The global market for IoT and Internet Aware Pen Testing was valued at US$ 325 million in the year 2024 and is projected to reach a revised size of US$ 1578 million by 2031, growing at a CAGR of 25.7% during the forecast period.
With the rise of the Internet of Things (IoT) and Internet-connected devices becoming more pervasive in every organization, it makes sense that there’s been more done to assess the risk and implement security controls for these devices. Both the organizations that produce IoT devices and the organizations that incorporate them into their networks have responsibilities when it comes to securing them, however. Whether it’s your smart refrigerator, your smart televisions in the conference rooms, or the thermostats, when they are a part of your corporate network they can impact your network security posture. IoT penetration testing and security assessments are an important part of understanding the risk these connected devices pose to your organization.
The network penetration testing (pen testing) market is experiencing significant growth as organizations recognize the importance of assessing and strengthening their network security defenses. Network pen testing refers to the process of simulating cyberattacks on a network to identify vulnerabilities and weaknesses, allowing organizations to proactively address and mitigate potential security risks.
One of the key drivers of the network pen testing market is the increasing sophistication and frequency of cyberattacks. As cybercriminals evolve their tactics, organizations need to stay one step ahead by regularly assessing their network security posture. Network pen testing provides a critical evaluation of an organization"s network infrastructure, identifying vulnerabilities that could be exploited by attackers and allowing organizations to patch or mitigate these weaknesses.
Furthermore, the growing adoption of cloud computing and the increasing reliance on interconnected systems and Internet of Things (IoT) devices is driving the demand for network pen testing. Cloud-based environments, IoT devices, and complex network infrastructures introduce new attack vectors and potential security vulnerabilities. Network pen testing helps organizations identify and address these risks, ensuring the security and integrity of their digital assets.
Another trend in the market is the increasing adoption of automation and artificial intelligence (AI) in network pen testing. Automated pen testing solutions can rapidly identify vulnerabilities and weaknesses, significantly reducing the time and effort required compared to manual testing. Additionally, AI-powered algorithms can analyze vast amounts of data, predict potential attack scenarios, and generate actionable insights to enhance an organization"s overall network security.
Furthermore, regulatory compliance requirements are pushing organizations to invest in network pen testing. Many industries, including finance, healthcare, and government, have strict compliance regulations that mandate ongoing security assessments. Network pen testing helps organizations meet these requirements by identifying vulnerabilities and demonstrating proactive measures to protect sensitive data and customer information.
Additionally, the market is witnessing an increased focus on continuous monitoring and testing. Traditional pen testing approaches involve periodic assessments, but as cybersecurity threats constantly evolve, organizations need to take a continuous approach to network security. Continuous network pen testing allows organizations to identify and address vulnerabilities in real-time, ensuring robust and up-to-date security defenses.
Geographically, North America is expected to dominate the network pen testing market due to the presence of major market players and the increasing emphasis on cybersecurity in industries such as finance and technology. However, other regions, including Europe and Asia Pacific, are also experiencing significant market growth driven by evolving cybersecurity regulations and growing awareness of the importance of network security.
In summary, the network pen testing market is growing as organizations prioritize assessing and strengthening their network security defenses. The increasing sophistication of cyberattacks, the adoption of cloud computing and IoT devices, and compliance requirements are driving market demand. Automation and AI, along with the trend towards continuous testing and monitoring, are shaping the future of network pen testing. North America is leading market growth, but other regions are also experiencing significant developments in the field.
This report aims to provide a comprehensive presentation of the global market for IoT and Internet Aware Pen Testing, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding IoT and Internet Aware Pen Testing.
The IoT and Internet Aware Pen Testing market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. This report segments the global IoT and Internet Aware Pen Testing market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the IoT and Internet Aware Pen Testing companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Rapid7(US)
Fireeye(US)
Micro Focus(UK)
IBM(US)
Secureworks(US)
Sciencesoft (US)
Acunetix(US)
Netsparkar(UK)
Veracode(US)
Core Security(US)
Hackerone(US)
Immuniweb(Switzerland)
Raxis(US)
Coalfire Labs(US)
Rhino Security Labs(US)
Checkmarx(Israel)
Port Swigger(England)
Indium Software(US)
Netraguard(UK)
Offensive Security(US)
Vumeric Cybersecurity(US)
Segment by Type
On-premises
Cloud
Segment by Application
SMEs
Large enterprises
By Region
North America
United States
Canada
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Rest of Europe
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of IoT and Internet Aware Pen Testing company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
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1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global IoT and Internet Aware Pen Testing Market Size Growth Rate by Type: 2020 VS 2024 VS 2031
1.2.2 On-premises
1.2.3 Cloud
1.3 Market by Application
1.3.1 Global IoT and Internet Aware Pen Testing Market Growth by Application: 2020 VS 2024 VS 2031
1.3.2 SMEs
1.3.3 Large enterprises
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Global Growth Trends
2.1 Global IoT and Internet Aware Pen Testing Market Perspective (2020-2031)
2.2 Global IoT and Internet Aware Pen Testing Growth Trends by Region
2.2.1 Global IoT and Internet Aware Pen Testing Market Size by Region: 2020 VS 2024 VS 2031
2.2.2 IoT and Internet Aware Pen Testing Historic Market Size by Region (2020-2025)
2.2.3 IoT and Internet Aware Pen Testing Forecasted Market Size by Region (2026-2031)
2.3 IoT and Internet Aware Pen Testing Market Dynamics
2.3.1 IoT and Internet Aware Pen Testing Industry Trends
2.3.2 IoT and Internet Aware Pen Testing Market Drivers
2.3.3 IoT and Internet Aware Pen Testing Market Challenges
2.3.4 IoT and Internet Aware Pen Testing Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top IoT and Internet Aware Pen Testing Players by Revenue
3.1.1 Global Top IoT and Internet Aware Pen Testing Players by Revenue (2020-2025)
3.1.2 Global IoT and Internet Aware Pen Testing Revenue Market Share by Players (2020-2025)
3.2 Global IoT and Internet Aware Pen Testing Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Global Key Players Ranking by IoT and Internet Aware Pen Testing Revenue
3.4 Global IoT and Internet Aware Pen Testing Market Concentration Ratio
3.4.1 Global IoT and Internet Aware Pen Testing Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by IoT and Internet Aware Pen Testing Revenue in 2024
3.5 Global Key Players of IoT and Internet Aware Pen Testing Head office and Area Served
3.6 Global Key Players of IoT and Internet Aware Pen Testing, Product and Application
3.7 Global Key Players of IoT and Internet Aware Pen Testing, Date of Enter into This Industry
3.8 Mergers & Acquisitions, Expansion Plans
4 IoT and Internet Aware Pen Testing Breakdown Data by Type
4.1 Global IoT and Internet Aware Pen Testing Historic Market Size by Type (2020-2025)
4.2 Global IoT and Internet Aware Pen Testing Forecasted Market Size by Type (2026-2031)
5 IoT and Internet Aware Pen Testing Breakdown Data by Application
5.1 Global IoT and Internet Aware Pen Testing Historic Market Size by Application (2020-2025)
5.2 Global IoT and Internet Aware Pen Testing Forecasted Market Size by Application (2026-2031)
6 North America
6.1 North America IoT and Internet Aware Pen Testing Market Size (2020-2031)
6.2 North America IoT and Internet Aware Pen Testing Market Growth Rate by Country: 2020 VS 2024 VS 2031
6.3 North America IoT and Internet Aware Pen Testing Market Size by Country (2020-2025)
6.4 North America IoT and Internet Aware Pen Testing Market Size by Country (2026-2031)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe IoT and Internet Aware Pen Testing Market Size (2020-2031)
7.2 Europe IoT and Internet Aware Pen Testing Market Growth Rate by Country: 2020 VS 2024 VS 2031
7.3 Europe IoT and Internet Aware Pen Testing Market Size by Country (2020-2025)
7.4 Europe IoT and Internet Aware Pen Testing Market Size by Country (2026-2031)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific IoT and Internet Aware Pen Testing Market Size (2020-2031)
8.2 Asia-Pacific IoT and Internet Aware Pen Testing Market Growth Rate by Region: 2020 VS 2024 VS 2031
8.3 Asia-Pacific IoT and Internet Aware Pen Testing Market Size by Region (2020-2025)
8.4 Asia-Pacific IoT and Internet Aware Pen Testing Market Size by Region (2026-2031)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America IoT and Internet Aware Pen Testing Market Size (2020-2031)
9.2 Latin America IoT and Internet Aware Pen Testing Market Growth Rate by Country: 2020 VS 2024 VS 2031
9.3 Latin America IoT and Internet Aware Pen Testing Market Size by Country (2020-2025)
9.4 Latin America IoT and Internet Aware Pen Testing Market Size by Country (2026-2031)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa IoT and Internet Aware Pen Testing Market Size (2020-2031)
10.2 Middle East & Africa IoT and Internet Aware Pen Testing Market Growth Rate by Country: 2020 VS 2024 VS 2031
10.3 Middle East & Africa IoT and Internet Aware Pen Testing Market Size by Country (2020-2025)
10.4 Middle East & Africa IoT and Internet Aware Pen Testing Market Size by Country (2026-2031)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Rapid7(US)
11.1.1 Rapid7(US) Company Details
11.1.2 Rapid7(US) Business Overview
11.1.3 Rapid7(US) IoT and Internet Aware Pen Testing Introduction
11.1.4 Rapid7(US) Revenue in IoT and Internet Aware Pen Testing Business (2020-2025)
11.1.5 Rapid7(US) Recent Development
11.2 Fireeye(US)
11.2.1 Fireeye(US) Company Details
11.2.2 Fireeye(US) Business Overview
11.2.3 Fireeye(US) IoT and Internet Aware Pen Testing Introduction
11.2.4 Fireeye(US) Revenue in IoT and Internet Aware Pen Testing Business (2020-2025)
11.2.5 Fireeye(US) Recent Development
11.3 Micro Focus(UK)
11.3.1 Micro Focus(UK) Company Details
11.3.2 Micro Focus(UK) Business Overview
11.3.3 Micro Focus(UK) IoT and Internet Aware Pen Testing Introduction
11.3.4 Micro Focus(UK) Revenue in IoT and Internet Aware Pen Testing Business (2020-2025)
11.3.5 Micro Focus(UK) Recent Development
11.4 IBM(US)
11.4.1 IBM(US) Company Details
11.4.2 IBM(US) Business Overview
11.4.3 IBM(US) IoT and Internet Aware Pen Testing Introduction
11.4.4 IBM(US) Revenue in IoT and Internet Aware Pen Testing Business (2020-2025)
11.4.5 IBM(US) Recent Development
11.5 Secureworks(US)
11.5.1 Secureworks(US) Company Details
11.5.2 Secureworks(US) Business Overview
11.5.3 Secureworks(US) IoT and Internet Aware Pen Testing Introduction
11.5.4 Secureworks(US) Revenue in IoT and Internet Aware Pen Testing Business (2020-2025)
11.5.5 Secureworks(US) Recent Development
11.6 Sciencesoft (US)
11.6.1 Sciencesoft (US) Company Details
11.6.2 Sciencesoft (US) Business Overview
11.6.3 Sciencesoft (US) IoT and Internet Aware Pen Testing Introduction
11.6.4 Sciencesoft (US) Revenue in IoT and Internet Aware Pen Testing Business (2020-2025)
11.6.5 Sciencesoft (US) Recent Development
11.7 Acunetix(US)
11.7.1 Acunetix(US) Company Details
11.7.2 Acunetix(US) Business Overview
11.7.3 Acunetix(US) IoT and Internet Aware Pen Testing Introduction
11.7.4 Acunetix(US) Revenue in IoT and Internet Aware Pen Testing Business (2020-2025)
11.7.5 Acunetix(US) Recent Development
11.8 Netsparkar(UK)
11.8.1 Netsparkar(UK) Company Details
11.8.2 Netsparkar(UK) Business Overview
11.8.3 Netsparkar(UK) IoT and Internet Aware Pen Testing Introduction
11.8.4 Netsparkar(UK) Revenue in IoT and Internet Aware Pen Testing Business (2020-2025)
11.8.5 Netsparkar(UK) Recent Development
11.9 Veracode(US)
11.9.1 Veracode(US) Company Details
11.9.2 Veracode(US) Business Overview
11.9.3 Veracode(US) IoT and Internet Aware Pen Testing Introduction
11.9.4 Veracode(US) Revenue in IoT and Internet Aware Pen Testing Business (2020-2025)
11.9.5 Veracode(US) Recent Development
11.10 Core Security(US)
11.10.1 Core Security(US) Company Details
11.10.2 Core Security(US) Business Overview
11.10.3 Core Security(US) IoT and Internet Aware Pen Testing Introduction
11.10.4 Core Security(US) Revenue in IoT and Internet Aware Pen Testing Business (2020-2025)
11.10.5 Core Security(US) Recent Development
11.11 Hackerone(US)
11.11.1 Hackerone(US) Company Details
11.11.2 Hackerone(US) Business Overview
11.11.3 Hackerone(US) IoT and Internet Aware Pen Testing Introduction
11.11.4 Hackerone(US) Revenue in IoT and Internet Aware Pen Testing Business (2020-2025)
11.11.5 Hackerone(US) Recent Development
11.12 Immuniweb(Switzerland)
11.12.1 Immuniweb(Switzerland) Company Details
11.12.2 Immuniweb(Switzerland) Business Overview
11.12.3 Immuniweb(Switzerland) IoT and Internet Aware Pen Testing Introduction
11.12.4 Immuniweb(Switzerland) Revenue in IoT and Internet Aware Pen Testing Business (2020-2025)
11.12.5 Immuniweb(Switzerland) Recent Development
11.13 Raxis(US)
11.13.1 Raxis(US) Company Details
11.13.2 Raxis(US) Business Overview
11.13.3 Raxis(US) IoT and Internet Aware Pen Testing Introduction
11.13.4 Raxis(US) Revenue in IoT and Internet Aware Pen Testing Business (2020-2025)
11.13.5 Raxis(US) Recent Development
11.14 Coalfire Labs(US)
11.14.1 Coalfire Labs(US) Company Details
11.14.2 Coalfire Labs(US) Business Overview
11.14.3 Coalfire Labs(US) IoT and Internet Aware Pen Testing Introduction
11.14.4 Coalfire Labs(US) Revenue in IoT and Internet Aware Pen Testing Business (2020-2025)
11.14.5 Coalfire Labs(US) Recent Development
11.15 Rhino Security Labs(US)
11.15.1 Rhino Security Labs(US) Company Details
11.15.2 Rhino Security Labs(US) Business Overview
11.15.3 Rhino Security Labs(US) IoT and Internet Aware Pen Testing Introduction
11.15.4 Rhino Security Labs(US) Revenue in IoT and Internet Aware Pen Testing Business (2020-2025)
11.15.5 Rhino Security Labs(US) Recent Development
11.16 Checkmarx(Israel)
11.16.1 Checkmarx(Israel) Company Details
11.16.2 Checkmarx(Israel) Business Overview
11.16.3 Checkmarx(Israel) IoT and Internet Aware Pen Testing Introduction
11.16.4 Checkmarx(Israel) Revenue in IoT and Internet Aware Pen Testing Business (2020-2025)
11.16.5 Checkmarx(Israel) Recent Development
11.17 Port Swigger(England)
11.17.1 Port Swigger(England) Company Details
11.17.2 Port Swigger(England) Business Overview
11.17.3 Port Swigger(England) IoT and Internet Aware Pen Testing Introduction
11.17.4 Port Swigger(England) Revenue in IoT and Internet Aware Pen Testing Business (2020-2025)
11.17.5 Port Swigger(England) Recent Development
11.18 Indium Software(US)
11.18.1 Indium Software(US) Company Details
11.18.2 Indium Software(US) Business Overview
11.18.3 Indium Software(US) IoT and Internet Aware Pen Testing Introduction
11.18.4 Indium Software(US) Revenue in IoT and Internet Aware Pen Testing Business (2020-2025)
11.18.5 Indium Software(US) Recent Development
11.19 Netraguard(UK)
11.19.1 Netraguard(UK) Company Details
11.19.2 Netraguard(UK) Business Overview
11.19.3 Netraguard(UK) IoT and Internet Aware Pen Testing Introduction
11.19.4 Netraguard(UK) Revenue in IoT and Internet Aware Pen Testing Business (2020-2025)
11.19.5 Netraguard(UK) Recent Development
11.20 Offensive Security(US)
11.20.1 Offensive Security(US) Company Details
11.20.2 Offensive Security(US) Business Overview
11.20.3 Offensive Security(US) IoT and Internet Aware Pen Testing Introduction
11.20.4 Offensive Security(US) Revenue in IoT and Internet Aware Pen Testing Business (2020-2025)
11.20.5 Offensive Security(US) Recent Development
11.21 Vumeric Cybersecurity(US)
11.21.1 Vumeric Cybersecurity(US) Company Details
11.21.2 Vumeric Cybersecurity(US) Business Overview
11.21.3 Vumeric Cybersecurity(US) IoT and Internet Aware Pen Testing Introduction
11.21.4 Vumeric Cybersecurity(US) Revenue in IoT and Internet Aware Pen Testing Business (2020-2025)
11.21.5 Vumeric Cybersecurity(US) Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.1.1 Research Programs/Design
13.1.1.2 Market Size Estimation
13.1.1.3 Market Breakdown and Data Triangulation
13.1.2 Data Source
13.1.2.1 Secondary Sources
13.1.2.2 Primary Sources
13.2 Author Details
13.3 Disclaimer
Rapid7(US)
Fireeye(US)
Micro Focus(UK)
IBM(US)
Secureworks(US)
Sciencesoft (US)
Acunetix(US)
Netsparkar(UK)
Veracode(US)
Core Security(US)
Hackerone(US)
Immuniweb(Switzerland)
Raxis(US)
Coalfire Labs(US)
Rhino Security Labs(US)
Checkmarx(Israel)
Port Swigger(England)
Indium Software(US)
Netraguard(UK)
Offensive Security(US)
Vumeric Cybersecurity(US)
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*If Applicable.
