
The global market for Game Placement Ads was valued at US$ million in the year 2024 and is projected to reach a revised size of US$ million by 2031, growing at a CAGR of %during the forecast period.
Game Placement Ads typically refer to advertisements or promotional content that is strategically placed within video games. This form of advertising leverages the immersive and interactive nature of video games to engage players with brand messages, products, or services. Game placement ads can take various forms, and their implementation may depend on the game"s genre, platform, and the preferences of the game developers and advertisers.
The use of programmatic advertising is gaining traction in the gaming industry. Programmatic ads allow for automated, real-time buying and selling of ad space, enabling advertisers to target specific audiences with relevant content.
This report aims to provide a comprehensive presentation of the global market for Game Placement Ads, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Game Placement Ads.
The Game Placement Ads market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. This report segments the global Game Placement Ads market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Game Placement Ads companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Alphabet Inc.
Anzu Virtual Reality Ltd.
Blizzard Entertainment Inc.
Electronic Arts Inc.
MediaSpike Inc.
IronSource Ltd.
Motive Interactive Inc.
Playwire LLC
RapidFire Inc.
WPP Plc.
Segment by Type
Static Ads
Dynamic Ads
Segment by Application
Computer Games
Mobile Game
Others
By Region
North America
United States
Canada
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Rest of Europe
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Game Placement Ads company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Game Placement Ads Market Size Growth Rate by Type: 2020 VS 2024 VS 2031
1.2.2 Static Ads
1.2.3 Dynamic Ads
1.3 Market by Application
1.3.1 Global Game Placement Ads Market Growth by Application: 2020 VS 2024 VS 2031
1.3.2 Computer Games
1.3.3 Mobile Game
1.3.4 Others
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Global Growth Trends
2.1 Global Game Placement Ads Market Perspective (2020-2031)
2.2 Global Game Placement Ads Growth Trends by Region
2.2.1 Global Game Placement Ads Market Size by Region: 2020 VS 2024 VS 2031
2.2.2 Game Placement Ads Historic Market Size by Region (2020-2025)
2.2.3 Game Placement Ads Forecasted Market Size by Region (2026-2031)
2.3 Game Placement Ads Market Dynamics
2.3.1 Game Placement Ads Industry Trends
2.3.2 Game Placement Ads Market Drivers
2.3.3 Game Placement Ads Market Challenges
2.3.4 Game Placement Ads Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Game Placement Ads Players by Revenue
3.1.1 Global Top Game Placement Ads Players by Revenue (2020-2025)
3.1.2 Global Game Placement Ads Revenue Market Share by Players (2020-2025)
3.2 Global Game Placement Ads Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Global Key Players Ranking by Game Placement Ads Revenue
3.4 Global Game Placement Ads Market Concentration Ratio
3.4.1 Global Game Placement Ads Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Game Placement Ads Revenue in 2024
3.5 Global Key Players of Game Placement Ads Head office and Area Served
3.6 Global Key Players of Game Placement Ads, Product and Application
3.7 Global Key Players of Game Placement Ads, Date of Enter into This Industry
3.8 Mergers & Acquisitions, Expansion Plans
4 Game Placement Ads Breakdown Data by Type
4.1 Global Game Placement Ads Historic Market Size by Type (2020-2025)
4.2 Global Game Placement Ads Forecasted Market Size by Type (2026-2031)
5 Game Placement Ads Breakdown Data by Application
5.1 Global Game Placement Ads Historic Market Size by Application (2020-2025)
5.2 Global Game Placement Ads Forecasted Market Size by Application (2026-2031)
6 North America
6.1 North America Game Placement Ads Market Size (2020-2031)
6.2 North America Game Placement Ads Market Growth Rate by Country: 2020 VS 2024 VS 2031
6.3 North America Game Placement Ads Market Size by Country (2020-2025)
6.4 North America Game Placement Ads Market Size by Country (2026-2031)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Game Placement Ads Market Size (2020-2031)
7.2 Europe Game Placement Ads Market Growth Rate by Country: 2020 VS 2024 VS 2031
7.3 Europe Game Placement Ads Market Size by Country (2020-2025)
7.4 Europe Game Placement Ads Market Size by Country (2026-2031)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Game Placement Ads Market Size (2020-2031)
8.2 Asia-Pacific Game Placement Ads Market Growth Rate by Region: 2020 VS 2024 VS 2031
8.3 Asia-Pacific Game Placement Ads Market Size by Region (2020-2025)
8.4 Asia-Pacific Game Placement Ads Market Size by Region (2026-2031)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Game Placement Ads Market Size (2020-2031)
9.2 Latin America Game Placement Ads Market Growth Rate by Country: 2020 VS 2024 VS 2031
9.3 Latin America Game Placement Ads Market Size by Country (2020-2025)
9.4 Latin America Game Placement Ads Market Size by Country (2026-2031)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Game Placement Ads Market Size (2020-2031)
10.2 Middle East & Africa Game Placement Ads Market Growth Rate by Country: 2020 VS 2024 VS 2031
10.3 Middle East & Africa Game Placement Ads Market Size by Country (2020-2025)
10.4 Middle East & Africa Game Placement Ads Market Size by Country (2026-2031)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Alphabet Inc.
11.1.1 Alphabet Inc. Company Details
11.1.2 Alphabet Inc. Business Overview
11.1.3 Alphabet Inc. Game Placement Ads Introduction
11.1.4 Alphabet Inc. Revenue in Game Placement Ads Business (2020-2025)
11.1.5 Alphabet Inc. Recent Development
11.2 Anzu Virtual Reality Ltd.
11.2.1 Anzu Virtual Reality Ltd. Company Details
11.2.2 Anzu Virtual Reality Ltd. Business Overview
11.2.3 Anzu Virtual Reality Ltd. Game Placement Ads Introduction
11.2.4 Anzu Virtual Reality Ltd. Revenue in Game Placement Ads Business (2020-2025)
11.2.5 Anzu Virtual Reality Ltd. Recent Development
11.3 Blizzard Entertainment Inc.
11.3.1 Blizzard Entertainment Inc. Company Details
11.3.2 Blizzard Entertainment Inc. Business Overview
11.3.3 Blizzard Entertainment Inc. Game Placement Ads Introduction
11.3.4 Blizzard Entertainment Inc. Revenue in Game Placement Ads Business (2020-2025)
11.3.5 Blizzard Entertainment Inc. Recent Development
11.4 Electronic Arts Inc.
11.4.1 Electronic Arts Inc. Company Details
11.4.2 Electronic Arts Inc. Business Overview
11.4.3 Electronic Arts Inc. Game Placement Ads Introduction
11.4.4 Electronic Arts Inc. Revenue in Game Placement Ads Business (2020-2025)
11.4.5 Electronic Arts Inc. Recent Development
11.5 MediaSpike Inc.
11.5.1 MediaSpike Inc. Company Details
11.5.2 MediaSpike Inc. Business Overview
11.5.3 MediaSpike Inc. Game Placement Ads Introduction
11.5.4 MediaSpike Inc. Revenue in Game Placement Ads Business (2020-2025)
11.5.5 MediaSpike Inc. Recent Development
11.6 IronSource Ltd.
11.6.1 IronSource Ltd. Company Details
11.6.2 IronSource Ltd. Business Overview
11.6.3 IronSource Ltd. Game Placement Ads Introduction
11.6.4 IronSource Ltd. Revenue in Game Placement Ads Business (2020-2025)
11.6.5 IronSource Ltd. Recent Development
11.7 Motive Interactive Inc.
11.7.1 Motive Interactive Inc. Company Details
11.7.2 Motive Interactive Inc. Business Overview
11.7.3 Motive Interactive Inc. Game Placement Ads Introduction
11.7.4 Motive Interactive Inc. Revenue in Game Placement Ads Business (2020-2025)
11.7.5 Motive Interactive Inc. Recent Development
11.8 Playwire LLC
11.8.1 Playwire LLC Company Details
11.8.2 Playwire LLC Business Overview
11.8.3 Playwire LLC Game Placement Ads Introduction
11.8.4 Playwire LLC Revenue in Game Placement Ads Business (2020-2025)
11.8.5 Playwire LLC Recent Development
11.9 RapidFire Inc.
11.9.1 RapidFire Inc. Company Details
11.9.2 RapidFire Inc. Business Overview
11.9.3 RapidFire Inc. Game Placement Ads Introduction
11.9.4 RapidFire Inc. Revenue in Game Placement Ads Business (2020-2025)
11.9.5 RapidFire Inc. Recent Development
11.10 WPP Plc.
11.10.1 WPP Plc. Company Details
11.10.2 WPP Plc. Business Overview
11.10.3 WPP Plc. Game Placement Ads Introduction
11.10.4 WPP Plc. Revenue in Game Placement Ads Business (2020-2025)
11.10.5 WPP Plc. Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.1.1 Research Programs/Design
13.1.1.2 Market Size Estimation
13.1.1.3 Market Breakdown and Data Triangulation
13.1.2 Data Source
13.1.2.1 Secondary Sources
13.1.2.2 Primary Sources
13.2 Author Details
13.3 Disclaimer
Alphabet Inc.
Anzu Virtual Reality Ltd.
Blizzard Entertainment Inc.
Electronic Arts Inc.
MediaSpike Inc.
IronSource Ltd.
Motive Interactive Inc.
Playwire LLC
RapidFire Inc.
WPP Plc.
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*If Applicable.
