The global market for Matcha was valued at US$ 360 million in the year 2024 and is projected to reach a revised size of US$ 612 million by 2031, growing at a CAGR of 8.0% during the forecast period.
The 2025 U.S. tariff policies introduce profound uncertainty into the global economic landscape. This report critically examines the implications of recent tariff adjustments and international strategic countermeasures on Matcha competitive dynamics, regional economic interdependencies, and supply chain reconfigurations.
Matcha originated in China and gained popularity in Japan. Japan defines matcha as tencha, which is produced by cultivating tea leaves under shade cover, drying them without rolling, and then grinding the resulting tencha into a fine powder known as matcha. In 2007, China established the national standard "Matcha" (GB/T 34778-2017), which stipulates that matcha is a powdered tea product made from shaded tea leaves that undergo steam (or hot air) fixation and drying, followed by a grinding process.
Due to the lack of mature legal regulations in the market, parameters vary widely, leading to a relatively chaotic market environment. However, it is now widely accepted that matcha must be produced from tea leaves shaded before harvesting to enhance amino acid content, resulting in a dried product with a distinctive seaweed-like aroma.
The growth of the matcha market is primarily driven by health-conscious consumption trends and diversified applications. As demand for functional foods and natural ingredients rises, matcha has gained popularity due to its rich antioxidants, polyphenols, and amino acids (e.g., L-theanine), positioning it as a staple in healthy beverages and superfoods. Additionally, innovative uses in the F&B industry (e.g., ice cream, baked goods, lattes) have expanded its consumption scenarios, appealing to younger demographics and global markets.
Going forward, the matcha market will see premiumization and globalization as key trends. On one hand, high-quality matcha (e.g., organic-certified, Japanese-origin) commands premium pricing due to its scarcity and distinctive flavor, fueling growth in premium tea drinks and artisanal foods. On the other hand, the global spread of Asian culinary culture is boosting matcha鈥檚 adoption in Western markets, spurring international brands to innovate and collaborate (e.g., matcha chocolates, cocktails), thereby pushing industry boundaries.
Report Scope
This report aims to provide a comprehensive presentation of the global market for Matcha, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Matcha.
The Matcha market size, estimations, and forecasts are provided in terms of sales volume (Tons) and revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. This report segments the global Matcha market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Matcha manufacturers, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
By Company
Guizhou Tongren Guitea
Aiya
Marushichi Seicha
Shaoxing Royal Tea Village
Zhejiang Hua's Tea Industry
Marukyu Koyamaen
Yanoen
DoMatcha
Uji Matcha (Shanghai)
AOI Seicha
Ujinotsuyu Seicha
Zhejiang Tea
Horii Shichimeien
Shandong Hongyu agricultural science and Technology
Hubei banbingwei Tea Industry
Segment by Type
Ceremonial
Premium Culinary Grade
Standard Culinary/Ingredient Grade
Segment by Application
Food and Beverages
Health Care Products
Beauty and Skin Care Products
Others
Consumption by Region
North America
United States
Canada
Mexico
Asia-Pacific
China
Japan
South Korea
India
Australia
Indonesia
Thailand
Malaysia
Philippines
Vietnam
Europe
Germany
France
UK
Italy
Russia
Latin America
Brazil
Middle East and Africa
Turkey
Saudi Arabia
UAE
Core Chapters
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by region, product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Detailed analysis of Matcha manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Sales, revenue of Matcha in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 7: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 8: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 9: The main points and conclusions of the report.
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1 Matcha Market Overview
1.1 Product Definition
1.2 Matcha by Type
1.2.1 Global Matcha Market Value Comparison by Type (2024 VS 2031)
1.2.2 Ceremonial
1.2.3 Premium Culinary Grade
1.2.4 Standard Culinary/Ingredient Grade
1.3 Matcha by Application
1.3.1 Global Matcha Market Value by Application (2024 VS 2031)
1.3.2 Food and Beverages
1.3.3 Health Care Products
1.3.4 Beauty and Skin Care Products
1.3.5 Others
1.4 Global Matcha Market Size Estimates and Forecasts
1.4.1 Global Matcha Revenue 2020-2031
1.4.2 Global Matcha Sales 2020-2031
1.4.3 Global Matcha Market Average Price (2020-2031)
1.5 Assumptions and Limitations
2 Matcha Market Competition by Manufacturers
2.1 Global Matcha Sales Market Share by Manufacturers (2020-2025)
2.2 Global Matcha Revenue Market Share by Manufacturers (2020-2025)
2.3 Global Matcha Average Price by Manufacturers (2020-2025)
2.4 Global Key Players of Matcha, Industry Ranking, 2022 VS 2023 VS 2024
2.5 Global Key Manufacturers of Matcha, Manufacturing Sites & Headquarters
2.6 Global Key Manufacturers of Matcha, Product Type & Application
2.7 Global Key Manufacturers of Matcha, Date of Enter into This Industry
2.8 Global Matcha Market Competitive Situation and Trends
2.8.1 Global Matcha Market Concentration Rate
2.8.2 The Global 5 and 10 Largest Matcha Players Market Share by Revenue
2.8.3 Global Matcha Company Type and Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
2.9 Manufacturers Mergers & Acquisitions, Expansion Plans
3 Global Matcha Market Scenario by Region
3.1 Global Matcha Market Size by Region: 2020 Versus 2024 Versus 2031
3.2 Global Matcha Sales by Region: 2020-2031
3.2.1 Global Matcha Sales by Region: 2020-2025
3.2.2 Global Matcha Sales by Region: 2026-2031
3.3 Global Matcha Revenue by Region: 2020-2031
3.3.1 Global Matcha Revenue by Region: 2020-2025
3.3.2 Global Matcha Revenue by Region: 2026-2031
3.4 North America Matcha Market Facts & Figures by Country
3.4.1 North America Matcha Market Size by Country: 2020 VS 2024 VS 2031
3.4.2 North America Matcha Sales by Country (2020-2031)
3.4.3 North America Matcha Revenue by Country (2020-2031)
3.4.4 United States
3.4.5 Canada
3.4.6 Mexico
3.5 Europe Matcha Market Facts & Figures by Country
3.5.1 Europe Matcha Market Size by Country: 2020 VS 2024 VS 2031
3.5.2 Europe Matcha Sales by Country (2020-2031)
3.5.3 Europe Matcha Revenue by Country (2020-2031)
3.5.4 Germany
3.5.5 France
3.5.6 UK
3.5.7 Italy
3.5.8 Russia
3.6 Asia Pacific Matcha Market Facts & Figures by Region
3.6.1 Asia Pacific Matcha Market Size by Region: 2020 VS 2024 VS 2031
3.6.2 Asia Pacific Matcha Sales by Region (2020-2031)
3.6.3 Asia Pacific Matcha Revenue by Region (2020-2031)
3.6.4 China
3.6.5 Japan
3.6.6 South Korea
3.6.7 India
3.6.8 Australia
3.6.9 Indonesia
3.6.10 Thailand
3.6.11 Malaysia
3.6.12 Philippines
3.6.13 Vietnam
3.7 Latin America Matcha Market Facts & Figures by Country
3.7.1 Latin America Matcha Market Size by Country: 2020 VS 2024 VS 2031
3.7.2 Latin America Matcha Sales by Country (2020-2031)
3.7.3 Latin America Matcha Revenue by Country (2020-2031)
3.7.4 Brazil
3.8 Middle East and Africa Matcha Market Facts & Figures by Country
3.8.1 Middle East and Africa Matcha Market Size by Country: 2020 VS 2024 VS 2031
3.8.2 Middle East and Africa Matcha Sales by Country (2020-2031)
3.8.3 Middle East and Africa Matcha Revenue by Country (2020-2031)
3.8.4 Turkey
3.8.5 Saudi Arabia
3.8.6 UAE
4 Segment by Type
4.1 Global Matcha Sales by Type (2020-2031)
4.1.1 Global Matcha Sales by Type (2020-2025)
4.1.2 Global Matcha Sales by Type (2026-2031)
4.1.3 Global Matcha Sales Market Share by Type (2020-2031)
4.2 Global Matcha Revenue by Type (2020-2031)
4.2.1 Global Matcha Revenue by Type (2020-2025)
4.2.2 Global Matcha Revenue by Type (2026-2031)
4.2.3 Global Matcha Revenue Market Share by Type (2020-2031)
4.3 Global Matcha Price by Type (2020-2031)
5 Segment by Application
5.1 Global Matcha Sales by Application (2020-2031)
5.1.1 Global Matcha Sales by Application (2020-2025)
5.1.2 Global Matcha Sales by Application (2026-2031)
5.1.3 Global Matcha Sales Market Share by Application (2020-2031)
5.2 Global Matcha Revenue by Application (2020-2031)
5.2.1 Global Matcha Revenue by Application (2020-2025)
5.2.2 Global Matcha Revenue by Application (2026-2031)
5.2.3 Global Matcha Revenue Market Share by Application (2020-2031)
5.3 Global Matcha Price by Application (2020-2031)
6 Key Companies Profiled
6.1 Guizhou Tongren Guitea
6.1.1 Guizhou Tongren Guitea Company Information
6.1.2 Guizhou Tongren Guitea Description and Business Overview
6.1.3 Guizhou Tongren Guitea Matcha Sales, Revenue and Gross Margin (2020-2025)
6.1.4 Guizhou Tongren Guitea Matcha Product Portfolio
6.1.5 Guizhou Tongren Guitea Recent Developments/Updates
6.2 Aiya
6.2.1 Aiya Company Information
6.2.2 Aiya Description and Business Overview
6.2.3 Aiya Matcha Sales, Revenue and Gross Margin (2020-2025)
6.2.4 Aiya Matcha Product Portfolio
6.2.5 Aiya Recent Developments/Updates
6.3 Marushichi Seicha
6.3.1 Marushichi Seicha Company Information
6.3.2 Marushichi Seicha Description and Business Overview
6.3.3 Marushichi Seicha Matcha Sales, Revenue and Gross Margin (2020-2025)
6.3.4 Marushichi Seicha Matcha Product Portfolio
6.3.5 Marushichi Seicha Recent Developments/Updates
6.4 Shaoxing Royal Tea Village
6.4.1 Shaoxing Royal Tea Village Company Information
6.4.2 Shaoxing Royal Tea Village Description and Business Overview
6.4.3 Shaoxing Royal Tea Village Matcha Sales, Revenue and Gross Margin (2020-2025)
6.4.4 Shaoxing Royal Tea Village Matcha Product Portfolio
6.4.5 Shaoxing Royal Tea Village Recent Developments/Updates
6.5 Zhejiang Hua's Tea Industry
6.5.1 Zhejiang Hua's Tea Industry Company Information
6.5.2 Zhejiang Hua's Tea Industry Description and Business Overview
6.5.3 Zhejiang Hua's Tea Industry Matcha Sales, Revenue and Gross Margin (2020-2025)
6.5.4 Zhejiang Hua's Tea Industry Matcha Product Portfolio
6.5.5 Zhejiang Hua's Tea Industry Recent Developments/Updates
6.6 Marukyu Koyamaen
6.6.1 Marukyu Koyamaen Company Information
6.6.2 Marukyu Koyamaen Description and Business Overview
6.6.3 Marukyu Koyamaen Matcha Sales, Revenue and Gross Margin (2020-2025)
6.6.4 Marukyu Koyamaen Matcha Product Portfolio
6.6.5 Marukyu Koyamaen Recent Developments/Updates
6.7 Yanoen
6.7.1 Yanoen Company Information
6.7.2 Yanoen Description and Business Overview
6.7.3 Yanoen Matcha Sales, Revenue and Gross Margin (2020-2025)
6.7.4 Yanoen Matcha Product Portfolio
6.7.5 Yanoen Recent Developments/Updates
6.8 DoMatcha
6.8.1 DoMatcha Company Information
6.8.2 DoMatcha Description and Business Overview
6.8.3 DoMatcha Matcha Sales, Revenue and Gross Margin (2020-2025)
6.8.4 DoMatcha Matcha Product Portfolio
6.8.5 DoMatcha Recent Developments/Updates
6.9 Uji Matcha (Shanghai)
6.9.1 Uji Matcha (Shanghai) Company Information
6.9.2 Uji Matcha (Shanghai) Description and Business Overview
6.9.3 Uji Matcha (Shanghai) Matcha Sales, Revenue and Gross Margin (2020-2025)
6.9.4 Uji Matcha (Shanghai) Matcha Product Portfolio
6.9.5 Uji Matcha (Shanghai) Recent Developments/Updates
6.10 AOI Seicha
6.10.1 AOI Seicha Company Information
6.10.2 AOI Seicha Description and Business Overview
6.10.3 AOI Seicha Matcha Sales, Revenue and Gross Margin (2020-2025)
6.10.4 AOI Seicha Matcha Product Portfolio
6.10.5 AOI Seicha Recent Developments/Updates
6.11 Ujinotsuyu Seicha
6.11.1 Ujinotsuyu Seicha Company Information
6.11.2 Ujinotsuyu Seicha Description and Business Overview
6.11.3 Ujinotsuyu Seicha Matcha Sales, Revenue and Gross Margin (2020-2025)
6.11.4 Ujinotsuyu Seicha Matcha Product Portfolio
6.11.5 Ujinotsuyu Seicha Recent Developments/Updates
6.12 Zhejiang Tea
6.12.1 Zhejiang Tea Company Information
6.12.2 Zhejiang Tea Description and Business Overview
6.12.3 Zhejiang Tea Matcha Sales, Revenue and Gross Margin (2020-2025)
6.12.4 Zhejiang Tea Matcha Product Portfolio
6.12.5 Zhejiang Tea Recent Developments/Updates
6.13 Horii Shichimeien
6.13.1 Horii Shichimeien Company Information
6.13.2 Horii Shichimeien Description and Business Overview
6.13.3 Horii Shichimeien Matcha Sales, Revenue and Gross Margin (2020-2025)
6.13.4 Horii Shichimeien Matcha Product Portfolio
6.13.5 Horii Shichimeien Recent Developments/Updates
6.14 Shandong Hongyu agricultural science and Technology
6.14.1 Shandong Hongyu agricultural science and Technology Company Information
6.14.2 Shandong Hongyu agricultural science and Technology Description and Business Overview
6.14.3 Shandong Hongyu agricultural science and Technology Matcha Sales, Revenue and Gross Margin (2020-2025)
6.14.4 Shandong Hongyu agricultural science and Technology Matcha Product Portfolio
6.14.5 Shandong Hongyu agricultural science and Technology Recent Developments/Updates
6.15 Hubei banbingwei Tea Industry
6.15.1 Hubei banbingwei Tea Industry Company Information
6.15.2 Hubei banbingwei Tea Industry Description and Business Overview
6.15.3 Hubei banbingwei Tea Industry Matcha Sales, Revenue and Gross Margin (2020-2025)
6.15.4 Hubei banbingwei Tea Industry Matcha Product Portfolio
6.15.5 Hubei banbingwei Tea Industry Recent Developments/Updates
7 Industry Chain and Sales Channels Analysis
7.1 Matcha Industry Chain Analysis
7.2 Matcha Raw Material Supply Analysis
7.2.1 Key Raw Materials
7.2.2 Raw Materials Key Suppliers
7.3 Matcha Production Mode & Process Analysis
7.4 Matcha Sales and Marketing
7.4.1 Matcha Sales Channels
7.4.2 Matcha Distributors
7.5 Matcha Customer Analysis
8 Matcha Market Dynamics
8.1 Matcha Industry Trends
8.2 Matcha Market Drivers
8.3 Matcha Market Challenges
8.4 Matcha Market Restraints
9 Research Findings and Conclusion
10 Methodology and Data Source
10.1 Methodology/Research Approach
10.1.1 Research Programs/Design
10.1.2 Market Size Estimation
10.1.3 Market Breakdown and Data Triangulation
10.2 Data Source
10.2.1 Secondary Sources
10.2.2 Primary Sources
10.3 Author List
10.4 Disclaimer
Guizhou Tongren Guitea
Aiya
Marushichi Seicha
Shaoxing Royal Tea Village
Zhejiang Hua's Tea Industry
Marukyu Koyamaen
Yanoen
DoMatcha
Uji Matcha (Shanghai)
AOI Seicha
Ujinotsuyu Seicha
Zhejiang Tea
Horii Shichimeien
Shandong Hongyu agricultural science and Technology
Hubei banbingwei Tea Industry
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*If Applicable.