Global Marketing Analytics Software Market Research Report 2025

Publication ID:

PB503255877

Publication Date:

April 1, 2025

Pages:

Publisher:

MRRPB5

Countries:

Global [1]

USD 2,900.00

IT Services [2]

Computing & Electronics [3]

Description:

The global market for Marketing Analytics Software was valued at US$ 3652 million in the year 2024 and is projected to reach a revised size of US$ 7542 million by 2031, growing at a CAGR of 11.1% during the forecast period.
Marketing analytics software encompasses tools and processes which enable an organization to manage, evaluate, and control its marketing efforts by measuring marketing performance. In short, these solutions simplify and optimize a business" marketing strategies and activities. With the use of marketing analytics software, businesses are able to improve their return on investment (ROI) by identifying effective marketing methods and adjusting campaigns to maximize conversions and sales.
Marketing analytics software helps businesses gather data from multiple sources and channels to identify which marketing initiatives are performing well and which have room for improvement. Leveraging marketing analytics software is imperative when calculating ROI on marketing campaigns, which help optimize digital marketing spend. Finally, with the help of marketing analytics tools, marketers can operate more efficiently by learning how to better allocate their time.
In Europe, Marketing Analytics Software key players include HubSpot, Semrush, Looker Data Sciences (Google), Insider., LeadsRx, SharpSpring, OWOX BI, Whatagraph BV, Pathmatics (Sensor Tower), MoEngage, Emarsys (SAP), SALESmanago, CleverTap, Act-On Software, TapClicks, Ometria, Adverity, Optimove, Funnel, etc.
France is the largest market, with a share about 22%, followed by U.K., and Germany, both have a share about 39 percent.
In terms of product, Large Enterprises is the largest segment, with a share over 56%. And in terms of application, the largest application is Retail & eCommerce.
This report aims to provide a comprehensive presentation of the global market for Marketing Analytics Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Marketing Analytics Software.
The Marketing Analytics Software market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. This report segments the global Marketing Analytics Software market comprehensively. Regional market sizes, concerning products by End User, by Vertical Industry, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Marketing Analytics Software companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, by End User, by Vertical Industry, and by regions.
Market Segmentation
By Company
HubSpot
Semrush
Looker Data Sciences (Google)
Insider.
LeadsRx
SharpSpring
OWOX BI
Whatagraph BV
Pathmatics (Sensor Tower)
MoEngage
Emarsys (SAP)
SALESmanago
CleverTap
Act-On Software
TapClicks
Ometria
Adverity
Optimove
Funnel
Segment by End User
SMEs
Large Enterprises
Segment by Vertical Industry
Retail & eCommerce
Banking & Insurance
Media & Entertaiment
Travel & Hospitality
Education
Others
By Region
North America
United States
Canada
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Rest of Europe
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by End User, by Vertical Industry, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Marketing Analytics Software company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by End User, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Vertical Industry, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.

Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.

Table Of Contents:

1 Report Overview
1.1 Study Scope
1.2 Market Analysis by End User
1.2.1 Global Marketing Analytics Software Market Size Growth Rate by End User: 2020 VS 2024 VS 2031
1.2.2 SMEs
1.2.3 Large Enterprises
1.3 Market by Vertical Industry
1.3.1 Global Marketing Analytics Software Market Growth by Vertical Industry: 2020 VS 2024 VS 2031
1.3.2 Retail & eCommerce
1.3.3 Banking & Insurance
1.3.4 Media & Entertaiment
1.3.5 Travel & Hospitality
1.3.6 Education
1.3.7 Others
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Global Growth Trends
2.1 Global Marketing Analytics Software Market Perspective (2020-2031)
2.2 Global Marketing Analytics Software Growth Trends by Region
2.2.1 Global Marketing Analytics Software Market Size by Region: 2020 VS 2024 VS 2031
2.2.2 Marketing Analytics Software Historic Market Size by Region (2020-2025)
2.2.3 Marketing Analytics Software Forecasted Market Size by Region (2026-2031)
2.3 Marketing Analytics Software Market Dynamics
2.3.1 Marketing Analytics Software Industry Trends
2.3.2 Marketing Analytics Software Market Drivers
2.3.3 Marketing Analytics Software Market Challenges
2.3.4 Marketing Analytics Software Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Marketing Analytics Software Players by Revenue
3.1.1 Global Top Marketing Analytics Software Players by Revenue (2020-2025)
3.1.2 Global Marketing Analytics Software Revenue Market Share by Players (2020-2025)
3.2 Global Marketing Analytics Software Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Global Key Players Ranking by Marketing Analytics Software Revenue
3.4 Global Marketing Analytics Software Market Concentration Ratio
3.4.1 Global Marketing Analytics Software Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Marketing Analytics Software Revenue in 2024
3.5 Global Key Players of Marketing Analytics Software Head office and Area Served
3.6 Global Key Players of Marketing Analytics Software, Product and Application
3.7 Global Key Players of Marketing Analytics Software, Date of Enter into This Industry
3.8 Mergers & Acquisitions, Expansion Plans
4 Marketing Analytics Software Breakdown Data by End User
4.1 Global Marketing Analytics Software Historic Market Size by End User (2020-2025)
4.2 Global Marketing Analytics Software Forecasted Market Size by End User (2026-2031)
5 Marketing Analytics Software Breakdown Data by Vertical Industry
5.1 Global Marketing Analytics Software Historic Market Size by Vertical Industry (2020-2025)
5.2 Global Marketing Analytics Software Forecasted Market Size by Vertical Industry (2026-2031)
6 North America
6.1 North America Marketing Analytics Software Market Size (2020-2031)
6.2 North America Marketing Analytics Software Market Growth Rate by Country: 2020 VS 2024 VS 2031
6.3 North America Marketing Analytics Software Market Size by Country (2020-2025)
6.4 North America Marketing Analytics Software Market Size by Country (2026-2031)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Marketing Analytics Software Market Size (2020-2031)
7.2 Europe Marketing Analytics Software Market Growth Rate by Country: 2020 VS 2024 VS 2031
7.3 Europe Marketing Analytics Software Market Size by Country (2020-2025)
7.4 Europe Marketing Analytics Software Market Size by Country (2026-2031)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Marketing Analytics Software Market Size (2020-2031)
8.2 Asia-Pacific Marketing Analytics Software Market Growth Rate by Region: 2020 VS 2024 VS 2031
8.3 Asia-Pacific Marketing Analytics Software Market Size by Region (2020-2025)
8.4 Asia-Pacific Marketing Analytics Software Market Size by Region (2026-2031)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Marketing Analytics Software Market Size (2020-2031)
9.2 Latin America Marketing Analytics Software Market Growth Rate by Country: 2020 VS 2024 VS 2031
9.3 Latin America Marketing Analytics Software Market Size by Country (2020-2025)
9.4 Latin America Marketing Analytics Software Market Size by Country (2026-2031)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Marketing Analytics Software Market Size (2020-2031)
10.2 Middle East & Africa Marketing Analytics Software Market Growth Rate by Country: 2020 VS 2024 VS 2031
10.3 Middle East & Africa Marketing Analytics Software Market Size by Country (2020-2025)
10.4 Middle East & Africa Marketing Analytics Software Market Size by Country (2026-2031)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 HubSpot
11.1.1 HubSpot Company Details
11.1.2 HubSpot Business Overview
11.1.3 HubSpot Marketing Analytics Software Introduction
11.1.4 HubSpot Revenue in Marketing Analytics Software Business (2020-2025)
11.1.5 HubSpot Recent Development
11.2 Semrush
11.2.1 Semrush Company Details
11.2.2 Semrush Business Overview
11.2.3 Semrush Marketing Analytics Software Introduction
11.2.4 Semrush Revenue in Marketing Analytics Software Business (2020-2025)
11.2.5 Semrush Recent Development
11.3 Looker Data Sciences (Google)
11.3.1 Looker Data Sciences (Google) Company Details
11.3.2 Looker Data Sciences (Google) Business Overview
11.3.3 Looker Data Sciences (Google) Marketing Analytics Software Introduction
11.3.4 Looker Data Sciences (Google) Revenue in Marketing Analytics Software Business (2020-2025)
11.3.5 Looker Data Sciences (Google) Recent Development
11.4 Insider.
11.4.1 Insider. Company Details
11.4.2 Insider. Business Overview
11.4.3 Insider. Marketing Analytics Software Introduction
11.4.4 Insider. Revenue in Marketing Analytics Software Business (2020-2025)
11.4.5 Insider. Recent Development
11.5 LeadsRx
11.5.1 LeadsRx Company Details
11.5.2 LeadsRx Business Overview
11.5.3 LeadsRx Marketing Analytics Software Introduction
11.5.4 LeadsRx Revenue in Marketing Analytics Software Business (2020-2025)
11.5.5 LeadsRx Recent Development
11.6 SharpSpring
11.6.1 SharpSpring Company Details
11.6.2 SharpSpring Business Overview
11.6.3 SharpSpring Marketing Analytics Software Introduction
11.6.4 SharpSpring Revenue in Marketing Analytics Software Business (2020-2025)
11.6.5 SharpSpring Recent Development
11.7 OWOX BI
11.7.1 OWOX BI Company Details
11.7.2 OWOX BI Business Overview
11.7.3 OWOX BI Marketing Analytics Software Introduction
11.7.4 OWOX BI Revenue in Marketing Analytics Software Business (2020-2025)
11.7.5 OWOX BI Recent Development
11.8 Whatagraph BV
11.8.1 Whatagraph BV Company Details
11.8.2 Whatagraph BV Business Overview
11.8.3 Whatagraph BV Marketing Analytics Software Introduction
11.8.4 Whatagraph BV Revenue in Marketing Analytics Software Business (2020-2025)
11.8.5 Whatagraph BV Recent Development
11.9 Pathmatics (Sensor Tower)
11.9.1 Pathmatics (Sensor Tower) Company Details
11.9.2 Pathmatics (Sensor Tower) Business Overview
11.9.3 Pathmatics (Sensor Tower) Marketing Analytics Software Introduction
11.9.4 Pathmatics (Sensor Tower) Revenue in Marketing Analytics Software Business (2020-2025)
11.9.5 Pathmatics (Sensor Tower) Recent Development
11.10 MoEngage
11.10.1 MoEngage Company Details
11.10.2 MoEngage Business Overview
11.10.3 MoEngage Marketing Analytics Software Introduction
11.10.4 MoEngage Revenue in Marketing Analytics Software Business (2020-2025)
11.10.5 MoEngage Recent Development
11.11 Emarsys (SAP)
11.11.1 Emarsys (SAP) Company Details
11.11.2 Emarsys (SAP) Business Overview
11.11.3 Emarsys (SAP) Marketing Analytics Software Introduction
11.11.4 Emarsys (SAP) Revenue in Marketing Analytics Software Business (2020-2025)
11.11.5 Emarsys (SAP) Recent Development
11.12 SALESmanago
11.12.1 SALESmanago Company Details
11.12.2 SALESmanago Business Overview
11.12.3 SALESmanago Marketing Analytics Software Introduction
11.12.4 SALESmanago Revenue in Marketing Analytics Software Business (2020-2025)
11.12.5 SALESmanago Recent Development
11.13 CleverTap
11.13.1 CleverTap Company Details
11.13.2 CleverTap Business Overview
11.13.3 CleverTap Marketing Analytics Software Introduction
11.13.4 CleverTap Revenue in Marketing Analytics Software Business (2020-2025)
11.13.5 CleverTap Recent Development
11.14 Act-On Software
11.14.1 Act-On Software Company Details
11.14.2 Act-On Software Business Overview
11.14.3 Act-On Software Marketing Analytics Software Introduction
11.14.4 Act-On Software Revenue in Marketing Analytics Software Business (2020-2025)
11.14.5 Act-On Software Recent Development
11.15 TapClicks
11.15.1 TapClicks Company Details
11.15.2 TapClicks Business Overview
11.15.3 TapClicks Marketing Analytics Software Introduction
11.15.4 TapClicks Revenue in Marketing Analytics Software Business (2020-2025)
11.15.5 TapClicks Recent Development
11.16 Ometria
11.16.1 Ometria Company Details
11.16.2 Ometria Business Overview
11.16.3 Ometria Marketing Analytics Software Introduction
11.16.4 Ometria Revenue in Marketing Analytics Software Business (2020-2025)
11.16.5 Ometria Recent Development
11.17 Adverity
11.17.1 Adverity Company Details
11.17.2 Adverity Business Overview
11.17.3 Adverity Marketing Analytics Software Introduction
11.17.4 Adverity Revenue in Marketing Analytics Software Business (2020-2025)
11.17.5 Adverity Recent Development
11.18 Optimove
11.18.1 Optimove Company Details
11.18.2 Optimove Business Overview
11.18.3 Optimove Marketing Analytics Software Introduction
11.18.4 Optimove Revenue in Marketing Analytics Software Business (2020-2025)
11.18.5 Optimove Recent Development
11.19 Funnel
11.19.1 Funnel Company Details
11.19.2 Funnel Business Overview
11.19.3 Funnel Marketing Analytics Software Introduction
11.19.4 Funnel Revenue in Marketing Analytics Software Business (2020-2025)
11.19.5 Funnel Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.1.1 Research Programs/Design
13.1.1.2 Market Size Estimation
13.1.1.3 Market Breakdown and Data Triangulation
13.1.2 Data Source
13.1.2.1 Secondary Sources
13.1.2.2 Primary Sources
13.2 Author Details
13.3 Disclaimer

Companies Mentioned:

HubSpot
Semrush
Looker Data Sciences (Google)
Insider.
LeadsRx
SharpSpring
OWOX BI
Whatagraph BV
Pathmatics (Sensor Tower)
MoEngage
Emarsys (SAP)
SALESmanago
CleverTap
Act-On Software
TapClicks
Ometria
Adverity
Optimove
Funnel

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