Global Mobile Ad Server Market Research Report 2024

Publication ID:

PB506244955

Publication Date:

June 17, 2024

Pages:

Publisher:

MRRPB5

Countries:

Global [1]

USD 2,900.00

IT Services [2]

Computing & Electronics [3]

Description:

Mobile Ad Server is a web-based self-serving software solution for advertisers to manage their mobile ads.
The global Mobile Ad Server market was valued at US$ 650 million in 2023 and is anticipated to reach US$ 904.4 million by 2030, witnessing a CAGR of 5.1% during the forecast period 2024-2030.
North American market for Mobile Ad Server is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
Asia-Pacific market for Mobile Ad Server is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The global market for Mobile Ad Server in Phone is estimated to increase from $ million in 2023 to $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The major global companies of Mobile Ad Server include Appnexus, Facebook Audience Network, Google Ad Manager, Admob by Google, Oath Ad Server, AdColony, Mintegral, TubeMogul and Unity Ads, etc. In 2023, the world's top three vendors accounted for approximately % of the revenue.
This report aims to provide a comprehensive presentation of the global market for Mobile Ad Server, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Mobile Ad Server.
Report Scope
The Mobile Ad Server market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Mobile Ad Server market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Mobile Ad Server companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Appnexus
Facebook Audience Network
Google Ad Manager
Admob by Google
Oath Ad Server
AdColony
Mintegral
TubeMogul
Unity Ads
Rubicon
Pubmatic
MoPub
Segment by Type
First Party and Third Party Ad Servers
Hosted and Self-Hosted Ad Servers
Segment by Application
Phone
Tablet
Smart Wearable Devices
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Mobile Ad Server companies鈥� competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.

Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.

Table Of Contents:

1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Mobile Ad Server Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 First Party and Third Party Ad Servers
1.2.3 Hosted and Self-Hosted Ad Servers
1.3 Market by Application
1.3.1 Global Mobile Ad Server Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Phone
1.3.3 Tablet
1.3.4 Smart Wearable Devices
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Mobile Ad Server Market Perspective (2019-2030)
2.2 Mobile Ad Server Growth Trends by Region
2.2.1 Global Mobile Ad Server Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Mobile Ad Server Historic Market Size by Region (2019-2024)
2.2.3 Mobile Ad Server Forecasted Market Size by Region (2025-2030)
2.3 Mobile Ad Server Market Dynamics
2.3.1 Mobile Ad Server Industry Trends
2.3.2 Mobile Ad Server Market Drivers
2.3.3 Mobile Ad Server Market Challenges
2.3.4 Mobile Ad Server Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Mobile Ad Server Players by Revenue
3.1.1 Global Top Mobile Ad Server Players by Revenue (2019-2024)
3.1.2 Global Mobile Ad Server Revenue Market Share by Players (2019-2024)
3.2 Global Mobile Ad Server Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Mobile Ad Server Revenue
3.4 Global Mobile Ad Server Market Concentration Ratio
3.4.1 Global Mobile Ad Server Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Mobile Ad Server Revenue in 2023
3.5 Mobile Ad Server Key Players Head office and Area Served
3.6 Key Players Mobile Ad Server Product Solution and Service
3.7 Date of Enter into Mobile Ad Server Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Mobile Ad Server Breakdown Data by Type
4.1 Global Mobile Ad Server Historic Market Size by Type (2019-2024)
4.2 Global Mobile Ad Server Forecasted Market Size by Type (2025-2030)
5 Mobile Ad Server Breakdown Data by Application
5.1 Global Mobile Ad Server Historic Market Size by Application (2019-2024)
5.2 Global Mobile Ad Server Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Mobile Ad Server Market Size (2019-2030)
6.2 North America Mobile Ad Server Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Mobile Ad Server Market Size by Country (2019-2024)
6.4 North America Mobile Ad Server Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Mobile Ad Server Market Size (2019-2030)
7.2 Europe Mobile Ad Server Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Mobile Ad Server Market Size by Country (2019-2024)
7.4 Europe Mobile Ad Server Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Mobile Ad Server Market Size (2019-2030)
8.2 Asia-Pacific Mobile Ad Server Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Mobile Ad Server Market Size by Region (2019-2024)
8.4 Asia-Pacific Mobile Ad Server Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Mobile Ad Server Market Size (2019-2030)
9.2 Latin America Mobile Ad Server Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Mobile Ad Server Market Size by Country (2019-2024)
9.4 Latin America Mobile Ad Server Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Mobile Ad Server Market Size (2019-2030)
10.2 Middle East & Africa Mobile Ad Server Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Mobile Ad Server Market Size by Country (2019-2024)
10.4 Middle East & Africa Mobile Ad Server Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Appnexus
11.1.1 Appnexus Company Detail
11.1.2 Appnexus Business Overview
11.1.3 Appnexus Mobile Ad Server Introduction
11.1.4 Appnexus Revenue in Mobile Ad Server Business (2019-2024)
11.1.5 Appnexus Recent Development
11.2 Facebook Audience Network
11.2.1 Facebook Audience Network Company Detail
11.2.2 Facebook Audience Network Business Overview
11.2.3 Facebook Audience Network Mobile Ad Server Introduction
11.2.4 Facebook Audience Network Revenue in Mobile Ad Server Business (2019-2024)
11.2.5 Facebook Audience Network Recent Development
11.3 Google Ad Manager
11.3.1 Google Ad Manager Company Detail
11.3.2 Google Ad Manager Business Overview
11.3.3 Google Ad Manager Mobile Ad Server Introduction
11.3.4 Google Ad Manager Revenue in Mobile Ad Server Business (2019-2024)
11.3.5 Google Ad Manager Recent Development
11.4 Admob by Google
11.4.1 Admob by Google Company Detail
11.4.2 Admob by Google Business Overview
11.4.3 Admob by Google Mobile Ad Server Introduction
11.4.4 Admob by Google Revenue in Mobile Ad Server Business (2019-2024)
11.4.5 Admob by Google Recent Development
11.5 Oath Ad Server
11.5.1 Oath Ad Server Company Detail
11.5.2 Oath Ad Server Business Overview
11.5.3 Oath Ad Server Mobile Ad Server Introduction
11.5.4 Oath Ad Server Revenue in Mobile Ad Server Business (2019-2024)
11.5.5 Oath Ad Server Recent Development
11.6 AdColony
11.6.1 AdColony Company Detail
11.6.2 AdColony Business Overview
11.6.3 AdColony Mobile Ad Server Introduction
11.6.4 AdColony Revenue in Mobile Ad Server Business (2019-2024)
11.6.5 AdColony Recent Development
11.7 Mintegral
11.7.1 Mintegral Company Detail
11.7.2 Mintegral Business Overview
11.7.3 Mintegral Mobile Ad Server Introduction
11.7.4 Mintegral Revenue in Mobile Ad Server Business (2019-2024)
11.7.5 Mintegral Recent Development
11.8 TubeMogul
11.8.1 TubeMogul Company Detail
11.8.2 TubeMogul Business Overview
11.8.3 TubeMogul Mobile Ad Server Introduction
11.8.4 TubeMogul Revenue in Mobile Ad Server Business (2019-2024)
11.8.5 TubeMogul Recent Development
11.9 Unity Ads
11.9.1 Unity Ads Company Detail
11.9.2 Unity Ads Business Overview
11.9.3 Unity Ads Mobile Ad Server Introduction
11.9.4 Unity Ads Revenue in Mobile Ad Server Business (2019-2024)
11.9.5 Unity Ads Recent Development
11.10 Rubicon
11.10.1 Rubicon Company Detail
11.10.2 Rubicon Business Overview
11.10.3 Rubicon Mobile Ad Server Introduction
11.10.4 Rubicon Revenue in Mobile Ad Server Business (2019-2024)
11.10.5 Rubicon Recent Development
11.11 Pubmatic
11.11.1 Pubmatic Company Detail
11.11.2 Pubmatic Business Overview
11.11.3 Pubmatic Mobile Ad Server Introduction
11.11.4 Pubmatic Revenue in Mobile Ad Server Business (2019-2024)
11.11.5 Pubmatic Recent Development
11.12 MoPub
11.12.1 MoPub Company Detail
11.12.2 MoPub Business Overview
11.12.3 MoPub Mobile Ad Server Introduction
11.12.4 MoPub Revenue in Mobile Ad Server Business (2019-2024)
11.12.5 MoPub Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details

Companies Mentioned:

Appnexus
Facebook Audience Network
Google Ad Manager
Admob by Google
Oath Ad Server
AdColony
Mintegral
TubeMogul
Unity Ads
Rubicon
Pubmatic
MoPub

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