

Learning and development toys, often referred to as educational toys, are specially designed playthings that aim to foster cognitive, physical, social, and emotional development in children. These toys are intentionally created to be both entertaining and educational, providing children with opportunities to acquire new skills, explore their creativity, and stimulate their intellectual growth. Learning and development toys come in various forms, catering to different age groups and developmental stages.
The global Learning and Development Toys market was valued at US$ 20200 million in 2023 and is anticipated to reach US$ 26410 million by 2030, witnessing a CAGR of 4.0% during the forecast period 2024-2030.
Global key players of Learning and Development Toys include Lego Group, Mattel, Hasbro, VTech, Spin Master, etc. The top five players hold a share about 45%. North America is the largest market, has a share about 43%, followed by Europe and Asia-Pacific, with share 30% and 19%, separately. In terms of product type, activity and sports toys are the largest segment with about 41% share, while in terms of downstream, 1-3 years is the largest downstream segment with 39% share.
This report aims to provide a comprehensive presentation of the global market for Learning and Development Toys, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Learning and Development Toys.
Report Scope
The Learning and Development Toys market size, estimations, and forecasts are provided in terms of sales volume (K Units) and revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Learning and Development Toys market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Learning and Development Toys manufacturers, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Lego Group
Mattel
Hasbro
VTech
Spin Master
Banbao
Beijing Smart Toy
Brandstätter Group
Chicco
Clementoni
Farlin
Fisher-Price
Green Forest Handicrafts
Guangdong Alpha
HABA Group
Intex Toys & Plastic Electronic
JAKKS Pacific
Jazwares
JUMBO
Kids II
LeapFrog Enterprises
Magformers
Melissa & Doug
Ravensburger
Simba-Dickie Group
TAKARA TOMY
ZURU Toys
Segment by Type
Building Sets
Games And Puzzles
Sports And Outdoor Toys
Others
Segment by Application
Birth to 6 Months
6 to 12 Months
1 to 3 Years Old
3 to 5 Years Old
Above 5 Years Old
Consumption by Region
North America
United States
Canada
Europe
Germany
France
U.K.
Italy
Russia
Asia-Pacific
China
Japan
South Korea
India
Australia
China Taiwan
Southeast Asia
Latin America
Mexico
Brazil
Argentina
Middle East & Africa
Turkey
Saudi Arabia
UAE
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by region, by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Detailed analysis of Learning and Development Toys manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Sales, revenue of Learning and Development Toys in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 7: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 8: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 9: The main points and conclusions of the report.
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1 Learning and Development Toys Market Overview
1.1 Product Overview and Scope of Learning and Development Toys
1.2 Learning and Development Toys Segment by Type
1.2.1 Global Learning and Development Toys Market Value Comparison by Type (2024-2030)
1.2.2 Building Sets
1.2.3 Games And Puzzles
1.2.4 Sports And Outdoor Toys
1.2.5 Others
1.3 Learning and Development Toys Segment by Application
1.3.1 Global Learning and Development Toys Market Value by Application: (2024-2030)
1.3.2 Birth to 6 Months
1.3.3 6 to 12 Months
1.3.4 1 to 3 Years Old
1.3.5 3 to 5 Years Old
1.3.6 Above 5 Years Old
1.4 Global Learning and Development Toys Market Size Estimates and Forecasts
1.4.1 Global Learning and Development Toys Revenue 2019-2030
1.4.2 Global Learning and Development Toys Sales 2019-2030
1.4.3 Global Learning and Development Toys Market Average Price (2019-2030)
1.5 Assumptions and Limitations
2 Learning and Development Toys Market Competition by Manufacturers
2.1 Global Learning and Development Toys Sales Market Share by Manufacturers (2019-2024)
2.2 Global Learning and Development Toys Revenue Market Share by Manufacturers (2019-2024)
2.3 Global Learning and Development Toys Average Price by Manufacturers (2019-2024)
2.4 Global Learning and Development Toys Industry Ranking 2022 VS 2023 VS 2024
2.5 Global Key Manufacturers of Learning and Development Toys, Manufacturing Sites & Headquarters
2.6 Global Key Manufacturers of Learning and Development Toys, Product Type & Application
2.7 Learning and Development Toys Market Competitive Situation and Trends
2.7.1 Learning and Development Toys Market Concentration Rate
2.7.2 The Global Top 5 and Top 10 Largest Learning and Development Toys Players Market Share by Revenue
2.7.3 Global Learning and Development Toys Market Share by Company Type (Tier 1, Tier 2 and Tier 3)
2.8 Manufacturers Mergers & Acquisitions, Expansion Plans
3 Learning and Development Toys Retrospective Market Scenario by Region
3.1 Global Learning and Development Toys Market Size by Region: 2019 Versus 2023 Versus 2030
3.2 Global Learning and Development Toys Global Learning and Development Toys Sales by Region: 2019-2030
3.2.1 Global Learning and Development Toys Sales by Region: 2019-2024
3.2.2 Global Learning and Development Toys Sales by Region: 2025-2030
3.3 Global Learning and Development Toys Global Learning and Development Toys Revenue by Region: 2019-2030
3.3.1 Global Learning and Development Toys Revenue by Region: 2019-2024
3.3.2 Global Learning and Development Toys Revenue by Region: 2025-2030
3.4 North America Learning and Development Toys Market Facts & Figures by Country
3.4.1 North America Learning and Development Toys Market Size by Country: 2019 VS 2023 VS 2030
3.4.2 North America Learning and Development Toys Sales by Country (2019-2030)
3.4.3 North America Learning and Development Toys Revenue by Country (2019-2030)
3.4.4 United States
3.4.5 Canada
3.5 Europe Learning and Development Toys Market Facts & Figures by Country
3.5.1 Europe Learning and Development Toys Market Size by Country: 2019 VS 2023 VS 2030
3.5.2 Europe Learning and Development Toys Sales by Country (2019-2030)
3.5.3 Europe Learning and Development Toys Revenue by Country (2019-2030)
3.5.4 Germany
3.5.5 France
3.5.6 U.K.
3.5.7 Italy
3.5.8 Russia
3.6 Asia Pacific Learning and Development Toys Market Facts & Figures by Country
3.6.1 Asia Pacific Learning and Development Toys Market Size by Country: 2019 VS 2023 VS 2030
3.6.2 Asia Pacific Learning and Development Toys Sales by Country (2019-2030)
3.6.3 Asia Pacific Learning and Development Toys Revenue by Country (2019-2030)
3.6.4 China
3.6.5 Japan
3.6.6 South Korea
3.6.7 India
3.6.8 Australia
3.6.9 China Taiwan
3.6.10 Southeast Asia
3.7 Latin America Learning and Development Toys Market Facts & Figures by Country
3.7.1 Latin America Learning and Development Toys Market Size by Country: 2019 VS 2023 VS 2030
3.7.2 Latin America Learning and Development Toys Sales by Country (2019-2030)
3.7.3 Latin America Learning and Development Toys Revenue by Country (2019-2030)
3.7.4 Mexico
3.7.5 Brazil
3.7.6 Argentina
3.8 Middle East and Africa Learning and Development Toys Market Facts & Figures by Country
3.8.1 Middle East and Africa Learning and Development Toys Market Size by Country: 2019 VS 2023 VS 2030
3.8.2 Middle East and Africa Learning and Development Toys Sales by Country (2019-2030)
3.8.3 Middle East and Africa Learning and Development Toys Revenue by Country (2019-2030)
3.8.4 Turkey
3.8.5 Saudi Arabia
3.8.6 UAE
4 Segment by Type
4.1 Global Learning and Development Toys Sales by Type (2019-2030)
4.1.1 Global Learning and Development Toys Sales by Type (2019-2024)
4.1.2 Global Learning and Development Toys Sales by Type (2025-2030)
4.1.3 Global Learning and Development Toys Sales Market Share by Type (2019-2030)
4.2 Global Learning and Development Toys Revenue by Type (2019-2030)
4.2.1 Global Learning and Development Toys Revenue by Type (2019-2024)
4.2.2 Global Learning and Development Toys Revenue by Type (2025-2030)
4.2.3 Global Learning and Development Toys Revenue Market Share by Type (2019-2030)
4.3 Global Learning and Development Toys Price by Type (2019-2030)
5 Segment by Application
5.1 Global Learning and Development Toys Sales by Application (2019-2030)
5.1.1 Global Learning and Development Toys Sales by Application (2019-2024)
5.1.2 Global Learning and Development Toys Sales by Application (2025-2030)
5.1.3 Global Learning and Development Toys Sales Market Share by Application (2019-2030)
5.2 Global Learning and Development Toys Revenue by Application (2019-2030)
5.2.1 Global Learning and Development Toys Revenue by Application (2019-2024)
5.2.2 Global Learning and Development Toys Revenue by Application (2025-2030)
5.2.3 Global Learning and Development Toys Revenue Market Share by Application (2019-2030)
5.3 Global Learning and Development Toys Price by Application (2019-2030)
6 Key Companies Profiled
6.1 Lego Group
6.1.1 Lego Group Corporation Information
6.1.2 Lego Group Description and Business Overview
6.1.3 Lego Group Learning and Development Toys Sales, Revenue and Gross Margin (2019-2024)
6.1.4 Lego Group Learning and Development Toys Product Portfolio
6.1.5 Lego Group Recent Developments/Updates
6.2 Mattel
6.2.1 Mattel Corporation Information
6.2.2 Mattel Description and Business Overview
6.2.3 Mattel Learning and Development Toys Sales, Revenue and Gross Margin (2019-2024)
6.2.4 Mattel Learning and Development Toys Product Portfolio
6.2.5 Mattel Recent Developments/Updates
6.3 Hasbro
6.3.1 Hasbro Corporation Information
6.3.2 Hasbro Description and Business Overview
6.3.3 Hasbro Learning and Development Toys Sales, Revenue and Gross Margin (2019-2024)
6.3.4 Hasbro Learning and Development Toys Product Portfolio
6.3.5 Hasbro Recent Developments/Updates
6.4 VTech
6.4.1 VTech Corporation Information
6.4.2 VTech Description and Business Overview
6.4.3 VTech Learning and Development Toys Sales, Revenue and Gross Margin (2019-2024)
6.4.4 VTech Learning and Development Toys Product Portfolio
6.4.5 VTech Recent Developments/Updates
6.5 Spin Master
6.5.1 Spin Master Corporation Information
6.5.2 Spin Master Description and Business Overview
6.5.3 Spin Master Learning and Development Toys Sales, Revenue and Gross Margin (2019-2024)
6.5.4 Spin Master Learning and Development Toys Product Portfolio
6.5.5 Spin Master Recent Developments/Updates
6.6 Banbao
6.6.1 Banbao Corporation Information
6.6.2 Banbao Description and Business Overview
6.6.3 Banbao Learning and Development Toys Sales, Revenue and Gross Margin (2019-2024)
6.6.4 Banbao Learning and Development Toys Product Portfolio
6.6.5 Banbao Recent Developments/Updates
6.7 Beijing Smart Toy
6.6.1 Beijing Smart Toy Corporation Information
6.6.2 Beijing Smart Toy Description and Business Overview
6.6.3 Beijing Smart Toy Learning and Development Toys Sales, Revenue and Gross Margin (2019-2024)
6.4.4 Beijing Smart Toy Learning and Development Toys Product Portfolio
6.7.5 Beijing Smart Toy Recent Developments/Updates
6.8 Brandstätter Group
6.8.1 Brandstätter Group Corporation Information
6.8.2 Brandstätter Group Description and Business Overview
6.8.3 Brandstätter Group Learning and Development Toys Sales, Revenue and Gross Margin (2019-2024)
6.8.4 Brandstätter Group Learning and Development Toys Product Portfolio
6.8.5 Brandstätter Group Recent Developments/Updates
6.9 Chicco
6.9.1 Chicco Corporation Information
6.9.2 Chicco Description and Business Overview
6.9.3 Chicco Learning and Development Toys Sales, Revenue and Gross Margin (2019-2024)
6.9.4 Chicco Learning and Development Toys Product Portfolio
6.9.5 Chicco Recent Developments/Updates
6.10 Clementoni
6.10.1 Clementoni Corporation Information
6.10.2 Clementoni Description and Business Overview
6.10.3 Clementoni Learning and Development Toys Sales, Revenue and Gross Margin (2019-2024)
6.10.4 Clementoni Learning and Development Toys Product Portfolio
6.10.5 Clementoni Recent Developments/Updates
6.11 Farlin
6.11.1 Farlin Corporation Information
6.11.2 Farlin Learning and Development Toys Description and Business Overview
6.11.3 Farlin Learning and Development Toys Sales, Revenue and Gross Margin (2019-2024)
6.11.4 Farlin Learning and Development Toys Product Portfolio
6.11.5 Farlin Recent Developments/Updates
6.12 Fisher-Price
6.12.1 Fisher-Price Corporation Information
6.12.2 Fisher-Price Learning and Development Toys Description and Business Overview
6.12.3 Fisher-Price Learning and Development Toys Sales, Revenue and Gross Margin (2019-2024)
6.12.4 Fisher-Price Learning and Development Toys Product Portfolio
6.12.5 Fisher-Price Recent Developments/Updates
6.13 Green Forest Handicrafts
6.13.1 Green Forest Handicrafts Corporation Information
6.13.2 Green Forest Handicrafts Learning and Development Toys Description and Business Overview
6.13.3 Green Forest Handicrafts Learning and Development Toys Sales, Revenue and Gross Margin (2019-2024)
6.13.4 Green Forest Handicrafts Learning and Development Toys Product Portfolio
6.13.5 Green Forest Handicrafts Recent Developments/Updates
6.14 Guangdong Alpha
6.14.1 Guangdong Alpha Corporation Information
6.14.2 Guangdong Alpha Learning and Development Toys Description and Business Overview
6.14.3 Guangdong Alpha Learning and Development Toys Sales, Revenue and Gross Margin (2019-2024)
6.14.4 Guangdong Alpha Learning and Development Toys Product Portfolio
6.14.5 Guangdong Alpha Recent Developments/Updates
6.15 HABA Group
6.15.1 HABA Group Corporation Information
6.15.2 HABA Group Learning and Development Toys Description and Business Overview
6.15.3 HABA Group Learning and Development Toys Sales, Revenue and Gross Margin (2019-2024)
6.15.4 HABA Group Learning and Development Toys Product Portfolio
6.15.5 HABA Group Recent Developments/Updates
6.16 Intex Toys & Plastic Electronic
6.16.1 Intex Toys & Plastic Electronic Corporation Information
6.16.2 Intex Toys & Plastic Electronic Learning and Development Toys Description and Business Overview
6.16.3 Intex Toys & Plastic Electronic Learning and Development Toys Sales, Revenue and Gross Margin (2019-2024)
6.16.4 Intex Toys & Plastic Electronic Learning and Development Toys Product Portfolio
6.16.5 Intex Toys & Plastic Electronic Recent Developments/Updates
6.17 JAKKS Pacific
6.17.1 JAKKS Pacific Corporation Information
6.17.2 JAKKS Pacific Learning and Development Toys Description and Business Overview
6.17.3 JAKKS Pacific Learning and Development Toys Sales, Revenue and Gross Margin (2019-2024)
6.17.4 JAKKS Pacific Learning and Development Toys Product Portfolio
6.17.5 JAKKS Pacific Recent Developments/Updates
6.18 Jazwares
6.18.1 Jazwares Corporation Information
6.18.2 Jazwares Learning and Development Toys Description and Business Overview
6.18.3 Jazwares Learning and Development Toys Sales, Revenue and Gross Margin (2019-2024)
6.18.4 Jazwares Learning and Development Toys Product Portfolio
6.18.5 Jazwares Recent Developments/Updates
6.19 JUMBO
6.19.1 JUMBO Corporation Information
6.19.2 JUMBO Learning and Development Toys Description and Business Overview
6.19.3 JUMBO Learning and Development Toys Sales, Revenue and Gross Margin (2019-2024)
6.19.4 JUMBO Learning and Development Toys Product Portfolio
6.19.5 JUMBO Recent Developments/Updates
6.20 Kids II
6.20.1 Kids II Corporation Information
6.20.2 Kids II Learning and Development Toys Description and Business Overview
6.20.3 Kids II Learning and Development Toys Sales, Revenue and Gross Margin (2019-2024)
6.20.4 Kids II Learning and Development Toys Product Portfolio
6.20.5 Kids II Recent Developments/Updates
6.21 LeapFrog Enterprises
6.21.1 LeapFrog Enterprises Corporation Information
6.21.2 LeapFrog Enterprises Learning and Development Toys Description and Business Overview
6.21.3 LeapFrog Enterprises Learning and Development Toys Sales, Revenue and Gross Margin (2019-2024)
6.21.4 LeapFrog Enterprises Learning and Development Toys Product Portfolio
6.21.5 LeapFrog Enterprises Recent Developments/Updates
6.22 Magformers
6.22.1 Magformers Corporation Information
6.22.2 Magformers Learning and Development Toys Description and Business Overview
6.22.3 Magformers Learning and Development Toys Sales, Revenue and Gross Margin (2019-2024)
6.22.4 Magformers Learning and Development Toys Product Portfolio
6.22.5 Magformers Recent Developments/Updates
6.23 Melissa & Doug
6.23.1 Melissa & Doug Corporation Information
6.23.2 Melissa & Doug Learning and Development Toys Description and Business Overview
6.23.3 Melissa & Doug Learning and Development Toys Sales, Revenue and Gross Margin (2019-2024)
6.23.4 Melissa & Doug Learning and Development Toys Product Portfolio
6.23.5 Melissa & Doug Recent Developments/Updates
6.24 Ravensburger
6.24.1 Ravensburger Corporation Information
6.24.2 Ravensburger Learning and Development Toys Description and Business Overview
6.24.3 Ravensburger Learning and Development Toys Sales, Revenue and Gross Margin (2019-2024)
6.24.4 Ravensburger Learning and Development Toys Product Portfolio
6.24.5 Ravensburger Recent Developments/Updates
6.25 Simba-Dickie Group
6.25.1 Simba-Dickie Group Corporation Information
6.25.2 Simba-Dickie Group Learning and Development Toys Description and Business Overview
6.25.3 Simba-Dickie Group Learning and Development Toys Sales, Revenue and Gross Margin (2019-2024)
6.25.4 Simba-Dickie Group Learning and Development Toys Product Portfolio
6.25.5 Simba-Dickie Group Recent Developments/Updates
6.26 TAKARA TOMY
6.26.1 TAKARA TOMY Corporation Information
6.26.2 TAKARA TOMY Learning and Development Toys Description and Business Overview
6.26.3 TAKARA TOMY Learning and Development Toys Sales, Revenue and Gross Margin (2019-2024)
6.26.4 TAKARA TOMY Learning and Development Toys Product Portfolio
6.26.5 TAKARA TOMY Recent Developments/Updates
6.27 ZURU Toys
6.27.1 ZURU Toys Corporation Information
6.27.2 ZURU Toys Learning and Development Toys Description and Business Overview
6.27.3 ZURU Toys Learning and Development Toys Sales, Revenue and Gross Margin (2019-2024)
6.27.4 ZURU Toys Learning and Development Toys Product Portfolio
6.27.5 ZURU Toys Recent Developments/Updates
7 Industry Chain and Sales Channels Analysis
7.1 Learning and Development Toys Industry Chain Analysis
7.2 Learning and Development Toys Key Raw Materials
7.2.1 Key Raw Materials
7.2.2 Raw Materials Key Suppliers
7.3 Learning and Development Toys Production Mode & Process
7.4 Learning and Development Toys Sales and Marketing
7.4.1 Learning and Development Toys Sales Channels
7.4.2 Learning and Development Toys Distributors
7.5 Learning and Development Toys Customers
8 Learning and Development Toys Market Dynamics
8.1 Learning and Development Toys Industry Trends
8.2 Learning and Development Toys Market Drivers
8.3 Learning and Development Toys Market Challenges
8.4 Learning and Development Toys Market Restraints
9 Research Finding and Conclusion
10 Methodology and Data Source
10.1 Methodology/Research Approach
10.1.1 Research Programs/Design
10.1.2 Market Size Estimation
10.1.3 Market Breakdown and Data Triangulation
10.2 Data Source
10.2.1 Secondary Sources
10.2.2 Primary Sources
10.3 Author List
10.4 Disclaimer
Lego Group
Mattel
Hasbro
VTech
Spin Master
Banbao
Beijing Smart Toy
Brandstätter Group
Chicco
Clementoni
Farlin
Fisher-Price
Green Forest Handicrafts
Guangdong Alpha
HABA Group
Intex Toys & Plastic Electronic
JAKKS Pacific
Jazwares
JUMBO
Kids II
LeapFrog Enterprises
Magformers
Melissa & Doug
Ravensburger
Simba-Dickie Group
TAKARA TOMY
ZURU Toys
Ìý
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*If Applicable.