Marketing analytics platform encompasses tools and processes which enable an organization to manage, evaluate, and control its marketing efforts by measuring marketing performance.
The global Marketing Analytics Platform market was valued at US$ million in 2023 and is anticipated to reach US$ million by 2030, witnessing a CAGR of % during the forecast period 2024-2030.
North American market for Marketing Analytics Platform is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
Asia-Pacific market for Marketing Analytics Platform is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The global market for Marketing Analytics Platform in Retail & eCommerce is estimated to increase from $ million in 2023 to $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The major global companies of Marketing Analytics Platform include HubSpot, Semrush, Looker Data Sciences (Google), Insider., LeadsRx, SharpSpring, Owox BI, Whatagraph BV and Pathmatics (Sensor Tower), etc. In 2023, the world's top three vendors accounted for approximately % of the revenue.
This report aims to provide a comprehensive presentation of the global market for Marketing Analytics Platform, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Marketing Analytics Platform.
Report Scope
The Marketing Analytics Platform market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Marketing Analytics Platform market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Marketing Analytics Platform companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
HubSpot
Semrush
Looker Data Sciences (Google)
Insider.
LeadsRx
SharpSpring
Owox BI
Whatagraph BV
Pathmatics (Sensor Tower)
MoEngage
Emarsys (SAP)
SALESmanago
CleverTap
Act-On Software
TapClicks
Ometria
Adverity
Optimove
Funnel
Oracle
Improvado
Domo
Datorama
Funnel.io
Supermetrics
Ninjacat
Fivetran
Alooma
Alight Analytics
Chartio
Segment by Type
Large Enterprises
SMES
Segment by Application
Retail & eCommerce
Banking & Insurance
Media & Entertaiment
Travel & Hospitality
Education
Others
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Marketing Analytics Platform companies鈥� competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Marketing Analytics Platform Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Large Enterprises
1.2.3 SMES
1.3 Market by Application
1.3.1 Global Marketing Analytics Platform Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Retail & eCommerce
1.3.3 Banking & Insurance
1.3.4 Media & Entertaiment
1.3.5 Travel & Hospitality
1.3.6 Education
1.3.7 Others
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Marketing Analytics Platform Market Perspective (2019-2030)
2.2 Marketing Analytics Platform Growth Trends by Region
2.2.1 Global Marketing Analytics Platform Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Marketing Analytics Platform Historic Market Size by Region (2019-2024)
2.2.3 Marketing Analytics Platform Forecasted Market Size by Region (2025-2030)
2.3 Marketing Analytics Platform Market Dynamics
2.3.1 Marketing Analytics Platform Industry Trends
2.3.2 Marketing Analytics Platform Market Drivers
2.3.3 Marketing Analytics Platform Market Challenges
2.3.4 Marketing Analytics Platform Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Marketing Analytics Platform Players by Revenue
3.1.1 Global Top Marketing Analytics Platform Players by Revenue (2019-2024)
3.1.2 Global Marketing Analytics Platform Revenue Market Share by Players (2019-2024)
3.2 Global Marketing Analytics Platform Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Marketing Analytics Platform Revenue
3.4 Global Marketing Analytics Platform Market Concentration Ratio
3.4.1 Global Marketing Analytics Platform Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Marketing Analytics Platform Revenue in 2023
3.5 Marketing Analytics Platform Key Players Head office and Area Served
3.6 Key Players Marketing Analytics Platform Product Solution and Service
3.7 Date of Enter into Marketing Analytics Platform Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Marketing Analytics Platform Breakdown Data by Type
4.1 Global Marketing Analytics Platform Historic Market Size by Type (2019-2024)
4.2 Global Marketing Analytics Platform Forecasted Market Size by Type (2025-2030)
5 Marketing Analytics Platform Breakdown Data by Application
5.1 Global Marketing Analytics Platform Historic Market Size by Application (2019-2024)
5.2 Global Marketing Analytics Platform Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Marketing Analytics Platform Market Size (2019-2030)
6.2 North America Marketing Analytics Platform Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Marketing Analytics Platform Market Size by Country (2019-2024)
6.4 North America Marketing Analytics Platform Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Marketing Analytics Platform Market Size (2019-2030)
7.2 Europe Marketing Analytics Platform Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Marketing Analytics Platform Market Size by Country (2019-2024)
7.4 Europe Marketing Analytics Platform Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Marketing Analytics Platform Market Size (2019-2030)
8.2 Asia-Pacific Marketing Analytics Platform Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Marketing Analytics Platform Market Size by Region (2019-2024)
8.4 Asia-Pacific Marketing Analytics Platform Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Marketing Analytics Platform Market Size (2019-2030)
9.2 Latin America Marketing Analytics Platform Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Marketing Analytics Platform Market Size by Country (2019-2024)
9.4 Latin America Marketing Analytics Platform Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Marketing Analytics Platform Market Size (2019-2030)
10.2 Middle East & Africa Marketing Analytics Platform Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Marketing Analytics Platform Market Size by Country (2019-2024)
10.4 Middle East & Africa Marketing Analytics Platform Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 HubSpot
11.1.1 HubSpot Company Detail
11.1.2 HubSpot Business Overview
11.1.3 HubSpot Marketing Analytics Platform Introduction
11.1.4 HubSpot Revenue in Marketing Analytics Platform Business (2019-2024)
11.1.5 HubSpot Recent Development
11.2 Semrush
11.2.1 Semrush Company Detail
11.2.2 Semrush Business Overview
11.2.3 Semrush Marketing Analytics Platform Introduction
11.2.4 Semrush Revenue in Marketing Analytics Platform Business (2019-2024)
11.2.5 Semrush Recent Development
11.3 Looker Data Sciences (Google)
11.3.1 Looker Data Sciences (Google) Company Detail
11.3.2 Looker Data Sciences (Google) Business Overview
11.3.3 Looker Data Sciences (Google) Marketing Analytics Platform Introduction
11.3.4 Looker Data Sciences (Google) Revenue in Marketing Analytics Platform Business (2019-2024)
11.3.5 Looker Data Sciences (Google) Recent Development
11.4 Insider.
11.4.1 Insider. Company Detail
11.4.2 Insider. Business Overview
11.4.3 Insider. Marketing Analytics Platform Introduction
11.4.4 Insider. Revenue in Marketing Analytics Platform Business (2019-2024)
11.4.5 Insider. Recent Development
11.5 LeadsRx
11.5.1 LeadsRx Company Detail
11.5.2 LeadsRx Business Overview
11.5.3 LeadsRx Marketing Analytics Platform Introduction
11.5.4 LeadsRx Revenue in Marketing Analytics Platform Business (2019-2024)
11.5.5 LeadsRx Recent Development
11.6 SharpSpring
11.6.1 SharpSpring Company Detail
11.6.2 SharpSpring Business Overview
11.6.3 SharpSpring Marketing Analytics Platform Introduction
11.6.4 SharpSpring Revenue in Marketing Analytics Platform Business (2019-2024)
11.6.5 SharpSpring Recent Development
11.7 Owox BI
11.7.1 Owox BI Company Detail
11.7.2 Owox BI Business Overview
11.7.3 Owox BI Marketing Analytics Platform Introduction
11.7.4 Owox BI Revenue in Marketing Analytics Platform Business (2019-2024)
11.7.5 Owox BI Recent Development
11.8 Whatagraph BV
11.8.1 Whatagraph BV Company Detail
11.8.2 Whatagraph BV Business Overview
11.8.3 Whatagraph BV Marketing Analytics Platform Introduction
11.8.4 Whatagraph BV Revenue in Marketing Analytics Platform Business (2019-2024)
11.8.5 Whatagraph BV Recent Development
11.9 Pathmatics (Sensor Tower)
11.9.1 Pathmatics (Sensor Tower) Company Detail
11.9.2 Pathmatics (Sensor Tower) Business Overview
11.9.3 Pathmatics (Sensor Tower) Marketing Analytics Platform Introduction
11.9.4 Pathmatics (Sensor Tower) Revenue in Marketing Analytics Platform Business (2019-2024)
11.9.5 Pathmatics (Sensor Tower) Recent Development
11.10 MoEngage
11.10.1 MoEngage Company Detail
11.10.2 MoEngage Business Overview
11.10.3 MoEngage Marketing Analytics Platform Introduction
11.10.4 MoEngage Revenue in Marketing Analytics Platform Business (2019-2024)
11.10.5 MoEngage Recent Development
11.11 Emarsys (SAP)
11.11.1 Emarsys (SAP) Company Detail
11.11.2 Emarsys (SAP) Business Overview
11.11.3 Emarsys (SAP) Marketing Analytics Platform Introduction
11.11.4 Emarsys (SAP) Revenue in Marketing Analytics Platform Business (2019-2024)
11.11.5 Emarsys (SAP) Recent Development
11.12 SALESmanago
11.12.1 SALESmanago Company Detail
11.12.2 SALESmanago Business Overview
11.12.3 SALESmanago Marketing Analytics Platform Introduction
11.12.4 SALESmanago Revenue in Marketing Analytics Platform Business (2019-2024)
11.12.5 SALESmanago Recent Development
11.13 CleverTap
11.13.1 CleverTap Company Detail
11.13.2 CleverTap Business Overview
11.13.3 CleverTap Marketing Analytics Platform Introduction
11.13.4 CleverTap Revenue in Marketing Analytics Platform Business (2019-2024)
11.13.5 CleverTap Recent Development
11.14 Act-On Software
11.14.1 Act-On Software Company Detail
11.14.2 Act-On Software Business Overview
11.14.3 Act-On Software Marketing Analytics Platform Introduction
11.14.4 Act-On Software Revenue in Marketing Analytics Platform Business (2019-2024)
11.14.5 Act-On Software Recent Development
11.15 TapClicks
11.15.1 TapClicks Company Detail
11.15.2 TapClicks Business Overview
11.15.3 TapClicks Marketing Analytics Platform Introduction
11.15.4 TapClicks Revenue in Marketing Analytics Platform Business (2019-2024)
11.15.5 TapClicks Recent Development
11.16 Ometria
11.16.1 Ometria Company Detail
11.16.2 Ometria Business Overview
11.16.3 Ometria Marketing Analytics Platform Introduction
11.16.4 Ometria Revenue in Marketing Analytics Platform Business (2019-2024)
11.16.5 Ometria Recent Development
11.17 Adverity
11.17.1 Adverity Company Detail
11.17.2 Adverity Business Overview
11.17.3 Adverity Marketing Analytics Platform Introduction
11.17.4 Adverity Revenue in Marketing Analytics Platform Business (2019-2024)
11.17.5 Adverity Recent Development
11.18 Optimove
11.18.1 Optimove Company Detail
11.18.2 Optimove Business Overview
11.18.3 Optimove Marketing Analytics Platform Introduction
11.18.4 Optimove Revenue in Marketing Analytics Platform Business (2019-2024)
11.18.5 Optimove Recent Development
11.19 Funnel
11.19.1 Funnel Company Detail
11.19.2 Funnel Business Overview
11.19.3 Funnel Marketing Analytics Platform Introduction
11.19.4 Funnel Revenue in Marketing Analytics Platform Business (2019-2024)
11.19.5 Funnel Recent Development
11.20 Oracle
11.20.1 Oracle Company Detail
11.20.2 Oracle Business Overview
11.20.3 Oracle Marketing Analytics Platform Introduction
11.20.4 Oracle Revenue in Marketing Analytics Platform Business (2019-2024)
11.20.5 Oracle Recent Development
11.21 Improvado
11.21.1 Improvado Company Detail
11.21.2 Improvado Business Overview
11.21.3 Improvado Marketing Analytics Platform Introduction
11.21.4 Improvado Revenue in Marketing Analytics Platform Business (2019-2024)
11.21.5 Improvado Recent Development
11.22 Domo
11.22.1 Domo Company Detail
11.22.2 Domo Business Overview
11.22.3 Domo Marketing Analytics Platform Introduction
11.22.4 Domo Revenue in Marketing Analytics Platform Business (2019-2024)
11.22.5 Domo Recent Development
11.23 Datorama
11.23.1 Datorama Company Detail
11.23.2 Datorama Business Overview
11.23.3 Datorama Marketing Analytics Platform Introduction
11.23.4 Datorama Revenue in Marketing Analytics Platform Business (2019-2024)
11.23.5 Datorama Recent Development
11.24 Funnel.io
11.24.1 Funnel.io Company Detail
11.24.2 Funnel.io Business Overview
11.24.3 Funnel.io Marketing Analytics Platform Introduction
11.24.4 Funnel.io Revenue in Marketing Analytics Platform Business (2019-2024)
11.24.5 Funnel.io Recent Development
11.25 Supermetrics
11.25.1 Supermetrics Company Detail
11.25.2 Supermetrics Business Overview
11.25.3 Supermetrics Marketing Analytics Platform Introduction
11.25.4 Supermetrics Revenue in Marketing Analytics Platform Business (2019-2024)
11.25.5 Supermetrics Recent Development
11.26 Ninjacat
11.26.1 Ninjacat Company Detail
11.26.2 Ninjacat Business Overview
11.26.3 Ninjacat Marketing Analytics Platform Introduction
11.26.4 Ninjacat Revenue in Marketing Analytics Platform Business (2019-2024)
11.26.5 Ninjacat Recent Development
11.27 Fivetran
11.27.1 Fivetran Company Detail
11.27.2 Fivetran Business Overview
11.27.3 Fivetran Marketing Analytics Platform Introduction
11.27.4 Fivetran Revenue in Marketing Analytics Platform Business (2019-2024)
11.27.5 Fivetran Recent Development
11.28 Alooma
11.28.1 Alooma Company Detail
11.28.2 Alooma Business Overview
11.28.3 Alooma Marketing Analytics Platform Introduction
11.28.4 Alooma Revenue in Marketing Analytics Platform Business (2019-2024)
11.28.5 Alooma Recent Development
11.29 Alight Analytics
11.29.1 Alight Analytics Company Detail
11.29.2 Alight Analytics Business Overview
11.29.3 Alight Analytics Marketing Analytics Platform Introduction
11.29.4 Alight Analytics Revenue in Marketing Analytics Platform Business (2019-2024)
11.29.5 Alight Analytics Recent Development
11.30 Chartio
11.30.1 Chartio Company Detail
11.30.2 Chartio Business Overview
11.30.3 Chartio Marketing Analytics Platform Introduction
11.30.4 Chartio Revenue in Marketing Analytics Platform Business (2019-2024)
11.30.5 Chartio Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
HubSpot
Semrush
Looker Data Sciences (Google)
Insider.
LeadsRx
SharpSpring
Owox BI
Whatagraph BV
Pathmatics (Sensor Tower)
MoEngage
Emarsys (SAP)
SALESmanago
CleverTap
Act-On Software
TapClicks
Ometria
Adverity
Optimove
Funnel
Oracle
Improvado
Domo
Datorama
Funnel.io
Supermetrics
Ninjacat
Fivetran
Alooma
Alight Analytics
Chartio
听
听
*If Applicable.
