Web analytics are crucial to today’s digital marketing strategies. Web analytics don’t just help you track and measure website traffic and pageviews, but also other online channels, including social media, video, and mobile. As marketers adopt an omni-channel approach it’s important to understand the relationship between each channel and how they contribute to your website traffic and conversions.
Tracking, monitoring, and analyzing website performance provides data that shows where your business is headed, how it got there, and what changes are necessary to improve performance. A good web analytics platform will help you learn what’s working for your business — and what’s not.
The purpose of digital analytics software is to track and collect information about traffic and usage patterns on your website and other online channels. Because the field has evolved to include interactions beyond website usage — such as social media and mobile applications — this technology is often referred to digital analytics software.
The global Enterprise Website Analytics Software market was valued at US$ million in 2023 and is anticipated to reach US$ million by 2030, witnessing a CAGR of % during the forecast period 2024-2030.
North American market for Enterprise Website Analytics Software is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
Asia-Pacific market for Enterprise Website Analytics Software is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The global market for Enterprise Website Analytics Software in SMEs is estimated to increase from $ million in 2023 to $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The major global companies of Enterprise Website Analytics Software include Acquisio, Adobe, AgencyAnalytics, Agile CRM, Amplitude, ClickCease, ContentKing, Crazy Egg and Funnel.io, etc. In 2023, the world's top three vendors accounted for approximately % of the revenue.
This report aims to provide a comprehensive presentation of the global market for Enterprise Website Analytics Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Enterprise Website Analytics Software.
Report Scope
The Enterprise Website Analytics Software market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Enterprise Website Analytics Software market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Enterprise Website Analytics Software companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Acquisio
Adobe
AgencyAnalytics
Agile CRM
Amplitude
ClickCease
ContentKing
Crazy Egg
Funnel.io
Google
GoSquared
Hotjar
IBM
Leadfeeder
Leadtosale
Link-Assistant
Looker Data Sciences
Lucky Orange
Madwire
Mixpanel
Moz
Netcore Solution
NetFactor
Pendo
SEMrush
SimilarWeb
Sisense
Siteimprove
Smartlook
StatCounter
Segment by Type
On-premise
Cloud-based
Segment by Application
SMEs
Large Enterprises
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Enterprise Website Analytics Software companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Enterprise Website Analytics Software Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 On-premise
1.2.3 Cloud-based
1.3 Market by Application
1.3.1 Global Enterprise Website Analytics Software Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 SMEs
1.3.3 Large Enterprises
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Enterprise Website Analytics Software Market Perspective (2019-2030)
2.2 Enterprise Website Analytics Software Growth Trends by Region
2.2.1 Global Enterprise Website Analytics Software Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Enterprise Website Analytics Software Historic Market Size by Region (2019-2024)
2.2.3 Enterprise Website Analytics Software Forecasted Market Size by Region (2025-2030)
2.3 Enterprise Website Analytics Software Market Dynamics
2.3.1 Enterprise Website Analytics Software Industry Trends
2.3.2 Enterprise Website Analytics Software Market Drivers
2.3.3 Enterprise Website Analytics Software Market Challenges
2.3.4 Enterprise Website Analytics Software Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Enterprise Website Analytics Software Players by Revenue
3.1.1 Global Top Enterprise Website Analytics Software Players by Revenue (2019-2024)
3.1.2 Global Enterprise Website Analytics Software Revenue Market Share by Players (2019-2024)
3.2 Global Enterprise Website Analytics Software Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Enterprise Website Analytics Software Revenue
3.4 Global Enterprise Website Analytics Software Market Concentration Ratio
3.4.1 Global Enterprise Website Analytics Software Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Enterprise Website Analytics Software Revenue in 2023
3.5 Enterprise Website Analytics Software Key Players Head office and Area Served
3.6 Key Players Enterprise Website Analytics Software Product Solution and Service
3.7 Date of Enter into Enterprise Website Analytics Software Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Enterprise Website Analytics Software Breakdown Data by Type
4.1 Global Enterprise Website Analytics Software Historic Market Size by Type (2019-2024)
4.2 Global Enterprise Website Analytics Software Forecasted Market Size by Type (2025-2030)
5 Enterprise Website Analytics Software Breakdown Data by Application
5.1 Global Enterprise Website Analytics Software Historic Market Size by Application (2019-2024)
5.2 Global Enterprise Website Analytics Software Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Enterprise Website Analytics Software Market Size (2019-2030)
6.2 North America Enterprise Website Analytics Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Enterprise Website Analytics Software Market Size by Country (2019-2024)
6.4 North America Enterprise Website Analytics Software Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Enterprise Website Analytics Software Market Size (2019-2030)
7.2 Europe Enterprise Website Analytics Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Enterprise Website Analytics Software Market Size by Country (2019-2024)
7.4 Europe Enterprise Website Analytics Software Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Enterprise Website Analytics Software Market Size (2019-2030)
8.2 Asia-Pacific Enterprise Website Analytics Software Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Enterprise Website Analytics Software Market Size by Region (2019-2024)
8.4 Asia-Pacific Enterprise Website Analytics Software Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Enterprise Website Analytics Software Market Size (2019-2030)
9.2 Latin America Enterprise Website Analytics Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Enterprise Website Analytics Software Market Size by Country (2019-2024)
9.4 Latin America Enterprise Website Analytics Software Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Enterprise Website Analytics Software Market Size (2019-2030)
10.2 Middle East & Africa Enterprise Website Analytics Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Enterprise Website Analytics Software Market Size by Country (2019-2024)
10.4 Middle East & Africa Enterprise Website Analytics Software Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Acquisio
11.1.1 Acquisio Company Detail
11.1.2 Acquisio Business Overview
11.1.3 Acquisio Enterprise Website Analytics Software Introduction
11.1.4 Acquisio Revenue in Enterprise Website Analytics Software Business (2019-2024)
11.1.5 Acquisio Recent Development
11.2 Adobe
11.2.1 Adobe Company Detail
11.2.2 Adobe Business Overview
11.2.3 Adobe Enterprise Website Analytics Software Introduction
11.2.4 Adobe Revenue in Enterprise Website Analytics Software Business (2019-2024)
11.2.5 Adobe Recent Development
11.3 AgencyAnalytics
11.3.1 AgencyAnalytics Company Detail
11.3.2 AgencyAnalytics Business Overview
11.3.3 AgencyAnalytics Enterprise Website Analytics Software Introduction
11.3.4 AgencyAnalytics Revenue in Enterprise Website Analytics Software Business (2019-2024)
11.3.5 AgencyAnalytics Recent Development
11.4 Agile CRM
11.4.1 Agile CRM Company Detail
11.4.2 Agile CRM Business Overview
11.4.3 Agile CRM Enterprise Website Analytics Software Introduction
11.4.4 Agile CRM Revenue in Enterprise Website Analytics Software Business (2019-2024)
11.4.5 Agile CRM Recent Development
11.5 Amplitude
11.5.1 Amplitude Company Detail
11.5.2 Amplitude Business Overview
11.5.3 Amplitude Enterprise Website Analytics Software Introduction
11.5.4 Amplitude Revenue in Enterprise Website Analytics Software Business (2019-2024)
11.5.5 Amplitude Recent Development
11.6 ClickCease
11.6.1 ClickCease Company Detail
11.6.2 ClickCease Business Overview
11.6.3 ClickCease Enterprise Website Analytics Software Introduction
11.6.4 ClickCease Revenue in Enterprise Website Analytics Software Business (2019-2024)
11.6.5 ClickCease Recent Development
11.7 ContentKing
11.7.1 ContentKing Company Detail
11.7.2 ContentKing Business Overview
11.7.3 ContentKing Enterprise Website Analytics Software Introduction
11.7.4 ContentKing Revenue in Enterprise Website Analytics Software Business (2019-2024)
11.7.5 ContentKing Recent Development
11.8 Crazy Egg
11.8.1 Crazy Egg Company Detail
11.8.2 Crazy Egg Business Overview
11.8.3 Crazy Egg Enterprise Website Analytics Software Introduction
11.8.4 Crazy Egg Revenue in Enterprise Website Analytics Software Business (2019-2024)
11.8.5 Crazy Egg Recent Development
11.9 Funnel.io
11.9.1 Funnel.io Company Detail
11.9.2 Funnel.io Business Overview
11.9.3 Funnel.io Enterprise Website Analytics Software Introduction
11.9.4 Funnel.io Revenue in Enterprise Website Analytics Software Business (2019-2024)
11.9.5 Funnel.io Recent Development
11.10 Google
11.10.1 Google Company Detail
11.10.2 Google Business Overview
11.10.3 Google Enterprise Website Analytics Software Introduction
11.10.4 Google Revenue in Enterprise Website Analytics Software Business (2019-2024)
11.10.5 Google Recent Development
11.11 GoSquared
11.11.1 GoSquared Company Detail
11.11.2 GoSquared Business Overview
11.11.3 GoSquared Enterprise Website Analytics Software Introduction
11.11.4 GoSquared Revenue in Enterprise Website Analytics Software Business (2019-2024)
11.11.5 GoSquared Recent Development
11.12 Hotjar
11.12.1 Hotjar Company Detail
11.12.2 Hotjar Business Overview
11.12.3 Hotjar Enterprise Website Analytics Software Introduction
11.12.4 Hotjar Revenue in Enterprise Website Analytics Software Business (2019-2024)
11.12.5 Hotjar Recent Development
11.13 IBM
11.13.1 IBM Company Detail
11.13.2 IBM Business Overview
11.13.3 IBM Enterprise Website Analytics Software Introduction
11.13.4 IBM Revenue in Enterprise Website Analytics Software Business (2019-2024)
11.13.5 IBM Recent Development
11.14 Leadfeeder
11.14.1 Leadfeeder Company Detail
11.14.2 Leadfeeder Business Overview
11.14.3 Leadfeeder Enterprise Website Analytics Software Introduction
11.14.4 Leadfeeder Revenue in Enterprise Website Analytics Software Business (2019-2024)
11.14.5 Leadfeeder Recent Development
11.15 Leadtosale
11.15.1 Leadtosale Company Detail
11.15.2 Leadtosale Business Overview
11.15.3 Leadtosale Enterprise Website Analytics Software Introduction
11.15.4 Leadtosale Revenue in Enterprise Website Analytics Software Business (2019-2024)
11.15.5 Leadtosale Recent Development
11.16 Link-Assistant
11.16.1 Link-Assistant Company Detail
11.16.2 Link-Assistant Business Overview
11.16.3 Link-Assistant Enterprise Website Analytics Software Introduction
11.16.4 Link-Assistant Revenue in Enterprise Website Analytics Software Business (2019-2024)
11.16.5 Link-Assistant Recent Development
11.17 Looker Data Sciences
11.17.1 Looker Data Sciences Company Detail
11.17.2 Looker Data Sciences Business Overview
11.17.3 Looker Data Sciences Enterprise Website Analytics Software Introduction
11.17.4 Looker Data Sciences Revenue in Enterprise Website Analytics Software Business (2019-2024)
11.17.5 Looker Data Sciences Recent Development
11.18 Lucky Orange
11.18.1 Lucky Orange Company Detail
11.18.2 Lucky Orange Business Overview
11.18.3 Lucky Orange Enterprise Website Analytics Software Introduction
11.18.4 Lucky Orange Revenue in Enterprise Website Analytics Software Business (2019-2024)
11.18.5 Lucky Orange Recent Development
11.19 Madwire
11.19.1 Madwire Company Detail
11.19.2 Madwire Business Overview
11.19.3 Madwire Enterprise Website Analytics Software Introduction
11.19.4 Madwire Revenue in Enterprise Website Analytics Software Business (2019-2024)
11.19.5 Madwire Recent Development
11.20 Mixpanel
11.20.1 Mixpanel Company Detail
11.20.2 Mixpanel Business Overview
11.20.3 Mixpanel Enterprise Website Analytics Software Introduction
11.20.4 Mixpanel Revenue in Enterprise Website Analytics Software Business (2019-2024)
11.20.5 Mixpanel Recent Development
11.21 Moz
11.21.1 Moz Company Detail
11.21.2 Moz Business Overview
11.21.3 Moz Enterprise Website Analytics Software Introduction
11.21.4 Moz Revenue in Enterprise Website Analytics Software Business (2019-2024)
11.21.5 Moz Recent Development
11.22 Netcore Solution
11.22.1 Netcore Solution Company Detail
11.22.2 Netcore Solution Business Overview
11.22.3 Netcore Solution Enterprise Website Analytics Software Introduction
11.22.4 Netcore Solution Revenue in Enterprise Website Analytics Software Business (2019-2024)
11.22.5 Netcore Solution Recent Development
11.23 NetFactor
11.23.1 NetFactor Company Detail
11.23.2 NetFactor Business Overview
11.23.3 NetFactor Enterprise Website Analytics Software Introduction
11.23.4 NetFactor Revenue in Enterprise Website Analytics Software Business (2019-2024)
11.23.5 NetFactor Recent Development
11.24 Pendo
11.24.1 Pendo Company Detail
11.24.2 Pendo Business Overview
11.24.3 Pendo Enterprise Website Analytics Software Introduction
11.24.4 Pendo Revenue in Enterprise Website Analytics Software Business (2019-2024)
11.24.5 Pendo Recent Development
11.25 SEMrush
11.25.1 SEMrush Company Detail
11.25.2 SEMrush Business Overview
11.25.3 SEMrush Enterprise Website Analytics Software Introduction
11.25.4 SEMrush Revenue in Enterprise Website Analytics Software Business (2019-2024)
11.25.5 SEMrush Recent Development
11.26 SimilarWeb
11.26.1 SimilarWeb Company Detail
11.26.2 SimilarWeb Business Overview
11.26.3 SimilarWeb Enterprise Website Analytics Software Introduction
11.26.4 SimilarWeb Revenue in Enterprise Website Analytics Software Business (2019-2024)
11.26.5 SimilarWeb Recent Development
11.27 Sisense
11.27.1 Sisense Company Detail
11.27.2 Sisense Business Overview
11.27.3 Sisense Enterprise Website Analytics Software Introduction
11.27.4 Sisense Revenue in Enterprise Website Analytics Software Business (2019-2024)
11.27.5 Sisense Recent Development
11.28 Siteimprove
11.28.1 Siteimprove Company Detail
11.28.2 Siteimprove Business Overview
11.28.3 Siteimprove Enterprise Website Analytics Software Introduction
11.28.4 Siteimprove Revenue in Enterprise Website Analytics Software Business (2019-2024)
11.28.5 Siteimprove Recent Development
11.29 Smartlook
11.29.1 Smartlook Company Detail
11.29.2 Smartlook Business Overview
11.29.3 Smartlook Enterprise Website Analytics Software Introduction
11.29.4 Smartlook Revenue in Enterprise Website Analytics Software Business (2019-2024)
11.29.5 Smartlook Recent Development
11.30 StatCounter
11.30.1 StatCounter Company Detail
11.30.2 StatCounter Business Overview
11.30.3 StatCounter Enterprise Website Analytics Software Introduction
11.30.4 StatCounter Revenue in Enterprise Website Analytics Software Business (2019-2024)
11.30.5 StatCounter Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Acquisio
Adobe
AgencyAnalytics
Agile CRM
Amplitude
ClickCease
ContentKing
Crazy Egg
Funnel.io
Google
GoSquared
Hotjar
IBM
Leadfeeder
Leadtosale
Link-Assistant
Looker Data Sciences
Lucky Orange
Madwire
Mixpanel
Moz
Netcore Solution
NetFactor
Pendo
SEMrush
SimilarWeb
Sisense
Siteimprove
Smartlook
StatCounter
Ěý
Ěý
*If Applicable.
