 Secondary Sources
10.2.2 Primary Sources
10.3 Author List
10.4 Disclaimer
Amazon
Kobo
Sony
Hanvon
Pocketbook
Ematic
Alurateck
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*If Applicable.