Global Licensed Toy Market Research Report 2025

Publication ID:

PB506253117

Publication Date:

June 9, 2025

Pages:

Publisher:

MRRPB5

Countries:

Global [1]

USD 2,900.00

Retailing [2]

Consumer & Retail [3]

Description:

The global market for Licensed Toy was valued at US$ 30258 million in the year 2024 and is projected to reach a revised size of US$ 41732 million by 2031, growing at a CAGR of 4.7% during the forecast period.
The 2025 U.S. tariff policies introduce profound uncertainty into the global economic landscape. This report critically examines the implications of recent tariff adjustments and international strategic countermeasures on Licensed Toy competitive dynamics, regional economic interdependencies, and supply chain reconfigurations.
A licensed toy is a product created and sold with the permission of the intellectual property (IP) owner, such as a movie studio, TV network, or brand owner. This permission allows the toy manufacturer to usecharacters, designs, and branding from the IP in their toy production. Essentially, it's a legally authorized product that incorporates a recognizable brand or character.
North American market for Licensed Toy is estimated to increase from $ million in 2024 to reach $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.
Asia-Pacific market for Licensed Toy is estimated to increase from $ million in 2024 to reach $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.
The major global manufacturers of Licensed Toy include Bandai Namco Holdings Inc., Simba Dickie Group, Playmobil (Brandst盲tter Group), Hasbro, Inc., Tomy Company, Ltd., Funskool Ltd., The LEGO Group, Mattel, Inc., Jazwares, LLC., Spin Master Corp., etc. In 2024, the world's top three vendors accounted for approximately % of the revenue.
Report Scope
This report aims to provide a comprehensive presentation of the global market for Licensed Toy, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Licensed Toy.
The Licensed Toy market size, estimations, and forecasts are provided in terms of sales volume (Units) and revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. This report segments the global Licensed Toy market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Licensed Toy manufacturers, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
By Company
Bandai Namco Holdings Inc.
Simba Dickie Group
Playmobil (Brandst盲tter Group)
Hasbro, Inc.
Tomy Company, Ltd.
Funskool Ltd.
The LEGO Group
Mattel, Inc.
Jazwares, LLC.
Spin Master Corp.
Segment by Type
Action Figures
Doll and Plush Toys
Arts and Crafts
Games and Puzzles
Others
Segment by Application
Film and TV
Gaming
Animation
Digital Media
Other
Consumption by Region
North America
United States
Canada
Asia-Pacific
China
Japan
South Korea
India
Australia
China Taiwan
Southeast Asia
Europe
Germany
France
U.K.
Italy
Russia
Latin America
Mexico
Brazil
Argentina
Colombia
Middle East and Africa
Turkey
Saudi Arabia
UAE
Core Chapters
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by region, product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Detailed analysis of Licensed Toy manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Sales, revenue of Licensed Toy in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 7: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 8: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 9: The main points and conclusions of the report.鈥�

Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.

Table Of Contents:

1 Licensed Toy Market Overview
1.1 Product Definition
1.2 Licensed Toy by Type
1.2.1 Global Licensed Toy Market Value Comparison by Type (2024 VS 2031)
1.2.2 Action Figures
1.2.3 Doll and Plush Toys
1.2.4 Arts and Crafts
1.2.5 Games and Puzzles
1.2.6 Others
1.3 Licensed Toy by Application
1.3.1 Global Licensed Toy Market Value by Application (2024 VS 2031)
1.3.2 Film and TV
1.3.3 Gaming
1.3.4 Animation
1.3.5 Digital Media
1.3.6 Other
1.4 Global Licensed Toy Market Size Estimates and Forecasts
1.4.1 Global Licensed Toy Revenue 2020-2031
1.4.2 Global Licensed Toy Sales 2020-2031
1.4.3 Global Licensed Toy Market Average Price (2020-2031)
1.5 Assumptions and Limitations
2 Licensed Toy Market Competition by Manufacturers
2.1 Global Licensed Toy Sales Market Share by Manufacturers (2020-2025)
2.2 Global Licensed Toy Revenue Market Share by Manufacturers (2020-2025)
2.3 Global Licensed Toy Average Price by Manufacturers (2020-2025)
2.4 Global Key Players of Licensed Toy, Industry Ranking, 2022 VS 2023 VS 2024
2.5 Global Key Manufacturers of Licensed Toy, Manufacturing Sites & Headquarters
2.6 Global Key Manufacturers of Licensed Toy, Product Type & Application
2.7 Global Key Manufacturers of Licensed Toy, Date of Enter into This Industry
2.8 Global Licensed Toy Market Competitive Situation and Trends
2.8.1 Global Licensed Toy Market Concentration Rate
2.8.2 The Global 5 and 10 Largest Licensed Toy Players Market Share by Revenue
2.8.3 Global Licensed Toy Company Type and Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
2.9 Manufacturers Mergers & Acquisitions, Expansion Plans
3 Global Licensed Toy Market Scenario by Region
3.1 Global Licensed Toy Market Size by Region: 2020 Versus 2024 Versus 2031
3.2 Global Licensed Toy Sales by Region: 2020-2031
3.2.1 Global Licensed Toy Sales by Region: 2020-2025
3.2.2 Global Licensed Toy Sales by Region: 2026-2031
3.3 Global Licensed Toy Revenue by Region: 2020-2031
3.3.1 Global Licensed Toy Revenue by Region: 2020-2025
3.3.2 Global Licensed Toy Revenue by Region: 2026-2031
3.4 North America Licensed Toy Market Facts & Figures by Country
3.4.1 North America Licensed Toy Market Size by Country: 2020 VS 2024 VS 2031
3.4.2 North America Licensed Toy Sales by Country (2020-2031)
3.4.3 North America Licensed Toy Revenue by Country (2020-2031)
3.4.4 United States
3.4.5 Canada
3.5 Europe Licensed Toy Market Facts & Figures by Country
3.5.1 Europe Licensed Toy Market Size by Country: 2020 VS 2024 VS 2031
3.5.2 Europe Licensed Toy Sales by Country (2020-2031)
3.5.3 Europe Licensed Toy Revenue by Country (2020-2031)
3.5.4 Germany
3.5.5 France
3.5.6 U.K.
3.5.7 Italy
3.5.8 Russia
3.6 Asia Pacific Licensed Toy Market Facts & Figures by Region
3.6.1 Asia Pacific Licensed Toy Market Size by Region: 2020 VS 2024 VS 2031
3.6.2 Asia Pacific Licensed Toy Sales by Region (2020-2031)
3.6.3 Asia Pacific Licensed Toy Revenue by Region (2020-2031)
3.6.4 China
3.6.5 Japan
3.6.6 South Korea
3.6.7 India
3.6.8 Australia
3.6.9 China Taiwan
3.6.10 Southeast Asia
3.7 Latin America Licensed Toy Market Facts & Figures by Country
3.7.1 Latin America Licensed Toy Market Size by Country: 2020 VS 2024 VS 2031
3.7.2 Latin America Licensed Toy Sales by Country (2020-2031)
3.7.3 Latin America Licensed Toy Revenue by Country (2020-2031)
3.7.4 Mexico
3.7.5 Brazil
3.7.6 Argentina
3.7.7 Colombia
3.8 Middle East and Africa Licensed Toy Market Facts & Figures by Country
3.8.1 Middle East and Africa Licensed Toy Market Size by Country: 2020 VS 2024 VS 2031
3.8.2 Middle East and Africa Licensed Toy Sales by Country (2020-2031)
3.8.3 Middle East and Africa Licensed Toy Revenue by Country (2020-2031)
3.8.4 Turkey
3.8.5 Saudi Arabia
3.8.6 UAE
4 Segment by Type
4.1 Global Licensed Toy Sales by Type (2020-2031)
4.1.1 Global Licensed Toy Sales by Type (2020-2025)
4.1.2 Global Licensed Toy Sales by Type (2026-2031)
4.1.3 Global Licensed Toy Sales Market Share by Type (2020-2031)
4.2 Global Licensed Toy Revenue by Type (2020-2031)
4.2.1 Global Licensed Toy Revenue by Type (2020-2025)
4.2.2 Global Licensed Toy Revenue by Type (2026-2031)
4.2.3 Global Licensed Toy Revenue Market Share by Type (2020-2031)
4.3 Global Licensed Toy Price by Type (2020-2031)
5 Segment by Application
5.1 Global Licensed Toy Sales by Application (2020-2031)
5.1.1 Global Licensed Toy Sales by Application (2020-2025)
5.1.2 Global Licensed Toy Sales by Application (2026-2031)
5.1.3 Global Licensed Toy Sales Market Share by Application (2020-2031)
5.2 Global Licensed Toy Revenue by Application (2020-2031)
5.2.1 Global Licensed Toy Revenue by Application (2020-2025)
5.2.2 Global Licensed Toy Revenue by Application (2026-2031)
5.2.3 Global Licensed Toy Revenue Market Share by Application (2020-2031)
5.3 Global Licensed Toy Price by Application (2020-2031)
6 Key Companies Profiled
6.1 Bandai Namco Holdings Inc.
6.1.1 Bandai Namco Holdings Inc. Company Information
6.1.2 Bandai Namco Holdings Inc. Description and Business Overview
6.1.3 Bandai Namco Holdings Inc. Licensed Toy Sales, Revenue and Gross Margin (2020-2025)
6.1.4 Bandai Namco Holdings Inc. Licensed Toy Product Portfolio
6.1.5 Bandai Namco Holdings Inc. Recent Developments/Updates
6.2 Simba Dickie Group
6.2.1 Simba Dickie Group Company Information
6.2.2 Simba Dickie Group Description and Business Overview
6.2.3 Simba Dickie Group Licensed Toy Sales, Revenue and Gross Margin (2020-2025)
6.2.4 Simba Dickie Group Licensed Toy Product Portfolio
6.2.5 Simba Dickie Group Recent Developments/Updates
6.3 Playmobil (Brandst盲tter Group)
6.3.1 Playmobil (Brandst盲tter Group) Company Information
6.3.2 Playmobil (Brandst盲tter Group) Description and Business Overview
6.3.3 Playmobil (Brandst盲tter Group) Licensed Toy Sales, Revenue and Gross Margin (2020-2025)
6.3.4 Playmobil (Brandst盲tter Group) Licensed Toy Product Portfolio
6.3.5 Playmobil (Brandst盲tter Group) Recent Developments/Updates
6.4 Hasbro, Inc.
6.4.1 Hasbro, Inc. Company Information
6.4.2 Hasbro, Inc. Description and Business Overview
6.4.3 Hasbro, Inc. Licensed Toy Sales, Revenue and Gross Margin (2020-2025)
6.4.4 Hasbro, Inc. Licensed Toy Product Portfolio
6.4.5 Hasbro, Inc. Recent Developments/Updates
6.5 Tomy Company, Ltd.
6.5.1 Tomy Company, Ltd. Company Information
6.5.2 Tomy Company, Ltd. Description and Business Overview
6.5.3 Tomy Company, Ltd. Licensed Toy Sales, Revenue and Gross Margin (2020-2025)
6.5.4 Tomy Company, Ltd. Licensed Toy Product Portfolio
6.5.5 Tomy Company, Ltd. Recent Developments/Updates
6.6 Funskool Ltd.
6.6.1 Funskool Ltd. Company Information
6.6.2 Funskool Ltd. Description and Business Overview
6.6.3 Funskool Ltd. Licensed Toy Sales, Revenue and Gross Margin (2020-2025)
6.6.4 Funskool Ltd. Licensed Toy Product Portfolio
6.6.5 Funskool Ltd. Recent Developments/Updates
6.7 The LEGO Group
6.7.1 The LEGO Group Company Information
6.7.2 The LEGO Group Description and Business Overview
6.7.3 The LEGO Group Licensed Toy Sales, Revenue and Gross Margin (2020-2025)
6.7.4 The LEGO Group Licensed Toy Product Portfolio
6.7.5 The LEGO Group Recent Developments/Updates
6.8 Mattel, Inc.
6.8.1 Mattel, Inc. Company Information
6.8.2 Mattel, Inc. Description and Business Overview
6.8.3 Mattel, Inc. Licensed Toy Sales, Revenue and Gross Margin (2020-2025)
6.8.4 Mattel, Inc. Licensed Toy Product Portfolio
6.8.5 Mattel, Inc. Recent Developments/Updates
6.9 Jazwares, LLC.
6.9.1 Jazwares, LLC. Company Information
6.9.2 Jazwares, LLC. Description and Business Overview
6.9.3 Jazwares, LLC. Licensed Toy Sales, Revenue and Gross Margin (2020-2025)
6.9.4 Jazwares, LLC. Licensed Toy Product Portfolio
6.9.5 Jazwares, LLC. Recent Developments/Updates
6.10 Spin Master Corp.
6.10.1 Spin Master Corp. Company Information
6.10.2 Spin Master Corp. Description and Business Overview
6.10.3 Spin Master Corp. Licensed Toy Sales, Revenue and Gross Margin (2020-2025)
6.10.4 Spin Master Corp. Licensed Toy Product Portfolio
6.10.5 Spin Master Corp. Recent Developments/Updates
7 Industry Chain and Sales Channels Analysis
7.1 Licensed Toy Industry Chain Analysis
7.2 Licensed Toy Raw Material Supply Analysis
7.2.1 Key Raw Materials
7.2.2 Raw Materials Key Suppliers
7.3 Licensed Toy Production Mode & Process Analysis
7.4 Licensed Toy Sales and Marketing
7.4.1 Licensed Toy Sales Channels
7.4.2 Licensed Toy Distributors
7.5 Licensed Toy Customer Analysis
8 Licensed Toy Market Dynamics
8.1 Licensed Toy Industry Trends
8.2 Licensed Toy Market Drivers
8.3 Licensed Toy Market Challenges
8.4 Licensed Toy Market Restraints
9 Research Findings and Conclusion
10 Methodology and Data Source
10.1 Methodology/Research Approach
10.1.1 Research Programs/Design
10.1.2 Market Size Estimation
10.1.3 Market Breakdown and Data Triangulation
10.2 Data Source
10.2.1 Secondary Sources
10.2.2 Primary Sources
10.3 Author List
10.4 Disclaimer

Companies Mentioned:

Bandai Namco Holdings Inc.
Simba Dickie Group
Playmobil (Brandst盲tter Group)
Hasbro, Inc.
Tomy Company, Ltd.
Funskool Ltd.
The LEGO Group
Mattel, Inc.
Jazwares, LLC.
Spin Master Corp.

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