
Mobile Web Analytics is the process of collecting and analyzing data about user behavior on mobile devices: smartphones, tablets, and apps. With these insights, mobile teams can understand how users interact with their mobile products or apps. This lets them assess where to improve things like user experience, user engagement, and conversion rates.
The global Mobile Web Analytics market was valued at US$ 2538 million in 2023 and is anticipated to reach US$ 4521.2 million by 2030, witnessing a CAGR of 8.6% during the forecast period 2024-2030.
North American market for Mobile Web Analytics is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
Asia-Pacific market for Mobile Web Analytics is estimated to increase from $ million in 2023 to reach $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The global market for Mobile Web Analytics in Android Platform is estimated to increase from $ million in 2023 to $ million by 2030, at a CAGR of % during the forecast period of 2024 through 2030.
The major global companies of Mobile Web Analytics include Tencent, Google, Facebook, Woopra, Baidu Netcom, Gameloft, Mixpanel, Oracle and Clicktale, etc. In 2023, the world's top three vendors accounted for approximately % of the revenue.
This report aims to provide a comprehensive presentation of the global market for Mobile Web Analytics, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Mobile Web Analytics.
Report Scope
The Mobile Web Analytics market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Mobile Web Analytics market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Mobile Web Analytics companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Tencent
Google
Facebook
Woopra
Baidu Netcom
Gameloft
Mixpanel
Oracle
Clicktale
ContentKing
WhatsApp
LINE Corp
SAS Institute
Teradata
Similarweb
Segment by Type
Mobile App Analytics
Mobile Web Page Analytics
Segment by Application
Android Platform
iOS Platform
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Mobile Web Analytics companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Mobile Web Analytics Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Mobile App Analytics
1.2.3 Mobile Web Page Analytics
1.3 Market by Application
1.3.1 Global Mobile Web Analytics Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 Android Platform
1.3.3 iOS Platform
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Mobile Web Analytics Market Perspective (2019-2030)
2.2 Mobile Web Analytics Growth Trends by Region
2.2.1 Global Mobile Web Analytics Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Mobile Web Analytics Historic Market Size by Region (2019-2024)
2.2.3 Mobile Web Analytics Forecasted Market Size by Region (2025-2030)
2.3 Mobile Web Analytics Market Dynamics
2.3.1 Mobile Web Analytics Industry Trends
2.3.2 Mobile Web Analytics Market Drivers
2.3.3 Mobile Web Analytics Market Challenges
2.3.4 Mobile Web Analytics Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Mobile Web Analytics Players by Revenue
3.1.1 Global Top Mobile Web Analytics Players by Revenue (2019-2024)
3.1.2 Global Mobile Web Analytics Revenue Market Share by Players (2019-2024)
3.2 Global Mobile Web Analytics Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Mobile Web Analytics Revenue
3.4 Global Mobile Web Analytics Market Concentration Ratio
3.4.1 Global Mobile Web Analytics Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Mobile Web Analytics Revenue in 2023
3.5 Mobile Web Analytics Key Players Head office and Area Served
3.6 Key Players Mobile Web Analytics Product Solution and Service
3.7 Date of Enter into Mobile Web Analytics Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Mobile Web Analytics Breakdown Data by Type
4.1 Global Mobile Web Analytics Historic Market Size by Type (2019-2024)
4.2 Global Mobile Web Analytics Forecasted Market Size by Type (2025-2030)
5 Mobile Web Analytics Breakdown Data by Application
5.1 Global Mobile Web Analytics Historic Market Size by Application (2019-2024)
5.2 Global Mobile Web Analytics Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Mobile Web Analytics Market Size (2019-2030)
6.2 North America Mobile Web Analytics Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Mobile Web Analytics Market Size by Country (2019-2024)
6.4 North America Mobile Web Analytics Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Mobile Web Analytics Market Size (2019-2030)
7.2 Europe Mobile Web Analytics Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Mobile Web Analytics Market Size by Country (2019-2024)
7.4 Europe Mobile Web Analytics Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Mobile Web Analytics Market Size (2019-2030)
8.2 Asia-Pacific Mobile Web Analytics Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Mobile Web Analytics Market Size by Region (2019-2024)
8.4 Asia-Pacific Mobile Web Analytics Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Mobile Web Analytics Market Size (2019-2030)
9.2 Latin America Mobile Web Analytics Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Mobile Web Analytics Market Size by Country (2019-2024)
9.4 Latin America Mobile Web Analytics Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Mobile Web Analytics Market Size (2019-2030)
10.2 Middle East & Africa Mobile Web Analytics Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Mobile Web Analytics Market Size by Country (2019-2024)
10.4 Middle East & Africa Mobile Web Analytics Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Tencent
11.1.1 Tencent Company Detail
11.1.2 Tencent Business Overview
11.1.3 Tencent Mobile Web Analytics Introduction
11.1.4 Tencent Revenue in Mobile Web Analytics Business (2019-2024)
11.1.5 Tencent Recent Development
11.2 Google
11.2.1 Google Company Detail
11.2.2 Google Business Overview
11.2.3 Google Mobile Web Analytics Introduction
11.2.4 Google Revenue in Mobile Web Analytics Business (2019-2024)
11.2.5 Google Recent Development
11.3 Facebook
11.3.1 Facebook Company Detail
11.3.2 Facebook Business Overview
11.3.3 Facebook Mobile Web Analytics Introduction
11.3.4 Facebook Revenue in Mobile Web Analytics Business (2019-2024)
11.3.5 Facebook Recent Development
11.4 Woopra
11.4.1 Woopra Company Detail
11.4.2 Woopra Business Overview
11.4.3 Woopra Mobile Web Analytics Introduction
11.4.4 Woopra Revenue in Mobile Web Analytics Business (2019-2024)
11.4.5 Woopra Recent Development
11.5 Baidu Netcom
11.5.1 Baidu Netcom Company Detail
11.5.2 Baidu Netcom Business Overview
11.5.3 Baidu Netcom Mobile Web Analytics Introduction
11.5.4 Baidu Netcom Revenue in Mobile Web Analytics Business (2019-2024)
11.5.5 Baidu Netcom Recent Development
11.6 Gameloft
11.6.1 Gameloft Company Detail
11.6.2 Gameloft Business Overview
11.6.3 Gameloft Mobile Web Analytics Introduction
11.6.4 Gameloft Revenue in Mobile Web Analytics Business (2019-2024)
11.6.5 Gameloft Recent Development
11.7 Mixpanel
11.7.1 Mixpanel Company Detail
11.7.2 Mixpanel Business Overview
11.7.3 Mixpanel Mobile Web Analytics Introduction
11.7.4 Mixpanel Revenue in Mobile Web Analytics Business (2019-2024)
11.7.5 Mixpanel Recent Development
11.8 Oracle
11.8.1 Oracle Company Detail
11.8.2 Oracle Business Overview
11.8.3 Oracle Mobile Web Analytics Introduction
11.8.4 Oracle Revenue in Mobile Web Analytics Business (2019-2024)
11.8.5 Oracle Recent Development
11.9 Clicktale
11.9.1 Clicktale Company Detail
11.9.2 Clicktale Business Overview
11.9.3 Clicktale Mobile Web Analytics Introduction
11.9.4 Clicktale Revenue in Mobile Web Analytics Business (2019-2024)
11.9.5 Clicktale Recent Development
11.10 ContentKing
11.10.1 ContentKing Company Detail
11.10.2 ContentKing Business Overview
11.10.3 ContentKing Mobile Web Analytics Introduction
11.10.4 ContentKing Revenue in Mobile Web Analytics Business (2019-2024)
11.10.5 ContentKing Recent Development
11.11 WhatsApp
11.11.1 WhatsApp Company Detail
11.11.2 WhatsApp Business Overview
11.11.3 WhatsApp Mobile Web Analytics Introduction
11.11.4 WhatsApp Revenue in Mobile Web Analytics Business (2019-2024)
11.11.5 WhatsApp Recent Development
11.12 LINE Corp
11.12.1 LINE Corp Company Detail
11.12.2 LINE Corp Business Overview
11.12.3 LINE Corp Mobile Web Analytics Introduction
11.12.4 LINE Corp Revenue in Mobile Web Analytics Business (2019-2024)
11.12.5 LINE Corp Recent Development
11.13 SAS Institute
11.13.1 SAS Institute Company Detail
11.13.2 SAS Institute Business Overview
11.13.3 SAS Institute Mobile Web Analytics Introduction
11.13.4 SAS Institute Revenue in Mobile Web Analytics Business (2019-2024)
11.13.5 SAS Institute Recent Development
11.14 Teradata
11.14.1 Teradata Company Detail
11.14.2 Teradata Business Overview
11.14.3 Teradata Mobile Web Analytics Introduction
11.14.4 Teradata Revenue in Mobile Web Analytics Business (2019-2024)
11.14.5 Teradata Recent Development
11.15 Similarweb
11.15.1 Similarweb Company Detail
11.15.2 Similarweb Business Overview
11.15.3 Similarweb Mobile Web Analytics Introduction
11.15.4 Similarweb Revenue in Mobile Web Analytics Business (2019-2024)
11.15.5 Similarweb Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Tencent
Google
Facebook
Woopra
Baidu Netcom
Gameloft
Mixpanel
Oracle
Clicktale
ContentKing
WhatsApp
LINE Corp
SAS Institute
Teradata
Similarweb
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*If Applicable.
