Mobile value added services (MVAS) are defined as mobile services that are offered by mobile service providers apart from the voice communication services.
Market Analysis and Insights: Global Mobile Value-Added Services (VAS) Market
The global Mobile Value-Added Services (VAS) market is projected to grow from US$ 700740 million in 2023 to US$ 1356670 million by 2029, at a Compound Annual Growth Rate (CAGR) of 11.6% during the forecast period.
The quick innovations in technology have led to the evolution of MVAS beyond the voice communication services. It helps mobile service providers to create and sustain new revenue streams and drive ARPU. Rising mobile phones, network penetration, and increased return on marketing spend are some of the factors driving the mobile value added services market. Social media offer new opportunities for the vendors. Whereas, privacy concerns is the key challenge being faced by the marketers in the MVAS ecosystem.
Report Includes
This report presents an overview of global market for Mobile Value-Added Services (VAS) market size. Analyses of the global market trends, with historic market revenue data for 2018 - 2022, estimates for 2023, and projections of CAGR through 2029.
This report researches the key producers of Mobile Value-Added Services (VAS), also provides the revenue of main regions and countries. Highlights of the upcoming market potential for Mobile Value-Added Services (VAS), and key regions/countries of focus to forecast this market into various segments and sub-segments. Country specific data and market value analysis for the U.S., Canada, Mexico, Brazil, China, Japan, South Korea, Southeast Asia, India, Germany, the U.K., Italy, Middle East, Africa, and Other Countries.
This report focuses on the Mobile Value-Added Services (VAS) revenue, market share and industry ranking of main companies, data from 2018 to 2023. Identification of the major stakeholders in the global Mobile Value-Added Services (VAS) market, and analysis of their competitive landscape and market positioning based on recent developments and segmental revenues. This report will help stakeholders to understand the competitive landscape and gain more insights and position their businesses and market strategies in a better way.
This report analyzes the segments data by type and by application, revenue, and growth rate, from 2018 to 2029. Evaluation and forecast the market size for Mobile Value-Added Services (VAS) revenue, projected growth trends, production technology, application and end-user industry.
Descriptive company profiles of the major global players, including America Movil, Monty Mobile, StreamWIDE, Telcovas International, OneAPI, Nextgen, Andrexen, GenieNG and Nokia, etc.
By Company
America Movil
Monty Mobile
StreamWIDE
Telcovas International
OneAPI
Nextgen
Andrexen
GenieNG
Nokia
Digicel Group
Vodafone
ZTE
Teligent Telecom
Segment by Type
Short Messaging Service (SMS)
Multimedia Messaging Service (MMS)
Interactive Voice Response(VIR)
Wireless Application Protocol(WAP)
Segment by Application
Personal
Commercial
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East, Africa, and Latin America
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc.), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Revenue of Mobile Value-Added Services (VAS) in global and regional level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world. This section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Mobile Value-Added Services (VAS) companies鈥� competitive landscape, revenue, market share and industry ranking, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: North America by type, by application and by country, revenue for each segment.
Chapter 7: Europe by type, by application and by country, revenue for each segment.
Chapter 8: China by type and by application revenue for each segment.
Chapter 9: Asia (excluding China) by type, by application and by region, revenue for each segment.
Chapter 10: Middle East, Africa, and Latin America by type, by application and by country, revenue for each segment.
Chapter 11: Provides profiles of key companies, introducing the basic situation of the main companies in the market in detail, including product descriptions and specifications, Mobile Value-Added Services (VAS) revenue, gross margin, and recent development, etc.
Chapter 12: Analyst's Viewpoints/Conclusions
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1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Mobile Value-Added Services (VAS) Market Size Growth Rate by Type, 2018 VS 2022 VS 2029
1.2.2 Short Messaging Service (SMS)
1.2.3 Multimedia Messaging Service (MMS)
1.2.4 Interactive Voice Response(VIR)
1.2.5 Wireless Application Protocol(WAP)
1.3 Market by Application
1.3.1 Global Mobile Value-Added Services (VAS) Market Size Growth Rate by Application, 2018 VS 2022 VS 2029
1.3.2 Personal
1.3.3 Commercial
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Global Growth Trends
2.1 Global Mobile Value-Added Services (VAS) Market Perspective (2018-2029)
2.2 Global Mobile Value-Added Services (VAS) Growth Trends by Region
2.2.1 Mobile Value-Added Services (VAS) Market Size by Region: 2018 VS 2022 VS 2029
2.2.2 Mobile Value-Added Services (VAS) Historic Market Size by Region (2018-2023)
2.2.3 Mobile Value-Added Services (VAS) Forecasted Market Size by Region (2024-2029)
2.3 Mobile Value-Added Services (VAS) Market Dynamics
2.3.1 Mobile Value-Added Services (VAS) Industry Trends
2.3.2 Mobile Value-Added Services (VAS) Market Drivers
2.3.3 Mobile Value-Added Services (VAS) Market Challenges
2.3.4 Mobile Value-Added Services (VAS) Market Restraints
3 Competition Landscape by Key Players
3.1 Global Revenue Mobile Value-Added Services (VAS) by Players
3.1.1 Global Mobile Value-Added Services (VAS) Revenue by Players (2018-2023)
3.1.2 Global Mobile Value-Added Services (VAS) Revenue Market Share by Players (2018-2023)
3.2 Global Mobile Value-Added Services (VAS) Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Global Key Players of Mobile Value-Added Services (VAS), Ranking by Revenue, 2021 VS 2022 VS 2023
3.4 Global Mobile Value-Added Services (VAS) Market Concentration Ratio
3.4.1 Global Mobile Value-Added Services (VAS) Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Mobile Value-Added Services (VAS) Revenue in 2022
3.5 Global Key Players of Mobile Value-Added Services (VAS) Head office and Area Served
3.6 Global Key Players of Mobile Value-Added Services (VAS), Product and Application
3.7 Global Key Players of Mobile Value-Added Services (VAS), Date of Enter into This Industry
3.8 Mergers & Acquisitions, Expansion Plans
4 Mobile Value-Added Services (VAS) Breakdown Data by Type
4.1 Global Mobile Value-Added Services (VAS) Historic Market Size by Type (2018-2023)
4.2 Global Mobile Value-Added Services (VAS) Forecasted Market Size by Type (2024-2029)
5 Mobile Value-Added Services (VAS) Breakdown Data by Application
5.1 Global Mobile Value-Added Services (VAS) Historic Market Size by Application (2018-2023)
5.2 Global Mobile Value-Added Services (VAS) Forecasted Market Size by Application (2024-2029)
6 North America
6.1 North America Mobile Value-Added Services (VAS) Market Size (2018-2029)
6.2 North America Mobile Value-Added Services (VAS) Market Size by Type
6.2.1 North America Mobile Value-Added Services (VAS) Market Size by Type (2018-2023)
6.2.2 North America Mobile Value-Added Services (VAS) Market Size by Type (2024-2029)
6.2.3 North America Mobile Value-Added Services (VAS) Market Share by Type (2018-2029)
6.3 North America Mobile Value-Added Services (VAS) Market Size by Application
6.3.1 North America Mobile Value-Added Services (VAS) Market Size by Application (2018-2023)
6.3.2 North America Mobile Value-Added Services (VAS) Market Size by Application (2024-2029)
6.3.3 North America Mobile Value-Added Services (VAS) Market Share by Application (2018-2029)
6.4 North America Mobile Value-Added Services (VAS) Market Size by Country
6.4.1 North America Mobile Value-Added Services (VAS) Market Size by Country: 2018 VS 2022 VS 2029
6.4.2 North America Mobile Value-Added Services (VAS) Market Size by Country (2018-2023)
6.4.3 North America Mobile Value-Added Services (VAS) Market Size by Country (2024-2029)
6.4.4 U.S.
6.4.5 Canada
7 Europe
7.1 Europe Mobile Value-Added Services (VAS) Market Size (2018-2029)
7.2 Europe Mobile Value-Added Services (VAS) Market Size by Type
7.2.1 Europe Mobile Value-Added Services (VAS) Market Size by Type (2018-2023)
7.2.2 Europe Mobile Value-Added Services (VAS) Market Size by Type (2024-2029)
7.2.3 Europe Mobile Value-Added Services (VAS) Market Share by Type (2018-2029)
7.3 Europe Mobile Value-Added Services (VAS) Market Size by Application
7.3.1 Europe Mobile Value-Added Services (VAS) Market Size by Application (2018-2023)
7.3.2 Europe Mobile Value-Added Services (VAS) Market Size by Application (2024-2029)
7.3.3 Europe Mobile Value-Added Services (VAS) Market Share by Application (2018-2029)
7.4 Europe Mobile Value-Added Services (VAS) Market Size by Country
7.4.1 Europe Mobile Value-Added Services (VAS) Market Size by Country: 2018 VS 2022 VS 2029
7.4.2 Europe Mobile Value-Added Services (VAS) Market Size by Country (2018-2023)
7.4.3 Europe Mobile Value-Added Services (VAS) Market Size by Country (2024-2029)
7.4.3 Germany
7.4.4 France
7.4.5 U.K.
7.4.6 Italy
7.4.7 Russia
7.4.8 Nordic Countries
8 China
8.1 China Mobile Value-Added Services (VAS) Market Size (2018-2029)
8.2 China Mobile Value-Added Services (VAS) Market Size by Type
8.2.1 China Mobile Value-Added Services (VAS) Market Size by Type (2018-2023)
8.2.2 China Mobile Value-Added Services (VAS) Market Size by Type (2024-2029)
8.2.3 China Mobile Value-Added Services (VAS) Market Share by Type (2018-2029)
8.3 China Mobile Value-Added Services (VAS) Market Size by Application
8.3.1 China Mobile Value-Added Services (VAS) Market Size by Application (2018-2023)
8.3.2 China Mobile Value-Added Services (VAS) Market Size by Application (2024-2029)
8.3.3 China Mobile Value-Added Services (VAS) Market Share by Application (2018-2029)
9 Asia (excluding China)
9.1 Asia Mobile Value-Added Services (VAS) Market Size (2018-2029)
9.2 Asia Mobile Value-Added Services (VAS) Market Size by Type
9.2.1 Asia Mobile Value-Added Services (VAS) Market Size by Type (2018-2023)
9.2.2 Asia Mobile Value-Added Services (VAS) Market Size by Type (2024-2029)
9.2.3 Asia Mobile Value-Added Services (VAS) Market Share by Type (2018-2029)
9.3 Asia Mobile Value-Added Services (VAS) Market Size by Application
9.3.1 Asia Mobile Value-Added Services (VAS) Market Size by Application (2018-2023)
9.3.2 Asia Mobile Value-Added Services (VAS) Market Size by Application (2024-2029)
9.3.3 Asia Mobile Value-Added Services (VAS) Market Share by Application (2018-2029)
9.4 Asia Mobile Value-Added Services (VAS) Market Size by Region
9.4.1 Asia Mobile Value-Added Services (VAS) Market Size by Region: 2018 VS 2022 VS 2029
9.4.2 Asia Mobile Value-Added Services (VAS) Market Size by Region (2018-2023)
9.4.3 Asia Mobile Value-Added Services (VAS) Market Size by Region (2024-2029)
9.4.4 Japan
9.4.5 South Korea
9.4.6 China Taiwan
9.4.7 Southeast Asia
9.4.8 India
9.4.9 Australia
10 Middle East, Africa, and Latin America
10.1 Middle East, Africa, and Latin America Mobile Value-Added Services (VAS) Market Size (2018-2029)
10.2 Middle East, Africa, and Latin America Mobile Value-Added Services (VAS) Market Size by Type
10.2.1 Middle East, Africa, and Latin America Mobile Value-Added Services (VAS) Market Size by Type (2018-2023)
10.2.2 Middle East, Africa, and Latin America Mobile Value-Added Services (VAS) Market Size by Type (2024-2029)
10.2.3 Middle East, Africa, and Latin America Mobile Value-Added Services (VAS) Market Share by Type (2018-2029)
10.3 Middle East, Africa, and Latin America Mobile Value-Added Services (VAS) Market Size by Application
10.3.1 Middle East, Africa, and Latin America Mobile Value-Added Services (VAS) Market Size by Application (2018-2023)
10.3.2 Middle East, Africa, and Latin America Mobile Value-Added Services (VAS) Market Size by Application (2024-2029)
10.3.3 Middle East, Africa, and Latin America Mobile Value-Added Services (VAS) Market Share by Application (2018-2029)
10.4 Middle East, Africa, and Latin America Mobile Value-Added Services (VAS) Market Size by Country
10.4.1 Middle East, Africa, and Latin America Mobile Value-Added Services (VAS) Market Size by Country: 2018 VS 2022 VS 2029
10.4.2 Middle East, Africa, and Latin America Mobile Value-Added Services (VAS) Market Size by Country (2018-2023)
10.4.3 Middle East, Africa, and Latin America Mobile Value-Added Services (VAS) Market Size by Country (2024-2029)
10.4.4 Brazil
10.4.5 Mexico
10.4.6 Turkey
10.4.7 Saudi Arabia
10.4.8 Israel
10.4.9 GCC Countries
11 Key Players Profiles
11.1 America Movil
11.1.1 America Movil Company Details
11.1.2 America Movil Business Overview
11.1.3 America Movil Mobile Value-Added Services (VAS) Introduction
11.1.4 America Movil Revenue in Mobile Value-Added Services (VAS) Business (2018-2023)
11.1.5 America Movil Recent Developments
11.2 Monty Mobile
11.2.1 Monty Mobile Company Details
11.2.2 Monty Mobile Business Overview
11.2.3 Monty Mobile Mobile Value-Added Services (VAS) Introduction
11.2.4 Monty Mobile Revenue in Mobile Value-Added Services (VAS) Business (2018-2023)
11.2.5 Monty Mobile Recent Developments
11.3 StreamWIDE
11.3.1 StreamWIDE Company Details
11.3.2 StreamWIDE Business Overview
11.3.3 StreamWIDE Mobile Value-Added Services (VAS) Introduction
11.3.4 StreamWIDE Revenue in Mobile Value-Added Services (VAS) Business (2018-2023)
11.3.5 StreamWIDE Recent Developments
11.4 Telcovas International
11.4.1 Telcovas International Company Details
11.4.2 Telcovas International Business Overview
11.4.3 Telcovas International Mobile Value-Added Services (VAS) Introduction
11.4.4 Telcovas International Revenue in Mobile Value-Added Services (VAS) Business (2018-2023)
11.4.5 Telcovas International Recent Developments
11.5 OneAPI
11.5.1 OneAPI Company Details
11.5.2 OneAPI Business Overview
11.5.3 OneAPI Mobile Value-Added Services (VAS) Introduction
11.5.4 OneAPI Revenue in Mobile Value-Added Services (VAS) Business (2018-2023)
11.5.5 OneAPI Recent Developments
11.6 Nextgen
11.6.1 Nextgen Company Details
11.6.2 Nextgen Business Overview
11.6.3 Nextgen Mobile Value-Added Services (VAS) Introduction
11.6.4 Nextgen Revenue in Mobile Value-Added Services (VAS) Business (2018-2023)
11.6.5 Nextgen Recent Developments
11.7 Andrexen
11.7.1 Andrexen Company Details
11.7.2 Andrexen Business Overview
11.7.3 Andrexen Mobile Value-Added Services (VAS) Introduction
11.7.4 Andrexen Revenue in Mobile Value-Added Services (VAS) Business (2018-2023)
11.7.5 Andrexen Recent Developments
11.8 GenieNG
11.8.1 GenieNG Company Details
11.8.2 GenieNG Business Overview
11.8.3 GenieNG Mobile Value-Added Services (VAS) Introduction
11.8.4 GenieNG Revenue in Mobile Value-Added Services (VAS) Business (2018-2023)
11.8.5 GenieNG Recent Developments
11.9 Nokia
11.9.1 Nokia Company Details
11.9.2 Nokia Business Overview
11.9.3 Nokia Mobile Value-Added Services (VAS) Introduction
11.9.4 Nokia Revenue in Mobile Value-Added Services (VAS) Business (2018-2023)
11.9.5 Nokia Recent Developments
11.10 Digicel Group
11.10.1 Digicel Group Company Details
11.10.2 Digicel Group Business Overview
11.10.3 Digicel Group Mobile Value-Added Services (VAS) Introduction
11.10.4 Digicel Group Revenue in Mobile Value-Added Services (VAS) Business (2018-2023)
11.10.5 Digicel Group Recent Developments
11.11 Vodafone
11.11.1 Vodafone Company Details
11.11.2 Vodafone Business Overview
11.11.3 Vodafone Mobile Value-Added Services (VAS) Introduction
11.11.4 Vodafone Revenue in Mobile Value-Added Services (VAS) Business (2018-2023)
11.11.5 Vodafone Recent Developments
11.12 ZTE
11.12.1 ZTE Company Details
11.12.2 ZTE Business Overview
11.12.3 ZTE Mobile Value-Added Services (VAS) Introduction
11.12.4 ZTE Revenue in Mobile Value-Added Services (VAS) Business (2018-2023)
11.12.5 ZTE Recent Developments
11.13 Teligent Telecom
11.13.1 Teligent Telecom Company Details
11.13.2 Teligent Telecom Business Overview
11.13.3 Teligent Telecom Mobile Value-Added Services (VAS) Introduction
11.13.4 Teligent Telecom Revenue in Mobile Value-Added Services (VAS) Business (2018-2023)
11.13.5 Teligent Telecom Recent Developments
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
America Movil
Monty Mobile
StreamWIDE
Telcovas International
OneAPI
Nextgen
Andrexen
GenieNG
Nokia
Digicel Group
Vodafone
ZTE
Teligent Telecom
听
听
*If Applicable.