
Market Analysis and Insights: Global Marketing Analytics Tools Market
The global Marketing Analytics Tools market is projected to grow from US$ 3321.3 million in 2024 to US$ 6162 million by 2030, at a Compound Annual Growth Rate (CAGR) of 10.9% during the forecast period.
The US & Canada market for Marketing Analytics Tools is estimated to increase from $ million in 2024 to reach $ million by 2030, at a CAGR of % during the forecast period of 2025 through 2030.
The China market for Marketing Analytics Tools is estimated to increase from $ million in 2024 to reach $ million by 2030, at a CAGR of % during the forecast period of 2025 through 2030.
The Europe market for Marketing Analytics Tools is estimated to increase from $ million in 2024 to reach $ million by 2030, at a CAGR of % during the forecast period of 2025 through 2030.
The global key companies of Marketing Analytics Tools include NINJACAT INC, ±õ³¾±è°ù´Ç±¹²¹»å´Ç,I²Ô³¦, Alooma,Inc(Google Cloud), AgencyAnalytics, Adverity, SEMrush, Mixpanel, InsightSquared and Datorama, etc. In 2023, the global top five players had a share approximately % in terms of revenue.
Marketing Analytics Tools is widely used in various fields, such as Large Enterprises, Small and Medium-sized Enterprises (SMEs) and Other,, etc. Large Enterprises provides greatest supports to the Marketing Analytics Tools industry development. In 2023, global % revenue of Marketing Analytics Tools went into Large Enterprises filed and the proportion will reach to % in 2030.
Report Covers:
This report presents an overview of global market for Marketing Analytics Tools market size. Analyses of the global market trends, with historic market revenue data for 2019 - 2023, estimates for 2024, and projections of CAGR through 2030.
This report researches the key producers of Marketing Analytics Tools, also provides the revenue of main regions and countries. Highlights of the upcoming market potential for Marketing Analytics Tools, and key regions/countries of focus to forecast this market into various segments and sub-segments. Country specific data and market value analysis for the U.S., Canada, Mexico, Brazil, China, Japan, South Korea, Southeast Asia, India, Germany, the U.K., Italy, Middle East, Africa, and Other Countries.
This report focuses on the Marketing Analytics Tools revenue, market share and industry ranking of main companies, data from 2019 to 2024. Identification of the major stakeholders in the global Marketing Analytics Tools market, and analysis of their competitive landscape and market positioning based on recent developments and segmental revenues. This report will help stakeholders to understand the competitive landscape and gain more insights and position their businesses and market strategies in a better way.
This report analyzes the segments data by Type and by Application, revenue, and growth rate, from 2019 to 2030. Evaluation and forecast the market size for Marketing Analytics Tools revenue, projected growth trends, production technology, application and end-user industry.
Market Segmentation
By Company
NINJACAT INC
±õ³¾±è°ù´Ç±¹²¹»å´Ç,I²Ô³¦
Alooma,Inc(Google Cloud)
AgencyAnalytics
Adverity
SEMrush
Mixpanel
InsightSquared
Datorama
Domo
Funnel.io
¹ó¾±±¹±ð³Ù°ù²¹²Ô,I²Ô³¦
Supermetrics Oy
TapClicks
AdStage
Segment by Type
Cloud, SaaS, Web
Mobile-Android Native
Mobile-iOS Native
Installed
Segment by Application
Large Enterprises
Small and Medium-sized Enterprises (SMEs)
Other
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
China
Asia (excluding China)
Japan
South Korea
China Taiwan
Southeast Asia
India
Latin America, Middle East & Africa
Brazil
Mexico
Turkey
Israel
GCC Countries
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Revenue of Marketing Analytics Tools in global and regional level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world. This section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Marketing Analytics Tools companies’ competitive landscape, revenue, market share and industry ranking, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: North America (US & Canada) by Type, by Application and by country, revenue for each segment.
Chapter 7: Europe by Type, by Application and by country, revenue for each segment.
Chapter 8: China by Type, and by Application, revenue for each segment.
Chapter 9: Asia (excluding China) by Type, by Application and by region, revenue for each segment.
Chapter 10: Middle East, Africa, and Latin America by Type, by Application and by country, revenue for each segment.
Chapter 11: Provides profiles of key companies, introducing the basic situation of the main companies in the market in detail, including product descriptions and specifications, Marketing Analytics Tools revenue, gross margin, and recent development, etc.
Chapter 12: Analyst's Viewpoints/Conclusions
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Marketing Analytics Tools Market Size Growth Rate by Type, 2019 VS 2023 VS 2030
1.2.2 Cloud, SaaS, Web
1.2.3 Mobile-Android Native
1.2.4 Mobile-iOS Native
1.2.5 Installed
1.3 Market by Application
1.3.1 Global Marketing Analytics Tools Market Size Growth Rate by Application, 2019 VS 2023 VS 2030
1.3.2 Large Enterprises
1.3.3 Small and Medium-sized Enterprises (SMEs)
1.3.4 Other
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Global Growth Trends
2.1 Global Marketing Analytics Tools Market Perspective (2019-2030)
2.2 Global Marketing Analytics Tools Growth Trends by Region
2.2.1 Marketing Analytics Tools Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Marketing Analytics Tools Historic Market Size by Region (2019-2024)
2.2.3 Marketing Analytics Tools Forecasted Market Size by Region (2025-2030)
2.3 Marketing Analytics Tools Market Dynamics
2.3.1 Marketing Analytics Tools Industry Trends
2.3.2 Marketing Analytics Tools Market Drivers
2.3.3 Marketing Analytics Tools Market Challenges
2.3.4 Marketing Analytics Tools Market Restraints
3 Competition Landscape by Key Players
3.1 Global Revenue Marketing Analytics Tools by Players
3.1.1 Global Marketing Analytics Tools Revenue by Players (2019-2024)
3.1.2 Global Marketing Analytics Tools Revenue Market Share by Players (2019-2024)
3.2 Global Marketing Analytics Tools Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Global Key Players of Marketing Analytics Tools, Ranking by Revenue, 2022 VS 2023 VS 2024
3.4 Global Marketing Analytics Tools Market Concentration Ratio
3.4.1 Global Marketing Analytics Tools Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Marketing Analytics Tools Revenue in 2023
3.5 Global Key Players of Marketing Analytics Tools Head office and Area Served
3.6 Global Key Players of Marketing Analytics Tools, Product and Application
3.7 Global Key Players of Marketing Analytics Tools, Date of Enter into This Industry
3.8 Mergers & Acquisitions, Expansion Plans
4 Marketing Analytics Tools Breakdown Data by Type
4.1 Global Marketing Analytics Tools Historic Market Size by Type (2019-2024)
4.2 Global Marketing Analytics Tools Forecasted Market Size by Type (2025-2030)
5 Marketing Analytics Tools Breakdown Data by Application
5.1 Global Marketing Analytics Tools Historic Market Size by Application (2019-2024)
5.2 Global Marketing Analytics Tools Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Marketing Analytics Tools Market Size (2019-2030)
6.2 North America Marketing Analytics Tools Market Size by Type
6.2.1 North America Marketing Analytics Tools Market Size by Type (2019-2024)
6.2.2 North America Marketing Analytics Tools Market Size by Type (2025-2030)
6.2.3 North America Marketing Analytics Tools Market Share by Type (2019-2030)
6.3 North America Marketing Analytics Tools Market Size by Application
6.3.1 North America Marketing Analytics Tools Market Size by Application (2019-2024)
6.3.2 North America Marketing Analytics Tools Market Size by Application (2025-2030)
6.3.3 North America Marketing Analytics Tools Market Share by Application (2019-2030)
6.4 North America Marketing Analytics Tools Market Size by Country
6.4.1 North America Marketing Analytics Tools Market Size by Country: 2019 VS 2023 VS 2030
6.4.2 North America Marketing Analytics Tools Market Size by Country (2019-2024)
6.4.3 North America Marketing Analytics Tools Market Size by Country (2025-2030)
6.4.4 U.S.
6.4.5 Canada
7 Europe
7.1 Europe Marketing Analytics Tools Market Size (2019-2030)
7.2 Europe Marketing Analytics Tools Market Size by Type
7.2.1 Europe Marketing Analytics Tools Market Size by Type (2019-2024)
7.2.2 Europe Marketing Analytics Tools Market Size by Type (2025-2030)
7.2.3 Europe Marketing Analytics Tools Market Share by Type (2019-2030)
7.3 Europe Marketing Analytics Tools Market Size by Application
7.3.1 Europe Marketing Analytics Tools Market Size by Application (2019-2024)
7.3.2 Europe Marketing Analytics Tools Market Size by Application (2025-2030)
7.3.3 Europe Marketing Analytics Tools Market Share by Application (2019-2030)
7.4 Europe Marketing Analytics Tools Market Size by Country
7.4.1 Europe Marketing Analytics Tools Market Size by Country: 2019 VS 2023 VS 2030
7.4.2 Europe Marketing Analytics Tools Market Size by Country (2019-2024)
7.4.3 Europe Marketing Analytics Tools Market Size by Country (2025-2030)
7.4.3 Germany
7.4.4 France
7.4.5 U.K.
7.4.6 Italy
7.4.7 Russia
7.4.8 Nordic Countries
8 China
8.1 China Marketing Analytics Tools Market Size (2019-2030)
8.2 China Marketing Analytics Tools Market Size by Type
8.2.1 China Marketing Analytics Tools Market Size by Type (2019-2024)
8.2.2 China Marketing Analytics Tools Market Size by Type (2025-2030)
8.2.3 China Marketing Analytics Tools Market Share by Type (2019-2030)
8.3 China Marketing Analytics Tools Market Size by Application
8.3.1 China Marketing Analytics Tools Market Size by Application (2019-2024)
8.3.2 China Marketing Analytics Tools Market Size by Application (2025-2030)
8.3.3 China Marketing Analytics Tools Market Share by Application (2019-2030)
9 Asia (excluding China)
9.1 Asia Marketing Analytics Tools Market Size (2019-2030)
9.2 Asia Marketing Analytics Tools Market Size by Type
9.2.1 Asia Marketing Analytics Tools Market Size by Type (2019-2024)
9.2.2 Asia Marketing Analytics Tools Market Size by Type (2025-2030)
9.2.3 Asia Marketing Analytics Tools Market Share by Type (2019-2030)
9.3 Asia Marketing Analytics Tools Market Size by Application
9.3.1 Asia Marketing Analytics Tools Market Size by Application (2019-2024)
9.3.2 Asia Marketing Analytics Tools Market Size by Application (2025-2030)
9.3.3 Asia Marketing Analytics Tools Market Share by Application (2019-2030)
9.4 Asia Marketing Analytics Tools Market Size by Region
9.4.1 Asia Marketing Analytics Tools Market Size by Region: 2019 VS 2023 VS 2030
9.4.2 Asia Marketing Analytics Tools Market Size by Region (2019-2024)
9.4.3 Asia Marketing Analytics Tools Market Size by Region (2025-2030)
9.4.4 Japan
9.4.5 South Korea
9.4.6 China Taiwan
9.4.7 Southeast Asia
9.4.8 India
9.4.9 Australia
10 Middle East, Africa, and Latin America
10.1 Middle East, Africa, and Latin America Marketing Analytics Tools Market Size (2019-2030)
10.2 Middle East, Africa, and Latin America Marketing Analytics Tools Market Size by Type
10.2.1 Middle East, Africa, and Latin America Marketing Analytics Tools Market Size by Type (2019-2024)
10.2.2 Middle East, Africa, and Latin America Marketing Analytics Tools Market Size by Type (2025-2030)
10.2.3 Middle East, Africa, and Latin America Marketing Analytics Tools Market Share by Type (2019-2030)
10.3 Middle East, Africa, and Latin America Marketing Analytics Tools Market Size by Application
10.3.1 Middle East, Africa, and Latin America Marketing Analytics Tools Market Size by Application (2019-2024)
10.3.2 Middle East, Africa, and Latin America Marketing Analytics Tools Market Size by Application (2025-2030)
10.3.3 Middle East, Africa, and Latin America Marketing Analytics Tools Market Share by Application (2019-2030)
10.4 Middle East, Africa, and Latin America Marketing Analytics Tools Market Size by Country
10.4.1 Middle East, Africa, and Latin America Marketing Analytics Tools Market Size by Country: 2019 VS 2023 VS 2030
10.4.2 Middle East, Africa, and Latin America Marketing Analytics Tools Market Size by Country (2019-2024)
10.4.3 Middle East, Africa, and Latin America Marketing Analytics Tools Market Size by Country (2025-2030)
10.4.4 Brazil
10.4.5 Mexico
10.4.6 Turkey
10.4.7 Saudi Arabia
10.4.8 Israel
10.4.9 GCC Countries
11 Key Players Profiles
11.1 NINJACAT INC
11.1.1 NINJACAT INC Company Details
11.1.2 NINJACAT INC Business Overview
11.1.3 NINJACAT INC Marketing Analytics Tools Introduction
11.1.4 NINJACAT INC Revenue in Marketing Analytics Tools Business (2019-2024)
11.1.5 NINJACAT INC Recent Developments
11.2 ±õ³¾±è°ù´Ç±¹²¹»å´Ç,I²Ô³¦
11.2.1 ±õ³¾±è°ù´Ç±¹²¹»å´Ç,I²Ô³¦ Company Details
11.2.2 ±õ³¾±è°ù´Ç±¹²¹»å´Ç,I²Ô³¦ Business Overview
11.2.3 ±õ³¾±è°ù´Ç±¹²¹»å´Ç,I²Ô³¦ Marketing Analytics Tools Introduction
11.2.4 ±õ³¾±è°ù´Ç±¹²¹»å´Ç,I²Ô³¦ Revenue in Marketing Analytics Tools Business (2019-2024)
11.2.5 ±õ³¾±è°ù´Ç±¹²¹»å´Ç,I²Ô³¦ Recent Developments
11.3 Alooma,Inc(Google Cloud)
11.3.1 Alooma,Inc(Google Cloud) Company Details
11.3.2 Alooma,Inc(Google Cloud) Business Overview
11.3.3 Alooma,Inc(Google Cloud) Marketing Analytics Tools Introduction
11.3.4 Alooma,Inc(Google Cloud) Revenue in Marketing Analytics Tools Business (2019-2024)
11.3.5 Alooma,Inc(Google Cloud) Recent Developments
11.4 AgencyAnalytics
11.4.1 AgencyAnalytics Company Details
11.4.2 AgencyAnalytics Business Overview
11.4.3 AgencyAnalytics Marketing Analytics Tools Introduction
11.4.4 AgencyAnalytics Revenue in Marketing Analytics Tools Business (2019-2024)
11.4.5 AgencyAnalytics Recent Developments
11.5 Adverity
11.5.1 Adverity Company Details
11.5.2 Adverity Business Overview
11.5.3 Adverity Marketing Analytics Tools Introduction
11.5.4 Adverity Revenue in Marketing Analytics Tools Business (2019-2024)
11.5.5 Adverity Recent Developments
11.6 SEMrush
11.6.1 SEMrush Company Details
11.6.2 SEMrush Business Overview
11.6.3 SEMrush Marketing Analytics Tools Introduction
11.6.4 SEMrush Revenue in Marketing Analytics Tools Business (2019-2024)
11.6.5 SEMrush Recent Developments
11.7 Mixpanel
11.7.1 Mixpanel Company Details
11.7.2 Mixpanel Business Overview
11.7.3 Mixpanel Marketing Analytics Tools Introduction
11.7.4 Mixpanel Revenue in Marketing Analytics Tools Business (2019-2024)
11.7.5 Mixpanel Recent Developments
11.8 InsightSquared
11.8.1 InsightSquared Company Details
11.8.2 InsightSquared Business Overview
11.8.3 InsightSquared Marketing Analytics Tools Introduction
11.8.4 InsightSquared Revenue in Marketing Analytics Tools Business (2019-2024)
11.8.5 InsightSquared Recent Developments
11.9 Datorama
11.9.1 Datorama Company Details
11.9.2 Datorama Business Overview
11.9.3 Datorama Marketing Analytics Tools Introduction
11.9.4 Datorama Revenue in Marketing Analytics Tools Business (2019-2024)
11.9.5 Datorama Recent Developments
11.10 Domo
11.10.1 Domo Company Details
11.10.2 Domo Business Overview
11.10.3 Domo Marketing Analytics Tools Introduction
11.10.4 Domo Revenue in Marketing Analytics Tools Business (2019-2024)
11.10.5 Domo Recent Developments
11.11 Funnel.io
11.11.1 Funnel.io Company Details
11.11.2 Funnel.io Business Overview
11.11.3 Funnel.io Marketing Analytics Tools Introduction
11.11.4 Funnel.io Revenue in Marketing Analytics Tools Business (2019-2024)
11.11.5 Funnel.io Recent Developments
11.12 ¹ó¾±±¹±ð³Ù°ù²¹²Ô,I²Ô³¦
11.12.1 ¹ó¾±±¹±ð³Ù°ù²¹²Ô,I²Ô³¦ Company Details
11.12.2 ¹ó¾±±¹±ð³Ù°ù²¹²Ô,I²Ô³¦ Business Overview
11.12.3 ¹ó¾±±¹±ð³Ù°ù²¹²Ô,I²Ô³¦ Marketing Analytics Tools Introduction
11.12.4 ¹ó¾±±¹±ð³Ù°ù²¹²Ô,I²Ô³¦ Revenue in Marketing Analytics Tools Business (2019-2024)
11.12.5 ¹ó¾±±¹±ð³Ù°ù²¹²Ô,I²Ô³¦ Recent Developments
11.13 Supermetrics Oy
11.13.1 Supermetrics Oy Company Details
11.13.2 Supermetrics Oy Business Overview
11.13.3 Supermetrics Oy Marketing Analytics Tools Introduction
11.13.4 Supermetrics Oy Revenue in Marketing Analytics Tools Business (2019-2024)
11.13.5 Supermetrics Oy Recent Developments
11.14 TapClicks
11.14.1 TapClicks Company Details
11.14.2 TapClicks Business Overview
11.14.3 TapClicks Marketing Analytics Tools Introduction
11.14.4 TapClicks Revenue in Marketing Analytics Tools Business (2019-2024)
11.14.5 TapClicks Recent Developments
11.15 AdStage
11.15.1 AdStage Company Details
11.15.2 AdStage Business Overview
11.15.3 AdStage Marketing Analytics Tools Introduction
11.15.4 AdStage Revenue in Marketing Analytics Tools Business (2019-2024)
11.15.5 AdStage Recent Developments
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
NINJACAT INC
±õ³¾±è°ù´Ç±¹²¹»å´Ç,I²Ô³¦
Alooma,Inc(Google Cloud)
AgencyAnalytics
Adverity
SEMrush
Mixpanel
InsightSquared
Datorama
Domo
Funnel.io
¹ó¾±±¹±ð³Ù°ù²¹²Ô,I²Ô³¦
Supermetrics Oy
TapClicks
AdStage
Ìý
Ìý
*If Applicable.
