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Home > Global Electronic Shelf Label (ESL) Sales Market Report, Competitive Analysis and Regional Opportunities 2025-2031

Global Electronic Shelf Label (ESL) Sales Market Report, Competitive Analysis and Regional Opportunities 2025-2031

Publication ID: 
PB504256046
Publication Date: 
April 10, 2025
Pages: 
77
Publisher: 
MRRPB5
Countries: 
Global [1]
USD 4,250.00

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Retailing [2]
Consumer & Retail [3]
Description: 

The global Electronic Shelf Label (ESL) market size was US$ 1474 million in 2024 and is forecast to a readjusted size of US$ 3222 million by 2031 with a CAGR of 12.0% during the forecast period 2025-2031.
Electronic Shelf Label, also known by the acronym ESL. It is the latest solution for inventory and price management in the retail sector, based on the use of advanced IT technology. ESL replaces conventional paper price tags attached to the shelves of supermarkets and department stores with, for example, LCDs and electronic paper (E-paper) that show information on product price, sales promotions, etc. ESL takes advantage of Zigbee, a low-power wireless communication technology, to keep product prices updated in real time. ESL consists of an e-paper equipped tag and gateway which delivers product information. The central server transmits information of each product to the gateway, which in turn sends such information to thousands of tags at the same time. An electronic shelf label includes a transceiver configured to communicate with a plurality of wireless data tags associated with a plurality of retail products.
The core manufacturers of Electronic Shelf Label (ESL) include BOE (SES-imagotag), Pricer and SoluM. The top three companies account for about 57% of the market. Europe is the world's largest Electronic Shelf Label (ESL) market with a market share of about 50%, followed by Asia Pacific and North America with a market share of 22% and 21%, respectively. In terms of product type, E-Paper Displays is the largest segment with approximately 82% market share. In terms of application, Department Stores/Mass Merchandise is the largest downstream segment, accounting for about 51% of the market.
The global Electronic Shelf Label (ESL) market is strategically segmented by company, region (country), by Type, and by Application. This report empowers stakeholders to capitalize on emerging opportunities, optimize product strategies, and outperform competitors through data-driven insights on sales, revenue, and forecasts across regions, by Type, and by Application for 2020-2031.
Market Segmentation
By Company:
BOE (SES-imagotag)
Pricer
SoluM
E Ink
Displaydata
Opticon Sensors Europe B.V
DIGI
Hanshow
LG innotek
Panasonic
By Type: (Dominant Segment vs High-Margin Innovation)
Liquid Crystal Display (LCD) Displays
E-Paper Displays
By Application: (Core Demand Driver vs Emerging Opportunity)
Department Stores/Mass Merchandise
Grocery/Supermarket
Drug Stores
Specialty Stores
Others
By Region
Macro-Regional Analysis: Market Size & Growth Forecasts
- North America
- Europe
- Asia-Pacific
- South America
- Middle East & Africa
Micro-Local Market Deep Dive: Strategic Insights
- Competitive Landscape: Player dominance vs. disruptors (e.g., BOE (SES-imagotag) in Europe)
- Emerging Product Trends: Liquid Crystal Display (LCD) Displays adoption vs. E-Paper Displays premiumization
- Demand-Side Dynamics: Department Stores/Mass Merchandise growth in China vs. Grocery/Supermarket potential in North America
- Localized Consumer Needs: Regulatory hurdles in EU vs. price sensitivity in India
Focus Markets:
North America
Europe
China
Japan
Chapter Outline
Chapter 1: Report scope, executive summary, and market evolution scenarios (short/mid/long term).
Chapter 2: Quantitative analysis of Electronic Shelf Label (ESL) market size and growth potential at global, regional, and country levels.
Chapter 3: Competitive benchmarking of manufacturers (revenue, market share, M&A, R&D focus).
Chapter 4: Type-based segmentation analysis – Uncovering blue ocean markets (e.g., E-Paper Displays in China).
Chapter 5: Application-based segmentation analysis – High-growth downstream opportunities (e.g., Grocery/Supermarket in India).
Chapter 6: Regional sales and revenue breakdown by company, type, application and customer.
Chapter 7: Key manufacturer profiles – Financials, product portfolios, and strategic developments.
Chapter 8: Market dynamics – Drivers, restraints, regulatory impacts, and risk mitigation strategies.
Chapter 9: Actionable conclusions and strategic recommendations.
Why This Report?
This is not just another market study. By fusing global trend analysis with hyper-local operational intelligence, we deliver:
- Risk-Controlled Market Entry: Navigate regulatory complexities in focus markets (e.g., China’s policies).
- Product Portfolio Optimization: Align offerings with regional preferences (e.g., Liquid Crystal Display (LCD) Displays dominance in Europe vs. E-Paper Displays demand in MEA).
- Competitor Counterstrategies: Decode player tactics in fragmented vs. consolidated markets.

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Table Of Contents: 

1 Market Overview
1.1 Electronic Shelf Label (ESL) Product Scope
1.2 Electronic Shelf Label (ESL) by Type
1.2.1 Global Electronic Shelf Label (ESL) Sales by Type (2020 & 2024 & 2031)
1.2.2 Liquid Crystal Display (LCD) Displays
1.2.3 E-Paper Displays
1.3 Electronic Shelf Label (ESL) by Application
1.3.1 Global Electronic Shelf Label (ESL) Sales Comparison by Application (2020 & 2024 & 2031)
1.3.2 Department Stores/Mass Merchandise
1.3.3 Grocery/Supermarket
1.3.4 Drug Stores
1.3.5 Specialty Stores
1.3.6 Others
1.4 Global Electronic Shelf Label (ESL) Market Estimates and Forecasts (2020-2031)
1.4.1 Global Electronic Shelf Label (ESL) Market Size in Value Growth Rate (2020-2031)
1.4.2 Global Electronic Shelf Label (ESL) Market Size in Volume Growth Rate (2020-2031)
1.4.3 Global Electronic Shelf Label (ESL) Price Trends (2020-2031)
1.5 Assumptions and Limitations
2 Market Size and Prospective by Region
2.1 Global Electronic Shelf Label (ESL) Market Size by Region: 2020 VS 2024 VS 2031
2.2 Global Electronic Shelf Label (ESL) Retrospective Market Scenario by Region (2020-2025)
2.2.1 Global Electronic Shelf Label (ESL) Sales Market Share by Region (2020-2025)
2.2.2 Global Electronic Shelf Label (ESL) Revenue Market Share by Region (2020-2025)
2.3 Global Electronic Shelf Label (ESL) Market Estimates and Forecasts by Region (2026-2031)
2.3.1 Global Electronic Shelf Label (ESL) Sales Estimates and Forecasts by Region (2026-2031)
2.3.2 Global Electronic Shelf Label (ESL) Revenue Forecast by Region (2026-2031)
2.4 Major Region and Emerging Market Analysis
2.4.1 North America Electronic Shelf Label (ESL) Market Size and Prospective (2020-2031)
2.4.2 Europe Electronic Shelf Label (ESL) Market Size and Prospective (2020-2031)
2.4.3 China Electronic Shelf Label (ESL) Market Size and Prospective (2020-2031)
2.4.4 Japan Electronic Shelf Label (ESL) Market Size and Prospective (2020-2031)
3 Global Market Size by Type
3.1 Global Electronic Shelf Label (ESL) Historic Market Review by Type (2020-2025)
3.1.1 Global Electronic Shelf Label (ESL) Sales by Type (2020-2025)
3.1.2 Global Electronic Shelf Label (ESL) Revenue by Type (2020-2025)
3.1.3 Global Electronic Shelf Label (ESL) Price by Type (2020-2025)
3.2 Global Electronic Shelf Label (ESL) Market Estimates and Forecasts by Type (2026-2031)
3.2.1 Global Electronic Shelf Label (ESL) Sales Forecast by Type (2026-2031)
3.2.2 Global Electronic Shelf Label (ESL) Revenue Forecast by Type (2026-2031)
3.2.3 Global Electronic Shelf Label (ESL) Price Forecast by Type (2026-2031)
3.3 Different Types Electronic Shelf Label (ESL) Representative Players
4 Global Market Size by Application
4.1 Global Electronic Shelf Label (ESL) Historic Market Review by Application (2020-2025)
4.1.1 Global Electronic Shelf Label (ESL) Sales by Application (2020-2025)
4.1.2 Global Electronic Shelf Label (ESL) Revenue by Application (2020-2025)
4.1.3 Global Electronic Shelf Label (ESL) Price by Application (2020-2025)
4.2 Global Electronic Shelf Label (ESL) Market Estimates and Forecasts by Application (2026-2031)
4.2.1 Global Electronic Shelf Label (ESL) Sales Forecast by Application (2026-2031)
4.2.2 Global Electronic Shelf Label (ESL) Revenue Forecast by Application (2026-2031)
4.2.3 Global Electronic Shelf Label (ESL) Price Forecast by Application (2026-2031)
4.3 New Sources of Growth in Electronic Shelf Label (ESL) Application
5 Competition Landscape by Players
5.1 Global Electronic Shelf Label (ESL) Sales by Players (2020-2025)
5.2 Global Top Electronic Shelf Label (ESL) Players by Revenue (2020-2025)
5.3 Global Electronic Shelf Label (ESL) Market Share by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Electronic Shelf Label (ESL) as of 2024)
5.4 Global Electronic Shelf Label (ESL) Average Price by Company (2020-2025)
5.5 Global Key Manufacturers of Electronic Shelf Label (ESL), Manufacturing Sites & Headquarters
5.6 Global Key Manufacturers of Electronic Shelf Label (ESL), Product Type & Application
5.7 Global Key Manufacturers of Electronic Shelf Label (ESL), Date of Enter into This Industry
5.8 Manufacturers Mergers & Acquisitions, Expansion Plans
6 Region Analysis
6.1 North America Market: Players, Segments, Downstream and Major Customers
6.1.1 North America Electronic Shelf Label (ESL) Sales by Company
6.1.1.1 North America Electronic Shelf Label (ESL) Sales by Company (2020-2025)
6.1.1.2 North America Electronic Shelf Label (ESL) Revenue by Company (2020-2025)
6.1.2 North America Electronic Shelf Label (ESL) Sales Breakdown by Type (2020-2025)
6.1.3 North America Electronic Shelf Label (ESL) Sales Breakdown by Application (2020-2025)
6.1.4 North America Electronic Shelf Label (ESL) Major Customer
6.1.5 North America Market Trend and Opportunities
6.2 Europe Market: Players, Segments, Downstream and Major Customers
6.2.1 Europe Electronic Shelf Label (ESL) Sales by Company
6.2.1.1 Europe Electronic Shelf Label (ESL) Sales by Company (2020-2025)
6.2.1.2 Europe Electronic Shelf Label (ESL) Revenue by Company (2020-2025)
6.2.2 Europe Electronic Shelf Label (ESL) Sales Breakdown by Type (2020-2025)
6.2.3 Europe Electronic Shelf Label (ESL) Sales Breakdown by Application (2020-2025)
6.2.4 Europe Electronic Shelf Label (ESL) Major Customer
6.2.5 Europe Market Trend and Opportunities
6.3 China Market: Players, Segments, Downstream and Major Customers
6.3.1 China Electronic Shelf Label (ESL) Sales by Company
6.3.1.1 China Electronic Shelf Label (ESL) Sales by Company (2020-2025)
6.3.1.2 China Electronic Shelf Label (ESL) Revenue by Company (2020-2025)
6.3.2 China Electronic Shelf Label (ESL) Sales Breakdown by Type (2020-2025)
6.3.3 China Electronic Shelf Label (ESL) Sales Breakdown by Application (2020-2025)
6.3.4 China Electronic Shelf Label (ESL) Major Customer
6.3.5 China Market Trend and Opportunities
6.4 Japan Market: Players, Segments, Downstream and Major Customers
6.4.1 Japan Electronic Shelf Label (ESL) Sales by Company
6.4.1.1 Japan Electronic Shelf Label (ESL) Sales by Company (2020-2025)
6.4.1.2 Japan Electronic Shelf Label (ESL) Revenue by Company (2020-2025)
6.4.2 Japan Electronic Shelf Label (ESL) Sales Breakdown by Type (2020-2025)
6.4.3 Japan Electronic Shelf Label (ESL) Sales Breakdown by Application (2020-2025)
6.4.4 Japan Electronic Shelf Label (ESL) Major Customer
6.4.5 Japan Market Trend and Opportunities
7 Company Profiles and Key Figures
7.1 BOE (SES-imagotag)
7.1.1 BOE (SES-imagotag) Company Information
7.1.2 BOE (SES-imagotag) Business Overview
7.1.3 BOE (SES-imagotag) Electronic Shelf Label (ESL) Sales, Revenue and Gross Margin (2020-2025)
7.1.4 BOE (SES-imagotag) Electronic Shelf Label (ESL) Products Offered
7.1.5 BOE (SES-imagotag) Recent Development
7.2 Pricer
7.2.1 Pricer Company Information
7.2.2 Pricer Business Overview
7.2.3 Pricer Electronic Shelf Label (ESL) Sales, Revenue and Gross Margin (2020-2025)
7.2.4 Pricer Electronic Shelf Label (ESL) Products Offered
7.2.5 Pricer Recent Development
7.3 SoluM
7.3.1 SoluM Company Information
7.3.2 SoluM Business Overview
7.3.3 SoluM Electronic Shelf Label (ESL) Sales, Revenue and Gross Margin (2020-2025)
7.3.4 SoluM Electronic Shelf Label (ESL) Products Offered
7.3.5 SoluM Recent Development
7.4 E Ink
7.4.1 E Ink Company Information
7.4.2 E Ink Business Overview
7.4.3 E Ink Electronic Shelf Label (ESL) Sales, Revenue and Gross Margin (2020-2025)
7.4.4 E Ink Electronic Shelf Label (ESL) Products Offered
7.4.5 E Ink Recent Development
7.5 Displaydata
7.5.1 Displaydata Company Information
7.5.2 Displaydata Business Overview
7.5.3 Displaydata Electronic Shelf Label (ESL) Sales, Revenue and Gross Margin (2020-2025)
7.5.4 Displaydata Electronic Shelf Label (ESL) Products Offered
7.5.5 Displaydata Recent Development
7.6 Opticon Sensors Europe B.V
7.6.1 Opticon Sensors Europe B.V Company Information
7.6.2 Opticon Sensors Europe B.V Business Overview
7.6.3 Opticon Sensors Europe B.V Electronic Shelf Label (ESL) Sales, Revenue and Gross Margin (2020-2025)
7.6.4 Opticon Sensors Europe B.V Electronic Shelf Label (ESL) Products Offered
7.6.5 Opticon Sensors Europe B.V Recent Development
7.7 DIGI
7.7.1 DIGI Company Information
7.7.2 DIGI Business Overview
7.7.3 DIGI Electronic Shelf Label (ESL) Sales, Revenue and Gross Margin (2020-2025)
7.7.4 DIGI Electronic Shelf Label (ESL) Products Offered
7.7.5 DIGI Recent Development
7.8 Hanshow
7.8.1 Hanshow Company Information
7.8.2 Hanshow Business Overview
7.8.3 Hanshow Electronic Shelf Label (ESL) Sales, Revenue and Gross Margin (2020-2025)
7.8.4 Hanshow Electronic Shelf Label (ESL) Products Offered
7.8.5 Hanshow Recent Development
7.9 LG innotek
7.9.1 LG innotek Company Information
7.9.2 LG innotek Business Overview
7.9.3 LG innotek Electronic Shelf Label (ESL) Sales, Revenue and Gross Margin (2020-2025)
7.9.4 LG innotek Electronic Shelf Label (ESL) Products Offered
7.9.5 LG innotek Recent Development
7.10 Panasonic
7.10.1 Panasonic Company Information
7.10.2 Panasonic Business Overview
7.10.3 Panasonic Electronic Shelf Label (ESL) Sales, Revenue and Gross Margin (2020-2025)
7.10.4 Panasonic Electronic Shelf Label (ESL) Products Offered
7.10.5 Panasonic Recent Development
8 Electronic Shelf Label (ESL) Manufacturing Cost Analysis
8.1 Electronic Shelf Label (ESL) Key Raw Materials Analysis
8.1.1 Key Raw Materials
8.1.2 Key Suppliers of Raw Materials
8.2 Proportion of Manufacturing Cost Structure
8.3 Manufacturing Process Analysis of Electronic Shelf Label (ESL)
8.4 Electronic Shelf Label (ESL) Industrial Chain Analysis
9 Marketing Channel, Distributors and Customers
9.1 Marketing Channel
9.2 Electronic Shelf Label (ESL) Distributors List
9.3 Electronic Shelf Label (ESL) Customers
10 Electronic Shelf Label (ESL) Market Dynamics
10.1 Electronic Shelf Label (ESL) Industry Trends
10.2 Electronic Shelf Label (ESL) Market Drivers
10.3 Electronic Shelf Label (ESL) Market Challenges
10.4 Electronic Shelf Label (ESL) Market Restraints
11 Research Findings and Conclusion
12 Appendix
12.1 Research Methodology
12.1.1 Methodology/Research Approach
12.1.1.1 Research Programs/Design
12.1.1.2 Market Size Estimation
12.1.1.3 Market Breakdown and Data Triangulation
12.1.2 Data Source
12.1.2.1 Secondary Sources
12.1.2.2 Primary Sources
12.2 Author Details
12.3 Disclaimer

Companies Mentioned: 

BOE (SES-imagotag)
Pricer
SoluM
E Ink
Displaydata
Opticon Sensors Europe B.V
DIGI
Hanshow
LG innotek
Panasonic

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