Mobile app engagement is one of the crucial steps in the mobile app lifecycle. Mobile app engagement is a complete process of actively building, nurturing, and managing relationships with customers, ultimately driving inactive customers to re-engage with the app and resume higher levels of engagement. Companies use mobile engagement to offer positive brand experiences, to support their business goals, expand the customer base, and to build valuable long-term relationships with customers. Companies engage users through continuous messaging on mobile devices, smartphones, tablets, smart watches and other wearables, via push notifications, in-app messaging, alerts, short headlines etc. Mobile in-app engagement is usually measured through the number of downloads/installations, number of active users, time spent on the app, frequency of use and exit rate.
Market Analysis and Insights: Global Mobile In-app Engagement Analytics Market
The global Mobile In-app Engagement Analytics market is projected to grow from US$ million in 2023 to US$ million by 2029, at a Compound Annual Growth Rate (CAGR) of % during the forecast period.
The US & Canada market for Mobile In-app Engagement Analytics is estimated to increase from $ million in 2023 to reach $ million by 2029, at a CAGR of % during the forecast period of 2023 through 2029.
The China market for Mobile In-app Engagement Analytics is estimated to increase from $ million in 2023 to reach $ million by 2029, at a CAGR of % during the forecast period of 2023 through 2029.
The Europe market for Mobile In-app Engagement Analytics is estimated to increase from $ million in 2023 to reach $ million by 2029, at a CAGR of % during the forecast period of 2023 through 2029.
The global key companies of Mobile In-app Engagement Analytics include Google, AppsFlyer, App Annie, AppDynamics, Braze,Inc, Urban Airship, Swrve Inc, Pixel Pin and Cvent(DoubleDutch), etc. in 2022, the global top five players had a share approximately % in terms of revenue.
Report Includes
This report presents an overview of global market for Mobile In-app Engagement Analytics market size. Analyses of the global market trends, with historic market revenue data for 2018 - 2022, estimates for 2023, and projections of CAGR through 2029.
This report researches the key producers of Mobile In-app Engagement Analytics, also provides the revenue of main regions and countries. Highlights of the upcoming market potential for Mobile In-app Engagement Analytics, and key regions/countries of focus to forecast this market into various segments and sub-segments. Country specific data and market value analysis for the U.S., Canada, Mexico, Brazil, China, Japan, South Korea, Southeast Asia, India, Germany, the U.K., Italy, Middle East, Africa, and Other Countries.
This report focuses on the Mobile In-app Engagement Analytics revenue, market share and industry ranking of main companies, data from 2018 to 2023. Identification of the major stakeholders in the global Mobile In-app Engagement Analytics market, and analysis of their competitive landscape and market positioning based on recent developments and segmental revenues. This report will help stakeholders to understand the competitive landscape and gain more insights and position their businesses and market strategies in a better way.
This report analyzes the segments data by type and by application, revenue, and growth rate, from 2018 to 2029. Evaluation and forecast the market size for Mobile In-app Engagement Analytics revenue, projected growth trends, production technology, application and end-user industry.
Descriptive company profiles of the major global players, including Google, AppsFlyer, App Annie, AppDynamics, Braze,Inc, Urban Airship, Swrve Inc, Pixel Pin and Cvent(DoubleDutch), etc.
By Company
Google
AppsFlyer
App Annie
AppDynamics
Braze,Inc
Urban Airship
Swrve Inc
Pixel Pin
Cvent(DoubleDutch)
Upland Software
Liftoff
Emplify
Apsalar
Mixpanel
Segment by Type
Software
Services
Segment by Application
Retail
Health Care
BFSI
Manufacturing
IT & Telecom
Others
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East, Africa, and Latin America
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc.), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Revenue of Mobile In-app Engagement Analytics in global and regional level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world. This section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Mobile In-app Engagement Analytics companies鈥� competitive landscape, revenue, market share and industry ranking, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: North America by type, by application and by country, revenue for each segment.
Chapter 7: Europe by type, by application and by country, revenue for each segment.
Chapter 8: China by type and by application revenue for each segment.
Chapter 9: Asia (excluding China) by type, by application and by region, revenue for each segment.
Chapter 10: Middle East, Africa, and Latin America by type, by application and by country, revenue for each segment.
Chapter 11: Provides profiles of key companies, introducing the basic situation of the main companies in the market in detail, including product descriptions and specifications, Mobile In-app Engagement Analytics revenue, gross margin, and recent development, etc.
Chapter 12: Analyst's Viewpoints/Conclusions
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1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Mobile In-app Engagement Analytics Market Size Growth Rate by Type, 2018 VS 2022 VS 2029
1.2.2 Software
1.2.3 Services
1.3 Market by Application
1.3.1 Global Mobile In-app Engagement Analytics Market Size Growth Rate by Application, 2018 VS 2022 VS 2029
1.3.2 Retail
1.3.3 Health Care
1.3.4 BFSI
1.3.5 Manufacturing
1.3.6 IT & Telecom
1.3.7 Others
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Global Growth Trends
2.1 Global Mobile In-app Engagement Analytics Market Perspective (2018-2029)
2.2 Global Mobile In-app Engagement Analytics Growth Trends by Region
2.2.1 Mobile In-app Engagement Analytics Market Size by Region: 2018 VS 2022 VS 2029
2.2.2 Mobile In-app Engagement Analytics Historic Market Size by Region (2018-2023)
2.2.3 Mobile In-app Engagement Analytics Forecasted Market Size by Region (2024-2029)
2.3 Mobile In-app Engagement Analytics Market Dynamics
2.3.1 Mobile In-app Engagement Analytics Industry Trends
2.3.2 Mobile In-app Engagement Analytics Market Drivers
2.3.3 Mobile In-app Engagement Analytics Market Challenges
2.3.4 Mobile In-app Engagement Analytics Market Restraints
3 Competition Landscape by Key Players
3.1 Global Revenue Mobile In-app Engagement Analytics by Players
3.1.1 Global Mobile In-app Engagement Analytics Revenue by Players (2018-2023)
3.1.2 Global Mobile In-app Engagement Analytics Revenue Market Share by Players (2018-2023)
3.2 Global Mobile In-app Engagement Analytics Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Global Key Players of Mobile In-app Engagement Analytics, Ranking by Revenue, 2021 VS 2022 VS 2023
3.4 Global Mobile In-app Engagement Analytics Market Concentration Ratio
3.4.1 Global Mobile In-app Engagement Analytics Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Mobile In-app Engagement Analytics Revenue in 2022
3.5 Global Key Players of Mobile In-app Engagement Analytics Head office and Area Served
3.6 Global Key Players of Mobile In-app Engagement Analytics, Product and Application
3.7 Global Key Players of Mobile In-app Engagement Analytics, Date of Enter into This Industry
3.8 Mergers & Acquisitions, Expansion Plans
4 Mobile In-app Engagement Analytics Breakdown Data by Type
4.1 Global Mobile In-app Engagement Analytics Historic Market Size by Type (2018-2023)
4.2 Global Mobile In-app Engagement Analytics Forecasted Market Size by Type (2024-2029)
5 Mobile In-app Engagement Analytics Breakdown Data by Application
5.1 Global Mobile In-app Engagement Analytics Historic Market Size by Application (2018-2023)
5.2 Global Mobile In-app Engagement Analytics Forecasted Market Size by Application (2024-2029)
6 North America
6.1 North America Mobile In-app Engagement Analytics Market Size (2018-2029)
6.2 North America Mobile In-app Engagement Analytics Market Size by Type
6.2.1 North America Mobile In-app Engagement Analytics Market Size by Type (2018-2023)
6.2.2 North America Mobile In-app Engagement Analytics Market Size by Type (2024-2029)
6.2.3 North America Mobile In-app Engagement Analytics Market Share by Type (2018-2029)
6.3 North America Mobile In-app Engagement Analytics Market Size by Application
6.3.1 North America Mobile In-app Engagement Analytics Market Size by Application (2018-2023)
6.3.2 North America Mobile In-app Engagement Analytics Market Size by Application (2024-2029)
6.3.3 North America Mobile In-app Engagement Analytics Market Share by Application (2018-2029)
6.4 North America Mobile In-app Engagement Analytics Market Size by Country
6.4.1 North America Mobile In-app Engagement Analytics Market Size by Country: 2018 VS 2022 VS 2029
6.4.2 North America Mobile In-app Engagement Analytics Market Size by Country (2018-2023)
6.4.3 North America Mobile In-app Engagement Analytics Market Size by Country (2024-2029)
6.4.4 U.S.
6.4.5 Canada
7 Europe
7.1 Europe Mobile In-app Engagement Analytics Market Size (2018-2029)
7.2 Europe Mobile In-app Engagement Analytics Market Size by Type
7.2.1 Europe Mobile In-app Engagement Analytics Market Size by Type (2018-2023)
7.2.2 Europe Mobile In-app Engagement Analytics Market Size by Type (2024-2029)
7.2.3 Europe Mobile In-app Engagement Analytics Market Share by Type (2018-2029)
7.3 Europe Mobile In-app Engagement Analytics Market Size by Application
7.3.1 Europe Mobile In-app Engagement Analytics Market Size by Application (2018-2023)
7.3.2 Europe Mobile In-app Engagement Analytics Market Size by Application (2024-2029)
7.3.3 Europe Mobile In-app Engagement Analytics Market Share by Application (2018-2029)
7.4 Europe Mobile In-app Engagement Analytics Market Size by Country
7.4.1 Europe Mobile In-app Engagement Analytics Market Size by Country: 2018 VS 2022 VS 2029
7.4.2 Europe Mobile In-app Engagement Analytics Market Size by Country (2018-2023)
7.4.3 Europe Mobile In-app Engagement Analytics Market Size by Country (2024-2029)
7.4.3 Germany
7.4.4 France
7.4.5 U.K.
7.4.6 Italy
7.4.7 Russia
7.4.8 Nordic Countries
8 China
8.1 China Mobile In-app Engagement Analytics Market Size (2018-2029)
8.2 China Mobile In-app Engagement Analytics Market Size by Type
8.2.1 China Mobile In-app Engagement Analytics Market Size by Type (2018-2023)
8.2.2 China Mobile In-app Engagement Analytics Market Size by Type (2024-2029)
8.2.3 China Mobile In-app Engagement Analytics Market Share by Type (2018-2029)
8.3 China Mobile In-app Engagement Analytics Market Size by Application
8.3.1 China Mobile In-app Engagement Analytics Market Size by Application (2018-2023)
8.3.2 China Mobile In-app Engagement Analytics Market Size by Application (2024-2029)
8.3.3 China Mobile In-app Engagement Analytics Market Share by Application (2018-2029)
9 Asia (excluding China)
9.1 Asia Mobile In-app Engagement Analytics Market Size (2018-2029)
9.2 Asia Mobile In-app Engagement Analytics Market Size by Type
9.2.1 Asia Mobile In-app Engagement Analytics Market Size by Type (2018-2023)
9.2.2 Asia Mobile In-app Engagement Analytics Market Size by Type (2024-2029)
9.2.3 Asia Mobile In-app Engagement Analytics Market Share by Type (2018-2029)
9.3 Asia Mobile In-app Engagement Analytics Market Size by Application
9.3.1 Asia Mobile In-app Engagement Analytics Market Size by Application (2018-2023)
9.3.2 Asia Mobile In-app Engagement Analytics Market Size by Application (2024-2029)
9.3.3 Asia Mobile In-app Engagement Analytics Market Share by Application (2018-2029)
9.4 Asia Mobile In-app Engagement Analytics Market Size by Region
9.4.1 Asia Mobile In-app Engagement Analytics Market Size by Region: 2018 VS 2022 VS 2029
9.4.2 Asia Mobile In-app Engagement Analytics Market Size by Region (2018-2023)
9.4.3 Asia Mobile In-app Engagement Analytics Market Size by Region (2024-2029)
9.4.4 Japan
9.4.5 South Korea
9.4.6 China Taiwan
9.4.7 Southeast Asia
9.4.8 India
9.4.9 Australia
10 Middle East, Africa, and Latin America
10.1 Middle East, Africa, and Latin America Mobile In-app Engagement Analytics Market Size (2018-2029)
10.2 Middle East, Africa, and Latin America Mobile In-app Engagement Analytics Market Size by Type
10.2.1 Middle East, Africa, and Latin America Mobile In-app Engagement Analytics Market Size by Type (2018-2023)
10.2.2 Middle East, Africa, and Latin America Mobile In-app Engagement Analytics Market Size by Type (2024-2029)
10.2.3 Middle East, Africa, and Latin America Mobile In-app Engagement Analytics Market Share by Type (2018-2029)
10.3 Middle East, Africa, and Latin America Mobile In-app Engagement Analytics Market Size by Application
10.3.1 Middle East, Africa, and Latin America Mobile In-app Engagement Analytics Market Size by Application (2018-2023)
10.3.2 Middle East, Africa, and Latin America Mobile In-app Engagement Analytics Market Size by Application (2024-2029)
10.3.3 Middle East, Africa, and Latin America Mobile In-app Engagement Analytics Market Share by Application (2018-2029)
10.4 Middle East, Africa, and Latin America Mobile In-app Engagement Analytics Market Size by Country
10.4.1 Middle East, Africa, and Latin America Mobile In-app Engagement Analytics Market Size by Country: 2018 VS 2022 VS 2029
10.4.2 Middle East, Africa, and Latin America Mobile In-app Engagement Analytics Market Size by Country (2018-2023)
10.4.3 Middle East, Africa, and Latin America Mobile In-app Engagement Analytics Market Size by Country (2024-2029)
10.4.4 Brazil
10.4.5 Mexico
10.4.6 Turkey
10.4.7 Saudi Arabia
10.4.8 Israel
10.4.9 GCC Countries
11 Key Players Profiles
11.1 Google
11.1.1 Google Company Details
11.1.2 Google Business Overview
11.1.3 Google Mobile In-app Engagement Analytics Introduction
11.1.4 Google Revenue in Mobile In-app Engagement Analytics Business (2018-2023)
11.1.5 Google Recent Developments
11.2 AppsFlyer
11.2.1 AppsFlyer Company Details
11.2.2 AppsFlyer Business Overview
11.2.3 AppsFlyer Mobile In-app Engagement Analytics Introduction
11.2.4 AppsFlyer Revenue in Mobile In-app Engagement Analytics Business (2018-2023)
11.2.5 AppsFlyer Recent Developments
11.3 App Annie
11.3.1 App Annie Company Details
11.3.2 App Annie Business Overview
11.3.3 App Annie Mobile In-app Engagement Analytics Introduction
11.3.4 App Annie Revenue in Mobile In-app Engagement Analytics Business (2018-2023)
11.3.5 App Annie Recent Developments
11.4 AppDynamics
11.4.1 AppDynamics Company Details
11.4.2 AppDynamics Business Overview
11.4.3 AppDynamics Mobile In-app Engagement Analytics Introduction
11.4.4 AppDynamics Revenue in Mobile In-app Engagement Analytics Business (2018-2023)
11.4.5 AppDynamics Recent Developments
11.5 Braze,Inc
11.5.1 Braze,Inc Company Details
11.5.2 Braze,Inc Business Overview
11.5.3 Braze,Inc Mobile In-app Engagement Analytics Introduction
11.5.4 Braze,Inc Revenue in Mobile In-app Engagement Analytics Business (2018-2023)
11.5.5 Braze,Inc Recent Developments
11.6 Urban Airship
11.6.1 Urban Airship Company Details
11.6.2 Urban Airship Business Overview
11.6.3 Urban Airship Mobile In-app Engagement Analytics Introduction
11.6.4 Urban Airship Revenue in Mobile In-app Engagement Analytics Business (2018-2023)
11.6.5 Urban Airship Recent Developments
11.7 Swrve Inc
11.7.1 Swrve Inc Company Details
11.7.2 Swrve Inc Business Overview
11.7.3 Swrve Inc Mobile In-app Engagement Analytics Introduction
11.7.4 Swrve Inc Revenue in Mobile In-app Engagement Analytics Business (2018-2023)
11.7.5 Swrve Inc Recent Developments
11.8 Pixel Pin
11.8.1 Pixel Pin Company Details
11.8.2 Pixel Pin Business Overview
11.8.3 Pixel Pin Mobile In-app Engagement Analytics Introduction
11.8.4 Pixel Pin Revenue in Mobile In-app Engagement Analytics Business (2018-2023)
11.8.5 Pixel Pin Recent Developments
11.9 Cvent(DoubleDutch)
11.9.1 Cvent(DoubleDutch) Company Details
11.9.2 Cvent(DoubleDutch) Business Overview
11.9.3 Cvent(DoubleDutch) Mobile In-app Engagement Analytics Introduction
11.9.4 Cvent(DoubleDutch) Revenue in Mobile In-app Engagement Analytics Business (2018-2023)
11.9.5 Cvent(DoubleDutch) Recent Developments
11.10 Upland Software
11.10.1 Upland Software Company Details
11.10.2 Upland Software Business Overview
11.10.3 Upland Software Mobile In-app Engagement Analytics Introduction
11.10.4 Upland Software Revenue in Mobile In-app Engagement Analytics Business (2018-2023)
11.10.5 Upland Software Recent Developments
11.11 Liftoff
11.11.1 Liftoff Company Details
11.11.2 Liftoff Business Overview
11.11.3 Liftoff Mobile In-app Engagement Analytics Introduction
11.11.4 Liftoff Revenue in Mobile In-app Engagement Analytics Business (2018-2023)
11.11.5 Liftoff Recent Developments
11.12 Emplify
11.12.1 Emplify Company Details
11.12.2 Emplify Business Overview
11.12.3 Emplify Mobile In-app Engagement Analytics Introduction
11.12.4 Emplify Revenue in Mobile In-app Engagement Analytics Business (2018-2023)
11.12.5 Emplify Recent Developments
11.13 Apsalar
11.13.1 Apsalar Company Details
11.13.2 Apsalar Business Overview
11.13.3 Apsalar Mobile In-app Engagement Analytics Introduction
11.13.4 Apsalar Revenue in Mobile In-app Engagement Analytics Business (2018-2023)
11.13.5 Apsalar Recent Developments
11.14 Mixpanel
11.14.1 Mixpanel Company Details
11.14.2 Mixpanel Business Overview
11.14.3 Mixpanel Mobile In-app Engagement Analytics Introduction
11.14.4 Mixpanel Revenue in Mobile In-app Engagement Analytics Business (2018-2023)
11.14.5 Mixpanel Recent Developments
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Google
AppsFlyer
App Annie
AppDynamics
Braze,Inc
Urban Airship
Swrve Inc
Pixel Pin
Cvent(DoubleDutch)
Upland Software
Liftoff
Emplify
Apsalar
Mixpanel
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*If Applicable.
