The global Marketing Automation Software market size was US$ 4414 million in 2024 and is forecast to a readjusted size of US$ 12230 million by 2031 with a CAGR of 15.9% during the forecast period 2025-2031.
Marketing automation is software and tactics that allow companies to buy and sell like Amazon -- that is, to nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into delighted customers. This type of marketing automation typically generates significant new revenue for companies, and provides an excellent return on the investment required.
Global Marketing Automation Software key players include Oracle, IBM, Adobe Systems, etc. Global top three manufacturers hold a share about 30%.
United States is the largest market, with a share over 50%, followed by UK and Norway, both have a share about 15 percent.
In terms of product, Email Marketing is the largest segment, with a share over 30%. And in terms of application, the largest application is Large Enterprises, followed by Small and Mid-sized Enterprises (SMEs).
The global Marketing Automation Software market is strategically segmented by company, region (country), by Type, and by Application. This report empowers stakeholders to capitalize on emerging opportunities, optimize product strategies, and outperform competitors through data-driven insights on revenue and forecasts across regions, by Type, and by Application for 2020-2031.
Market Segmentation
By Company:
HubSpot
Marketo
Act-On Software
Salesforce
Adobe Systems
Oracle
Infusionsoft
IBM
Cognizant
ETrigue
GreenRope
Hatchbuck
IContact
LeadSquared
MarcomCentral
Salesfusion
SALESmanago
SAP
SAS Institute
SharpSpring
Aprimo
By Type: (Dominant Segment vs High-Margin Innovation)
Campaign Management
Email Marketing
Mobile Application
Inbound Marketing
Lead Nurturing and Lead Scoring
Reporting and Analytics
Social Media Marketing
Others
By Application: (Core Demand Driver vs Emerging Opportunity)
Large Enterprises
Small and Mid-sized Enterprises (SMEs)
By Region
Macro-Regional Analysis: Market Size & Growth Forecasts
- North America
- Europe
- Asia-Pacific
- South America
- Middle East & Africa
Micro-Local Market Deep Dive: Strategic Insights
- Competitive Landscape: Player dominance vs. disruptors (e.g., HubSpot in Europe)
- Emerging Product Trends: Campaign Management adoption vs. Email Marketing premiumization
- Demand-Side Dynamics: Large Enterprises growth in China vs. Small and Mid-sized Enterprises (SMEs) potential in North America
- Localized Consumer Needs: Regulatory hurdles in EU vs. price sensitivity in India
Focus Markets:
North America
Europe
China
Japan
Southeast Asia
India
Central & South America
Chapter Outline
Chapter 1: Report scope, executive summary, and market evolution scenarios (short/mid/long term).
Chapter 2: Quantitative analysis of Marketing Automation Software market size and growth potential at global, regional, and country levels.
Chapter 3: Competitive benchmarking of manufacturers (revenue, market share, M&A, R&D focus).
Chapter 4: Type-based segmentation analysis – Uncovering blue ocean markets (e.g., Email Marketing in China).
Chapter 5: Application-based segmentation analysis – High-growth downstream opportunities (e.g., Small and Mid-sized Enterprises (SMEs) in India).
Chapter 6: Regional revenue breakdown by company, type, application and customer.
Chapter 7: Key manufacturer profiles – Financials, product portfolios, and strategic developments.
Chapter 8: Market dynamics – Drivers, restraints, regulatory impacts, and risk mitigation strategies.
Chapter 9: Actionable conclusions and strategic recommendations.
Why This Report?
Unlike generic global market reports, this study combines macro-level industry trends with hyper-local operational intelligence, empowering data-driven decisions across the Marketing Automation Software value chain, addressing:
- Market entry risks/opportunities by region
- Product mix optimization based on local practices
- Competitor tactics in fragmented vs. consolidated markets
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Report Overview
1.1 Study Scope
1.2 Market by Type
1.2.1 Global Market Size Growth by Type: 2020 VS 2024 VS 2031
1.2.2 Campaign Management
1.2.3 Email Marketing
1.2.4 Mobile Application
1.2.5 Inbound Marketing
1.2.6 Lead Nurturing and Lead Scoring
1.2.7 Reporting and Analytics
1.2.8 Social Media Marketing
1.2.9 Others
1.3 Market by Application
1.3.1 Global Market Share by Application: 2020 VS 2024 VS 2031
1.3.2 Large Enterprises
1.3.3 Small and Mid-sized Enterprises (SMEs)
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Global Growth Trends
2.1 Global Marketing Automation Software Market Perspective (2020-2031)
2.2 Global Market Size by Region: 2020 VS 2024 VS 2031
2.3 Global Marketing Automation Software Revenue Market Share by Region (2020-2025)
2.4 Global Marketing Automation Software Revenue Forecast by Region (2026-2031)
2.5 Major Region and Emerging Market Analysis
2.5.1 North America Marketing Automation Software Market Size and Prospective (2020-2031)
2.5.2 Europe Marketing Automation Software Market Size and Prospective (2020-2031)
2.5.3 China Marketing Automation Software Market Size and Prospective (2020-2031)
2.5.4 Japan Marketing Automation Software Market Size and Prospective (2020-2031)
2.5.5 Southeast Asia Marketing Automation Software Market Size and Prospective (2020-2031)
2.5.6 India Marketing Automation Software Market Size and Prospective (2020-2031)
2.5.7 Central & South America Marketing Automation Software Market Size and Prospective (2020-2031)
3 Breakdown Data by Type
3.1 Global Marketing Automation Software Historic Market Size by Type (2020-2025)
3.2 Global Marketing Automation Software Forecasted Market Size by Type (2026-2031)
3.3 Different Types Marketing Automation Software Representative Players
4 Breakdown Data by Application
4.1 Global Marketing Automation Software Historic Market Size by Application (2020-2025)
4.2 Global Marketing Automation Software Forecasted Market Size by Application (2026-2031)
4.3 New Sources of Growth in Marketing Automation Software Application
5 Competition Landscape by Players
5.1 Global Top Players by Revenue
5.1.1 Global Top Marketing Automation Software Players by Revenue (2020-2025)
5.1.2 Global Marketing Automation Software Revenue Market Share by Players (2020-2025)
5.2 Global Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
5.3 Players Covered: Ranking by Marketing Automation Software Revenue
5.4 Global Marketing Automation Software Market Concentration Analysis
5.4.1 Global Marketing Automation Software Market Concentration Ratio (CR5 and HHI)
5.4.2 Global Top 10 and Top 5 Companies by Marketing Automation Software Revenue in 2024
5.5 Global Key Players of Marketing Automation Software Head office and Area Served
5.6 Global Key Players of Marketing Automation Software, Product and Application
5.7 Global Key Players of Marketing Automation Software, Date of Enter into This Industry
5.8 Mergers & Acquisitions, Expansion Plans
6 Region Analysis
6.1 North America Market: Players, Segments and Downstream
6.1.1 North America Marketing Automation Software Revenue by Company (2020-2025)
6.1.2 North America Market Size by Type
6.1.2.1 North America Marketing Automation Software Market Size by Type (2020-2025)
6.1.2.2 North America Marketing Automation Software Market Share by Type (2020-2025)
6.1.3 North America Market Size by Application
6.1.3.1 North America Marketing Automation Software Market Size by Application (2020-2025)
6.1.3.2 North America Marketing Automation Software Market Share by Application (2020-2025)
6.1.4 North America Market Trend and Opportunities
6.2 Europe Market: Players, Segments and Downstream
6.2.1 Europe Marketing Automation Software Revenue by Company (2020-2025)
6.2.2 Europe Market Size by Type
6.2.2.1 Europe Marketing Automation Software Market Size by Type (2020-2025)
6.2.2.2 Europe Marketing Automation Software Market Share by Type (2020-2025)
6.2.3 Europe Market Size by Application
6.2.3.1 Europe Marketing Automation Software Market Size by Application (2020-2025)
6.2.3.2 Europe Marketing Automation Software Market Share by Application (2020-2025)
6.2.4 Europe Market Trend and Opportunities
6.3 China Market: Players, Segments and Downstream
6.3.1 China Marketing Automation Software Revenue by Company (2020-2025)
6.3.2 China Market Size by Type
6.3.2.1 China Marketing Automation Software Market Size by Type (2020-2025)
6.3.2.2 China Marketing Automation Software Market Share by Type (2020-2025)
6.3.3 China Market Size by Application
6.3.3.1 China Marketing Automation Software Market Size by Application (2020-2025)
6.3.3.2 China Marketing Automation Software Market Share by Application (2020-2025)
6.3.4 China Market Trend and Opportunities
6.4 Japan Market: Players, Segments and Downstream
6.4.1 Japan Marketing Automation Software Revenue by Company (2020-2025)
6.4.2 Japan Market Size by Type
6.4.2.1 Japan Marketing Automation Software Market Size by Type (2020-2025)
6.4.2.2 Japan Marketing Automation Software Market Share by Type (2020-2025)
6.4.3 Japan Market Size by Application
6.4.3.1 Japan Marketing Automation Software Market Size by Application (2020-2025)
6.4.3.2 Japan Marketing Automation Software Market Share by Application (2020-2025)
6.4.4 Japan Market Trend and Opportunities
6.5 Southeast Asia Market: Players, Segments and Downstream
6.5.1 Southeast Asia Marketing Automation Software Revenue by Company (2020-2025)
6.5.2 Southeast Asia Market Size by Type
6.5.2.1 Southeast Asia Marketing Automation Software Market Size by Type (2020-2025)
6.5.2.2 Southeast Asia Marketing Automation Software Market Share by Type (2020-2025)
6.5.3 Southeast Asia Market Size by Application
6.5.3.1 Southeast Asia Marketing Automation Software Market Size by Application (2020-2025)
6.5.3.2 Southeast Asia Marketing Automation Software Market Share by Application (2020-2025)
6.5.4 Southeast Asia Market Trend and Opportunities
6.6 India Market: Players, Segments and Downstream
6.6.1 India Marketing Automation Software Revenue by Company (2020-2025)
6.6.2 India Market Size by Type
6.6.2.1 India Marketing Automation Software Market Size by Type (2020-2025)
6.6.2.2 India Marketing Automation Software Market Share by Type (2020-2025)
6.6.3 India Market Size by Application
6.6.3.1 India Marketing Automation Software Market Size by Application (2020-2025)
6.6.3.2 India Marketing Automation Software Market Share by Application (2020-2025)
6.6.4 India Market Trend and Opportunities
7 Key Players Profiles
7.1 HubSpot
7.1.1 HubSpot Company Details
7.1.2 HubSpot Business Overview
7.1.3 HubSpot Marketing Automation Software Introduction
7.1.4 HubSpot Revenue in Marketing Automation Software Business (2020-2025)
7.1.5 HubSpot Recent Development
7.2 Marketo
7.2.1 Marketo Company Details
7.2.2 Marketo Business Overview
7.2.3 Marketo Marketing Automation Software Introduction
7.2.4 Marketo Revenue in Marketing Automation Software Business (2020-2025)
7.2.5 Marketo Recent Development
7.3 Act-On Software
7.3.1 Act-On Software Company Details
7.3.2 Act-On Software Business Overview
7.3.3 Act-On Software Marketing Automation Software Introduction
7.3.4 Act-On Software Revenue in Marketing Automation Software Business (2020-2025)
7.3.5 Act-On Software Recent Development
7.4 Salesforce
7.4.1 Salesforce Company Details
7.4.2 Salesforce Business Overview
7.4.3 Salesforce Marketing Automation Software Introduction
7.4.4 Salesforce Revenue in Marketing Automation Software Business (2020-2025)
7.4.5 Salesforce Recent Development
7.5 Adobe Systems
7.5.1 Adobe Systems Company Details
7.5.2 Adobe Systems Business Overview
7.5.3 Adobe Systems Marketing Automation Software Introduction
7.5.4 Adobe Systems Revenue in Marketing Automation Software Business (2020-2025)
7.5.5 Adobe Systems Recent Development
7.6 Oracle
7.6.1 Oracle Company Details
7.6.2 Oracle Business Overview
7.6.3 Oracle Marketing Automation Software Introduction
7.6.4 Oracle Revenue in Marketing Automation Software Business (2020-2025)
7.6.5 Oracle Recent Development
7.7 Infusionsoft
7.7.1 Infusionsoft Company Details
7.7.2 Infusionsoft Business Overview
7.7.3 Infusionsoft Marketing Automation Software Introduction
7.7.4 Infusionsoft Revenue in Marketing Automation Software Business (2020-2025)
7.7.5 Infusionsoft Recent Development
7.8 IBM
7.8.1 IBM Company Details
7.8.2 IBM Business Overview
7.8.3 IBM Marketing Automation Software Introduction
7.8.4 IBM Revenue in Marketing Automation Software Business (2020-2025)
7.8.5 IBM Recent Development
7.9 Cognizant
7.9.1 Cognizant Company Details
7.9.2 Cognizant Business Overview
7.9.3 Cognizant Marketing Automation Software Introduction
7.9.4 Cognizant Revenue in Marketing Automation Software Business (2020-2025)
7.9.5 Cognizant Recent Development
7.10 ETrigue
7.10.1 ETrigue Company Details
7.10.2 ETrigue Business Overview
7.10.3 ETrigue Marketing Automation Software Introduction
7.10.4 ETrigue Revenue in Marketing Automation Software Business (2020-2025)
7.10.5 ETrigue Recent Development
7.11 GreenRope
7.11.1 GreenRope Company Details
7.11.2 GreenRope Business Overview
7.11.3 GreenRope Marketing Automation Software Introduction
7.11.4 GreenRope Revenue in Marketing Automation Software Business (2020-2025)
7.11.5 GreenRope Recent Development
7.12 Hatchbuck
7.12.1 Hatchbuck Company Details
7.12.2 Hatchbuck Business Overview
7.12.3 Hatchbuck Marketing Automation Software Introduction
7.12.4 Hatchbuck Revenue in Marketing Automation Software Business (2020-2025)
7.12.5 Hatchbuck Recent Development
7.13 IContact
7.13.1 IContact Company Details
7.13.2 IContact Business Overview
7.13.3 IContact Marketing Automation Software Introduction
7.13.4 IContact Revenue in Marketing Automation Software Business (2020-2025)
7.13.5 IContact Recent Development
7.14 LeadSquared
7.14.1 LeadSquared Company Details
7.14.2 LeadSquared Business Overview
7.14.3 LeadSquared Marketing Automation Software Introduction
7.14.4 LeadSquared Revenue in Marketing Automation Software Business (2020-2025)
7.14.5 LeadSquared Recent Development
7.15 MarcomCentral
7.15.1 MarcomCentral Company Details
7.15.2 MarcomCentral Business Overview
7.15.3 MarcomCentral Marketing Automation Software Introduction
7.15.4 MarcomCentral Revenue in Marketing Automation Software Business (2020-2025)
7.15.5 MarcomCentral Recent Development
7.16 Salesfusion
7.16.1 Salesfusion Company Details
7.16.2 Salesfusion Business Overview
7.16.3 Salesfusion Marketing Automation Software Introduction
7.16.4 Salesfusion Revenue in Marketing Automation Software Business (2020-2025)
7.16.5 Salesfusion Recent Development
7.17 SALESmanago
7.17.1 SALESmanago Company Details
7.17.2 SALESmanago Business Overview
7.17.3 SALESmanago Marketing Automation Software Introduction
7.17.4 SALESmanago Revenue in Marketing Automation Software Business (2020-2025)
7.17.5 SALESmanago Recent Development
7.18 SAP
7.18.1 SAP Company Details
7.18.2 SAP Business Overview
7.18.3 SAP Marketing Automation Software Introduction
7.18.4 SAP Revenue in Marketing Automation Software Business (2020-2025)
7.18.5 SAP Recent Development
7.19 SAS Institute
7.19.1 SAS Institute Company Details
7.19.2 SAS Institute Business Overview
7.19.3 SAS Institute Marketing Automation Software Introduction
7.19.4 SAS Institute Revenue in Marketing Automation Software Business (2020-2025)
7.19.5 SAS Institute Recent Development
7.20 SharpSpring
7.20.1 SharpSpring Company Details
7.20.2 SharpSpring Business Overview
7.20.3 SharpSpring Marketing Automation Software Introduction
7.20.4 SharpSpring Revenue in Marketing Automation Software Business (2020-2025)
7.20.5 SharpSpring Recent Development
7.21 Aprimo
7.21.1 Aprimo Company Details
7.21.2 Aprimo Business Overview
7.21.3 Aprimo Marketing Automation Software Introduction
7.21.4 Aprimo Revenue in Marketing Automation Software Business (2020-2025)
7.21.5 Aprimo Recent Development
8 Marketing Automation Software Market Dynamics
8.1 Marketing Automation Software Industry Trends
8.2 Marketing Automation Software Market Drivers
8.3 Marketing Automation Software Market Challenges
8.4 Marketing Automation Software Market Restraints
9 Research Findings and Conclusion
10 Appendix
10.1 Research Methodology
10.1.1 Methodology/Research Approach
10.1.1.1 Research Programs/Design
10.1.1.2 Market Size Estimation
10.1.1.3 Market Breakdown and Data Triangulation
10.1.2 Data Source
10.1.2.1 Secondary Sources
10.1.2.2 Primary Sources
10.2 Author Details
10.3 Disclaimer
HubSpot
Marketo
Act-On Software
Salesforce
Adobe Systems
Oracle
Infusionsoft
IBM
Cognizant
ETrigue
GreenRope
Hatchbuck
IContact
LeadSquared
MarcomCentral
Salesfusion
SALESmanago
SAP
SAS Institute
SharpSpring
Aprimo
Ìý
Ìý
*If Applicable.
