Global Marketing Analytics Tools and Software Market Research Report 2023

Publication ID:

PB504235760

Publication Date:

May 24, 2023

Pages:

103

Publisher:

MRRPB5

Countries:

Global [1]

USD 2,900.00

IT Services [2]

Computing & Electronics [3]

Description:

Highlights
The global Marketing Analytics Tools and Software market was valued at US$ million in 2022 and is anticipated to reach US$ million by 2029, witnessing a CAGR of % during the forecast period 2023-2029. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
North American market for Marketing Analytics Tools and Software is estimated to increase from $ million in 2023 to reach $ million by 2029, at a CAGR of % during the forecast period of 2023 through 2029.
Asia-Pacific market for Marketing Analytics Tools and Software is estimated to increase from $ million in 2023 to reach $ million by 2029, at a CAGR of % during the forecast period of 2023 through 2029.
The global market for Marketing Analytics Tools and Software in Retail & eCommerce is estimated to increase from $ million in 2023 to $ million by 2029, at a CAGR of % during the forecast period of 2023 through 2029.
The key global companies of Marketing Analytics Tools and Software include HubSpot, Semrush, Looker Data Sciences (Google), Insider., LeadsRx, SharpSpring, OWOX BI, Whatagraph BV and Pathmatics (Sensor Tower), etc. In 2022, the world's top three vendors accounted for approximately % of the revenue.
Report Scope
This report aims to provide a comprehensive presentation of the global market for Marketing Analytics Tools and Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Marketing Analytics Tools and Software.
The Marketing Analytics Tools and Software market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2022 as the base year, with history and forecast data for the period from 2018 to 2029. This report segments the global Marketing Analytics Tools and Software market comprehensively. Regional market sizes, concerning products by type, by application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Marketing Analytics Tools and Software companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, by type, by application, and by regions.
By Company
HubSpot
Semrush
Looker Data Sciences (Google)
Insider.
LeadsRx
SharpSpring
OWOX BI
Whatagraph BV
Pathmatics (Sensor Tower)
MoEngage
Emarsys (SAP)
SALESmanago
CleverTap
Act-On Software
TapClicks
Ometria
Adverity
Optimove
Funnel
Segment by Type
SMEs
Large Enterprises
Segment by Application
Retail & eCommerce
Banking & Insurance
Media & Entertaiment
Travel & Hospitality
Education
Others
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Core Chapters
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Marketing Analytics Tools and Software companies鈥� competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the key companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.

Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.

Table Of Contents:

1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Marketing Analytics Tools and Software Market Size Growth Rate by Type: 2018 VS 2022 VS 2029
1.2.2 SMEs
1.2.3 Large Enterprises
1.3 Market by Application
1.3.1 Global Marketing Analytics Tools and Software Market Growth by Application: 2018 VS 2022 VS 2029
1.3.2 Retail & eCommerce
1.3.3 Banking & Insurance
1.3.4 Media & Entertaiment
1.3.5 Travel & Hospitality
1.3.6 Education
1.3.7 Others
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Marketing Analytics Tools and Software Market Perspective (2018-2029)
2.2 Marketing Analytics Tools and Software Growth Trends by Region
2.2.1 Global Marketing Analytics Tools and Software Market Size by Region: 2018 VS 2022 VS 2029
2.2.2 Marketing Analytics Tools and Software Historic Market Size by Region (2018-2023)
2.2.3 Marketing Analytics Tools and Software Forecasted Market Size by Region (2024-2029)
2.3 Marketing Analytics Tools and Software Market Dynamics
2.3.1 Marketing Analytics Tools and Software Industry Trends
2.3.2 Marketing Analytics Tools and Software Market Drivers
2.3.3 Marketing Analytics Tools and Software Market Challenges
2.3.4 Marketing Analytics Tools and Software Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Marketing Analytics Tools and Software Players by Revenue
3.1.1 Global Top Marketing Analytics Tools and Software Players by Revenue (2018-2023)
3.1.2 Global Marketing Analytics Tools and Software Revenue Market Share by Players (2018-2023)
3.2 Global Marketing Analytics Tools and Software Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Marketing Analytics Tools and Software Revenue
3.4 Global Marketing Analytics Tools and Software Market Concentration Ratio
3.4.1 Global Marketing Analytics Tools and Software Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Marketing Analytics Tools and Software Revenue in 2022
3.5 Marketing Analytics Tools and Software Key Players Head office and Area Served
3.6 Key Players Marketing Analytics Tools and Software Product Solution and Service
3.7 Date of Enter into Marketing Analytics Tools and Software Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Marketing Analytics Tools and Software Breakdown Data by Type
4.1 Global Marketing Analytics Tools and Software Historic Market Size by Type (2018-2023)
4.2 Global Marketing Analytics Tools and Software Forecasted Market Size by Type (2024-2029)
5 Marketing Analytics Tools and Software Breakdown Data by Application
5.1 Global Marketing Analytics Tools and Software Historic Market Size by Application (2018-2023)
5.2 Global Marketing Analytics Tools and Software Forecasted Market Size by Application (2024-2029)
6 North America
6.1 North America Marketing Analytics Tools and Software Market Size (2018-2029)
6.2 North America Marketing Analytics Tools and Software Market Growth Rate by Country: 2018 VS 2022 VS 2029
6.3 North America Marketing Analytics Tools and Software Market Size by Country (2018-2023)
6.4 North America Marketing Analytics Tools and Software Market Size by Country (2024-2029)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Marketing Analytics Tools and Software Market Size (2018-2029)
7.2 Europe Marketing Analytics Tools and Software Market Growth Rate by Country: 2018 VS 2022 VS 2029
7.3 Europe Marketing Analytics Tools and Software Market Size by Country (2018-2023)
7.4 Europe Marketing Analytics Tools and Software Market Size by Country (2024-2029)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Marketing Analytics Tools and Software Market Size (2018-2029)
8.2 Asia-Pacific Marketing Analytics Tools and Software Market Growth Rate by Region: 2018 VS 2022 VS 2029
8.3 Asia-Pacific Marketing Analytics Tools and Software Market Size by Region (2018-2023)
8.4 Asia-Pacific Marketing Analytics Tools and Software Market Size by Region (2024-2029)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Marketing Analytics Tools and Software Market Size (2018-2029)
9.2 Latin America Marketing Analytics Tools and Software Market Growth Rate by Country: 2018 VS 2022 VS 2029
9.3 Latin America Marketing Analytics Tools and Software Market Size by Country (2018-2023)
9.4 Latin America Marketing Analytics Tools and Software Market Size by Country (2024-2029)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Marketing Analytics Tools and Software Market Size (2018-2029)
10.2 Middle East & Africa Marketing Analytics Tools and Software Market Growth Rate by Country: 2018 VS 2022 VS 2029
10.3 Middle East & Africa Marketing Analytics Tools and Software Market Size by Country (2018-2023)
10.4 Middle East & Africa Marketing Analytics Tools and Software Market Size by Country (2024-2029)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 HubSpot
11.1.1 HubSpot Company Detail
11.1.2 HubSpot Business Overview
11.1.3 HubSpot Marketing Analytics Tools and Software Introduction
11.1.4 HubSpot Revenue in Marketing Analytics Tools and Software Business (2018-2023)
11.1.5 HubSpot Recent Development
11.2 Semrush
11.2.1 Semrush Company Detail
11.2.2 Semrush Business Overview
11.2.3 Semrush Marketing Analytics Tools and Software Introduction
11.2.4 Semrush Revenue in Marketing Analytics Tools and Software Business (2018-2023)
11.2.5 Semrush Recent Development
11.3 Looker Data Sciences (Google)
11.3.1 Looker Data Sciences (Google) Company Detail
11.3.2 Looker Data Sciences (Google) Business Overview
11.3.3 Looker Data Sciences (Google) Marketing Analytics Tools and Software Introduction
11.3.4 Looker Data Sciences (Google) Revenue in Marketing Analytics Tools and Software Business (2018-2023)
11.3.5 Looker Data Sciences (Google) Recent Development
11.4 Insider.
11.4.1 Insider. Company Detail
11.4.2 Insider. Business Overview
11.4.3 Insider. Marketing Analytics Tools and Software Introduction
11.4.4 Insider. Revenue in Marketing Analytics Tools and Software Business (2018-2023)
11.4.5 Insider. Recent Development
11.5 LeadsRx
11.5.1 LeadsRx Company Detail
11.5.2 LeadsRx Business Overview
11.5.3 LeadsRx Marketing Analytics Tools and Software Introduction
11.5.4 LeadsRx Revenue in Marketing Analytics Tools and Software Business (2018-2023)
11.5.5 LeadsRx Recent Development
11.6 SharpSpring
11.6.1 SharpSpring Company Detail
11.6.2 SharpSpring Business Overview
11.6.3 SharpSpring Marketing Analytics Tools and Software Introduction
11.6.4 SharpSpring Revenue in Marketing Analytics Tools and Software Business (2018-2023)
11.6.5 SharpSpring Recent Development
11.7 OWOX BI
11.7.1 OWOX BI Company Detail
11.7.2 OWOX BI Business Overview
11.7.3 OWOX BI Marketing Analytics Tools and Software Introduction
11.7.4 OWOX BI Revenue in Marketing Analytics Tools and Software Business (2018-2023)
11.7.5 OWOX BI Recent Development
11.8 Whatagraph BV
11.8.1 Whatagraph BV Company Detail
11.8.2 Whatagraph BV Business Overview
11.8.3 Whatagraph BV Marketing Analytics Tools and Software Introduction
11.8.4 Whatagraph BV Revenue in Marketing Analytics Tools and Software Business (2018-2023)
11.8.5 Whatagraph BV Recent Development
11.9 Pathmatics (Sensor Tower)
11.9.1 Pathmatics (Sensor Tower) Company Detail
11.9.2 Pathmatics (Sensor Tower) Business Overview
11.9.3 Pathmatics (Sensor Tower) Marketing Analytics Tools and Software Introduction
11.9.4 Pathmatics (Sensor Tower) Revenue in Marketing Analytics Tools and Software Business (2018-2023)
11.9.5 Pathmatics (Sensor Tower) Recent Development
11.10 MoEngage
11.10.1 MoEngage Company Detail
11.10.2 MoEngage Business Overview
11.10.3 MoEngage Marketing Analytics Tools and Software Introduction
11.10.4 MoEngage Revenue in Marketing Analytics Tools and Software Business (2018-2023)
11.10.5 MoEngage Recent Development
11.11 Emarsys (SAP)
11.11.1 Emarsys (SAP) Company Detail
11.11.2 Emarsys (SAP) Business Overview
11.11.3 Emarsys (SAP) Marketing Analytics Tools and Software Introduction
11.11.4 Emarsys (SAP) Revenue in Marketing Analytics Tools and Software Business (2018-2023)
11.11.5 Emarsys (SAP) Recent Development
11.12 SALESmanago
11.12.1 SALESmanago Company Detail
11.12.2 SALESmanago Business Overview
11.12.3 SALESmanago Marketing Analytics Tools and Software Introduction
11.12.4 SALESmanago Revenue in Marketing Analytics Tools and Software Business (2018-2023)
11.12.5 SALESmanago Recent Development
11.13 CleverTap
11.13.1 CleverTap Company Detail
11.13.2 CleverTap Business Overview
11.13.3 CleverTap Marketing Analytics Tools and Software Introduction
11.13.4 CleverTap Revenue in Marketing Analytics Tools and Software Business (2018-2023)
11.13.5 CleverTap Recent Development
11.14 Act-On Software
11.14.1 Act-On Software Company Detail
11.14.2 Act-On Software Business Overview
11.14.3 Act-On Software Marketing Analytics Tools and Software Introduction
11.14.4 Act-On Software Revenue in Marketing Analytics Tools and Software Business (2018-2023)
11.14.5 Act-On Software Recent Development
11.15 TapClicks
11.15.1 TapClicks Company Detail
11.15.2 TapClicks Business Overview
11.15.3 TapClicks Marketing Analytics Tools and Software Introduction
11.15.4 TapClicks Revenue in Marketing Analytics Tools and Software Business (2018-2023)
11.15.5 TapClicks Recent Development
11.16 Ometria
11.16.1 Ometria Company Detail
11.16.2 Ometria Business Overview
11.16.3 Ometria Marketing Analytics Tools and Software Introduction
11.16.4 Ometria Revenue in Marketing Analytics Tools and Software Business (2018-2023)
11.16.5 Ometria Recent Development
11.17 Adverity
11.17.1 Adverity Company Detail
11.17.2 Adverity Business Overview
11.17.3 Adverity Marketing Analytics Tools and Software Introduction
11.17.4 Adverity Revenue in Marketing Analytics Tools and Software Business (2018-2023)
11.17.5 Adverity Recent Development
11.18 Optimove
11.18.1 Optimove Company Detail
11.18.2 Optimove Business Overview
11.18.3 Optimove Marketing Analytics Tools and Software Introduction
11.18.4 Optimove Revenue in Marketing Analytics Tools and Software Business (2018-2023)
11.18.5 Optimove Recent Development
11.19 Funnel
11.19.1 Funnel Company Detail
11.19.2 Funnel Business Overview
11.19.3 Funnel Marketing Analytics Tools and Software Introduction
11.19.4 Funnel Revenue in Marketing Analytics Tools and Software Business (2018-2023)
11.19.5 Funnel Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details

Companies Mentioned:

HubSpot
Semrush
Looker Data Sciences (Google)
Insider.
LeadsRx
SharpSpring
OWOX BI
Whatagraph BV
Pathmatics (Sensor Tower)
MoEngage
Emarsys (SAP)
SALESmanago
CleverTap
Act-On Software
TapClicks
Ometria
Adverity
Optimove
Funnel

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