
Market Analysis and Insights: Global Internet Advertising Market
The global Internet Advertising market is projected to grow from US$ 118780 million in 2024 to US$ 183210 million by 2030, at a Compound Annual Growth Rate (CAGR) of 7.5% during the forecast period.
The major players in global of internet advertising market include Interpublic Group, WPP and Omnicom. The top three players occupy about 20% shares of the global market. E-commerce ads is the main type, with a share about 26%. Food and Beverage is the main application, which holds a share about 28%.
Report Covers:
This report presents an overview of global market for Internet Advertising market size. Analyses of the global market trends, with historic market revenue data for 2019 - 2023, estimates for 2024, and projections of CAGR through 2030.
This report researches the key producers of Internet Advertising, also provides the revenue of main regions and countries. Highlights of the upcoming market potential for Internet Advertising, and key regions/countries of focus to forecast this market into various segments and sub-segments. Country specific data and market value analysis for the U.S., Canada, Mexico, Brazil, China, Japan, South Korea, Southeast Asia, India, Germany, the U.K., Italy, Middle East, Africa, and Other Countries.
This report focuses on the Internet Advertising revenue, market share and industry ranking of main companies, data from 2019 to 2024. Identification of the major stakeholders in the global Internet Advertising market, and analysis of their competitive landscape and market positioning based on recent developments and segmental revenues. This report will help stakeholders to understand the competitive landscape and gain more insights and position their businesses and market strategies in a better way.
This report analyzes the segments data by Type and by Application, revenue, and growth rate, from 2019 to 2030. Evaluation and forecast the market size for Internet Advertising revenue, projected growth trends, production technology, application and end-user industry.
Market Segmentation
By Company
WPP
Interpublic Group
Omnicom
Bluefocus Intelligent Communications
PublicisGroupe
Liou Group Digital Technology
Dentsu Inc
Hakuhodo
Guangdong Advertising
Havas Group (Vivendi)
Hylink Digital Solution
Inly Media
ADK Holdings Inc. (Bain Capital)
Simei Media
Beijing Pairui Weixing Advertisin
Guangdong Insight Brand Marketing
Three's Company Media
Fs Development Investment Holdings
Guangdong Guangzhou Daily Media
Segment by Type
E-commerce Ads
Social Platform Ads
Short Video Ads
Search Engine Ads
Others
Segment by Application
Food and Beverage
Auto Industry
Healthcare
Consumer Good
Travel
Education
Others
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
China
Asia (excluding China)
Japan
South Korea
China Taiwan
Southeast Asia
India
Latin America, Middle East & Africa
Brazil
Mexico
Turkey
Israel
GCC Countries
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Revenue of Internet Advertising in global and regional level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world. This section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Internet Advertising companies’ competitive landscape, revenue, market share and industry ranking, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: North America (US & Canada) by Type, by Application and by country, revenue for each segment.
Chapter 7: Europe by Type, by Application and by country, revenue for each segment.
Chapter 8: China by Type, and by Application, revenue for each segment.
Chapter 9: Asia (excluding China) by Type, by Application and by region, revenue for each segment.
Chapter 10: Middle East, Africa, and Latin America by Type, by Application and by country, revenue for each segment.
Chapter 11: Provides profiles of key companies, introducing the basic situation of the main companies in the market in detail, including product descriptions and specifications, Internet Advertising revenue, gross margin, and recent development, etc.
Chapter 12: Analyst's Viewpoints/Conclusions
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Internet Advertising Market Size Growth Rate by Type, 2019 VS 2023 VS 2030
1.2.2 E-commerce Ads
1.2.3 Social Platform Ads
1.2.4 Short Video Ads
1.2.5 Search Engine Ads
1.2.6 Others
1.3 Market by Application
1.3.1 Global Internet Advertising Market Size Growth Rate by Application, 2019 VS 2023 VS 2030
1.3.2 Food and Beverage
1.3.3 Auto Industry
1.3.4 Healthcare
1.3.5 Consumer Good
1.3.6 Travel
1.3.7 Education
1.3.8 Others
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Global Growth Trends
2.1 Global Internet Advertising Market Perspective (2019-2030)
2.2 Global Internet Advertising Growth Trends by Region
2.2.1 Internet Advertising Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Internet Advertising Historic Market Size by Region (2019-2024)
2.2.3 Internet Advertising Forecasted Market Size by Region (2025-2030)
2.3 Internet Advertising Market Dynamics
2.3.1 Internet Advertising Industry Trends
2.3.2 Internet Advertising Market Drivers
2.3.3 Internet Advertising Market Challenges
2.3.4 Internet Advertising Market Restraints
3 Competition Landscape by Key Players
3.1 Global Revenue Internet Advertising by Players
3.1.1 Global Internet Advertising Revenue by Players (2019-2024)
3.1.2 Global Internet Advertising Revenue Market Share by Players (2019-2024)
3.2 Global Internet Advertising Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Global Key Players of Internet Advertising, Ranking by Revenue, 2022 VS 2023 VS 2024
3.4 Global Internet Advertising Market Concentration Ratio
3.4.1 Global Internet Advertising Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Internet Advertising Revenue in 2023
3.5 Global Key Players of Internet Advertising Head office and Area Served
3.6 Global Key Players of Internet Advertising, Product and Application
3.7 Global Key Players of Internet Advertising, Date of Enter into This Industry
3.8 Mergers & Acquisitions, Expansion Plans
4 Internet Advertising Breakdown Data by Type
4.1 Global Internet Advertising Historic Market Size by Type (2019-2024)
4.2 Global Internet Advertising Forecasted Market Size by Type (2025-2030)
5 Internet Advertising Breakdown Data by Application
5.1 Global Internet Advertising Historic Market Size by Application (2019-2024)
5.2 Global Internet Advertising Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Internet Advertising Market Size (2019-2030)
6.2 North America Internet Advertising Market Size by Type
6.2.1 North America Internet Advertising Market Size by Type (2019-2024)
6.2.2 North America Internet Advertising Market Size by Type (2025-2030)
6.2.3 North America Internet Advertising Market Share by Type (2019-2030)
6.3 North America Internet Advertising Market Size by Application
6.3.1 North America Internet Advertising Market Size by Application (2019-2024)
6.3.2 North America Internet Advertising Market Size by Application (2025-2030)
6.3.3 North America Internet Advertising Market Share by Application (2019-2030)
6.4 North America Internet Advertising Market Size by Country
6.4.1 North America Internet Advertising Market Size by Country: 2019 VS 2023 VS 2030
6.4.2 North America Internet Advertising Market Size by Country (2019-2024)
6.4.3 North America Internet Advertising Market Size by Country (2025-2030)
6.4.4 U.S.
6.4.5 Canada
7 Europe
7.1 Europe Internet Advertising Market Size (2019-2030)
7.2 Europe Internet Advertising Market Size by Type
7.2.1 Europe Internet Advertising Market Size by Type (2019-2024)
7.2.2 Europe Internet Advertising Market Size by Type (2025-2030)
7.2.3 Europe Internet Advertising Market Share by Type (2019-2030)
7.3 Europe Internet Advertising Market Size by Application
7.3.1 Europe Internet Advertising Market Size by Application (2019-2024)
7.3.2 Europe Internet Advertising Market Size by Application (2025-2030)
7.3.3 Europe Internet Advertising Market Share by Application (2019-2030)
7.4 Europe Internet Advertising Market Size by Country
7.4.1 Europe Internet Advertising Market Size by Country: 2019 VS 2023 VS 2030
7.4.2 Europe Internet Advertising Market Size by Country (2019-2024)
7.4.3 Europe Internet Advertising Market Size by Country (2025-2030)
7.4.3 Germany
7.4.4 France
7.4.5 U.K.
7.4.6 Italy
7.4.7 Russia
7.4.8 Nordic Countries
8 China
8.1 China Internet Advertising Market Size (2019-2030)
8.2 China Internet Advertising Market Size by Type
8.2.1 China Internet Advertising Market Size by Type (2019-2024)
8.2.2 China Internet Advertising Market Size by Type (2025-2030)
8.2.3 China Internet Advertising Market Share by Type (2019-2030)
8.3 China Internet Advertising Market Size by Application
8.3.1 China Internet Advertising Market Size by Application (2019-2024)
8.3.2 China Internet Advertising Market Size by Application (2025-2030)
8.3.3 China Internet Advertising Market Share by Application (2019-2030)
9 Asia (excluding China)
9.1 Asia Internet Advertising Market Size (2019-2030)
9.2 Asia Internet Advertising Market Size by Type
9.2.1 Asia Internet Advertising Market Size by Type (2019-2024)
9.2.2 Asia Internet Advertising Market Size by Type (2025-2030)
9.2.3 Asia Internet Advertising Market Share by Type (2019-2030)
9.3 Asia Internet Advertising Market Size by Application
9.3.1 Asia Internet Advertising Market Size by Application (2019-2024)
9.3.2 Asia Internet Advertising Market Size by Application (2025-2030)
9.3.3 Asia Internet Advertising Market Share by Application (2019-2030)
9.4 Asia Internet Advertising Market Size by Region
9.4.1 Asia Internet Advertising Market Size by Region: 2019 VS 2023 VS 2030
9.4.2 Asia Internet Advertising Market Size by Region (2019-2024)
9.4.3 Asia Internet Advertising Market Size by Region (2025-2030)
9.4.4 Japan
9.4.5 South Korea
9.4.6 China Taiwan
9.4.7 Southeast Asia
9.4.8 India
9.4.9 Australia
10 Middle East, Africa, and Latin America
10.1 Middle East, Africa, and Latin America Internet Advertising Market Size (2019-2030)
10.2 Middle East, Africa, and Latin America Internet Advertising Market Size by Type
10.2.1 Middle East, Africa, and Latin America Internet Advertising Market Size by Type (2019-2024)
10.2.2 Middle East, Africa, and Latin America Internet Advertising Market Size by Type (2025-2030)
10.2.3 Middle East, Africa, and Latin America Internet Advertising Market Share by Type (2019-2030)
10.3 Middle East, Africa, and Latin America Internet Advertising Market Size by Application
10.3.1 Middle East, Africa, and Latin America Internet Advertising Market Size by Application (2019-2024)
10.3.2 Middle East, Africa, and Latin America Internet Advertising Market Size by Application (2025-2030)
10.3.3 Middle East, Africa, and Latin America Internet Advertising Market Share by Application (2019-2030)
10.4 Middle East, Africa, and Latin America Internet Advertising Market Size by Country
10.4.1 Middle East, Africa, and Latin America Internet Advertising Market Size by Country: 2019 VS 2023 VS 2030
10.4.2 Middle East, Africa, and Latin America Internet Advertising Market Size by Country (2019-2024)
10.4.3 Middle East, Africa, and Latin America Internet Advertising Market Size by Country (2025-2030)
10.4.4 Brazil
10.4.5 Mexico
10.4.6 Turkey
10.4.7 Saudi Arabia
10.4.8 Israel
10.4.9 GCC Countries
11 Key Players Profiles
11.1 WPP
11.1.1 WPP Company Details
11.1.2 WPP Business Overview
11.1.3 WPP Internet Advertising Introduction
11.1.4 WPP Revenue in Internet Advertising Business (2019-2024)
11.1.5 WPP Recent Developments
11.2 Interpublic Group
11.2.1 Interpublic Group Company Details
11.2.2 Interpublic Group Business Overview
11.2.3 Interpublic Group Internet Advertising Introduction
11.2.4 Interpublic Group Revenue in Internet Advertising Business (2019-2024)
11.2.5 Interpublic Group Recent Developments
11.3 Omnicom
11.3.1 Omnicom Company Details
11.3.2 Omnicom Business Overview
11.3.3 Omnicom Internet Advertising Introduction
11.3.4 Omnicom Revenue in Internet Advertising Business (2019-2024)
11.3.5 Omnicom Recent Developments
11.4 Bluefocus Intelligent Communications
11.4.1 Bluefocus Intelligent Communications Company Details
11.4.2 Bluefocus Intelligent Communications Business Overview
11.4.3 Bluefocus Intelligent Communications Internet Advertising Introduction
11.4.4 Bluefocus Intelligent Communications Revenue in Internet Advertising Business (2019-2024)
11.4.5 Bluefocus Intelligent Communications Recent Developments
11.5 PublicisGroupe
11.5.1 PublicisGroupe Company Details
11.5.2 PublicisGroupe Business Overview
11.5.3 PublicisGroupe Internet Advertising Introduction
11.5.4 PublicisGroupe Revenue in Internet Advertising Business (2019-2024)
11.5.5 PublicisGroupe Recent Developments
11.6 Liou Group Digital Technology
11.6.1 Liou Group Digital Technology Company Details
11.6.2 Liou Group Digital Technology Business Overview
11.6.3 Liou Group Digital Technology Internet Advertising Introduction
11.6.4 Liou Group Digital Technology Revenue in Internet Advertising Business (2019-2024)
11.6.5 Liou Group Digital Technology Recent Developments
11.7 Dentsu Inc
11.7.1 Dentsu Inc Company Details
11.7.2 Dentsu Inc Business Overview
11.7.3 Dentsu Inc Internet Advertising Introduction
11.7.4 Dentsu Inc Revenue in Internet Advertising Business (2019-2024)
11.7.5 Dentsu Inc Recent Developments
11.8 Hakuhodo
11.8.1 Hakuhodo Company Details
11.8.2 Hakuhodo Business Overview
11.8.3 Hakuhodo Internet Advertising Introduction
11.8.4 Hakuhodo Revenue in Internet Advertising Business (2019-2024)
11.8.5 Hakuhodo Recent Developments
11.9 Guangdong Advertising
11.9.1 Guangdong Advertising Company Details
11.9.2 Guangdong Advertising Business Overview
11.9.3 Guangdong Advertising Internet Advertising Introduction
11.9.4 Guangdong Advertising Revenue in Internet Advertising Business (2019-2024)
11.9.5 Guangdong Advertising Recent Developments
11.10 Havas Group (Vivendi)
11.10.1 Havas Group (Vivendi) Company Details
11.10.2 Havas Group (Vivendi) Business Overview
11.10.3 Havas Group (Vivendi) Internet Advertising Introduction
11.10.4 Havas Group (Vivendi) Revenue in Internet Advertising Business (2019-2024)
11.10.5 Havas Group (Vivendi) Recent Developments
11.11 Hylink Digital Solution
11.11.1 Hylink Digital Solution Company Details
11.11.2 Hylink Digital Solution Business Overview
11.11.3 Hylink Digital Solution Internet Advertising Introduction
11.11.4 Hylink Digital Solution Revenue in Internet Advertising Business (2019-2024)
11.11.5 Hylink Digital Solution Recent Developments
11.12 Inly Media
11.12.1 Inly Media Company Details
11.12.2 Inly Media Business Overview
11.12.3 Inly Media Internet Advertising Introduction
11.12.4 Inly Media Revenue in Internet Advertising Business (2019-2024)
11.12.5 Inly Media Recent Developments
11.13 ADK Holdings Inc. (Bain Capital)
11.13.1 ADK Holdings Inc. (Bain Capital) Company Details
11.13.2 ADK Holdings Inc. (Bain Capital) Business Overview
11.13.3 ADK Holdings Inc. (Bain Capital) Internet Advertising Introduction
11.13.4 ADK Holdings Inc. (Bain Capital) Revenue in Internet Advertising Business (2019-2024)
11.13.5 ADK Holdings Inc. (Bain Capital) Recent Developments
11.14 Simei Media
11.14.1 Simei Media Company Details
11.14.2 Simei Media Business Overview
11.14.3 Simei Media Internet Advertising Introduction
11.14.4 Simei Media Revenue in Internet Advertising Business (2019-2024)
11.14.5 Simei Media Recent Developments
11.15 Beijing Pairui Weixing Advertisin
11.15.1 Beijing Pairui Weixing Advertisin Company Details
11.15.2 Beijing Pairui Weixing Advertisin Business Overview
11.15.3 Beijing Pairui Weixing Advertisin Internet Advertising Introduction
11.15.4 Beijing Pairui Weixing Advertisin Revenue in Internet Advertising Business (2019-2024)
11.15.5 Beijing Pairui Weixing Advertisin Recent Developments
11.16 Guangdong Insight Brand Marketing
11.16.1 Guangdong Insight Brand Marketing Company Details
11.16.2 Guangdong Insight Brand Marketing Business Overview
11.16.3 Guangdong Insight Brand Marketing Internet Advertising Introduction
11.16.4 Guangdong Insight Brand Marketing Revenue in Internet Advertising Business (2019-2024)
11.16.5 Guangdong Insight Brand Marketing Recent Developments
11.17 Three's Company Media
11.17.1 Three's Company Media Company Details
11.17.2 Three's Company Media Business Overview
11.17.3 Three's Company Media Internet Advertising Introduction
11.17.4 Three's Company Media Revenue in Internet Advertising Business (2019-2024)
11.17.5 Three's Company Media Recent Developments
11.18 Fs Development Investment Holdings
11.18.1 Fs Development Investment Holdings Company Details
11.18.2 Fs Development Investment Holdings Business Overview
11.18.3 Fs Development Investment Holdings Internet Advertising Introduction
11.18.4 Fs Development Investment Holdings Revenue in Internet Advertising Business (2019-2024)
11.18.5 Fs Development Investment Holdings Recent Developments
11.19 Guangdong Guangzhou Daily Media
11.19.1 Guangdong Guangzhou Daily Media Company Details
11.19.2 Guangdong Guangzhou Daily Media Business Overview
11.19.3 Guangdong Guangzhou Daily Media Internet Advertising Introduction
11.19.4 Guangdong Guangzhou Daily Media Revenue in Internet Advertising Business (2019-2024)
11.19.5 Guangdong Guangzhou Daily Media Recent Developments
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
WPP
Interpublic Group
Omnicom
Bluefocus Intelligent Communications
PublicisGroupe
Liou Group Digital Technology
Dentsu Inc
Hakuhodo
Guangdong Advertising
Havas Group (Vivendi)
Hylink Digital Solution
Inly Media
ADK Holdings Inc. (Bain Capital)
Simei Media
Beijing Pairui Weixing Advertisin
Guangdong Insight Brand Marketing
Three's Company Media
Fs Development Investment Holdings
Guangdong Guangzhou Daily Media
Ìý
Ìý
*If Applicable.
