Global Mobile App and Web Analytics Market Research Report 2025

Publication ID:

PB502252736

Publication Date:

February 27, 2025

Pages:

110

Publisher:

MRRPB5

Countries:

Global [1]

USD 2,900.00

IT Services [2]

Computing & Electronics [3]

Description:

The global market for Mobile App and Web Analytics was valued at US$ 11140 million in the year 2024 and is projected to reach a revised size of US$ 31800 million by 2031, growing at a CAGR of 16.4% during the forecast period.
Mobile app and web analytics refer to the processes and tools used to collect, measure, analyze, and interpret data related to user interactions, behaviors, and engagement on mobile applications and websites. This data-driven approach helps businesses and organizations understand how users are interacting with their digital platforms, identify areas for improvement, and make informed decisions to enhance user experiences and achieve their goals.
Rather than treating all users as a single group, there has been a trend towards more advanced user segmentation. This involves categorizing users based on various attributes and behaviors, allowing for more personalized marketing strategies and tailored user experiences.
This report aims to provide a comprehensive presentation of the global market for Mobile App and Web Analytics, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Mobile App and Web Analytics.
The Mobile App and Web Analytics market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. This report segments the global Mobile App and Web Analytics market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Mobile App and Web Analytics companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Microsoft
Google
Oracle
IBM
Salesforce
Adobe
SAP
TIBCO Software
SAS Institute
Teradata
AWS
Splunk
MicroStrategy
Webtrends
Mixpanel
Upland Localytics
Amplitude Analytics
Qlik
Flurry
Countly
MobileBridge
AppsFlyer
Segment by Type
Mobile Network Analysis
Mobile App Analytics
Segment by Application
Content Marketing
Marketing Automation
By Region
North America
United States
Canada
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Rest of Europe
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Mobile App and Web Analytics company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.

Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.

Table Of Contents:

1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Mobile App and Web Analytics Market Size Growth Rate by Type: 2020 VS 2024 VS 2031
1.2.2 Mobile Network Analysis
1.2.3 Mobile App Analytics
1.3 Market by Application
1.3.1 Global Mobile App and Web Analytics Market Growth by Application: 2020 VS 2024 VS 2031
1.3.2 Content Marketing
1.3.3 Marketing Automation
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Global Growth Trends
2.1 Global Mobile App and Web Analytics Market Perspective (2020-2031)
2.2 Global Mobile App and Web Analytics Growth Trends by Region
2.2.1 Global Mobile App and Web Analytics Market Size by Region: 2020 VS 2024 VS 2031
2.2.2 Mobile App and Web Analytics Historic Market Size by Region (2020-2025)
2.2.3 Mobile App and Web Analytics Forecasted Market Size by Region (2026-2031)
2.3 Mobile App and Web Analytics Market Dynamics
2.3.1 Mobile App and Web Analytics Industry Trends
2.3.2 Mobile App and Web Analytics Market Drivers
2.3.3 Mobile App and Web Analytics Market Challenges
2.3.4 Mobile App and Web Analytics Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Mobile App and Web Analytics Players by Revenue
3.1.1 Global Top Mobile App and Web Analytics Players by Revenue (2020-2025)
3.1.2 Global Mobile App and Web Analytics Revenue Market Share by Players (2020-2025)
3.2 Global Mobile App and Web Analytics Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Global Key Players Ranking by Mobile App and Web Analytics Revenue
3.4 Global Mobile App and Web Analytics Market Concentration Ratio
3.4.1 Global Mobile App and Web Analytics Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Mobile App and Web Analytics Revenue in 2024
3.5 Global Key Players of Mobile App and Web Analytics Head office and Area Served
3.6 Global Key Players of Mobile App and Web Analytics, Product and Application
3.7 Global Key Players of Mobile App and Web Analytics, Date of Enter into This Industry
3.8 Mergers & Acquisitions, Expansion Plans
4 Mobile App and Web Analytics Breakdown Data by Type
4.1 Global Mobile App and Web Analytics Historic Market Size by Type (2020-2025)
4.2 Global Mobile App and Web Analytics Forecasted Market Size by Type (2026-2031)
5 Mobile App and Web Analytics Breakdown Data by Application
5.1 Global Mobile App and Web Analytics Historic Market Size by Application (2020-2025)
5.2 Global Mobile App and Web Analytics Forecasted Market Size by Application (2026-2031)
6 North America
6.1 North America Mobile App and Web Analytics Market Size (2020-2031)
6.2 North America Mobile App and Web Analytics Market Growth Rate by Country: 2020 VS 2024 VS 2031
6.3 North America Mobile App and Web Analytics Market Size by Country (2020-2025)
6.4 North America Mobile App and Web Analytics Market Size by Country (2026-2031)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Mobile App and Web Analytics Market Size (2020-2031)
7.2 Europe Mobile App and Web Analytics Market Growth Rate by Country: 2020 VS 2024 VS 2031
7.3 Europe Mobile App and Web Analytics Market Size by Country (2020-2025)
7.4 Europe Mobile App and Web Analytics Market Size by Country (2026-2031)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Mobile App and Web Analytics Market Size (2020-2031)
8.2 Asia-Pacific Mobile App and Web Analytics Market Growth Rate by Region: 2020 VS 2024 VS 2031
8.3 Asia-Pacific Mobile App and Web Analytics Market Size by Region (2020-2025)
8.4 Asia-Pacific Mobile App and Web Analytics Market Size by Region (2026-2031)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Mobile App and Web Analytics Market Size (2020-2031)
9.2 Latin America Mobile App and Web Analytics Market Growth Rate by Country: 2020 VS 2024 VS 2031
9.3 Latin America Mobile App and Web Analytics Market Size by Country (2020-2025)
9.4 Latin America Mobile App and Web Analytics Market Size by Country (2026-2031)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Mobile App and Web Analytics Market Size (2020-2031)
10.2 Middle East & Africa Mobile App and Web Analytics Market Growth Rate by Country: 2020 VS 2024 VS 2031
10.3 Middle East & Africa Mobile App and Web Analytics Market Size by Country (2020-2025)
10.4 Middle East & Africa Mobile App and Web Analytics Market Size by Country (2026-2031)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Microsoft
11.1.1 Microsoft Company Details
11.1.2 Microsoft Business Overview
11.1.3 Microsoft Mobile App and Web Analytics Introduction
11.1.4 Microsoft Revenue in Mobile App and Web Analytics Business (2020-2025)
11.1.5 Microsoft Recent Development
11.2 Google
11.2.1 Google Company Details
11.2.2 Google Business Overview
11.2.3 Google Mobile App and Web Analytics Introduction
11.2.4 Google Revenue in Mobile App and Web Analytics Business (2020-2025)
11.2.5 Google Recent Development
11.3 Oracle
11.3.1 Oracle Company Details
11.3.2 Oracle Business Overview
11.3.3 Oracle Mobile App and Web Analytics Introduction
11.3.4 Oracle Revenue in Mobile App and Web Analytics Business (2020-2025)
11.3.5 Oracle Recent Development
11.4 IBM
11.4.1 IBM Company Details
11.4.2 IBM Business Overview
11.4.3 IBM Mobile App and Web Analytics Introduction
11.4.4 IBM Revenue in Mobile App and Web Analytics Business (2020-2025)
11.4.5 IBM Recent Development
11.5 Salesforce
11.5.1 Salesforce Company Details
11.5.2 Salesforce Business Overview
11.5.3 Salesforce Mobile App and Web Analytics Introduction
11.5.4 Salesforce Revenue in Mobile App and Web Analytics Business (2020-2025)
11.5.5 Salesforce Recent Development
11.6 Adobe
11.6.1 Adobe Company Details
11.6.2 Adobe Business Overview
11.6.3 Adobe Mobile App and Web Analytics Introduction
11.6.4 Adobe Revenue in Mobile App and Web Analytics Business (2020-2025)
11.6.5 Adobe Recent Development
11.7 SAP
11.7.1 SAP Company Details
11.7.2 SAP Business Overview
11.7.3 SAP Mobile App and Web Analytics Introduction
11.7.4 SAP Revenue in Mobile App and Web Analytics Business (2020-2025)
11.7.5 SAP Recent Development
11.8 TIBCO Software
11.8.1 TIBCO Software Company Details
11.8.2 TIBCO Software Business Overview
11.8.3 TIBCO Software Mobile App and Web Analytics Introduction
11.8.4 TIBCO Software Revenue in Mobile App and Web Analytics Business (2020-2025)
11.8.5 TIBCO Software Recent Development
11.9 SAS Institute
11.9.1 SAS Institute Company Details
11.9.2 SAS Institute Business Overview
11.9.3 SAS Institute Mobile App and Web Analytics Introduction
11.9.4 SAS Institute Revenue in Mobile App and Web Analytics Business (2020-2025)
11.9.5 SAS Institute Recent Development
11.10 Teradata
11.10.1 Teradata Company Details
11.10.2 Teradata Business Overview
11.10.3 Teradata Mobile App and Web Analytics Introduction
11.10.4 Teradata Revenue in Mobile App and Web Analytics Business (2020-2025)
11.10.5 Teradata Recent Development
11.11 AWS
11.11.1 AWS Company Details
11.11.2 AWS Business Overview
11.11.3 AWS Mobile App and Web Analytics Introduction
11.11.4 AWS Revenue in Mobile App and Web Analytics Business (2020-2025)
11.11.5 AWS Recent Development
11.12 Splunk
11.12.1 Splunk Company Details
11.12.2 Splunk Business Overview
11.12.3 Splunk Mobile App and Web Analytics Introduction
11.12.4 Splunk Revenue in Mobile App and Web Analytics Business (2020-2025)
11.12.5 Splunk Recent Development
11.13 MicroStrategy
11.13.1 MicroStrategy Company Details
11.13.2 MicroStrategy Business Overview
11.13.3 MicroStrategy Mobile App and Web Analytics Introduction
11.13.4 MicroStrategy Revenue in Mobile App and Web Analytics Business (2020-2025)
11.13.5 MicroStrategy Recent Development
11.14 Webtrends
11.14.1 Webtrends Company Details
11.14.2 Webtrends Business Overview
11.14.3 Webtrends Mobile App and Web Analytics Introduction
11.14.4 Webtrends Revenue in Mobile App and Web Analytics Business (2020-2025)
11.14.5 Webtrends Recent Development
11.15 Mixpanel
11.15.1 Mixpanel Company Details
11.15.2 Mixpanel Business Overview
11.15.3 Mixpanel Mobile App and Web Analytics Introduction
11.15.4 Mixpanel Revenue in Mobile App and Web Analytics Business (2020-2025)
11.15.5 Mixpanel Recent Development
11.16 Upland Localytics
11.16.1 Upland Localytics Company Details
11.16.2 Upland Localytics Business Overview
11.16.3 Upland Localytics Mobile App and Web Analytics Introduction
11.16.4 Upland Localytics Revenue in Mobile App and Web Analytics Business (2020-2025)
11.16.5 Upland Localytics Recent Development
11.17 Amplitude Analytics
11.17.1 Amplitude Analytics Company Details
11.17.2 Amplitude Analytics Business Overview
11.17.3 Amplitude Analytics Mobile App and Web Analytics Introduction
11.17.4 Amplitude Analytics Revenue in Mobile App and Web Analytics Business (2020-2025)
11.17.5 Amplitude Analytics Recent Development
11.18 Qlik
11.18.1 Qlik Company Details
11.18.2 Qlik Business Overview
11.18.3 Qlik Mobile App and Web Analytics Introduction
11.18.4 Qlik Revenue in Mobile App and Web Analytics Business (2020-2025)
11.18.5 Qlik Recent Development
11.19 Flurry
11.19.1 Flurry Company Details
11.19.2 Flurry Business Overview
11.19.3 Flurry Mobile App and Web Analytics Introduction
11.19.4 Flurry Revenue in Mobile App and Web Analytics Business (2020-2025)
11.19.5 Flurry Recent Development
11.20 Countly
11.20.1 Countly Company Details
11.20.2 Countly Business Overview
11.20.3 Countly Mobile App and Web Analytics Introduction
11.20.4 Countly Revenue in Mobile App and Web Analytics Business (2020-2025)
11.20.5 Countly Recent Development
11.21 MobileBridge
11.21.1 MobileBridge Company Details
11.21.2 MobileBridge Business Overview
11.21.3 MobileBridge Mobile App and Web Analytics Introduction
11.21.4 MobileBridge Revenue in Mobile App and Web Analytics Business (2020-2025)
11.21.5 MobileBridge Recent Development
11.22 AppsFlyer
11.22.1 AppsFlyer Company Details
11.22.2 AppsFlyer Business Overview
11.22.3 AppsFlyer Mobile App and Web Analytics Introduction
11.22.4 AppsFlyer Revenue in Mobile App and Web Analytics Business (2020-2025)
11.22.5 AppsFlyer Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.1.1 Research Programs/Design
13.1.1.2 Market Size Estimation
13.1.1.3 Market Breakdown and Data Triangulation
13.1.2 Data Source
13.1.2.1 Secondary Sources
13.1.2.2 Primary Sources
13.2 Author Details
13.3 Disclaimer

Companies Mentioned:

Microsoft
Google
Oracle
IBM
Salesforce
Adobe
SAP
TIBCO Software
SAS Institute
Teradata
AWS
Splunk
MicroStrategy
Webtrends
Mixpanel
Upland Localytics
Amplitude Analytics
Qlik
Flurry
Countly
MobileBridge
AppsFlyer

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