The global Online AD Management Software market was valued at US$ 2106 million in 2023 and is anticipated to reach US$ 4355.3 million by 2030, witnessing a CAGR of 11.1% during the forecast period 2024-2030.
Increasing demand for programmatic advertising: The global ad management software market is expected to be driven by the increasing demand for programmatic advertising. Programmatic advertising is an automated process that uses algorithms to buy and sell digital ads. It helps in buying and selling ads in real-time, making them more efficient and effective. This is expected to drive the growth of the ad management software market during the forecast period.The shift from traditional advertising to digital advertising was driving the demand for tools that could streamline the process of creating and managing online ad campaigns across various platforms, including search engines, social media, display networks, and more. Advertisers were seeking solutions that allowed them to manage campaigns across multiple online channels and platforms from a centralized dashboard. This helped improve efficiency and consistency in messaging. Online advertising management software often incorporated analytics and reporting features, providing advertisers with real-time data on campaign performance. This allowed for data-driven decision-making and optimization.
This report aims to provide a comprehensive presentation of the global market for Online AD Management Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Online AD Management Software.
Report Scope
The Online AD Management Software market size, estimations, and forecasts are provided in terms of revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Online AD Management Software market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Online AD Management Software companies, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
HubSpot
AdRoll
Marin Software
RollWorks
Influ2
Adstream
Google
Celtra
Smartly.io
ADvendio
StackAdapt
WordStream
The Optimizer.io
ManageEngine
Atlas Solutions
Bidtellcet
Mvix
Advanse
Adzerk
AerServe
RSG Media
Sizmek
Social Reality
Tremor Video
Videology
Segment by Type
Cloud-based
Web-based
Segment by Application
SMEs
Large Enterprises
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Online AD Management Software companies鈥� competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
Please Note - This is an on demand report and will be delivered in 2 business days (48 hours) post payment.
1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Online AD Management Software Market Size Growth Rate by Type: 2019 VS 2023 VS 2030
1.2.2 Cloud-based
1.2.3 Web-based
1.3 Market by Application
1.3.1 Global Online AD Management Software Market Growth by Application: 2019 VS 2023 VS 2030
1.3.2 SMEs
1.3.3 Large Enterprises
1.4 Study Objectives
1.5 Years Considered
1.6 Years Considered
2 Global Growth Trends
2.1 Global Online AD Management Software Market Perspective (2019-2030)
2.2 Online AD Management Software Growth Trends by Region
2.2.1 Global Online AD Management Software Market Size by Region: 2019 VS 2023 VS 2030
2.2.2 Online AD Management Software Historic Market Size by Region (2019-2024)
2.2.3 Online AD Management Software Forecasted Market Size by Region (2025-2030)
2.3 Online AD Management Software Market Dynamics
2.3.1 Online AD Management Software Industry Trends
2.3.2 Online AD Management Software Market Drivers
2.3.3 Online AD Management Software Market Challenges
2.3.4 Online AD Management Software Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Online AD Management Software Players by Revenue
3.1.1 Global Top Online AD Management Software Players by Revenue (2019-2024)
3.1.2 Global Online AD Management Software Revenue Market Share by Players (2019-2024)
3.2 Global Online AD Management Software Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Online AD Management Software Revenue
3.4 Global Online AD Management Software Market Concentration Ratio
3.4.1 Global Online AD Management Software Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Online AD Management Software Revenue in 2023
3.5 Online AD Management Software Key Players Head office and Area Served
3.6 Key Players Online AD Management Software Product Solution and Service
3.7 Date of Enter into Online AD Management Software Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Online AD Management Software Breakdown Data by Type
4.1 Global Online AD Management Software Historic Market Size by Type (2019-2024)
4.2 Global Online AD Management Software Forecasted Market Size by Type (2025-2030)
5 Online AD Management Software Breakdown Data by Application
5.1 Global Online AD Management Software Historic Market Size by Application (2019-2024)
5.2 Global Online AD Management Software Forecasted Market Size by Application (2025-2030)
6 North America
6.1 North America Online AD Management Software Market Size (2019-2030)
6.2 North America Online AD Management Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
6.3 North America Online AD Management Software Market Size by Country (2019-2024)
6.4 North America Online AD Management Software Market Size by Country (2025-2030)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Online AD Management Software Market Size (2019-2030)
7.2 Europe Online AD Management Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
7.3 Europe Online AD Management Software Market Size by Country (2019-2024)
7.4 Europe Online AD Management Software Market Size by Country (2025-2030)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Online AD Management Software Market Size (2019-2030)
8.2 Asia-Pacific Online AD Management Software Market Growth Rate by Region: 2019 VS 2023 VS 2030
8.3 Asia-Pacific Online AD Management Software Market Size by Region (2019-2024)
8.4 Asia-Pacific Online AD Management Software Market Size by Region (2025-2030)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Online AD Management Software Market Size (2019-2030)
9.2 Latin America Online AD Management Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
9.3 Latin America Online AD Management Software Market Size by Country (2019-2024)
9.4 Latin America Online AD Management Software Market Size by Country (2025-2030)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Online AD Management Software Market Size (2019-2030)
10.2 Middle East & Africa Online AD Management Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
10.3 Middle East & Africa Online AD Management Software Market Size by Country (2019-2024)
10.4 Middle East & Africa Online AD Management Software Market Size by Country (2025-2030)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 HubSpot
11.1.1 HubSpot Company Detail
11.1.2 HubSpot Business Overview
11.1.3 HubSpot Online AD Management Software Introduction
11.1.4 HubSpot Revenue in Online AD Management Software Business (2019-2024)
11.1.5 HubSpot Recent Development
11.2 AdRoll
11.2.1 AdRoll Company Detail
11.2.2 AdRoll Business Overview
11.2.3 AdRoll Online AD Management Software Introduction
11.2.4 AdRoll Revenue in Online AD Management Software Business (2019-2024)
11.2.5 AdRoll Recent Development
11.3 Marin Software
11.3.1 Marin Software Company Detail
11.3.2 Marin Software Business Overview
11.3.3 Marin Software Online AD Management Software Introduction
11.3.4 Marin Software Revenue in Online AD Management Software Business (2019-2024)
11.3.5 Marin Software Recent Development
11.4 RollWorks
11.4.1 RollWorks Company Detail
11.4.2 RollWorks Business Overview
11.4.3 RollWorks Online AD Management Software Introduction
11.4.4 RollWorks Revenue in Online AD Management Software Business (2019-2024)
11.4.5 RollWorks Recent Development
11.5 Influ2
11.5.1 Influ2 Company Detail
11.5.2 Influ2 Business Overview
11.5.3 Influ2 Online AD Management Software Introduction
11.5.4 Influ2 Revenue in Online AD Management Software Business (2019-2024)
11.5.5 Influ2 Recent Development
11.6 Adstream
11.6.1 Adstream Company Detail
11.6.2 Adstream Business Overview
11.6.3 Adstream Online AD Management Software Introduction
11.6.4 Adstream Revenue in Online AD Management Software Business (2019-2024)
11.6.5 Adstream Recent Development
11.7 Google
11.7.1 Google Company Detail
11.7.2 Google Business Overview
11.7.3 Google Online AD Management Software Introduction
11.7.4 Google Revenue in Online AD Management Software Business (2019-2024)
11.7.5 Google Recent Development
11.8 Celtra
11.8.1 Celtra Company Detail
11.8.2 Celtra Business Overview
11.8.3 Celtra Online AD Management Software Introduction
11.8.4 Celtra Revenue in Online AD Management Software Business (2019-2024)
11.8.5 Celtra Recent Development
11.9 Smartly.io
11.9.1 Smartly.io Company Detail
11.9.2 Smartly.io Business Overview
11.9.3 Smartly.io Online AD Management Software Introduction
11.9.4 Smartly.io Revenue in Online AD Management Software Business (2019-2024)
11.9.5 Smartly.io Recent Development
11.10 ADvendio
11.10.1 ADvendio Company Detail
11.10.2 ADvendio Business Overview
11.10.3 ADvendio Online AD Management Software Introduction
11.10.4 ADvendio Revenue in Online AD Management Software Business (2019-2024)
11.10.5 ADvendio Recent Development
11.11 StackAdapt
11.11.1 StackAdapt Company Detail
11.11.2 StackAdapt Business Overview
11.11.3 StackAdapt Online AD Management Software Introduction
11.11.4 StackAdapt Revenue in Online AD Management Software Business (2019-2024)
11.11.5 StackAdapt Recent Development
11.12 WordStream
11.12.1 WordStream Company Detail
11.12.2 WordStream Business Overview
11.12.3 WordStream Online AD Management Software Introduction
11.12.4 WordStream Revenue in Online AD Management Software Business (2019-2024)
11.12.5 WordStream Recent Development
11.13 The Optimizer.io
11.13.1 The Optimizer.io Company Detail
11.13.2 The Optimizer.io Business Overview
11.13.3 The Optimizer.io Online AD Management Software Introduction
11.13.4 The Optimizer.io Revenue in Online AD Management Software Business (2019-2024)
11.13.5 The Optimizer.io Recent Development
11.14 ManageEngine
11.14.1 ManageEngine Company Detail
11.14.2 ManageEngine Business Overview
11.14.3 ManageEngine Online AD Management Software Introduction
11.14.4 ManageEngine Revenue in Online AD Management Software Business (2019-2024)
11.14.5 ManageEngine Recent Development
11.15 Atlas Solutions
11.15.1 Atlas Solutions Company Detail
11.15.2 Atlas Solutions Business Overview
11.15.3 Atlas Solutions Online AD Management Software Introduction
11.15.4 Atlas Solutions Revenue in Online AD Management Software Business (2019-2024)
11.15.5 Atlas Solutions Recent Development
11.16 Bidtellcet
11.16.1 Bidtellcet Company Detail
11.16.2 Bidtellcet Business Overview
11.16.3 Bidtellcet Online AD Management Software Introduction
11.16.4 Bidtellcet Revenue in Online AD Management Software Business (2019-2024)
11.16.5 Bidtellcet Recent Development
11.17 Mvix
11.17.1 Mvix Company Detail
11.17.2 Mvix Business Overview
11.17.3 Mvix Online AD Management Software Introduction
11.17.4 Mvix Revenue in Online AD Management Software Business (2019-2024)
11.17.5 Mvix Recent Development
11.18 Advanse
11.18.1 Advanse Company Detail
11.18.2 Advanse Business Overview
11.18.3 Advanse Online AD Management Software Introduction
11.18.4 Advanse Revenue in Online AD Management Software Business (2019-2024)
11.18.5 Advanse Recent Development
11.19 Adzerk
11.19.1 Adzerk Company Detail
11.19.2 Adzerk Business Overview
11.19.3 Adzerk Online AD Management Software Introduction
11.19.4 Adzerk Revenue in Online AD Management Software Business (2019-2024)
11.19.5 Adzerk Recent Development
11.20 AerServe
11.20.1 AerServe Company Detail
11.20.2 AerServe Business Overview
11.20.3 AerServe Online AD Management Software Introduction
11.20.4 AerServe Revenue in Online AD Management Software Business (2019-2024)
11.20.5 AerServe Recent Development
11.21 RSG Media
11.21.1 RSG Media Company Detail
11.21.2 RSG Media Business Overview
11.21.3 RSG Media Online AD Management Software Introduction
11.21.4 RSG Media Revenue in Online AD Management Software Business (2019-2024)
11.21.5 RSG Media Recent Development
11.22 Sizmek
11.22.1 Sizmek Company Detail
11.22.2 Sizmek Business Overview
11.22.3 Sizmek Online AD Management Software Introduction
11.22.4 Sizmek Revenue in Online AD Management Software Business (2019-2024)
11.22.5 Sizmek Recent Development
11.23 Social Reality
11.23.1 Social Reality Company Detail
11.23.2 Social Reality Business Overview
11.23.3 Social Reality Online AD Management Software Introduction
11.23.4 Social Reality Revenue in Online AD Management Software Business (2019-2024)
11.23.5 Social Reality Recent Development
11.24 Tremor Video
11.24.1 Tremor Video Company Detail
11.24.2 Tremor Video Business Overview
11.24.3 Tremor Video Online AD Management Software Introduction
11.24.4 Tremor Video Revenue in Online AD Management Software Business (2019-2024)
11.24.5 Tremor Video Recent Development
11.25 Videology
11.25.1 Videology Company Detail
11.25.2 Videology Business Overview
11.25.3 Videology Online AD Management Software Introduction
11.25.4 Videology Revenue in Online AD Management Software Business (2019-2024)
11.25.5 Videology Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
HubSpot
AdRoll
Marin Software
RollWorks
Influ2
Adstream
Google
Celtra
Smartly.io
ADvendio
StackAdapt
WordStream
The Optimizer.io
ManageEngine
Atlas Solutions
Bidtellcet
Mvix
Advanse
Adzerk
AerServe
RSG Media
Sizmek
Social Reality
Tremor Video
Videology
听
听
*If Applicable.
