Global Mobile Analytics Market Research Report 2025

Publication ID:

PB504258382

Publication Date:

May 2, 2025

Pages:

Publisher:

MRRPB5

Countries:

Global [1]

USD 2,900.00

IT Services [2]

Computing & Electronics [3]

Description:

The global market for Mobile Analytics was valued at US$ 8481 million in the year 2024 and is projected to reach a revised size of US$ 39630 million by 2031, growing at a CAGR of 25.0% during the forecast period.
Mobile analytics involves measuring and analysing data generated by mobile platforms and properties, such as mobile sites and mobile applications.
Global Mobile Analytics key players include Google, Yahoo/Flurry, Adobe Systems, Webtrends, IBM, etc. Global top five players hold a share about 50%.
North America is the largest market, with a share about 40%, followed by Europe and Japan, having a total share about 30 percent.
In terms of product, Mobile APP Analytics is the largest segment, with a share about 70%. And in terms of application, the largest application is Android Platform, followed by iOS Platform, etc.
This report aims to provide a comprehensive presentation of the global market for Mobile Analytics, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Mobile Analytics.
The Mobile Analytics market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. This report segments the global Mobile Analytics market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Mobile Analytics companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Tencent
Google
Facebook
Electronic Arts
Baidu Netcom
Gameloft
Taobao
Xiamen Meitu
Cheetah Mobile
King
WhatsApp
LINE Corp
Microsoft
Amazon
QIYI
Outfit7
Snapchat
Miniclip
Alipay
Glu Games
Segment by Type
Mobile APP Analytics
Mobile Web Analytics
Mobile Crash Reporting
Other Types
Segment by Application
Android Platform
iOS Platform
Other Platforms
By Region
North America
United States
Canada
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Rest of Europe
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Mobile Analytics company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.

Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.

Table Of Contents:

1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Mobile Analytics Market Size Growth Rate by Type: 2020 VS 2024 VS 2031
1.2.2 Mobile APP Analytics
1.2.3 Mobile Web Analytics
1.2.4 Mobile Crash Reporting
1.2.5 Other Types
1.3 Market by Application
1.3.1 Global Mobile Analytics Market Growth by Application: 2020 VS 2024 VS 2031
1.3.2 Android Platform
1.3.3 iOS Platform
1.3.4 Other Platforms
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Global Growth Trends
2.1 Global Mobile Analytics Market Perspective (2020-2031)
2.2 Global Mobile Analytics Growth Trends by Region
2.2.1 Global Mobile Analytics Market Size by Region: 2020 VS 2024 VS 2031
2.2.2 Mobile Analytics Historic Market Size by Region (2020-2025)
2.2.3 Mobile Analytics Forecasted Market Size by Region (2026-2031)
2.3 Mobile Analytics Market Dynamics
2.3.1 Mobile Analytics Industry Trends
2.3.2 Mobile Analytics Market Drivers
2.3.3 Mobile Analytics Market Challenges
2.3.4 Mobile Analytics Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Mobile Analytics Players by Revenue
3.1.1 Global Top Mobile Analytics Players by Revenue (2020-2025)
3.1.2 Global Mobile Analytics Revenue Market Share by Players (2020-2025)
3.2 Global Mobile Analytics Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Global Key Players Ranking by Mobile Analytics Revenue
3.4 Global Mobile Analytics Market Concentration Ratio
3.4.1 Global Mobile Analytics Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Mobile Analytics Revenue in 2024
3.5 Global Key Players of Mobile Analytics Head office and Area Served
3.6 Global Key Players of Mobile Analytics, Product and Application
3.7 Global Key Players of Mobile Analytics, Date of Enter into This Industry
3.8 Mergers & Acquisitions, Expansion Plans
4 Mobile Analytics Breakdown Data by Type
4.1 Global Mobile Analytics Historic Market Size by Type (2020-2025)
4.2 Global Mobile Analytics Forecasted Market Size by Type (2026-2031)
5 Mobile Analytics Breakdown Data by Application
5.1 Global Mobile Analytics Historic Market Size by Application (2020-2025)
5.2 Global Mobile Analytics Forecasted Market Size by Application (2026-2031)
6 North America
6.1 North America Mobile Analytics Market Size (2020-2031)
6.2 North America Mobile Analytics Market Growth Rate by Country: 2020 VS 2024 VS 2031
6.3 North America Mobile Analytics Market Size by Country (2020-2025)
6.4 North America Mobile Analytics Market Size by Country (2026-2031)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Mobile Analytics Market Size (2020-2031)
7.2 Europe Mobile Analytics Market Growth Rate by Country: 2020 VS 2024 VS 2031
7.3 Europe Mobile Analytics Market Size by Country (2020-2025)
7.4 Europe Mobile Analytics Market Size by Country (2026-2031)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Mobile Analytics Market Size (2020-2031)
8.2 Asia-Pacific Mobile Analytics Market Growth Rate by Region: 2020 VS 2024 VS 2031
8.3 Asia-Pacific Mobile Analytics Market Size by Region (2020-2025)
8.4 Asia-Pacific Mobile Analytics Market Size by Region (2026-2031)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Mobile Analytics Market Size (2020-2031)
9.2 Latin America Mobile Analytics Market Growth Rate by Country: 2020 VS 2024 VS 2031
9.3 Latin America Mobile Analytics Market Size by Country (2020-2025)
9.4 Latin America Mobile Analytics Market Size by Country (2026-2031)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Mobile Analytics Market Size (2020-2031)
10.2 Middle East & Africa Mobile Analytics Market Growth Rate by Country: 2020 VS 2024 VS 2031
10.3 Middle East & Africa Mobile Analytics Market Size by Country (2020-2025)
10.4 Middle East & Africa Mobile Analytics Market Size by Country (2026-2031)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Tencent
11.1.1 Tencent Company Details
11.1.2 Tencent Business Overview
11.1.3 Tencent Mobile Analytics Introduction
11.1.4 Tencent Revenue in Mobile Analytics Business (2020-2025)
11.1.5 Tencent Recent Development
11.2 Google
11.2.1 Google Company Details
11.2.2 Google Business Overview
11.2.3 Google Mobile Analytics Introduction
11.2.4 Google Revenue in Mobile Analytics Business (2020-2025)
11.2.5 Google Recent Development
11.3 Facebook
11.3.1 Facebook Company Details
11.3.2 Facebook Business Overview
11.3.3 Facebook Mobile Analytics Introduction
11.3.4 Facebook Revenue in Mobile Analytics Business (2020-2025)
11.3.5 Facebook Recent Development
11.4 Electronic Arts
11.4.1 Electronic Arts Company Details
11.4.2 Electronic Arts Business Overview
11.4.3 Electronic Arts Mobile Analytics Introduction
11.4.4 Electronic Arts Revenue in Mobile Analytics Business (2020-2025)
11.4.5 Electronic Arts Recent Development
11.5 Baidu Netcom
11.5.1 Baidu Netcom Company Details
11.5.2 Baidu Netcom Business Overview
11.5.3 Baidu Netcom Mobile Analytics Introduction
11.5.4 Baidu Netcom Revenue in Mobile Analytics Business (2020-2025)
11.5.5 Baidu Netcom Recent Development
11.6 Gameloft
11.6.1 Gameloft Company Details
11.6.2 Gameloft Business Overview
11.6.3 Gameloft Mobile Analytics Introduction
11.6.4 Gameloft Revenue in Mobile Analytics Business (2020-2025)
11.6.5 Gameloft Recent Development
11.7 Taobao
11.7.1 Taobao Company Details
11.7.2 Taobao Business Overview
11.7.3 Taobao Mobile Analytics Introduction
11.7.4 Taobao Revenue in Mobile Analytics Business (2020-2025)
11.7.5 Taobao Recent Development
11.8 Xiamen Meitu
11.8.1 Xiamen Meitu Company Details
11.8.2 Xiamen Meitu Business Overview
11.8.3 Xiamen Meitu Mobile Analytics Introduction
11.8.4 Xiamen Meitu Revenue in Mobile Analytics Business (2020-2025)
11.8.5 Xiamen Meitu Recent Development
11.9 Cheetah Mobile
11.9.1 Cheetah Mobile Company Details
11.9.2 Cheetah Mobile Business Overview
11.9.3 Cheetah Mobile Mobile Analytics Introduction
11.9.4 Cheetah Mobile Revenue in Mobile Analytics Business (2020-2025)
11.9.5 Cheetah Mobile Recent Development
11.10 King
11.10.1 King Company Details
11.10.2 King Business Overview
11.10.3 King Mobile Analytics Introduction
11.10.4 King Revenue in Mobile Analytics Business (2020-2025)
11.10.5 King Recent Development
11.11 WhatsApp
11.11.1 WhatsApp Company Details
11.11.2 WhatsApp Business Overview
11.11.3 WhatsApp Mobile Analytics Introduction
11.11.4 WhatsApp Revenue in Mobile Analytics Business (2020-2025)
11.11.5 WhatsApp Recent Development
11.12 LINE Corp
11.12.1 LINE Corp Company Details
11.12.2 LINE Corp Business Overview
11.12.3 LINE Corp Mobile Analytics Introduction
11.12.4 LINE Corp Revenue in Mobile Analytics Business (2020-2025)
11.12.5 LINE Corp Recent Development
11.13 Microsoft
11.13.1 Microsoft Company Details
11.13.2 Microsoft Business Overview
11.13.3 Microsoft Mobile Analytics Introduction
11.13.4 Microsoft Revenue in Mobile Analytics Business (2020-2025)
11.13.5 Microsoft Recent Development
11.14 Amazon
11.14.1 Amazon Company Details
11.14.2 Amazon Business Overview
11.14.3 Amazon Mobile Analytics Introduction
11.14.4 Amazon Revenue in Mobile Analytics Business (2020-2025)
11.14.5 Amazon Recent Development
11.15 QIYI
11.15.1 QIYI Company Details
11.15.2 QIYI Business Overview
11.15.3 QIYI Mobile Analytics Introduction
11.15.4 QIYI Revenue in Mobile Analytics Business (2020-2025)
11.15.5 QIYI Recent Development
11.16 Outfit7
11.16.1 Outfit7 Company Details
11.16.2 Outfit7 Business Overview
11.16.3 Outfit7 Mobile Analytics Introduction
11.16.4 Outfit7 Revenue in Mobile Analytics Business (2020-2025)
11.16.5 Outfit7 Recent Development
11.17 Snapchat
11.17.1 Snapchat Company Details
11.17.2 Snapchat Business Overview
11.17.3 Snapchat Mobile Analytics Introduction
11.17.4 Snapchat Revenue in Mobile Analytics Business (2020-2025)
11.17.5 Snapchat Recent Development
11.18 Miniclip
11.18.1 Miniclip Company Details
11.18.2 Miniclip Business Overview
11.18.3 Miniclip Mobile Analytics Introduction
11.18.4 Miniclip Revenue in Mobile Analytics Business (2020-2025)
11.18.5 Miniclip Recent Development
11.19 Alipay
11.19.1 Alipay Company Details
11.19.2 Alipay Business Overview
11.19.3 Alipay Mobile Analytics Introduction
11.19.4 Alipay Revenue in Mobile Analytics Business (2020-2025)
11.19.5 Alipay Recent Development
11.20 Glu Games
11.20.1 Glu Games Company Details
11.20.2 Glu Games Business Overview
11.20.3 Glu Games Mobile Analytics Introduction
11.20.4 Glu Games Revenue in Mobile Analytics Business (2020-2025)
11.20.5 Glu Games Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.1.1 Research Programs/Design
13.1.1.2 Market Size Estimation
13.1.1.3 Market Breakdown and Data Triangulation
13.1.2 Data Source
13.1.2.1 Secondary Sources
13.1.2.2 Primary Sources
13.2 Author Details
13.3 Disclaimer

Companies Mentioned:

Tencent
Google
Facebook
Electronic Arts
Baidu Netcom
Gameloft
Taobao
Xiamen Meitu
Cheetah Mobile
King
WhatsApp
LINE Corp
Microsoft
Amazon
QIYI
Outfit7
Snapchat
Miniclip
Alipay
Glu Games

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