Global Mobile App and Web Analytics Market Research Report 2023

Publication ID:

PB511236924

Publication Date:

November 3, 2023

Pages:

110

Publisher:

MRRPB5

Countries:

Global [1]

USD 2,900.00

IT Services [2]

Computing & Electronics [3]

Description:

Mobile app and web analytics refer to the processes and tools used to collect, measure, analyze, and interpret data related to user interactions, behaviors, and engagement on mobile applications and websites. This data-driven approach helps businesses and organizations understand how users are interacting with their digital platforms, identify areas for improvement, and make informed decisions to enhance user experiences and achieve their goals.
The global Mobile App and Web Analytics market is projected to reach US$ 24140 million in 2029, increasing from US$ 9428.1 million in 2022, with the CAGR of 16.4% during the period of 2023 to 2029.
Rather than treating all users as a single group, there has been a trend towards more advanced user segmentation. This involves categorizing users based on various attributes and behaviors, allowing for more personalized marketing strategies and tailored user experiences.
Report Scope
This report, based on historical analysis (2018-2022) and forecast calculation (2023-2029), aims to help readers to get a comprehensive understanding of global Mobile App and Web Analytics market with multiple angles, which provides sufficient supports to readers鈥� strategy and decision making.
By Company
Microsoft
Google
Oracle
IBM
Salesforce
Adobe
SAP
TIBCO Software
SAS Institute
Teradata
AWS
Splunk
MicroStrategy
Webtrends
Mixpanel
Upland Localytics
Amplitude Analytics
Qlik
Flurry
Countly
MobileBridge
AppsFlyer
Segment by Type
Mobile Network Analysis
Mobile App Analytics
Segment by Application
Content Marketing
Marketing Automation
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
The Mobile App and Web Analytics report covers below items:
Chapter 1: Product Basic Information (Definition, Type and Application)
Chapter 2: Global market size, regional market size. Market Opportunities and Challenges
Chapter 3: Companies鈥� Competition Patterns
Chapter 4: Product Type Analysis
Chapter 5: Product Application Analysis
Chapter 6 to 10: Country Level Value Analysis
Chapter 11: Companies鈥� Outline
Chapter 12: Market Conclusions
Chapter 13: Research Methodology and Data Source

Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.

Table Of Contents:

1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Mobile App and Web Analytics Market Size Growth Rate by Type: 2018 VS 2022 VS 2029
1.2.2 Mobile Network Analysis
1.2.3 Mobile App Analytics
1.3 Market by Application
1.3.1 Global Mobile App and Web Analytics Market Growth by Application: 2018 VS 2022 VS 2029
1.3.2 Content Marketing
1.3.3 Marketing Automation
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Mobile App and Web Analytics Market Perspective (2018-2029)
2.2 Mobile App and Web Analytics Growth Trends by Region
2.2.1 Global Mobile App and Web Analytics Market Size by Region: 2018 VS 2022 VS 2029
2.2.2 Mobile App and Web Analytics Historic Market Size by Region (2018-2023)
2.2.3 Mobile App and Web Analytics Forecasted Market Size by Region (2024-2029)
2.3 Mobile App and Web Analytics Market Dynamics
2.3.1 Mobile App and Web Analytics Industry Trends
2.3.2 Mobile App and Web Analytics Market Drivers
2.3.3 Mobile App and Web Analytics Market Challenges
2.3.4 Mobile App and Web Analytics Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Mobile App and Web Analytics Players by Revenue
3.1.1 Global Top Mobile App and Web Analytics Players by Revenue (2018-2023)
3.1.2 Global Mobile App and Web Analytics Revenue Market Share by Players (2018-2023)
3.2 Global Mobile App and Web Analytics Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Mobile App and Web Analytics Revenue
3.4 Global Mobile App and Web Analytics Market Concentration Ratio
3.4.1 Global Mobile App and Web Analytics Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Mobile App and Web Analytics Revenue in 2022
3.5 Mobile App and Web Analytics Key Players Head office and Area Served
3.6 Key Players Mobile App and Web Analytics Product Solution and Service
3.7 Date of Enter into Mobile App and Web Analytics Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Mobile App and Web Analytics Breakdown Data by Type
4.1 Global Mobile App and Web Analytics Historic Market Size by Type (2018-2023)
4.2 Global Mobile App and Web Analytics Forecasted Market Size by Type (2024-2029)
5 Mobile App and Web Analytics Breakdown Data by Application
5.1 Global Mobile App and Web Analytics Historic Market Size by Application (2018-2023)
5.2 Global Mobile App and Web Analytics Forecasted Market Size by Application (2024-2029)
6 North America
6.1 North America Mobile App and Web Analytics Market Size (2018-2029)
6.2 North America Mobile App and Web Analytics Market Growth Rate by Country: 2018 VS 2022 VS 2029
6.3 North America Mobile App and Web Analytics Market Size by Country (2018-2023)
6.4 North America Mobile App and Web Analytics Market Size by Country (2024-2029)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Mobile App and Web Analytics Market Size (2018-2029)
7.2 Europe Mobile App and Web Analytics Market Growth Rate by Country: 2018 VS 2022 VS 2029
7.3 Europe Mobile App and Web Analytics Market Size by Country (2018-2023)
7.4 Europe Mobile App and Web Analytics Market Size by Country (2024-2029)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Mobile App and Web Analytics Market Size (2018-2029)
8.2 Asia-Pacific Mobile App and Web Analytics Market Growth Rate by Region: 2018 VS 2022 VS 2029
8.3 Asia-Pacific Mobile App and Web Analytics Market Size by Region (2018-2023)
8.4 Asia-Pacific Mobile App and Web Analytics Market Size by Region (2024-2029)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Mobile App and Web Analytics Market Size (2018-2029)
9.2 Latin America Mobile App and Web Analytics Market Growth Rate by Country: 2018 VS 2022 VS 2029
9.3 Latin America Mobile App and Web Analytics Market Size by Country (2018-2023)
9.4 Latin America Mobile App and Web Analytics Market Size by Country (2024-2029)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Mobile App and Web Analytics Market Size (2018-2029)
10.2 Middle East & Africa Mobile App and Web Analytics Market Growth Rate by Country: 2018 VS 2022 VS 2029
10.3 Middle East & Africa Mobile App and Web Analytics Market Size by Country (2018-2023)
10.4 Middle East & Africa Mobile App and Web Analytics Market Size by Country (2024-2029)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Microsoft
11.1.1 Microsoft Company Detail
11.1.2 Microsoft Business Overview
11.1.3 Microsoft Mobile App and Web Analytics Introduction
11.1.4 Microsoft Revenue in Mobile App and Web Analytics Business (2018-2023)
11.1.5 Microsoft Recent Development
11.2 Google
11.2.1 Google Company Detail
11.2.2 Google Business Overview
11.2.3 Google Mobile App and Web Analytics Introduction
11.2.4 Google Revenue in Mobile App and Web Analytics Business (2018-2023)
11.2.5 Google Recent Development
11.3 Oracle
11.3.1 Oracle Company Detail
11.3.2 Oracle Business Overview
11.3.3 Oracle Mobile App and Web Analytics Introduction
11.3.4 Oracle Revenue in Mobile App and Web Analytics Business (2018-2023)
11.3.5 Oracle Recent Development
11.4 IBM
11.4.1 IBM Company Detail
11.4.2 IBM Business Overview
11.4.3 IBM Mobile App and Web Analytics Introduction
11.4.4 IBM Revenue in Mobile App and Web Analytics Business (2018-2023)
11.4.5 IBM Recent Development
11.5 Salesforce
11.5.1 Salesforce Company Detail
11.5.2 Salesforce Business Overview
11.5.3 Salesforce Mobile App and Web Analytics Introduction
11.5.4 Salesforce Revenue in Mobile App and Web Analytics Business (2018-2023)
11.5.5 Salesforce Recent Development
11.6 Adobe
11.6.1 Adobe Company Detail
11.6.2 Adobe Business Overview
11.6.3 Adobe Mobile App and Web Analytics Introduction
11.6.4 Adobe Revenue in Mobile App and Web Analytics Business (2018-2023)
11.6.5 Adobe Recent Development
11.7 SAP
11.7.1 SAP Company Detail
11.7.2 SAP Business Overview
11.7.3 SAP Mobile App and Web Analytics Introduction
11.7.4 SAP Revenue in Mobile App and Web Analytics Business (2018-2023)
11.7.5 SAP Recent Development
11.8 TIBCO Software
11.8.1 TIBCO Software Company Detail
11.8.2 TIBCO Software Business Overview
11.8.3 TIBCO Software Mobile App and Web Analytics Introduction
11.8.4 TIBCO Software Revenue in Mobile App and Web Analytics Business (2018-2023)
11.8.5 TIBCO Software Recent Development
11.9 SAS Institute
11.9.1 SAS Institute Company Detail
11.9.2 SAS Institute Business Overview
11.9.3 SAS Institute Mobile App and Web Analytics Introduction
11.9.4 SAS Institute Revenue in Mobile App and Web Analytics Business (2018-2023)
11.9.5 SAS Institute Recent Development
11.10 Teradata
11.10.1 Teradata Company Detail
11.10.2 Teradata Business Overview
11.10.3 Teradata Mobile App and Web Analytics Introduction
11.10.4 Teradata Revenue in Mobile App and Web Analytics Business (2018-2023)
11.10.5 Teradata Recent Development
11.11 AWS
11.11.1 AWS Company Detail
11.11.2 AWS Business Overview
11.11.3 AWS Mobile App and Web Analytics Introduction
11.11.4 AWS Revenue in Mobile App and Web Analytics Business (2018-2023)
11.11.5 AWS Recent Development
11.12 Splunk
11.12.1 Splunk Company Detail
11.12.2 Splunk Business Overview
11.12.3 Splunk Mobile App and Web Analytics Introduction
11.12.4 Splunk Revenue in Mobile App and Web Analytics Business (2018-2023)
11.12.5 Splunk Recent Development
11.13 MicroStrategy
11.13.1 MicroStrategy Company Detail
11.13.2 MicroStrategy Business Overview
11.13.3 MicroStrategy Mobile App and Web Analytics Introduction
11.13.4 MicroStrategy Revenue in Mobile App and Web Analytics Business (2018-2023)
11.13.5 MicroStrategy Recent Development
11.14 Webtrends
11.14.1 Webtrends Company Detail
11.14.2 Webtrends Business Overview
11.14.3 Webtrends Mobile App and Web Analytics Introduction
11.14.4 Webtrends Revenue in Mobile App and Web Analytics Business (2018-2023)
11.14.5 Webtrends Recent Development
11.15 Mixpanel
11.15.1 Mixpanel Company Detail
11.15.2 Mixpanel Business Overview
11.15.3 Mixpanel Mobile App and Web Analytics Introduction
11.15.4 Mixpanel Revenue in Mobile App and Web Analytics Business (2018-2023)
11.15.5 Mixpanel Recent Development
11.16 Upland Localytics
11.16.1 Upland Localytics Company Detail
11.16.2 Upland Localytics Business Overview
11.16.3 Upland Localytics Mobile App and Web Analytics Introduction
11.16.4 Upland Localytics Revenue in Mobile App and Web Analytics Business (2018-2023)
11.16.5 Upland Localytics Recent Development
11.17 Amplitude Analytics
11.17.1 Amplitude Analytics Company Detail
11.17.2 Amplitude Analytics Business Overview
11.17.3 Amplitude Analytics Mobile App and Web Analytics Introduction
11.17.4 Amplitude Analytics Revenue in Mobile App and Web Analytics Business (2018-2023)
11.17.5 Amplitude Analytics Recent Development
11.18 Qlik
11.18.1 Qlik Company Detail
11.18.2 Qlik Business Overview
11.18.3 Qlik Mobile App and Web Analytics Introduction
11.18.4 Qlik Revenue in Mobile App and Web Analytics Business (2018-2023)
11.18.5 Qlik Recent Development
11.19 Flurry
11.19.1 Flurry Company Detail
11.19.2 Flurry Business Overview
11.19.3 Flurry Mobile App and Web Analytics Introduction
11.19.4 Flurry Revenue in Mobile App and Web Analytics Business (2018-2023)
11.19.5 Flurry Recent Development
11.20 Countly
11.20.1 Countly Company Detail
11.20.2 Countly Business Overview
11.20.3 Countly Mobile App and Web Analytics Introduction
11.20.4 Countly Revenue in Mobile App and Web Analytics Business (2018-2023)
11.20.5 Countly Recent Development
11.21 MobileBridge
11.21.1 MobileBridge Company Detail
11.21.2 MobileBridge Business Overview
11.21.3 MobileBridge Mobile App and Web Analytics Introduction
11.21.4 MobileBridge Revenue in Mobile App and Web Analytics Business (2018-2023)
11.21.5 MobileBridge Recent Development
11.22 AppsFlyer
11.22.1 AppsFlyer Company Detail
11.22.2 AppsFlyer Business Overview
11.22.3 AppsFlyer Mobile App and Web Analytics Introduction
11.22.4 AppsFlyer Revenue in Mobile App and Web Analytics Business (2018-2023)
11.22.5 AppsFlyer Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details

Companies Mentioned:

Microsoft
Google
Oracle
IBM
Salesforce
Adobe
SAP
TIBCO Software
SAS Institute
Teradata
AWS
Splunk
MicroStrategy
Webtrends
Mixpanel
Upland Localytics
Amplitude Analytics
Qlik
Flurry
Countly
MobileBridge
AppsFlyer

License Types:

Single User License (PDF)

This license allows for use of a publication by one person.
This person may print out a single copy of the publication.
This person can include information given in the publication in presentations and internal reports by providing full copyright credit to the publisher.
This person cannot share the publication (or any information contained therein) with any other person or persons.
Unless a Enterprise License is purchased, a Single User License must be purchased for every person that wishes to use the publication within the same organization.
Customers who infringe these license terms are liable for a Global license fee.

听

Site License (PDF)*

This license allows for use of a publication by all users within one corporate location, e.g. a regional office.
These users may print out a single copy of the publication.
These users can include information given in the publication in presentations and internal reports by providing full copyright credit to the publisher.
These users cannot share the publication (or any information contained therein) with any other person or persons outside the corporate location for which the publication is purchased.
Unless a Enterprise License is purchased, a Site User License must be purchased for every corporate location by an organization that wishes to use the publication within the same organization.
Customers who infringe these license terms are liable for a Global license fee.

听

Global License (PDF)*

This license allows for use of a publication by unlimited users within the purchasing organization e.g. all employees of a single company.
Each of these people may use the publication on any computer, and may print out the report, but may not share the publication (or any information contained therein) with any other person or persons outside of the organization.
These employees of purchasing organization can include information given in the publication in presentations and internal reports by providing full copyright credit to the publisher.

*If Applicable.

91制片厂