Global Multi-Touch Marketing Attribution Software Market Research Report 2023

Publication ID:

PB510239515

Publication Date:

October 27, 2023

Pages:

Publisher:

MRRPB5

Countries:

Global [1]

USD 2,900.00

IT Services [2]

Computing & Electronics [3]

Description:

Multi-touch attribution is the act of determining the value of each customer touchpoint that leads to a conversion. The goal is to figure out which marketing channels or campaigns should be credited with the conversion, with the ultimate intention of allocating future spend to acquire new customers more effectively.
The global Multi-Touch Marketing Attribution Software market is projected to reach US$ 1221.5 million in 2029, increasing from US$ 851 million in 2022, with the CAGR of 5.3% during the period of 2023 to 2029.
Key companies engaged in the Multi-Touch Marketing Attribution Software industry include Oracle, SAP, Visual IQ, Neustar, LeadsRx, LeanData, Merkle, Roivenue and C3 Metrics, etc. Among those companies, the top 3 players guaranteed % supply worldwide in 2022.
When refers to consumption region, % value of Multi-Touch Marketing Attribution Software were sold to North America, Europe and Asia Pacific in 2022. Moreover, China, plays a key role in the whole Multi-Touch Marketing Attribution Software market and estimated to attract more attentions from industry insiders and investors.
Report Scope
This report, based on historical analysis (2018-2022) and forecast calculation (2023-2029), aims to help readers to get a comprehensive understanding of global Multi-Touch Marketing Attribution Software market with multiple angles, which provides sufficient supports to readers鈥� strategy and decision making.
By Company
Oracle
SAP
Visual IQ
Neustar
LeadsRx
LeanData
Merkle
Roivenue
C3 Metrics
AppsFlyer
Equifax
Segment by Type
Cloud
On-Premises
Segment by Application
SMEs
Large Enterprises
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
The Multi-Touch Marketing Attribution Software report covers below items:
Chapter 1: Product Basic Information (Definition, Type and Application)
Chapter 2: Global market size, regional market size. Market Opportunities and Challenges
Chapter 3: Companies鈥� Competition Patterns
Chapter 4: Product Type Analysis
Chapter 5: Product Application Analysis
Chapter 6 to 10: Country Level Value Analysis
Chapter 11: Companies鈥� Outline
Chapter 12: Market Conclusions
Chapter 13: Research Methodology and Data Source

Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.

Table Of Contents:

1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Multi-Touch Marketing Attribution Software Market Size Growth Rate by Type: 2018 VS 2022 VS 2029
1.2.2 Cloud
1.2.3 On-Premises
1.3 Market by Application
1.3.1 Global Multi-Touch Marketing Attribution Software Market Growth by Application: 2018 VS 2022 VS 2029
1.3.2 SMEs
1.3.3 Large Enterprises
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Multi-Touch Marketing Attribution Software Market Perspective (2018-2029)
2.2 Multi-Touch Marketing Attribution Software Growth Trends by Region
2.2.1 Global Multi-Touch Marketing Attribution Software Market Size by Region: 2018 VS 2022 VS 2029
2.2.2 Multi-Touch Marketing Attribution Software Historic Market Size by Region (2018-2023)
2.2.3 Multi-Touch Marketing Attribution Software Forecasted Market Size by Region (2024-2029)
2.3 Multi-Touch Marketing Attribution Software Market Dynamics
2.3.1 Multi-Touch Marketing Attribution Software Industry Trends
2.3.2 Multi-Touch Marketing Attribution Software Market Drivers
2.3.3 Multi-Touch Marketing Attribution Software Market Challenges
2.3.4 Multi-Touch Marketing Attribution Software Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Multi-Touch Marketing Attribution Software Players by Revenue
3.1.1 Global Top Multi-Touch Marketing Attribution Software Players by Revenue (2018-2023)
3.1.2 Global Multi-Touch Marketing Attribution Software Revenue Market Share by Players (2018-2023)
3.2 Global Multi-Touch Marketing Attribution Software Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Multi-Touch Marketing Attribution Software Revenue
3.4 Global Multi-Touch Marketing Attribution Software Market Concentration Ratio
3.4.1 Global Multi-Touch Marketing Attribution Software Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Multi-Touch Marketing Attribution Software Revenue in 2022
3.5 Multi-Touch Marketing Attribution Software Key Players Head office and Area Served
3.6 Key Players Multi-Touch Marketing Attribution Software Product Solution and Service
3.7 Date of Enter into Multi-Touch Marketing Attribution Software Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Multi-Touch Marketing Attribution Software Breakdown Data by Type
4.1 Global Multi-Touch Marketing Attribution Software Historic Market Size by Type (2018-2023)
4.2 Global Multi-Touch Marketing Attribution Software Forecasted Market Size by Type (2024-2029)
5 Multi-Touch Marketing Attribution Software Breakdown Data by Application
5.1 Global Multi-Touch Marketing Attribution Software Historic Market Size by Application (2018-2023)
5.2 Global Multi-Touch Marketing Attribution Software Forecasted Market Size by Application (2024-2029)
6 North America
6.1 North America Multi-Touch Marketing Attribution Software Market Size (2018-2029)
6.2 North America Multi-Touch Marketing Attribution Software Market Growth Rate by Country: 2018 VS 2022 VS 2029
6.3 North America Multi-Touch Marketing Attribution Software Market Size by Country (2018-2023)
6.4 North America Multi-Touch Marketing Attribution Software Market Size by Country (2024-2029)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Multi-Touch Marketing Attribution Software Market Size (2018-2029)
7.2 Europe Multi-Touch Marketing Attribution Software Market Growth Rate by Country: 2018 VS 2022 VS 2029
7.3 Europe Multi-Touch Marketing Attribution Software Market Size by Country (2018-2023)
7.4 Europe Multi-Touch Marketing Attribution Software Market Size by Country (2024-2029)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Multi-Touch Marketing Attribution Software Market Size (2018-2029)
8.2 Asia-Pacific Multi-Touch Marketing Attribution Software Market Growth Rate by Region: 2018 VS 2022 VS 2029
8.3 Asia-Pacific Multi-Touch Marketing Attribution Software Market Size by Region (2018-2023)
8.4 Asia-Pacific Multi-Touch Marketing Attribution Software Market Size by Region (2024-2029)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Multi-Touch Marketing Attribution Software Market Size (2018-2029)
9.2 Latin America Multi-Touch Marketing Attribution Software Market Growth Rate by Country: 2018 VS 2022 VS 2029
9.3 Latin America Multi-Touch Marketing Attribution Software Market Size by Country (2018-2023)
9.4 Latin America Multi-Touch Marketing Attribution Software Market Size by Country (2024-2029)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Multi-Touch Marketing Attribution Software Market Size (2018-2029)
10.2 Middle East & Africa Multi-Touch Marketing Attribution Software Market Growth Rate by Country: 2018 VS 2022 VS 2029
10.3 Middle East & Africa Multi-Touch Marketing Attribution Software Market Size by Country (2018-2023)
10.4 Middle East & Africa Multi-Touch Marketing Attribution Software Market Size by Country (2024-2029)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Oracle
11.1.1 Oracle Company Detail
11.1.2 Oracle Business Overview
11.1.3 Oracle Multi-Touch Marketing Attribution Software Introduction
11.1.4 Oracle Revenue in Multi-Touch Marketing Attribution Software Business (2018-2023)
11.1.5 Oracle Recent Development
11.2 SAP
11.2.1 SAP Company Detail
11.2.2 SAP Business Overview
11.2.3 SAP Multi-Touch Marketing Attribution Software Introduction
11.2.4 SAP Revenue in Multi-Touch Marketing Attribution Software Business (2018-2023)
11.2.5 SAP Recent Development
11.3 Visual IQ
11.3.1 Visual IQ Company Detail
11.3.2 Visual IQ Business Overview
11.3.3 Visual IQ Multi-Touch Marketing Attribution Software Introduction
11.3.4 Visual IQ Revenue in Multi-Touch Marketing Attribution Software Business (2018-2023)
11.3.5 Visual IQ Recent Development
11.4 Neustar
11.4.1 Neustar Company Detail
11.4.2 Neustar Business Overview
11.4.3 Neustar Multi-Touch Marketing Attribution Software Introduction
11.4.4 Neustar Revenue in Multi-Touch Marketing Attribution Software Business (2018-2023)
11.4.5 Neustar Recent Development
11.5 LeadsRx
11.5.1 LeadsRx Company Detail
11.5.2 LeadsRx Business Overview
11.5.3 LeadsRx Multi-Touch Marketing Attribution Software Introduction
11.5.4 LeadsRx Revenue in Multi-Touch Marketing Attribution Software Business (2018-2023)
11.5.5 LeadsRx Recent Development
11.6 LeanData
11.6.1 LeanData Company Detail
11.6.2 LeanData Business Overview
11.6.3 LeanData Multi-Touch Marketing Attribution Software Introduction
11.6.4 LeanData Revenue in Multi-Touch Marketing Attribution Software Business (2018-2023)
11.6.5 LeanData Recent Development
11.7 Merkle
11.7.1 Merkle Company Detail
11.7.2 Merkle Business Overview
11.7.3 Merkle Multi-Touch Marketing Attribution Software Introduction
11.7.4 Merkle Revenue in Multi-Touch Marketing Attribution Software Business (2018-2023)
11.7.5 Merkle Recent Development
11.8 Roivenue
11.8.1 Roivenue Company Detail
11.8.2 Roivenue Business Overview
11.8.3 Roivenue Multi-Touch Marketing Attribution Software Introduction
11.8.4 Roivenue Revenue in Multi-Touch Marketing Attribution Software Business (2018-2023)
11.8.5 Roivenue Recent Development
11.9 C3 Metrics
11.9.1 C3 Metrics Company Detail
11.9.2 C3 Metrics Business Overview
11.9.3 C3 Metrics Multi-Touch Marketing Attribution Software Introduction
11.9.4 C3 Metrics Revenue in Multi-Touch Marketing Attribution Software Business (2018-2023)
11.9.5 C3 Metrics Recent Development
11.10 AppsFlyer
11.10.1 AppsFlyer Company Detail
11.10.2 AppsFlyer Business Overview
11.10.3 AppsFlyer Multi-Touch Marketing Attribution Software Introduction
11.10.4 AppsFlyer Revenue in Multi-Touch Marketing Attribution Software Business (2018-2023)
11.10.5 AppsFlyer Recent Development
11.11 Equifax
11.11.1 Equifax Company Detail
11.11.2 Equifax Business Overview
11.11.3 Equifax Multi-Touch Marketing Attribution Software Introduction
11.11.4 Equifax Revenue in Multi-Touch Marketing Attribution Software Business (2018-2023)
11.11.5 Equifax Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details

Companies Mentioned:

Oracle
SAP
Visual IQ
Neustar
LeadsRx
LeanData
Merkle
Roivenue
C3 Metrics
AppsFlyer
Equifax

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