A2P meaning and definition can slightly vary between context and country. It does, however, always translate to “application-to-person”. As the name states, in a loose sense, it is receiving a message from an application instead of another person.
Usually, “application to person” has an extremely far-reaching definition. Any type of SMS flow from anything that isn’t a person falls under A2P messaging. For example, in the USA and Canada, the interpretation includes absolutely any marketing messaging, reminders, chatbots, etc. Basically, anything that is automated is A2P.
One Way A2P (Application-to-Person) SMS, also known as outbound A2P SMS, refers to the sending of text messages from an application, software, or system to a mobile device, typically to deliver information, alerts, notifications, marketing messages, or transactional messages. Unlike person-to-person (P2P) SMS, where individuals exchange messages directly with one another, A2P SMS involves automated communication from an application or business entity to a recipient.
The global One Way A2P SMS market was valued at US$ 21990 million in 2023 and is anticipated to reach US$ 21570 million by 2030, witnessing a CAGR of -0.8% during the forecast period 2024-2030.
Pro:
one-way texting makes it easy to send bulk SMS.
one-way texting keeps you from getting flooded with responses.
one-way texting is great for many types of SMS campaigns.
one-way texting saves time for everyone.
Con:
one-way texting makes it difficult to gauge feedback.
one-way texting isn’t always friendly or personable.
This report aims to provide a comprehensive presentation of the global market for One Way A2P SMS, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding One Way A2P SMS.
Report Scope
The One Way A2P SMS market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global One Way A2P SMS market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the One Way A2P SMS companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Twilio
Sinch
Infobip
MessageBird
Tanla
Montnets Cloud Technology
Beijing Guodu Internet Technology
Telesign
Syniverse
Route Mobile Limited
Vibes
Plivo
Mitto
Zenvia
Genesys Telecommunications
Beijing Emay Softcom Technology
Tyntec
Accrete
Soprano
Clickatell
Pontaltech
Beijing Chuangshimandao Science and Technology
FotryTwo
AMD Telecom S.A
TXTImpact
Segment by Type
Industry Application A2P SMS
Verification Code A2P SMS
Marketing A2P SMS
Segment by Application
BFSI
E-commerce
Retail
Travel
Government
Transportation and logistics
Others
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of One Way A2P SMS companies’ competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global One Way A2P SMS Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Industry Application A2P SMS
1.2.3 Verification Code A2P SMS
1.2.4 Marketing A2P SMS
1.3 Market by Application
1.3.1 Global One Way A2P SMS Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 BFSI
1.3.3 E-commerce
1.3.4 Retail
1.3.5 Travel
1.3.6 Government
1.3.7 Transportation and logistics
1.3.8 Others
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global One Way A2P SMS Market Perspective (2019-2030)
2.2 One Way A2P SMS Growth Trends by Region
2.2.1 Global One Way A2P SMS Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 One Way A2P SMS Historic Market Size by Region (2019-2024)
2.2.3 One Way A2P SMS Forecasted Market Size by Region (2025-2030)
2.3 One Way A2P SMS Market Dynamics
2.3.1 One Way A2P SMS Industry Trends
2.3.2 One Way A2P SMS Market Drivers
2.3.3 One Way A2P SMS Market Challenges
2.3.4 One Way A2P SMS Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top One Way A2P SMS Players by Revenue
3.1.1 Global Top One Way A2P SMS Players by Revenue (2019-2024)
3.1.2 Global One Way A2P SMS Revenue Market Share by Players (2019-2024)
3.2 Global One Way A2P SMS Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by One Way A2P SMS Revenue
3.4 Global One Way A2P SMS Market Concentration Ratio
3.4.1 Global One Way A2P SMS Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by One Way A2P SMS Revenue in 2023
3.5 One Way A2P SMS Key Players Head office and Area Served
3.6 Key Players One Way A2P SMS Product Solution and Service
3.7 Date of Enter into One Way A2P SMS Market
3.8 Mergers & Acquisitions, Expansion Plans
4 One Way A2P SMS Breakdown Data by Type
4.1 Global One Way A2P SMS Historic Market Size by Type (2019-2024)
4.2 Global One Way A2P SMS Forecasted Market Size by Type (2025-2030)
5 One Way A2P SMS Breakdown Data by Application
5.1 Global One Way A2P SMS Historic Market Size by Application (2019-2024)
5.2 Global One Way A2P SMS Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America One Way A2P SMS Market Size (2019-2030)
6.2 North America One Way A2P SMS Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America One Way A2P SMS Market Size by Country (2019-2024)
6.4 North America One Way A2P SMS Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe One Way A2P SMS Market Size (2019-2030)
7.2 Europe One Way A2P SMS Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe One Way A2P SMS Market Size by Country (2019-2024)
7.4 Europe One Way A2P SMS Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific One Way A2P SMS Market Size (2019-2030)
8.2 Asia-Pacific One Way A2P SMS Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific One Way A2P SMS Market Size by Region (2019-2024)
8.4 Asia-Pacific One Way A2P SMS Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America One Way A2P SMS Market Size (2019-2030)
9.2 Latin America One Way A2P SMS Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America One Way A2P SMS Market Size by Country (2019-2024)
9.4 Latin America One Way A2P SMS Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa One Way A2P SMS Market Size (2019-2030)
10.2 Middle East & Africa One Way A2P SMS Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa One Way A2P SMS Market Size by Country (2019-2024)
10.4 Middle East & Africa One Way A2P SMS Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Twilio
11.1.1 Twilio Company Detail
11.1.2 Twilio Business Overview
11.1.3 Twilio One Way A2P SMS Introduction
11.1.4 Twilio Revenue in One Way A2P SMS Business (2019-2024)
11.1.5 Twilio Recent Development
11.2 Sinch
11.2.1 Sinch Company Detail
11.2.2 Sinch Business Overview
11.2.3 Sinch One Way A2P SMS Introduction
11.2.4 Sinch Revenue in One Way A2P SMS Business (2019-2024)
11.2.5 Sinch Recent Development
11.3 Infobip
11.3.1 Infobip Company Detail
11.3.2 Infobip Business Overview
11.3.3 Infobip One Way A2P SMS Introduction
11.3.4 Infobip Revenue in One Way A2P SMS Business (2019-2024)
11.3.5 Infobip Recent Development
11.4 MessageBird
11.4.1 MessageBird Company Detail
11.4.2 MessageBird Business Overview
11.4.3 MessageBird One Way A2P SMS Introduction
11.4.4 MessageBird Revenue in One Way A2P SMS Business (2019-2024)
11.4.5 MessageBird Recent Development
11.5 Tanla
11.5.1 Tanla Company Detail
11.5.2 Tanla Business Overview
11.5.3 Tanla One Way A2P SMS Introduction
11.5.4 Tanla Revenue in One Way A2P SMS Business (2019-2024)
11.5.5 Tanla Recent Development
11.6 Montnets Cloud Technology
11.6.1 Montnets Cloud Technology Company Detail
11.6.2 Montnets Cloud Technology Business Overview
11.6.3 Montnets Cloud Technology One Way A2P SMS Introduction
11.6.4 Montnets Cloud Technology Revenue in One Way A2P SMS Business (2019-2024)
11.6.5 Montnets Cloud Technology Recent Development
11.7 Beijing Guodu Internet Technology
11.7.1 Beijing Guodu Internet Technology Company Detail
11.7.2 Beijing Guodu Internet Technology Business Overview
11.7.3 Beijing Guodu Internet Technology One Way A2P SMS Introduction
11.7.4 Beijing Guodu Internet Technology Revenue in One Way A2P SMS Business (2019-2024)
11.7.5 Beijing Guodu Internet Technology Recent Development
11.8 Telesign
11.8.1 Telesign Company Detail
11.8.2 Telesign Business Overview
11.8.3 Telesign One Way A2P SMS Introduction
11.8.4 Telesign Revenue in One Way A2P SMS Business (2019-2024)
11.8.5 Telesign Recent Development
11.9 Syniverse
11.9.1 Syniverse Company Detail
11.9.2 Syniverse Business Overview
11.9.3 Syniverse One Way A2P SMS Introduction
11.9.4 Syniverse Revenue in One Way A2P SMS Business (2019-2024)
11.9.5 Syniverse Recent Development
11.10 Route Mobile Limited
11.10.1 Route Mobile Limited Company Detail
11.10.2 Route Mobile Limited Business Overview
11.10.3 Route Mobile Limited One Way A2P SMS Introduction
11.10.4 Route Mobile Limited Revenue in One Way A2P SMS Business (2019-2024)
11.10.5 Route Mobile Limited Recent Development
11.11 Vibes
11.11.1 Vibes Company Detail
11.11.2 Vibes Business Overview
11.11.3 Vibes One Way A2P SMS Introduction
11.11.4 Vibes Revenue in One Way A2P SMS Business (2019-2024)
11.11.5 Vibes Recent Development
11.12 Plivo
11.12.1 Plivo Company Detail
11.12.2 Plivo Business Overview
11.12.3 Plivo One Way A2P SMS Introduction
11.12.4 Plivo Revenue in One Way A2P SMS Business (2019-2024)
11.12.5 Plivo Recent Development
11.13 Mitto
11.13.1 Mitto Company Detail
11.13.2 Mitto Business Overview
11.13.3 Mitto One Way A2P SMS Introduction
11.13.4 Mitto Revenue in One Way A2P SMS Business (2019-2024)
11.13.5 Mitto Recent Development
11.14 Zenvia
11.14.1 Zenvia Company Detail
11.14.2 Zenvia Business Overview
11.14.3 Zenvia One Way A2P SMS Introduction
11.14.4 Zenvia Revenue in One Way A2P SMS Business (2019-2024)
11.14.5 Zenvia Recent Development
11.15 Genesys Telecommunications
11.15.1 Genesys Telecommunications Company Detail
11.15.2 Genesys Telecommunications Business Overview
11.15.3 Genesys Telecommunications One Way A2P SMS Introduction
11.15.4 Genesys Telecommunications Revenue in One Way A2P SMS Business (2019-2024)
11.15.5 Genesys Telecommunications Recent Development
11.16 Beijing Emay Softcom Technology
11.16.1 Beijing Emay Softcom Technology Company Detail
11.16.2 Beijing Emay Softcom Technology Business Overview
11.16.3 Beijing Emay Softcom Technology One Way A2P SMS Introduction
11.16.4 Beijing Emay Softcom Technology Revenue in One Way A2P SMS Business (2019-2024)
11.16.5 Beijing Emay Softcom Technology Recent Development
11.17 Tyntec
11.17.1 Tyntec Company Detail
11.17.2 Tyntec Business Overview
11.17.3 Tyntec One Way A2P SMS Introduction
11.17.4 Tyntec Revenue in One Way A2P SMS Business (2019-2024)
11.17.5 Tyntec Recent Development
11.18 Accrete
11.18.1 Accrete Company Detail
11.18.2 Accrete Business Overview
11.18.3 Accrete One Way A2P SMS Introduction
11.18.4 Accrete Revenue in One Way A2P SMS Business (2019-2024)
11.18.5 Accrete Recent Development
11.19 Soprano
11.19.1 Soprano Company Detail
11.19.2 Soprano Business Overview
11.19.3 Soprano One Way A2P SMS Introduction
11.19.4 Soprano Revenue in One Way A2P SMS Business (2019-2024)
11.19.5 Soprano Recent Development
11.20 Clickatell
11.20.1 Clickatell Company Detail
11.20.2 Clickatell Business Overview
11.20.3 Clickatell One Way A2P SMS Introduction
11.20.4 Clickatell Revenue in One Way A2P SMS Business (2019-2024)
11.20.5 Clickatell Recent Development
11.21 Pontaltech
11.21.1 Pontaltech Company Detail
11.21.2 Pontaltech Business Overview
11.21.3 Pontaltech One Way A2P SMS Introduction
11.21.4 Pontaltech Revenue in One Way A2P SMS Business (2019-2024)
11.21.5 Pontaltech Recent Development
11.22 Beijing Chuangshimandao Science and Technology
11.22.1 Beijing Chuangshimandao Science and Technology Company Detail
11.22.2 Beijing Chuangshimandao Science and Technology Business Overview
11.22.3 Beijing Chuangshimandao Science and Technology One Way A2P SMS Introduction
11.22.4 Beijing Chuangshimandao Science and Technology Revenue in One Way A2P SMS Business (2019-2024)
11.22.5 Beijing Chuangshimandao Science and Technology Recent Development
11.23 FotryTwo
11.23.1 FotryTwo Company Detail
11.23.2 FotryTwo Business Overview
11.23.3 FotryTwo One Way A2P SMS Introduction
11.23.4 FotryTwo Revenue in One Way A2P SMS Business (2019-2024)
11.23.5 FotryTwo Recent Development
11.24 AMD Telecom S.A
11.24.1 AMD Telecom S.A Company Detail
11.24.2 AMD Telecom S.A Business Overview
11.24.3 AMD Telecom S.A One Way A2P SMS Introduction
11.24.4 AMD Telecom S.A Revenue in One Way A2P SMS Business (2019-2024)
11.24.5 AMD Telecom S.A Recent Development
11.25 TXTImpact
11.25.1 TXTImpact Company Detail
11.25.2 TXTImpact Business Overview
11.25.3 TXTImpact One Way A2P SMS Introduction
11.25.4 TXTImpact Revenue in One Way A2P SMS Business (2019-2024)
11.25.5 TXTImpact Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
Twilio
Sinch
Infobip
MessageBird
Tanla
Montnets Cloud Technology
Beijing Guodu Internet Technology
Telesign
Syniverse
Route Mobile Limited
Vibes
Plivo
Mitto
Zenvia
Genesys Telecommunications
Beijing Emay Softcom Technology
Tyntec
Accrete
Soprano
Clickatell
Pontaltech
Beijing Chuangshimandao Science and Technology
FotryTwo
AMD Telecom S.A
TXTImpact
Ěý
Ěý
*If Applicable.
