

The global market for IP Plush Toy was valued at US$ 4779 million in the year 2024 and is projected to reach a revised size of US$ 8621 million by 2031, growing at a CAGR of 8.5% during the forecast period.
An IP plush toy is a stuffed toy designed and crafted based on characters from well-known intellectual properties (IP), typically made with soft fabrics and high-quality fillings, featuring highly detailed and accurate designs with a delicate touch, perfectly capturing the unique charm and emotional value of the IP characters. According to POP-MART's 2024 annual financial report, plush toy revenue surged by 1,289% year-over-year, with "Genration Z" (kidults) emerging as a significant customer segment in the toy market beyond just children. IP plush toys not only serve as comforting companions that bring warmth and a sense of healing but also, through the stories and cultural significance tied to their IPs, offer an emotional connection and sense of identity that surpasses ordinary plush toys. With their exquisite appearance, cozy texture, and resonance with IP fans, they fulfill a multifaceted superiority, meeting users' needs for aesthetics, emotion, and collectibility.
North American market for IP Plush Toy is estimated to increase from $ million in 2024 to reach $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.
Asia-Pacific market for IP Plush Toy is estimated to increase from $ million in 2024 to reach $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.
The major global manufacturers of IP Plush Toy include Kidrobot, Mattel, BANDAI, SANRIO, Disney, POP-MART, Jellycat, TOPTOY, Guangzhou Clever Idea Culture Science and Technology, Hangzhou TNT SPACE, etc. In 2024, the world's top three vendors accounted for approximately % of the revenue.
Report Scope
This report aims to provide a comprehensive presentation of the global market for IP Plush Toy, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding IP Plush Toy.
The IP Plush Toy market size, estimations, and forecasts are provided in terms of sales volume (K Units) and revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. This report segments the global IP Plush Toy market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the IP Plush Toy manufacturers, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
By Company
Kidrobot
Mattel
BANDAI
SANRIO
Disney
POP-MART
Jellycat
TOPTOY
Guangzhou Clever Idea Culture Science and Technology
Hangzhou TNT SPACE
Zhongshan Chengxin Cultural and Creative
Segment by Type
Authorized IP
Owned IP
Segment by Application
Online Sale
Offline Sale
Consumption by Region
North America
United States
Canada
Asia-Pacific
China
Japan
South Korea
India
Australia
China Taiwan
Southeast Asia
Europe
Germany
France
U.K.
Italy
Russia
Latin America
Mexico
Brazil
Argentina
Colombia
Middle East and Africa
Turkey
Saudi Arabia
UAE
Core Chapters
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by region, product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Detailed analysis of IP Plush Toy manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Sales, revenue of IP Plush Toy in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 7: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 8: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 9: The main points and conclusions of the report. 
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1 IP Plush Toy Market Overview
1.1 Product Definition
1.2 IP Plush Toy by Type
1.2.1 Global IP Plush Toy Market Value Comparison by Type (2024 VS 2031)
1.2.2 Authorized IP
1.2.3 Owned IP
1.3 IP Plush Toy by Application
1.3.1 Global IP Plush Toy Market Value by Application (2024 VS 2031)
1.3.2 Online Sale
1.3.3 Offline Sale
1.4 Global IP Plush Toy Market Size Estimates and Forecasts
1.4.1 Global IP Plush Toy Revenue 2020-2031
1.4.2 Global IP Plush Toy Sales 2020-2031
1.4.3 Global IP Plush Toy Market Average Price (2020-2031)
1.5 Assumptions and Limitations
2 IP Plush Toy Market Competition by Manufacturers
2.1 Global IP Plush Toy Sales Market Share by Manufacturers (2020-2025)
2.2 Global IP Plush Toy Revenue Market Share by Manufacturers (2020-2025)
2.3 Global IP Plush Toy Average Price by Manufacturers (2020-2025)
2.4 Global Key Players of IP Plush Toy, Industry Ranking, 2022 VS 2023 VS 2024
2.5 Global Key Manufacturers of IP Plush Toy, Manufacturing Sites & Headquarters
2.6 Global Key Manufacturers of IP Plush Toy, Product Type & Application
2.7 Global Key Manufacturers of IP Plush Toy, Date of Enter into This Industry
2.8 Global IP Plush Toy Market Competitive Situation and Trends
2.8.1 Global IP Plush Toy Market Concentration Rate
2.8.2 The Global 5 and 10 Largest IP Plush Toy Players Market Share by Revenue
2.8.3 Global IP Plush Toy Company Type and Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
2.9 Manufacturers Mergers & Acquisitions, Expansion Plans
3 Global IP Plush Toy Market Scenario by Region
3.1 Global IP Plush Toy Market Size by Region: 2020 Versus 2024 Versus 2031
3.2 Global IP Plush Toy Sales by Region: 2020-2031
3.2.1 Global IP Plush Toy Sales by Region: 2020-2025
3.2.2 Global IP Plush Toy Sales by Region: 2026-2031
3.3 Global IP Plush Toy Revenue by Region: 2020-2031
3.3.1 Global IP Plush Toy Revenue by Region: 2020-2025
3.3.2 Global IP Plush Toy Revenue by Region: 2026-2031
3.4 North America IP Plush Toy Market Facts & Figures by Country
3.4.1 North America IP Plush Toy Market Size by Country: 2020 VS 2024 VS 2031
3.4.2 North America IP Plush Toy Sales by Country (2020-2031)
3.4.3 North America IP Plush Toy Revenue by Country (2020-2031)
3.4.4 United States
3.4.5 Canada
3.5 Europe IP Plush Toy Market Facts & Figures by Country
3.5.1 Europe IP Plush Toy Market Size by Country: 2020 VS 2024 VS 2031
3.5.2 Europe IP Plush Toy Sales by Country (2020-2031)
3.5.3 Europe IP Plush Toy Revenue by Country (2020-2031)
3.5.4 Germany
3.5.5 France
3.5.6 U.K.
3.5.7 Italy
3.5.8 Russia
3.6 Asia Pacific IP Plush Toy Market Facts & Figures by Region
3.6.1 Asia Pacific IP Plush Toy Market Size by Region: 2020 VS 2024 VS 2031
3.6.2 Asia Pacific IP Plush Toy Sales by Region (2020-2031)
3.6.3 Asia Pacific IP Plush Toy Revenue by Region (2020-2031)
3.6.4 China
3.6.5 Japan
3.6.6 South Korea
3.6.7 India
3.6.8 Australia
3.6.9 China Taiwan
3.6.10 Southeast Asia
3.7 Latin America IP Plush Toy Market Facts & Figures by Country
3.7.1 Latin America IP Plush Toy Market Size by Country: 2020 VS 2024 VS 2031
3.7.2 Latin America IP Plush Toy Sales by Country (2020-2031)
3.7.3 Latin America IP Plush Toy Revenue by Country (2020-2031)
3.7.4 Mexico
3.7.5 Brazil
3.7.6 Argentina
3.7.7 Colombia
3.8 Middle East and Africa IP Plush Toy Market Facts & Figures by Country
3.8.1 Middle East and Africa IP Plush Toy Market Size by Country: 2020 VS 2024 VS 2031
3.8.2 Middle East and Africa IP Plush Toy Sales by Country (2020-2031)
3.8.3 Middle East and Africa IP Plush Toy Revenue by Country (2020-2031)
3.8.4 Turkey
3.8.5 Saudi Arabia
3.8.6 UAE
4 Segment by Type
4.1 Global IP Plush Toy Sales by Type (2020-2031)
4.1.1 Global IP Plush Toy Sales by Type (2020-2025)
4.1.2 Global IP Plush Toy Sales by Type (2026-2031)
4.1.3 Global IP Plush Toy Sales Market Share by Type (2020-2031)
4.2 Global IP Plush Toy Revenue by Type (2020-2031)
4.2.1 Global IP Plush Toy Revenue by Type (2020-2025)
4.2.2 Global IP Plush Toy Revenue by Type (2026-2031)
4.2.3 Global IP Plush Toy Revenue Market Share by Type (2020-2031)
4.3 Global IP Plush Toy Price by Type (2020-2031)
5 Segment by Application
5.1 Global IP Plush Toy Sales by Application (2020-2031)
5.1.1 Global IP Plush Toy Sales by Application (2020-2025)
5.1.2 Global IP Plush Toy Sales by Application (2026-2031)
5.1.3 Global IP Plush Toy Sales Market Share by Application (2020-2031)
5.2 Global IP Plush Toy Revenue by Application (2020-2031)
5.2.1 Global IP Plush Toy Revenue by Application (2020-2025)
5.2.2 Global IP Plush Toy Revenue by Application (2026-2031)
5.2.3 Global IP Plush Toy Revenue Market Share by Application (2020-2031)
5.3 Global IP Plush Toy Price by Application (2020-2031)
6 Key Companies Profiled
6.1 Kidrobot
6.1.1 Kidrobot Company Information
6.1.2 Kidrobot Description and Business Overview
6.1.3 Kidrobot IP Plush Toy Sales, Revenue and Gross Margin (2020-2025)
6.1.4 Kidrobot IP Plush Toy Product Portfolio
6.1.5 Kidrobot Recent Developments/Updates
6.2 Mattel
6.2.1 Mattel Company Information
6.2.2 Mattel Description and Business Overview
6.2.3 Mattel IP Plush Toy Sales, Revenue and Gross Margin (2020-2025)
6.2.4 Mattel IP Plush Toy Product Portfolio
6.2.5 Mattel Recent Developments/Updates
6.3 BANDAI
6.3.1 BANDAI Company Information
6.3.2 BANDAI Description and Business Overview
6.3.3 BANDAI IP Plush Toy Sales, Revenue and Gross Margin (2020-2025)
6.3.4 BANDAI IP Plush Toy Product Portfolio
6.3.5 BANDAI Recent Developments/Updates
6.4 SANRIO
6.4.1 SANRIO Company Information
6.4.2 SANRIO Description and Business Overview
6.4.3 SANRIO IP Plush Toy Sales, Revenue and Gross Margin (2020-2025)
6.4.4 SANRIO IP Plush Toy Product Portfolio
6.4.5 SANRIO Recent Developments/Updates
6.5 Disney
6.5.1 Disney Company Information
6.5.2 Disney Description and Business Overview
6.5.3 Disney IP Plush Toy Sales, Revenue and Gross Margin (2020-2025)
6.5.4 Disney IP Plush Toy Product Portfolio
6.5.5 Disney Recent Developments/Updates
6.6 POP-MART
6.6.1 POP-MART Company Information
6.6.2 POP-MART Description and Business Overview
6.6.3 POP-MART IP Plush Toy Sales, Revenue and Gross Margin (2020-2025)
6.6.4 POP-MART IP Plush Toy Product Portfolio
6.6.5 POP-MART Recent Developments/Updates
6.7 Jellycat
6.7.1 Jellycat Company Information
6.7.2 Jellycat Description and Business Overview
6.7.3 Jellycat IP Plush Toy Sales, Revenue and Gross Margin (2020-2025)
6.7.4 Jellycat IP Plush Toy Product Portfolio
6.7.5 Jellycat Recent Developments/Updates
6.8 TOPTOY
6.8.1 TOPTOY Company Information
6.8.2 TOPTOY Description and Business Overview
6.8.3 TOPTOY IP Plush Toy Sales, Revenue and Gross Margin (2020-2025)
6.8.4 TOPTOY IP Plush Toy Product Portfolio
6.8.5 TOPTOY Recent Developments/Updates
6.9 Guangzhou Clever Idea Culture Science and Technology
6.9.1 Guangzhou Clever Idea Culture Science and Technology Company Information
6.9.2 Guangzhou Clever Idea Culture Science and Technology Description and Business Overview
6.9.3 Guangzhou Clever Idea Culture Science and Technology IP Plush Toy Sales, Revenue and Gross Margin (2020-2025)
6.9.4 Guangzhou Clever Idea Culture Science and Technology IP Plush Toy Product Portfolio
6.9.5 Guangzhou Clever Idea Culture Science and Technology Recent Developments/Updates
6.10 Hangzhou TNT SPACE
6.10.1 Hangzhou TNT SPACE Company Information
6.10.2 Hangzhou TNT SPACE Description and Business Overview
6.10.3 Hangzhou TNT SPACE IP Plush Toy Sales, Revenue and Gross Margin (2020-2025)
6.10.4 Hangzhou TNT SPACE IP Plush Toy Product Portfolio
6.10.5 Hangzhou TNT SPACE Recent Developments/Updates
6.11 Zhongshan Chengxin Cultural and Creative
6.11.1 Zhongshan Chengxin Cultural and Creative Company Information
6.11.2 Zhongshan Chengxin Cultural and Creative Description and Business Overview
6.11.3 Zhongshan Chengxin Cultural and Creative IP Plush Toy Sales, Revenue and Gross Margin (2020-2025)
6.11.4 Zhongshan Chengxin Cultural and Creative IP Plush Toy Product Portfolio
6.11.5 Zhongshan Chengxin Cultural and Creative Recent Developments/Updates
7 Industry Chain and Sales Channels Analysis
7.1 IP Plush Toy Industry Chain Analysis
7.2 IP Plush Toy Raw Material Supply Analysis
7.2.1 Key Raw Materials
7.2.2 Raw Materials Key Suppliers
7.3 IP Plush Toy Production Mode & Process Analysis
7.4 IP Plush Toy Sales and Marketing
7.4.1 IP Plush Toy Sales Channels
7.4.2 IP Plush Toy Distributors
7.5 IP Plush Toy Customer Analysis
8 IP Plush Toy Market Dynamics
8.1 IP Plush Toy Industry Trends
8.2 IP Plush Toy Market Drivers
8.3 IP Plush Toy Market Challenges
8.4 IP Plush Toy Market Restraints
9 Research Findings and Conclusion
10 Methodology and Data Source
10.1 Methodology/Research Approach
10.1.1 Research Programs/Design
10.1.2 Market Size Estimation
10.1.3 Market Breakdown and Data Triangulation
10.2 Data Source
10.2.1 Secondary Sources
10.2.2 Primary Sources
10.3 Author List
10.4 Disclaimer
Kidrobot
Mattel
BANDAI
SANRIO
Disney
POP-MART
Jellycat
TOPTOY
Guangzhou Clever Idea Culture Science and Technology
Hangzhou TNT SPACE
Zhongshan Chengxin Cultural and Creative
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*If Applicable.